Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Texas Centennial

Dallas Fire Department Training Tower, Fair Park — 1936

by Paula Bosse

A few months ago, I came across the photos directly above and directly below on the SMU Digital Libraries site. They were both stereographs, and they were both identified as having been taken at Fair Park in 1936 during the Texas Centennial. These two photos didn’t look like Fair Park (except for the long tour buses parked at the upper right of the top photo). If they had not been accompanied by other photos that were unquestionably taken at Fair Park, I might not have been so sure.

Because… what was that odd tower? No sleek, modern art deco architecture there! More like a looming hunk of something ugly and industrial. And it looked like it was relegated to the outer edge of the midway. What was it?

I posted the top photo to the Flashback Dallas Facebook page and asked about this tower thing, and I was informed that it was a drill tower, used by the fire department for training purposes. It was also used to demonstrate rescue practices during the fair. I was directed to this truly spectacular photo, which shows the tower on the far edge of Fair Park (slightly right of center, near the top of the photo — which, by the way, is HUGE). A detail is below.

When — and why — was it built?

In 1930, Dallas was apparently running afoul of the law, because it did not have one of these towers. The State notified that City that that needed to be rectified pronto, or there would be a price to pay:

Unless Dallas provides its fire department with a drill tower, in accordance with the State law, the local key rate of 13 cents will be increased by a 5-cent penalty — the State Fire Insurance commission has served notice. (Dallas Morning News, July 19, 1930)

The city dragged its feet. It was announced almost a year and a half later that things were finally moving toward compliance:

Contract for the new six-story fire drill tower for the Dallas fire department, to be located in Fair Park, has been let to S. J. Buckalew, contractor, by the city department of public works. It will cost $6,328 and will rise 60 feet in height, being built of steel frame with concrete foundation and concrete floors. (DMN, Nov. 18, 1931)

The tower was completed in January 1932 (at a cost closer to $8,000). A few months later, the inaugural exhibition for the public was held at the tower. Firemen demonstrated firefighting techniques and performed drills on how to rescue victims from a tall building. This was the first time that many in the crowd had ever seen such a display. There was, however, a hiccup in one of these performances (or maybe it was planned, as a bit of shocking showmanship):

The demonstration of fire fighting methods included one unexpected thrill when, during the rope-sliding exhibition, a dummy was released from the six-story drill tower, falling to the ground. The crowd, hardly prepared for this feature of the show, was horrified to see what seemed to be a fireman fall out of the tower. Several women were particularly affected, having to be revived by first-aid methods. (DMN, July 1, 1932)

These public demonstrations were very popular and were held for decades. (The tower was, of course, also used regularly by the Dallas Fire Department as its official training tower.) I’m not sure when it was eventually demolished (EDIT: thanks to the comment below, it was demolished on Feb.1, 1947), but the “shows” continued, with towers erected especially for the fair every year, as can be seen in this silent footage from the 1961 State Fair of Texas (the steam pumper “Old Tige” makes an appearance at the 1:13 mark):

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Sources & Notes

First two stereograph photos were taken in 1936 at the Texas Centennial Exposition and are from the DeGolyer Library, Southern Methodist University: “[Amusement Rides at Fair Park]” is here, and “[View of the Fairgrounds at Fair Park]” is here.

Third photo is a detail from a U.S. National Archives and Records Administration aerial, on Wikipedia.

Video — “Firefighter Demonstration At The State Fair Of Texas – October 1961 (Silent)” — is from the WFAA Collection, G. William Jones Collection, Hamon Arts Library, SMU, on YouTube.

Thanks to the person commenting below, the tower was demolished on Feb. 1, 1947, “to make way for new structures” (DMN, “Landmark Bites Dust,” Feb. 2, 1947).

People may be more familiar with the DFD training tower at Record Crossing — see a photo of that at the Portal to Texas History, here.

Thanks, as always, for the crowdsourcing help!

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Copyright © 2025 Paula Bosse. All Rights Reserved.

Zephyr, Meet Ox Cart — 1936

zephyr_sam-houston-zephyr_oxcart_ebay_front…Ox cart, meet Zephyr

by Paula Bosse

On Oct. 4, 1936, the Sam Houston Zephyr — the very first streamlined passenger train in Texas — made one of it very first public appearances, at the Texas Centennial in Dallas. This beautiful train (check out a photo of its interior here) was operated by the Burlington-Rock Island railroad between Fort Worth and Houston, with stops in Dallas, Waxahachie, Corsicana, and Teague. (See footage of it arriving it what might be Dallas in what might be 1936 in cool home movie footage here — then go to the beginning to see great Centennial footage — some of it in color! — and other footage shot in Kidd Springs.)

Back to the Zephyr. At its Centennial stop, a photo-op presented itself: the super-new (Zephyr) alongside the super-old (an ox cart). This photo ran in newspapers around the world, accompanied by variations of the following captions:

PROGRESS! Just a zephyr in the breeze is the Burlington Zephyr, particularly when compared to an ancient ox cart. The two were shown together at the Texas centennial fair at Dallas. The speedy streamliner runs from Dallas to Houston, Texas.

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MARCH OF PROGRESS. An excellent contrast in the modes of transportation of today and yesterday is presented here as the Sam Houston Zephyr, streamlined train running between Dallas, Tex., and Houston, enters the grounds of the Texas Centennial exposition with an ox cart plodding along beside it. The presentation is part of the Cavalcade of Texas given at the exposition in Dallas. The girls are LaNeyl Brown and Peggy Humphreys.

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From a Dallas Morning News article on the Centennial exhibit at Fair Park:

The streamlined Sam Houston Zephyr, operated between Dallas, Fort Worth and Houston by the Burlington-Rock Island, will be displayed on the siding in the grounds east of the Hall of Transportation. One of the powerful Opp Mogul freight engines of the Texas & Pacific also will be shown. To furnish a contrast with modern and ancient transportation the ox cart and stagecoach used in Cavalcade will be rolled out. (DMN, Oct. 4, 1936)

zephyr_sam-houston-zephyr_oxcart_DMN_100436_events

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An interesting sidelight regarding the older modes of transportation is this blurb about the difficulty Centennial personnel had in finding authentic stagecoaches, covered wagons, and ox carts to use in various Fair Park productions celebrating the history of Texas, forcing them to resort to building reproductions (seems hard to believe that there were only two authentic stagecoaches to be found in the entire state!):

zephyr_centennial_AP-wire-story_may-1936
AP wire story, May 1936

The article is referring to props needed for the giant Cavalcade of Texas historical pageant, but check out the nice little novelty “prairie schooner” below, which served as a quirky, casual Centennial restaurant (“Smacking of the old West is the Chuck Wagon, a dining place for 250, with an overgrown chuck wagon serving as the kitchen and service counter” — Dallas Morning News, June 7, 1936):

patreon_tx-centennial_chuckwagon-restaurantDallas Historical Society

patreon_tx-centennial_chuck-wagon-restaurant_worthpointvia Worthpoint

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Sources & Notes

Top photo was found on eBay (German wire photo).

Photo of the Chuck Wagon restaurant is from the Texas Centennial Exposition Collection, Dallas Historical Society, Object ID V.38.3.245 — more info on this photo is here.

Consider becoming a member of my Flashback Dallas Patreon page for as little as $5 a month — I post there daily. No strings attached. Cancel at any time!

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Copyright © 2024 Paula Bosse. All Rights Reserved.

“Thrilling! Inspiring! Gorgeous!” — 1936

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by Paula Bosse

I don’t think the 1936 Texas Exposition at Fair Park could have oversold itself. It was everything it promised. The sensory overload must have been almost debilitating!

The night beauty of the Texas Centennial Exposition at Dallas is breath-taking! Rainbow-hued fountains, rippling flags, colorful buildings, thousands of constantly changing lights blending into a symphony of thrilling, inspiring, gorgeous effects… A glamorous fairyland of scintillating light, color and cool water that alone will repay your trip. SEE this marvel of beauty!

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“Have the time of your life in Dallas! […] Joyous days and nights of holiday-making await you … in one of the most magnificent settings ever conceived! […] The Texas Centennial Exposition at Dallas is being enthusiastically applauded as the most magnificent spectacle ever attempted on the American continent.”

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“World’s Greatest Show for 50¢… Ample Tourist Accommodations… Come to Dallas!”

(According to the Inflation Calculator, 50¢ admission in 1936 would be equivalent to about $10 in today’s money. 10¢ hamburgers would be about $2, and 5¢ cold drinks would be about $1.)

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“Dallas: Night Spot of the World! / Dallas: Day Spot of the World!”

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Sources & Notes

Images from a promotional brochure offered recently on eBay.

Check out many previous Flashback Dallas posts on the Texas Centennial here.

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Stereoview Souvenirs of the Texas Centennial — 1936

tx-centennial_cavalcade-race-track_1936_ebayA view of Fair Park not often seen

by Paula Bosse

If you collect stereoview photos and/or Texas Centennial memorabilia, hie yourself over to eBay for some (pricey) goodies (see the link at the bottom of the page). Here are a few stereoview “monoviews.”

Above, part of the Fair Park racetrack, with the reviewing stand for the “Cavalcade of Texas” pageant at the right. If you look closely on the horizon — at the right, above the Cavalcade stands, you’ll see two towers. Are those the two water towers over in Lakewood at Abrams and Goliad (which I wrote about here)?

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Here are a few more. The first one with kids and dogs at the Hall of State:

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Pegasuses (“pegasi”?) at the Esplanade:

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Strolling by the lagoon (and past one of my favorite crazy Centennial design features — those amazing flying-saucer lights!):

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I love the camera on the marquee (and those dresses!) at the Hollywood exhibit:

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One of my favorite Fair Park artworks — the lady in the niche, at the Administration Building (Women’s Musuem):


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I did not know there was an outdoor ice rink at the Centennial — ice skating performances at the “Black Forest” cafe:

tx-centennial_stereoview_ebay_black-forest_ice-skating

Can’t go wrong with another monumental woman in a niche:

tx-centennial_stereoview-S128_ebay_reflecting-basin

A sculpture of a slumbering fairy at the Dallas Museum of Fine Arts:

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And, jumping ahead a year, a souvenir from the Pan-American Exposition in 1937: the Music Hall dressed up as the “Casino.”

pan-american-exposition_stereoview_1937_casino_music-hall

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Sources & Notes

All images are from eBay, and almost all are currently for sale. See these and more here.

There are a bunch of Flashback Dallas posts on the Texas Centennial — they can be found here.

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Miscellaneous Postcards

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by Paula Bosse

I’ve seen so many Dallas postcards that it’s always a little bit of a jolt when I see one I’ve never seen before, like the one above. The Praetorians Life Insurance exhibit was inside the Varied Industries building (below). So much is written about the architecture of Fair Park — but we don’t hear a lot about the interiors. I don’t think there are many color photos in existence. This is a colorized image, but the colors in real life were pretty vibrant. Even the floors were fantastic! One of my favorite “finds” was the ad at the top of the post “State Fair Coliseum/Centennial Administration Building/Women’s Museum/Women’s Building” — it’s a color photo (!) which shows glimpses of the interior, the furniture, and, best of all, the custom linoleum.

tx-centennial_varied-industries-bldg_postcard_pinterestvia Pinterest

And speaking of the Fair Park Coliseum, this is a great postcard (with a 1911 postmark):

fair-park_coliseum_postcard_postmarked-1911_ebay

And here’s the Magnolia Building — it never gets old:

magnolia-bldg_postcard_postmarked-1955_eaby

The “new” Cotton Exchange Building, at St. Paul and San Jacinto (I wrote about the old and new Cotton Exchange buildings here — scroll down to #4):

cotton-exchange_new_postcard_ebay

Highland Park Presbyterian Church (circa 1940s): 

highland-park-presbyterian-church_postcard_ebay

The Inn of the Six Flags — along the DFW turnpike in Arlington. I’d never seen this postcard — and the resolution is pretty bad — but I post this almost entirely to drink in that unbelievably pastoral view of 1960s Arlington.

inn-of-the-six-flags_postcard_ebay

Here’s another view:

inn-of-the-six-flags_pool_postcard_portal_dallas-heritage-villagevia Dallas Heritage Village

A bird’s-eye view of the Stemmons Corridor, with handy labels:

magnificent-big-d_postcard_ebay

And, lastly, a cool view of a cool skyline:

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Sources & Notes

Unless otherwise noted, all postcards found on eBay.

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Take a Greyhound to the Texas Centennial — 1936

tx-centennial_greyhound-ad_hollywood-mag_1936_det“Dallas, please…”

by Paula Bosse

Thanks to the promoters of the Texas Centennial, advertisements placed in national publications in 1936 showed Dallas to be quite the desirable destination. The Centennial — the World’s-Fair-that-wasn’t-quite-a-World’s Fair — made Dallas the place to be in 1936. This ad for Greyhound Lines (a company which, incidentally, is now headquartered in Dallas) need only show a fab deco poster on a wall for people to want to jump on a bus and head to Big D.

The full ad is below. Nary a mention of “Dallas.” (Click to see a larger image.)

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Sources & Notes

Ad from Hollywood magazine, May, 1936.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

George Dahl’s Proposed Massive “Lone Star” Entrance to Fair Park

tx-centennial_proposed-lone-star_george-dahl_dma-catalog_1972_portalWhat could have been at Fair Park: a really, really big star…

by Paula Bosse

As this year’s State-Fair-of-Texas-that-wasn’t draws to a virtual end, I thought I would post this image I came across a while ago — I’d never seen it before, and it’s something of a mystery. It appeared in a 1972 Dallas Museum of Art exhibition catalog called “1930s Expositions” (link at bottom of post). One of the expositions covered in the catalog was the Texas Centennial Exposition held at Fair Park in 1936. Most of the buildings we see today were built in 1935/1936, and the entire sprawling project was led by visionary chief architect George L. Dahl of Dallas. The description of this image reads:

“The monumental scale of the central area of the Exposition was set by the massive pylons which formed the entrance to the Centennial. How even more heroic would have been George Dahl’s proposed ‘Lone Star’ entrance.”

Whoa! Can you imagine that gigantic star spanning the entrance? A sort of  Colossus of Rhodes for Big D! (Big Tex is as close to a Colossus as we’re going to get.)

I searched and searched but could find nothing more about this incredibly dynamic Dahl vision. The closest I got was not what I was looking for, but it was still pretty interesting.

“Erection of a star-shaped building at a cost of $1,000,000 will be asked of the Legislature… This structure would be administrative headquarters for the central exposition in Dallas.” (Dallas Morning News, Dec. 9, 1934)

My first thought was, “Is that thing a building?” And then I searched on “star-shaped building” and found that there had been an extremely controversial “star-shaped building” built as the “Texas Building” at the St. Louis World’s Fair in 1904. Super-wealthy Texan E. H. R. Green was so appalled at the building’s design (by St. Louis-born Texas architect C. H. Page) that he resigned from the state commission in protest, saying this:

“I am not in any way to be identified with the official responsibility of the building that portrays Texas as a freak and that is what that star-shaped building does. No one ever heard of such a type of architecture before. I want a building that will impress those who see it with the idea Texas has some dignity.” (Fort Worth Star-Telegram, April 12, 1903)

St. Louis built it anyway. It was kind of freaky — especially with a replica of the State Capitol dome awkwardly plonked down in the middle (gilding the lily, man…) — but it was, apparently, quite popular. See a ground-level photo of the Texas Building here — and here’s a drawing:

tx-bldg_st-louis-worlds-fair_FWST_013104
FWST, Jan. 31, 1904

That was an odd little detour. Anyway….

About that star over the Parry Avenue entrance to Fair Park — I’d love to know more about it. I’d love to see a better image. Anyone know anything? I wonder if Dahl’s plans and drawing for this giant Lone Star might be resting comfortably in the Dallas Historical Society archives?

Here’s the entrance design which was ultimately decided on — the one we still see today at Parry and Exposition. Yeah, there’s a star there, but now that I’ve seen what we could have had, it seems kind of puny. What it lost in overall heft it gained in height, I guess. But just imagine what it COULD have been!

fair-park_entrance_postcard_tx-centennial_1936_ebay_col

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Sources & Notes

Top image is from the 1972 Dallas Museum of Fine Arts catalog for the traveling show “1930s Expositions” (page 16); a scan of the catalog can be found at the Portal to Texas History here, and at the DMA website here.

Color postcard found on eBay.

tx-centennial_proposed-lone-star_george-dahl_dma-catalog_1972_portal_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

A Texas Centennial Scrapbook — 1936

tx-centennial_scrapbook_starring-tx_portal
“Starring Texas”

by Paula Bosse

Here is an aerial view of Fair Park I’ve never seen. It shows Centennial buildings under construction, along with labels marking the locations of those not yet started. It’s always hard to place where some of these no-longer-standing buildings once stood, so this is very helpful. Click the picture to see a larger image, but to really zoom in on the photo, see it at the Portal to Texas History, here.

tx-centennial_scrapbook_fair-park_aerial_construction_portal

Below is another view — an illustrated map from a Centennial visitor’s pamphlet (the zoom-in-able image is also at the Portal to Texas History, here). It was an early illustration, as it shows the original design for the Hall of State with wings never built.

tx-centennial_scrapbook_fair-park_aerial_portal

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(all images larger when clicked)

These pictures came from a Texas Centennial scrapbook made by 10-year-old Doris Rae Levy for a contest in her class at Lily B. Clayton Elementary School in Fort Worth. The scrapbook is impressively packed with Texas History-related newspaper and magazine articles, pamphlets, and postcards. A couple of the things she included that I enjoyed seeing were photos of a giant Centennial “sombrero” and a photo of honorary Centennial Rangerette, Shirley Temple:

tx-centennial_scrapbook_hat_FWST_portal
Fort Worth Star-Telegram, Feb. 25, 1936

This photo shows four Fort Worth businessmen holding up a “200 gallon sombrero” which would soon be making an appearance at the Fat Stock Show.

And here’s Shirley Temple — who might have been the most famous star in Hollywood at the time — dressed in a snazzy cowboy outfit and an eye-catching pair of boots. She had been appointed honorary Chief of the Texas Centennial Exposition Rangerettes (a bevy of attractive Texas women who acted as goodwill ambassadors and made personal appearances all over the country promoting the Dallas exposition). Miss Temple’s honorary commission apparently came with a tie-in merchandising deal — see the official Shirley Temple with her official Shirley Temple doll below (the latter photo was not from Doris’ scrapbook).

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I thought I would look up Doris Rae Levy, the little girl who compiled the impressive, packed-to-the-gills scrapbook, to see what I could find out about her. This sad news appeared less than two weeks before the Texas Centennial Exposition opened in Fair Park:

tx-centennial_scrapbook_doris-rae-levy_FWST_052636
FWST, May 26, 1936

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Sources & Notes

Doris Rae Levy’s “Texas Centennial Scrap Book” was provided by the Fort Worth Jewish Archives to UNT’s Portal to Texas History; it has been scanned and may be viewed in its entirety here.

The photo of Shirley Temple with the Centennial Rangerette doll was found on Pinterest, with the original image here. Color images of the doll can be seen here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

The State Fair of Texas Over the Decades

state-fair-of-tx_midway_kodachrome_1961_ebaySFOT midway, 1961… (click for larger image)

by Paula Bosse

The history of the State Fair of Texas is also the history of Dallas — if you live in Dallas, you know a lot about the fair, if only by osmosis. Here are a few images from the decades since the fair began in 1886.

Below, from 1889, a sedate advertisement for the Texas State Fair and Dallas Exposition (from The Immigrant’s Guide to Texas, 1889). (All images are larger when clicked.)

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A great-looking poster from 1890, colorful and exciting:

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A midway in its infancy, in the aughts. (I wrote about the “The Chute” water ride, here.)

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Here’s a group photo showing the food vendors at the 1910 fair. No corny dogs in 1910, but plenty of candy, peanuts, popcorn, ice cream, and, sure, why not, cigars and tobacco.

state-fair-concessionaires_1910_cook-colln_degolyervia George W. Cook Collection, DeGolyer Library, SMU

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In the 1920s, Fair Park looked a lot smaller:

fair-park_mcafee_degolyer_SMU_ca-1920s
via George A. McAfee Collection, DeGolyer Library, SMU

Here’s a handy 1922 map of the grounds, from the fine folks at Caterpillar (don’t miss those tractors!) — you can see where the people in the photo above are walking.

state-fair-map_caterpillar_ad_1922

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If it’s 1936, it’s gotta be the Texas Centennial — and here’s an exhibit I’d never heard of: Jerusalem, The Holy City. This was one of many exhibits at the Texas Centennial previously seen at the 1933 Chicago World’s Fair, where it apparently had attracted more than one million visitors. In the weeks leading up to the Centennial’s opening, it was described thusly: “The Holy City will contain a collection of religious artworks and other material. The entrance will represent the Damascus gate of Jerusalem. No admission will be charged but donations will be asked visitors” (Dallas Morning News, May 17, 1936).

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The State Fair of Texas was not held during much of World War II, but it was back in 1946, with Tommy Dorsey, Gypsy Rose Lee, and Jackie Gleason.

state-fair_sept-1946_ad-cow
Sept., 1946

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Neiman-Marcus was at-the-ready in 1950 with suggestions on stylish footwear for ladies wanting to trudge around the Fair Park midway in heels.

For the Million-Dollar Midway — For taking in this famous “main drag” of the State Fair — get into our famous-maker midway heel shoes. Most everybody — after walking a block or two in them — says they’re worth a million! Have all the comfort of low heels, plus the high-heel’s way of making your ankles look prettier.

sfot-neiman-marcus_ad_101650October, 1950

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The 1960s were certainly colorful, and this is a great color photo from 1961 (currently available on eBay as a 35mm Kodachrome slide) — it’s the photo at the top of this post, but in order to cut down on unnecessary scrolling, I’ll slide it in again right here:

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The 1970s was a weird decade, and what better way to start off a weird decade than with 80-something-year-old oil tycoon (and eccentric Dallas resident) H. L. Hunt handing out cosmetics at a booth at the State Fair? Hunt — whom Frank X. Tolbert described as “probably the world’s only billionaire health freak” — manufactured a line of cosmetics and other products containing aloe vera, the wonder elixir. Imagine seeing the world’s richest man handing out plastic goodie-bags to awe-struck passersby. Like I said, weird.

h-l-hunt_state-fair_1971

hunt_state-fair_pomona-progress-bulletin_CA_111471Pomona (CA) Progress-Bulletin, Nov. 14, 1971 (click to read)

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And, finally, the 1980s. A century after the State Fair of Texas began, the X-Men came to Big D to do whatever it is they do — and The Dallas Times Herald got a cool little advertising supplement out of it. (If this appeals to you, check out when Captain Marvel came to Dallas in 1944, here, and when Spider-Man came to Dallas in 1983, here.)

sfot_xmen_comic-book_1983

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Sources & Notes

Sources (if known) are noted.

All images are larger when clicked.

I wrote a similar State-Fair-of-Texas-through-the-ages post a few years ago: “So Sorry, Bill, But Albert Is Taking Me to the State Fair of Texas,” here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

State Fair Coliseum / Centennial Administration Building / Women’s Museum / Women’s Building

tx-centennial_armstrong-linoleum-ad_1936_detAdministration Building interior, 1936…

by Paula Bosse

Thursday night I attended a very entertaining Dallas Historical Society presentation at the Hall of State in Fair Park: “An Evening With Jim Parsons: Lost Fair Park,” in which the author of Fair Park Deco and DFW Deco talked about many of the buildings constructed for the Texas Centennial Exposition in 1936 which are no longer with us.

One of Jim’s asides was that there are very, very few color photos of the Centennial buildings and murals taken in 1936. If you’ve seen a Centennial view in color, it’s probably a colorized postcard. Kodachrome film was introduced in 1935 and was, sadly, not in wide use by visitors to Fair Park in 1936 (or by the Centennial organization).

When he said that, though, I remembered an ad I had come across that I thought was pretty cool, simply because it shows the interior of one of the Centennial buildings when it was brand new (…well, it was sort of new — more on that below). The ad is for Armstrong Linoleum and it features a color photo showing one of their custom linoleum floors installed in the Centennial Administration Building, an interior I’d never seen. And it’s in color! (Check out the furniture and the recessed lighting!) Here’s the full ad, which appeared in national magazines in 1936 (click for larger image).

ad- tx-centennial_armstrong-linoleum_19361936 ad

And — hallelujah — I found another photo of the interior — also from the helpful Armstrong people (I don’t know if they had the concession to outfit all the Centennial buildings, but, if so, I’d love to see all of their designs). Unfortunately this one is not in color, but it shows a fantastic Texas-centric custom design, laid down in fabulous linoleum.

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And another one:

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Southwest Business, June 1936

Imagine that floor in Cadet Blue, White, Orange, and Dark Gray. This is from a trade publication called Armstrong’s Floors and Walls for Homes and Public Buildings, published around 1950 (and fully scanned here). A cropped version of the photo of the top is also included here (that floor, by the way, is in White, Dark Gray, and Cadet Blue), with handy swatches (which, reproduced below, lose some accuracy in color).

tx-centennial_armstrong-linoleum_admin-bldg_colors

And just because I found an ad for those cool chairs:

tx-centennial_furniture_southwest-business-mag_oct-1936Southwest Business, Oct. 1936

The Centennial Administration Building — which housed the hundreds of office workers and executives behind the running of the Texas Centennial Exposition — was actually the very first Centennial building completed (at the end of December 1935). Most of the Centennial buildings were newly built in 1936, but the Administration Building was actually an old building given a new stucco façade and completely remodeled — it even acquired a second floor inside the huge structure. This building was originally known as the State Fair Coliseum, built in 1910, designed by architect C. D. Hill (who designed many buildings in Dallas, including the still-standing Municipal Building downtown (built in 1914) and the Melrose Hotel (1924).

state-fair-coliseum_dmn_062009_drawingDallas Morning News, June 20, 1909

state-fair-coliseum_dmn_050710_constructionDMN, May 7, 1910

It was BIG. It had a seating capacity of 7,500.

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state-fair-coliseum_dmn_030413DMN, March 4, 1913

This was the first building you’d see as you entered Fair Park, as it was right inside the front entrance on Parry Avenue (after you entered, the building would be on your left).

Coliseum Building, State Fair Dallas, TX

park-board-bk_fair-park-coliseum_1914

It was the city’s first official municipal auditorium, and it hosted everything from livestock shows, conventions, large civic gatherings, and the occasional opera.

Fast-forward a few decades: in 2000 the building became the home of the Women’s Museum. The museum closed in 2011 and is now called the Women’s Building and is used for special events.

A photo of the building from 2014:

womens-museum_fair-park_2014_carol-highsmith_library-of-congressphoto: Carol Highsmith, Library of Congress

See a Wikimedia photo of this building in 2016 here — click it again (and again) to see it really big, and linger on the mural by Carlo Ciampaglia and the sculpture by Raoul Josset. See interior photos of the space in 2009 during its time as the Women’s Museum here and here. I’m not sure if the exposed brick and steel are from the original 1910 building, but I certainly hope so! And, lastly, exterior photos from 2009 showing the side of the building here, and here

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Sources & Notes

This building can be seen on this aerial Google view, here. It is currently the Women’s Building, and it is available for special events — more about this building from the Friends of Fair Park, here.

Black-and-white postcard showing the interior of the Coliseum is from Flickr.

Black-and-white photo “Coliseum and Art Building” is from Report for the Year 1914-1915 of the Park Board of the City of Dallas, With a Sketch of the Park System (Dallas: Park Board, 1915), which can be accessed as part of the Dallas Municipal Archives via the Portal to Texas History, here.

And since this whole post was spurred by Jim Parsons’ talk the other night, here’s a link to the book he and David Bush wrote: Fair Park Deco: Art & Architecture of the Texas Centennial Exposition.

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Copyright © 2018 Paula Bosse. All Rights Reserved.