Holiday Greetings from Jefferson Tower — 1937

xmas_jefferson-tower_oak-cliff_portal_1937_bChristmastime in Oak Cliff…

by Paula Bosse

Jefferson Tower, on West Jefferson Boulevard between S. Bishop and S. Madison, looked pretty great in 1937 all decorated for Christmas. It was (and is) the tallest building on West Jefferson. This must have made quite the statement!

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Here’s a zoomed-in detail (all images are larger when clicked):

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And here’s the building a few years later — no Christmas-tree decoration and in the daytime, but still fantastic.

jefferson-tower_mccoy-collaborativevia McCoy Collaborative

And, I mean, look at how commanding this building is, even now:

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I’d like to see a 21st-century return of a Christmas tree to the exterior of this building — it would still be impressive!

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Sources & Notes

Christmas photos of Jefferson Tower are from the Private Collection of Mary Newton Maxwell, via the Portal to Texas History — more info may be found here and here.

Photo of Jefferson Tower in the daylight is from the McCoy Collaborative website — more on their work in rehabilitating this historic building may be found here.

See the building on Google Street View here.

More Christmas posts from Flashback Dallas may be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.