by Paula Bosse
Bastille Day again already? It seems to come earlier every year. Last year I wrote about the 1957 Neiman-Marcus French Fortnight — the very first fortnight celebration. This year I thought I would present a few of the pages from the lavish advertising supplement Neiman’s placed in the October, 1957 issues of American and French Vogue. The mini-catalog was titled “Neiman-Marcus Brings France to Texas, Everything From A to Z.” (Link to the entire ad insert is below.) Here we have “C,” “R,” “V,” and “Z.” Enjoy a flashback to fabulous ’50s fashion photography. And Happy Bastille Day!
These pages are from a reprint of a 30-plus-page 1957 Neiman-Marcus advertising spread; from the collection of Stanley Marcus’ papers at the DeGolyer Library, Central University Libraries, Southern Methodist University. This is the very epitome of high-fashion advertising of the 1950s, and the sophisticated-but-fun-and-frothy art direction is wonderful. The entire mini-catalog has been scanned by SMU, and it can be viewed in a PDF, here.
My previous post “Neiman-Marcus Brings France to Big D — 1957” — which gives some background on this first N-M fortnight celebration and contains a great photo of the exterior of the downtown store elaborately decorated to resemble the Rue du Faubourg Saint-Honoré — can be found here.
All images larger when clicked.
Copyright © 2015 Paula Bosse. All Rights Reserved.