by Paula Bosse
Odd stuff shows up on eBay. This photo shows a damaged Circle T Brand frozen-food Volkswagen delivery van at the intersection of McKinney Avenue and North Haskell (with North Dallas High School making a partial cameo in the background). The view today? See it here.
Circle T was one of the many brainchilds of the Southland Corp.’s Thompson family: it manufactured and distributed frozen foods (initially meats and Mexican food) which were sold in the company’s 7-Eleven stores. The company began in 1954 and was located just a couple of blocks from this photo, at Haskell and Central. (In 1954 they announced one of their first specialty products: frozen queso. I’ve never even considered that frozen queso would exist, but 60-some-odd years ago it was flying off shelves at the neighborhood 7-Eleven.)
The Southland Corp. sold off Circle T in 1966.
Below, an ad for Circle T’s frozen steaks, from 1954 (click ad to see larger image).
And because I’m nothing if not pedantic, here’s an ad for VW trucks and vans, from 1961 (which appears to be the date on the van’s license plate in the photo):
And speaking of Volkswagens, the first Dallas car dealer to import Volkswagens appears to be Clarence Talley — the first ads are from 1954. While I was searching for the link to the eBay listing of the above photo (which I could not find…), I serendipitously stumbled across this 1950s photo of Clarence Talley on N. Pearl, with appearances by the Medical Arts Building and the Republic Bank Building. Thank you, eBay.
Sources & Notes
Photos from eBay: could not find the link to the first one, but the second one sold a couple of months ago, and the archived listing is here.
Copyright © 2018 Paula Bosse. All Rights Reserved.