by Paula Bosse
The photo above — taken in 1956 — shows an aerial view of Old Lake Highlands, looking southwesterly toward White Rock Lake. The street in the foreground is Kirkwood Drive.
But for even older Old Lake Highlands, we need to cast our minds back to 1927, when W. H. Brouse began to advertise for one of his many East Dallas developments. One of the ads from the Lake Highlands Co. (W. McCarty Moore, President and H. W. Brouse, Director of Sales) read:
IN THE MAKING — LAKE HIGHLANDS, “THE INCOMPARABLE”
Another High-Class Residence Section For Dallas on White Rock Lake
Believing in Dallas — believing in the continued rapid absorption of territory to the north and east for homes — and especially that beautiful terrain surrounding White Rock Lake, Lake Highlands was conceived and made possible by the owning company.
The tract — some 117 acres — is especially advantageously located in that it is right on the lake itself — just a short drive from the dam, and is bounded by water on three sides. A peninsular piece of ground, in fact.
The ad also noted that “lots will be large — prices low”: $1,100 and $1,200 (about $18,000-$19,500 in today’s money).
And, in a Dallas Morning News real estate advertorial were these additional deets:
Lake Highlands is situated just beyond Dixon’s Branch, on the east shore of the lake, and is accessible directly from the downtown section by Swiss and Gaston avenues and the old Garland road, leading into the lake road. This, in turn, gives access to the 100-foot boulevard, which will circle the whole development, and from which lead streets seventy feet in width, reaching every lot in the development. Roadways and streets will be surfaced with white gravel, while curbs and sidewalks will be installed in advance of building development, as will all utilities, lights, water, gas and sewer facilities….
Construction will be restricted to homes to cost $5,500 to $7,500 minimums [$90,000-$122,000 today], depending on the location of the lots on which they are built. Materials will be limited to brick, hollow tile and stucco, so as automatically to eliminate the fire hazard and also to assure permanence.
I’m sure life on the lake in 1927 was worth every penny.
Sources & Notes
I came across the photo at the top of this post several years ago in a photo blog hosted by The Dallas Morning News, but the blog doesn’t seem to exist any longer. The caption noted that the photo had been shared by Lynn Jones who had come across it when going through a collection of color slides inherited by her husband when Don Jones died in 2010.
Quotes from the real estate advertorial, “Plan Homes at White Rock” (Dallas Morning News, Oct. 9, 1927).
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