by Paula Bosse
Occasionally one stumbles across a national advertisement featuring someone or something familiar to local audiences which elicits an involuntary exclamation like, “Hey! I know that guy!” I had a response kind of like that when I saw this General Electric light bulb ad featuring a photograph of the interior of the Lakewood Theater (showing a few figures from the mural by Woodrow boy Perry Nichols).
“See how postwar theaters may use G-E lighting to provide attractive atmosphere, to give helpful guide light along the stairs to the balcony.”
Yes, the Lakewood certainly did have an “attractive atmosphere.”
Ad for G-E Mazda lamps appeared in the July 22, 1944 issue of Motion Picture Herald. Click the above ad to see it much larger. To see it REALLY big, click here. (Apologies for the bleedthrough of the ad on the other side of the page. If you’re a Photoshop wizard who can remove the offending ghost letters plastered across Nichols’ whimsical mural, I’d love a cleaned-up version.)
I have no idea what’s going on with the beleaguered Lakewood Theater these days, but if you’d like to see those murals in color, see the photos in the Lakewood Advocate, here.
Click pictures for much larger images.
Copyright © 2016 Paula Bosse. All Rights Reserved.