Gritty Dallas — 1969
Honest Joe’s: sign overload in Deep Ellum
by Paula Bosse
Here are a few things I found when I clicked on something I normally wouldn’t have, but I’m glad I did. These are screenshots from a 20-minute film made in 1969 by SMU’s Perkins School of Theology. (I certainly hope SMU has the original somewhere — or at least a crisper copy — because the quality of this 54-year-old film is, as you can see in these screenshots, pretty low-resolution.) The title of this offering on YouTube is the supremely un-sexy “Perkins School of Theology (SMU) Orientation and Recruiting Film — 1969.” Which is all well and good, but, let’s face it, how many of us would click on that? I wouldn’t! But it was the thumbnail that drew me in — a shot of the Colony Club, the famous burlesque club on Commerce Street. What did that have to do with theology school? I clicked and started fast-forwarding until I found the Colony Club — and it paid off, because I found a bunch of cool shots of places that, for the most part, don’t exist anymore.
The image above shows one of dozens of pawn shops in Deep Ellum, Honest Joe’s Pawn Shop, owned by Joe Goldstein. (Various Goldstein family members ran a dizzying number of pawn shops in Deep Ellum. I mean a LOT.) In 1969, Honest Joe’s and its adjacent office and warehouse spread from 2516 Elm to 2526 Elm — most of these buildings still stand (see them today, here), but others were torn down to make way for the highway-palooza. (Two more photos of Honest Joe’s are at the end of this post.)
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The two shots below were in the same block — keep panning right from the P B Cleaners (2700 S. Ervay, at Grand Avenue — now Al Lipscomb Way), and you’ll see Choice’s Hotel and Bill’s Lounge next door. What’s there now? Nothing.
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This is Friendship Hall (Dallas Inner City Parish), at 1823 Second Avenue. It was one of many businesses and homes condemned by the city and torn down to expand Fair Park and build new parking lots. See where this used to be, here.
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St. Martin’s Spiritual Church of Christ, 2828 Carpenter. This is such an unusual-looking building. It’s gone, but there’s a new church in its place, here.
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Iglesia Metodista, 1800 Park Avenue (at Beaumont), not too far from Old City Park. Wow, this area (a couple of blocks’ worth, anyway) has been developed way beyond what I would have guessed. The church once stood, I think, in this grassy area.
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Soul City, 4714 Greenville Avenue, near University Blvd. (you might know it from its recent incarnation as a Vespa dealership). This wasn’t in a “gritty” neighborhood, but it was close to the filmmakers’ home, the SMU campus, and, surely, there were reprobates cavorting inside who could have benefited from a good Methodist sermon. From what I gather, this was a cool place for cool people to see cool bands. The building still stands, here. I don’t think it’s occupied at the moment.
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Speaking of reprobates, their Big D mecca for many years was Commerce and Akard, home to all sorts of places you probably wouldn’t book for a Mother’s Day brunch. Clogging up this area at various times were strip joints and dive bars, including the Colony Club, the Theatre Lounge, and the Carousel Club. The Colony Club was at 1322½ Commerce. That whole block (and the one just beyond it — across Akard — home to the Baker Hotel) went bye-bye a long time ago.
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And, like Soul City, the legendary Cellar was cool, but I’ll bet there were more illicit substances in this downtown “coffeehouse” than in the Greenville Ave. club. “Swings all night.” It stood at 2125 Commerce (at what is now Cesar Chavez). This building appears to be gone.
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More shots of Honest Joe’s Pawn Shop, which took up a good chunk of the 2500 block of Elm. See what this view looks like today, here (I warn you: do not rotate 180 degrees). I assume the tall white building bit the dust for highway construction. I would have loved to have wandered around that place and chatted with Joe. I bet that guy saw some stuff. Deep Ellum has lost most of its grittiness. It used to be so cool. Thank you, seminary students from 1969, for preserving this for future generations, ’cause in a few years, the place won’t be recognizable.
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Sources & Notes
All images are screenshots from the film “Perkins School of Theology (SMU) Orientation And Recruiting Film – 1969” — see it on YouTube here. It’s odd. It is from the keeps-on-giving G. William Jones Film and Video Archive, Hamon Arts Library, Southern Methodist University.
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