Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s
by Paula Bosse
by Paula Bosse
Just a few 1940s ads for fashions available at Titche-Goettinger, one of many of Dallas’ nicer department stores which made the city a fashion meccas for the chic Texas woman.
Above, a 1944 ad featuring the latest in shoes from Newton Elkin (“two new shoe shades: Tanbark — Cedar Green”): “the sling-back pump with perforated Cleopatra vamp” and “Vicki in brown lizard” (which I sincerely hope someone uses as a song title).
Below, a newspaper ad from 1945 featuring other Newton Elkin shoes, these dressier, with fancy paillettes (sparkly decorations). Perfect to wear with the matching black silk turban. (Click to see a larger image.)
1945
A “Nardis of Dallas” wool suit from 1945, “tomorrow and terrifically smart… in cocoa, rust, black, moss green, and grey.”
1945
Another “Nardis of Dallas” suit from 1945, this one in “superlative” gabardine: “a suit you’ll wear from swivel chair to swizzle stick… platinum, aqua, lime, red, brown.” Sold separately: a matching hat and slacks (!). “Men prefer it.”
1945
Speaking of hats: “Sally Victor creates the ‘Big and Little Filly’ for Titche-Goettinger.” …There’s a lot going on up there. (1947)
1947
The still-standing Titche’s building at Main and St. Paul was designed by George Dahl in 1929 and was expanded in the 1950s. The women buying these clothes in the 1940s would have shopped at the smaller — though still elegant — store, which looked like this:
When shopping was more sophisticated.
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Sources & Notes
All color ads from the FABULOUS website My Vintage Vogue, here, here, and here.
Sally Victor ad found on eBay, here.
This doesn’t really fit into the 1940s, but I’ve had this 1955 ad for the Titche’s Shoe Clinic kicking around for a few years — this seems like a good place to slip it in. Platforms removed! Open toes closed! Closed toes opened! Pop down to the basement for all your shoe repair and restyling needs.
1955
Check out other Flashback Dallas posts on Titche’s, here.
Flashback Dallas posts on Nardis of Dallas can be found here and here.
All images are larger when clicked.
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Copyright © 2018 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
Love the suits and shoes from that period, and look at those prices! Lizard heels for $18.95!
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I love the fashions of that period, too. If you adjust the 1944 price for inflation, those lizard heels would cost about $270 today!
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[…] is still standing at Main and St. Paul, but it’s no longer quite as elegant. From the post “Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s.” (Source: Noah Jeppson’s “Unvisited Dallas” […]
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