Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

The Rolling Hills of Highland Park — 1911

highland-park_armstrong-1911Armstrong Avenue (click for larger image)

by Paula Bosse

Highland Park in its early days of development. The postcards above and below show Armstrong Avenue, looking east, from about Preston Road.


An even earlier view can be seen in the postcard below (ca. 1908), which shows “Berkeley Avenue,” the original name of Armstrong (see newspaper clippings at the bottom of this post for more on Berkeley Ave.).


All of these postcards show what looks to be the bridge over a stretch of Turtle Creek then called Lake Neoma.


I’m not sure when the name “Lake Neoma” ceased to be used (I believe it’s now Wycliff Ave. Lake), but here is a nifty little drawing of it from a 1915 map from the Flippen-Prather Realty Co., the developers of Highland Park.



Berkeley Avenue was renamed Armstrong Avenue around 1908 or 1909 in honor of John S. Armstrong, who developed the land that later became Highland Park (East). Below is a photo and paragraph of an article from the Sept. 13, 1908 edition of The Dallas Morning News (the Argyle Avenue mentioned was later renamed as an extension of Oak Lawn Ave.)


Dallas Morning News, Sept. 13, 1908 (photo and excerpt)


Postcards from Flickr. “Berkeley Avenue” from Flickr, here (it is suggested that this shows Berkley Ave. in Oak Cliff, but this is incorrect — it is definitely Highland Park).

Map is a detail from the Flippen-Prather map of 1915, which can be viewed here.

Click pictures for larger images (top image and map are HUGE).


Copyright © 2014 Paula Bosse. All Rights Reserved.

Neiman-Marcus Celebrates the Texas Centennial with “Cactus Colors” and Cattlebrands Burned Into Rawhide Belts — 1936


by Paula Bosse

Texans celebrate history with — what else? — fashion! Below, text from a Neiman-Marcus ad which appeared on the eve of the huge Texas Centennial celebrations in 1936.

Five days before the Centennial finds Neiman-Marcus keyed for last-minute demands … both in selections and service … Spectator clothes and accessories in cactus colors (see current Vogue), and Artcraft stockings, thin as a web, in Texas range colors … Cool snowy crepe dresses for the afternoon and printed chiffon jacket dresses for Centennial sightseeing … Cottons gifted with importance … Crownless roof hats and trailing garden party dresses … Cattlebrands burned on a rawhide belt that girdles a crisp white watching dress. All in the best of taste and at a happy range of prices.

And then I looked for the Vogue ads mentioned and … wow! I’ve had a vintage advertising blog for several years, and I’ve seen a lot of ads … but these may be my favorites! All as a tie-in to the Texas Centennial, celebrated in Dallas in 1936, spear-headed by Stanley Marcus himself. Thanks, Mr. Stanley!





Color ads from Vogue, June 1936. I found them on Etsy from this seller (the ads have, apparently, been sold). I would LOVE to see these with the watermarks removed, and I’d also love to know what became of the original artwork and who “N. de Molas” was. I love Texas kitsch and I love fashion illustration from this period, and this is fantastic! Click color pictures for much larger images! And read that copy, man.

If you want to wander around a whole bunch of vintage advertising, my Retro Adverto blog is here, but it has been sadly neglected since my immersion into this blog!


Copyright © 2014 Paula Bosse. All Rights Reserved.


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