The Majestic Theatre’s Centenary

majestic-theatre_tsha_1920sThe Majestic Theatre, 1925 Elm Street

by Paula Bosse

The Majestic Theatre opened on Elm Street 100 years ago this week. We’re lucky to still have such a beautiful building, one which we came close to losing in the late ’60s/early ’70s when so many other “old” buildings were being demolished in downtown Dallas.

The Majestic opened at 1925 Elm on April 11, 1921. The promotional blitz was pretty intense: for months the local papers were full of every little tidbit about the building and the grand opening. A pilot was even hired to drop leaflets and float balloons over 25 North Texas towns in order to reach those farther afield who might be outside the Big City theater loop. 

There was a lot of bragging that the showplace theater cost over $2 million, a huge amount of money at the time. That would be about $30 million in today’s money, and there is no way that beautiful, beautiful theater and its luxurious decor could be built today for a mere $30 million.

Like I said, we’re lucky to have it. Happy 100th, Majestic!

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Here it is under construction in 1920:

majestic_under-constructioin_100120_cinema-treasuresvia Cinema Treasures

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Just read this (click to see a larger image):

majestic-theatre_dmn_040321_grand-openingDallas Morning News, April 3, 1921

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At night, just down from the Melba (originally the Hope):

majestic-theatre_night_cinema-treasuresvia Cinema Treasures

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And it still looks beautiful in the 21st century:

majestic-theatre_LOC_carol-highsmith_20142014, photo by Carol M. Highsmith, Library of Congress

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majestic-theatre_2009_wikipedia2009, via Wikipedia

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theater_majestic_052522_where-its-cool“Where it’s really cool” (1922)

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Sources & Notes

More about the history of the Majestic Theatre can be found at Cinema Treasures.

The official theater website is here — check out the upcoming shows!

majestic-theatre_tsha_1920s_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.