by Paula Bosse
I’ve loved vintage and historical advertisements since I was a child. Since becoming more focused on Dallas history, I’m always excited to find old ads with photos of recognizable Dallas locations, like the one below for Caterpillar tractors, which was printed in the Saturday Evening Post in 1922. (Click to see a larger image and read the rousing tribute given to these “motorized outfits” by City Engineer George D. Fairtrace.)
The photo shows a Dallas street maintenance crew grading Ross Avenue at the intersection of N. Market in 1922 (see the current Google Street View here). Every building seen in the photo is still standing in the Historic West End:
- Southwest General Electric Co., 1701 N. Market (it was later occupied by the Higginbotham-Pearlstone Hardware Co.)
- Federal Glass & Paint Co., 1709 N. Market
- Fairbanks, Morse & Co., 1713 N. Market
- Texas Ice & Cold Storage (partially visible at the right), 701 Ross (until recent years the long-time home of The Palm restaurant; in 1922 it was, I believe, a brand new building)
Thank you, Caterpillar ad!
Sources & Notes
1922 Caterpillar ad found on eBay, here.
Copyright © 2019 Paula Bosse. All Rights Reserved.