Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Transportation

DFW Airport, Phase I — 1973

dfw-airport_construction_gifford-hill-ad_1973_ebay_photoAlien landscape, or DFW airport?

by Paula Bosse

A couple of ads letting the nation know that construction of the new Dallas-Fort Worth International Airport was progressing and would soon be the biggest, bestest… um, BIGGEST airport ever! “Phase I” was completed by the end of 1973, and DFW opened for business in January, 1974.

The first ad, from Gifford-Hill (click to see larger image — transcription below):

dfw-airport_construction_gifford-hill-ad_1973_ebay

Here’s how we helped convert 18,000 acres into the world’s largest airport. 

With the completion of Phase I, the new Dallas/Ft. Worth Regional Airport is already universally lauded as the biggest, best equipped, most efficient jet port in the world. 

An estimated 42,000 persons will pass through this ultra modern facility every day. Not to mention several thousand employees. 

And by 1985, the passenger flow is expected to increase to over 100,000 daily. 

Of course a project of this magnitude didn’t just happen. It took years of planning and hard work by a number of different agencies and companies. In many different fields. 

For example, Gifford-Hill’s major contribution to this mammoth installation was raw materials. 

Over the past two years, our Basic Industries Group has supplied over 4 million tons of aggregates, 500,000 barrels of cement and 125,000 cubic yards of ready-mix concrete for the construction of runways, taxiways and aprons. 

And our Manufacturing and Services Group has supplied over 422,334 linear feet of sewer and culvert pipe for underground waste disposal. And 25,000 feet of prestressed concrete pressure pipe for water distribution within and around terminal buildings. 

But we’re not finished yet. Not by a long shot. Because construction is already underway on Phase II. And as the need grows, expansion will continue until the ultimate complex is completed in the year 2001. 

Since our land development division, Gifco Properties, owns over 5,000 acres in the vicinity of the new airport, we’re also involved in the development of new housing projects, commercial installations and industrial complexes in that area.

So, as you taxi down the runways at the new Dallas/Ft. Worth Regional Airport, remember, it’s the biggest and best air terminal in the world. And we helped make it that way. 

Gifford-Hill & Company, Inc. 
Dallas, Texas

dfw-airport_construction_gifford-hill-ad_HPHS-yrbk_19691969, Highland Park High School yearbook

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The second ad, from LTV, touting their automated AIRTRANS all-electric transportation system which carried people and cargo around the airport.

dfw-airport_airtrans_LTV_1973-ad_ebay

The word around the airport is LTV. 

AIRTRANS, designed and built by LTV Aerospace, a subsidiary of The LTV Corporation, helps make the new Dallas/Fort Worth Airport tick. By efficiently moving all the things that need to be moved, to from and around the largest airport in the nation. 

AIRTRANS is the most complete, fully automatic airport transportation system in the world. With 13 miles of door-to-door service to 53 doors – provided by 51 AIRTRANS personnel vehicles. All in a totally controlled environment. 

AIRTRANS is just one of the outstanding products being developed by the subsidiaries of The LTV Corporation. These companies are providing for today’s changing society – LTV Aerospace Corporation, Wilson & Co., Inc. and Jones & Laughlin Steel Corporation. 

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And because AIRTRANS is getting its day in the sun, here’s a local ad for its troubled “surface” counterpart (I just learned that “SURTRAN” stands for “surface transportation”) — the bus/taxi/limo system designed to get people to the airport from Dallas or Fort Worth. As this ad says, a one-way bus ticket was $2.50 (about $15.00 in today’s money). SURTRAN seems to have been financially troubled from the beginning — SURTRAN service ended at the end of October, 1984.

surtran_sept-1973Sept., 1973

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End of Phase I:

dfw_19731973

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Sources & Notes

Gifford-Hill ad with color photo and LTV ad found on eBay.

dfw-airport_construction_gifford-hill-ad_1973_ebay_photo_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

American Airlines Flies to Groovy Dallas, Y’all

american-airlines_dallas_posterHowdy!

by Paula Bosse

Remember those “Panoramic Texas” license plates from a few years ago? The ones that featured everything Texas had to offer, including the space shuttle? That’s kind of what this American Airlines vintage travel poster reminds me of — if it were designed by someone who had never been to Dallas. You got your cowboy, your horse, your oil derrick, your trapeze artist/ballerina, your circa-1970 Mary Tyler Moore/Mary Richards, your great big cotton boll… and a football player who should probably be wearing different colors. All contained in a psychedelic cowboy boot with a flower for a spur.

Works for me! (I hope those weary travelers weren’t too disappointed when they stepped off the plane.)

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Sources & Notes

Image found on Amazon, here.

american-airlines_dallas_poster_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Lutheran Ministers Visit Dallas — 1911

open-streetcar_rppc_1911_ebayBest way to see the sights of 1911 Dallas…

by Paula Bosse

I’m always a sucker for photos of streetcars. I’m not sure I’ve seen one quite as open as this one.

This image was featured on a real-photo postcard — below the photo, the sender had written “Conference at Dallas, Texas. Sept. 8-12, 1911.”

The card was addressed to Miss Sidonie Wissmann in Matson, Missouri and was mailed from Palacios, Texas on Oct. 11, 1911.

Dear Sidonie,

Here you have a postal of Dallas, Tex. We are all on that “special” car taking a trolley ride through Dallas on a hot afternoon. If you wish to see me, look at the sixth seat from the front end of the car.

You must have some pretty cold weather up there. Saturday at about noon, the wind began to blow from the north. It grew stronger, and Sat. night it was pretty cool. I was at Francita’s [?] staying with Mr.  Luebben.  My bed was just before the north window. The wind blew with great force. The window was open. Instead of closing the window, I clung to the covers that were there (a thin quilt and a white spread) to keep them from flying away. I put everything but my face under the covers. So I lay in the north wind all night. Those “Northers” are feared by these southern people. I did not take cold. But several people were holding their nose the next day. When I left for Blessing in the P.M. I saw one man at the depot have a bad cold. Monday night I closed my windows in Palacios.

Some curious news!! Here you are: On account of the bad connections, I walked from Blessing to Palacios Monday A.M. 8:30-11:30. Twelve miles!! Hard work.

–Fred–

I checked The Dallas Morning News to see what kind of conference was held in Dallas in September, 1911 — it was the Texas State pastoral conference of the Missouri evangelical Lutheran synod. One of the 60 Lutheran ministers in attendance was Rev. F. H. Stelzer (Fred Stelzer), fresh out of seminary in Missouri — in fact, he was so fresh out of seminary that he had been ordained for only two weeks when he visited Dallas and wrote his sweetheart this card.

Fred Stelzer (1888-1978) and Sidonie Wissmann Stelzer (1888-1950) eventually married and had 8 children. They lived in Thorndale, Texas where Fred was the pastor of St. Paul Lutheran Church for 40 years. But when he was a newly ordained 23-year-old minister, he visited Dallas where he rode a cool “special” streetcar to see the sights,and spent a miserable night trying to sleep in a freezing-cold room with an open window, under nothing more than a thin quilt and a white spread.

lutheran-tour_dmn_091111Dallas Morning News, Sept. 11, 1911

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Sources & Notes

Real photo postcard found on eBay.

open-streetcar_rppc_1911_ebay_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Misc. Streetcars — ca. 1940s

municipal-bldg_streetcar-draughon_ebayStreetcar passing City Hall

by Paula Bosse

A bunch of photos of Dallas streetcars found currently (or recently) listed on eBay.

Above, Commerce and Harwood, looking toward the Municipal Building. Below, Commerce and Harwood, looking south toward First Presbyterian Church.

streetcar-harwood_draughon_ebay

“Main Street” car and “Highland Park-SMU” car, with Cokesbury Bookstore (at St. Paul) in the background:

streetcar_cokesbury_ebay

“Boundary-Union Station” car, heading west on Commerce, with the Baker Hotel in the background (back when it was still a two-way street). “Smash-Up” — the movie advertised on the side of the streetcar — was released in 1947.

streetcar_boundary-union-station_ebay

“Trinity Heights” car, heading west in the 1500 block of Elm:

streetcar_w-a-green_elm-st_ebay

 “Highland Park-SMU” car:

streetcar_hp_smu_ebay

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Sources and Notes

All photos from eBay seller “bksales” (current Dallas streetcar items available from this seller are here).

municipal-bldg_streetcar-draughon_ebay_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Hoppy Holidays from Hop-a-Bus — 1984

xmas_hop-a-bus_DART-archives_1984_portalSeason’s Greetings from Dallas Transit System and friend…

by Paula Bosse

Aww, the Bunny Bus — surely Dallas Transit System’s most whimsical creation. 

The earliest days of the DTS Hop-a-Bus saw a fleet of five, 19-passenger (non-whimsical) mini-buses which shuttled people back and forth across downtown. You could “hop on” and “hop off” for short trips, for a nominal fare (a dime), traveling along Main Street between Houston and Pearl, Monday-Friday, during working hours.

The service was very popular and quickly outgrew the mini-buses — in March, 1976 they went full-size, but ridership of these two large buses was disappointly slow to grow, mainly because people couldn’t tell the difference between the Hop-a-Bus and every other downtown bus. So, in October, 1978, someone, in his or her infinite wisdom, decided to paint the two special buses pink and add a bunny face and aluminum bunny ears (I seem to remember a tail, but I think I’ve added that in my own imagination). Voilà! Instantly recognizable!

At first, a lot of people hated them (describing them as “grotesque”), but pretty soon, downtown denizens fell for their charming appeal, and ridership increased substantially (seriously, you could see those things coming from blocks away!). Tourists loved them: they provided great photo opportunities, and they made getting around an unfamiliar city very easy — when lost, just jump on a pink bus and you’ll probably get to where you need to go.

Photos of the two pink “bunny buses” appeared in newspapers around the country. They even moonlighted at nights and on the weekends when DTS rented them out during off-duty hours — most notably to the pink-loving Mary Kay corporation and to the bunny-loving Dallas Playboy Club (which used the buses to ferry patrons from the Central Expressway club to Dallas Cowboys games).

The iconic (yes, “iconic”!) buses amused and delighted Dallasites until November, 1986. The bunny-bus fleet had increased to five 1966 GMC buses (at one point there had been as many as seven), and even though the fare had increased to 25 cents, they were still very, very popular with the public. But the pink buses were discontinued at the end of 1986 and sold. And, let’s face it, the streets of downtown Dallas have never been quite the same. Imagine if they were still around (and they SHOULD be!) — Instagram would be overrun with millions of bunny bus photos.

Below are a few photos and a video of our decades-gone transit pal, the cute, friendly Bunny Bus. RIP.

hop-a-bus_birnbaum_ad-valorem-infinitum_SMU_screenshotvia Ad Valorem Infinitum (screenshot)

hop-a-bus_curbside-classic-dot-comvia CurbsideClassic.com

hop-a-bus

hop-a-bus_pinterestvia Pinterest

hop-a-bus_clarion-ledger_jackson-miss_020284Clarion-Ledger, Jackson, MI, Feb. 2, 1984

hop-a-bus_bring-back-the-bunny_FB-pagevia “Bring Back the Bunny” Facebook page

hop-a-bus_BW

Here’s a great history of the Hop-a-Bus in an article widely syndicated around the country in 1979 — it was written by Claudia Goad, spokesperson for the DTS (click for larger image).

hop-a-bus_wire-story_apr-1979_photo

hop-a-bus_wire-story_apr-1979_storyby DTS’ Claudia Goad, wire story, April 1979

And, finally, a look at a 1976 Channel 8 story on the month-old Hop-a-Bus, before it was transformed into a bunny (from the WFAA News archives at SMU).


via Jones Film Collection, SMU

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Sources & Notes

Top image is from the Dallas Transit System (DTS) 1985 calendar — the entire calendar can be found at the Portal to Texas History, here, from the DART Historical Archive.

There is a “Bring Back the Bunny” Facebook page, here.

xmas_hop-a-bus_DART-archives_1984_portal_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Take a Greyhound to the Texas Centennial — 1936

tx-centennial_greyhound-ad_hollywood-mag_1936_det“Dallas, please…”

by Paula Bosse

Thanks to the promoters of the Texas Centennial, advertisements placed in national publications in 1936 showed Dallas to be quite the desirable destination. The Centennial — the World’s-Fair-that-wasn’t-quite-a-World’s Fair — made Dallas the place to be in 1936. This ad for Greyhound Lines (a company which, incidentally, is now headquartered in Dallas) need only show a fab deco poster on a wall for people to want to jump on a bus and head to Big D.

The full ad is below. Nary a mention of “Dallas.” (Click to see a larger image.)

tx-centennial_greyhound-ad_hollywood-mag_1936

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Sources & Notes

Ad from Hollywood magazine, May, 1936.

tx-centennial_greyhound-ad_hollywood-mag_1936_det_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Labor Day Weekend, Union Bus Depot — 1952

labor-day_union-bus-depot_hayes-coll_1952_DPLWaiting for buses… (photo: Dallas Public Library)

by Paula Bosse

Labor Day in 1952 was on Sept. 1. The people in the photo above were waiting for buses to whisk them away for a nice end-of-summer Labor Day holiday. They were in the Union Bus Depot in the Interurban Building (downtown, at Jackson and Browder). They were probably waiting for a Continental Trailways bus. (While waiting, they might have availed themselves of merchandise at the Sigler’s Jewelry & Optical Co., seen in the background. This was their downtown location — I wrote about their main store at Peak and Elm here.)

So what was going on in Dallas on Labor Day in 1952? Well, it was hot. Real hot. (It’s always hot.) (ALWAYS!) It was 102°, and it was very dry and very windy. Grassfires were popping up everywhere — there were 30 fires that day! 

There were, of course, Labor Day picnics. The largest was for members of the UAW-CIO — the crowd of union members and their families was estimated at 5,200 and was held on ranchland (the D & L Ranch) west of Grapevine. There were also hundreds of AFL plumbers and carpenters at a picnic at Vickery Park on Greenville Avenue. 6,000 Dallasites took advantage of the city’s swimming pools on the last they were open. And then there were 500 people who waved off the whole “outdoor” thing and spent the day skating at the chilly Fair Park ice rink. 

The movie “Jumping Jacks,” starring Dean Martin and Jerry Lewis, was playing at the Majestic, and “Merry Widow,” starring Lana Turner, was at the Palace. Kay Thompson, the singer (and creator of the Eloise children’s books) was opening at the Adolphus Hotel’s Century Room. And there was a square-dancing contest on the Fair Park midway.

It was a bad day, however, for a motorist who indulged in one too many Labor Day adult beverages. The guy zig-zagged in and out of traffic on the Houston Street viaduct, hit a curb, and then swerved back into traffic. He was stopped by one of the cars he had whipped around. Unfortunately for the tipsy driver, the man who stopped him was Sheriff Bill Decker. Bet he’d wished he gotten out of town, along with all those sweaty travelers seen above waiting at the Union Bus Depot.

continental-trailways_ad_march-1952March, 1952 (click for larger image)

continental-trailways_ad_may-1952May, 1952

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I was unaware of the Union Bus Depot until researching this post. It was established around the time when the Dallas-Fort Worth Interurban ceased operation on Christmas Eve, 1934 (the line from Dallas to Waco and Denison kept going a while longer). Suddenly the Interurban terminal at Jackson and Browder streets was going to be sorely underused, so it was decided to make it a great big bus depot. Most of the major bus companies serving Dallas (except for Greyhound, which had it own terminal) used the Interurban Building terminal as a shared depot. 

union-bus-depot_interurban-bldg_072537July, 1937

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Sources & Notes

Photo, titled “Labor Day Weekend crowd at the Union Bus Depot” (Aug. 31, 1952), is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library; Call Number PA76-1/11420.

From the Dallas Morning News archives:

  • “Outings on Labor Day Lack Only In Oratory” by Frank X. Tolbert (DMN, Sept. 2, 1952)
  • “Last 24 Hours in Dallas” by Lorrie Brooks (DMN, Sept. 2, 1953)
  • “Grassland Areas Hit By Flames” (DMN, Sept. 2, 1952)
  • “Negotiations For Union Bus and Interurban Terminal Are Under Way By Electric Lines” (DMN, Oct. 25, 1934)
  • “Electric Line Station To Be Bus Terminal” (DMN, Dec. 1, 1934)

More on Labor Day in Dallas can be found in the Flashback Dallas Post “Labor Day Parade — 1911.”

labor-day_union-bus-depot_hayes-coll_1952_DPL_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Miscellaneous Dallas

wah-hoo-club_lake_ebay

Wah Hoo Club Lake, Members Only…

by Paula Bosse

Here are several images, most in varying degrees of low resolution. I don’t know what else to do with them other than post them all together, randomly. No research. They’re just HERE! Enjoy!

Above, a handsome couple posing under the entrance to Wah-Hoo Club Lake (I’ve seen it more often spelled “Wahoo” — south of Fair Park).

Below, the Coca-Cola Company building, McKinney and N. Lamar (still standing).

coca-cola_photo_ebay

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Speaking of Coke, here are some Keen folks, standing on the steps of the Jefferson Hotel (Union Station is out of frame to their right).

keen-soda_jefferson-hotel_frank-rogers-photo_ebay

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A couple of blocks away, the Old Red Courthouse, seen here from an unusual angle — looking toward the northwest (postcard postmarked 1908).

old-red_postcard_1908_ebay

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This is a super low-resolution image, but I’ve never seen it before, so, what the heck: I give you a fuzzy Jackson Street looking northeast (postmarked 1907).

jackson-street-looking-northeast_postcard_ebay_postmarked-1907

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The “new” Post Office and Federal Building at Bryan and Ervay (postmarked 1964).

post-office_federal-bldg_bryan-ervay_postmarked-1964

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A jog over to Oak Cliff — here’s a horse-drawn hearse.

oak-cliff_hearse_horse-drawn_rppc_ebay

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Up to Preston and Royal (northeast corner, I think) — a Mobil station.

preston-royal_10721-preston_corner_royal_flickr_coltera

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Even farther north, LBJ under construction, looking west at the intersection with Central (1967). (Can’t pass up the opportunity to link to one of the most popular photos I’ve ever posted which shows what is now LBJ and Valley View in 1958 — nothin’ but farmland.)

lbj-looking-west_at-75_flickr_red-oak-kid

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And, lastly, my favorite of these miscellaneous images: the 2200 block of 2nd Avenue (from about Metropolitan — a couple of blocks south of Fair Park). This part of town used to be really interesting. Unfortunately, it looks nothing like this now (see it on Google Street View here). This is a screenshot from the KERA-produced documentary “South Dallas Pop” (which you can watch in its entirety here).

2nd-ave_south-dallas-pop_KERA

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Sources & Notes

All images found on eBay except for the following: Preston-Royal Mobil station, from Coltera’s Flickr stream; LBJ photo from Red Oak Kid’s Flickr stream; and the photo of 2nd Avenue, which might be from the collection of the Dallas Public Library.

See “Miscellaneous Dallas #2” here.

wah-hoo-club_lake_ebay_det_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Interurban Miscellany

interurban_dallas_photo_ebay_redWooden, red… (click for larger image)

by Paula Bosse

Just a few miscellaneous photos from the days of the Interurban, the electric railway which ran through Dallas from 1908 to 1948.

The photograph above has the following written on the back: “The Texas Electric has a whole flock of fast interurbans. Most are steel and painted blue. This older wooden car is red and was used on the Dallas-Denison run. Dallas, Tex.”

Below, “Evolution of Transportation,” a postcard featuring “Miniature Interurban Exhibit, Showing a Model Suburban Home and the Splendid Service Between Dallas, Fort Worth and Cleburne.”

interurban_evolution-of-transportation_postcard_ca-1916_ebayvia eBay

An Interurban mishap:

interurban_mishap_ebayvia eBay

A couple of pleasant waiting-shelters, circa 1925:

interurban-stop_neighbors-pamphlet_portal_1925via Portal to Texas History

interurban-shelter_neighbors_1925via Portal to Texas History

Another stop, with a sign (“ALL INTERURBAN CARS STOP ON SIGNAL”):

interurban-stop_flickr-lynneslensvia Lynne’s Lens Flickr photostream

And the Interurban Terminal, downtown, ca. 1925 (located at 1500 Jackson St. at Browder, still standing, converted to residences):

interurban-terminal_1925_neighbors-pamphlet_portalvia Portal to Texas History

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Sources & Notes

Top photo found on eBay. “Robert M. Hanft, Brainerd, Minn.” is printed on the back. Hanft (1914-2004) was a rail enthusiast and photographer — his obituary is here.

The Texas Interurban route connected with Dallas in 1908 and continued for 40 years until being discontinued in 1948. More at the Handbook of Texas here, and at Wikipedia here; a look at the stops can be seen in an illustration here.

Check out these two Interurban pamphlets with lots of great photographs, scanned in their entirety by UNT’s Portal to Texas History:

  • Making Neighbors of the People of Dallas and Kaufman Counties, and the Towns of Terrell, Forney, Mesquite and Dallas (20 pages, Texas Interurban Railway) — read it here.
  • Making Neighbors of the People of Dallas and Denton Counties, and the Towns of Denton, Garza, Lewisville, Carrollton, Farmers Branch and Dallas (24 pages, Texas Interurban Railway) — read it here.

More Flashback Dallas posts on the Interurban can be found here.

interurban_dallas_photo_ebay_red_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Magnolia Gas Station No. 110 — 1920

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogersDallas’ finest filling station… (click for larger image)

by Paula Bosse

The building seen above turns 100 this year. You know it — you’ve probably said, “I love that building!” at some point in your life. It was built by the Magnolia Petroleum Co. on the triangular piece of land where Commerce Street, Jackson Street, and Cesar Chavez Blvd. meet (Cesar Chavez was originally Preston Street). Before the building’s construction, this intersection was known as “Five Points” — after its construction, it was known as “Pershing Square” (notable for its inconveniently placed middle-of-the-street horse- and dog-watering fountain, which I will write about in the future).

This distinctive brick and terra cotta “semi-Gothic” building was built in 1920, with two stories and a basement; Magnolia service station #110 was on the ground level, and regional offices of the company were above (the massive Pegasus-topped Magnolia Building had not yet been built). Lang & Witchell, Dallas’ premier architects, designed the building.

magnolia-petroleum-station_dmn_091919Dallas Morning News, Sept. 19, 1919

magnolia-petroleum-station_dmn_113019DMN, Nov. 30, 1919

After the 10-pump service station opened, The Dallas Morning News noted that there were 64 gas stations in Dallas (18 were Magnolia stations) — this station was the largest and most expensive to build. Cost of the land and construction was estimated at $175,00 — the equivalent today of about $2.5 million dollars.

Businesses seen in the photo occupying the three-story building across the street at 2114-16 Jackson are Service Truck Co. of Texas, Tigert Printing Co., and Merchants Retail Credit Association. That building was sandwiched between residences (the house on the left is out of frame). All the way at the right of the photo is a glimpse of rooming houses. Across Commerce was an entire block of auto dealerships and auto supply houses (not seen in this photo). See the service station and environs on a 1921 Sanborn map here.

Let’s zoom in on this great Frank Rogers photo to see some of the details. First, a better look at that three-story office building on Jackson. (All photos are larger when clicked.)

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_det-1

Pulling back a bit, you can see the rooming houses through the arches. You can also see details of the gas station as well as decorative elements of the exterior of the building, including sculptural depictions of magnolias. (I love this cropped detail. Taken out of context, you’d never guess you were looking at Dallas.)

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_det-5

Moving up, you can see the word “Magnolene,” the Magnolia Petroleum Co.’s brand of motor oil; you can also see the words “Commerce Street” (“Jackson Street” is carved into the Jackson side of the building — see here).

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_det-2

Here’s a closer look — “Magnolene” is, I think, long gone (as are those cool windows), but “Commerce Street” and “Jackson Street” live on today. Also, check out that very appealing street light. 

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_det-3

And another, closer look at the gasoline pumps and customers. There is so much incredible detail in the design of this building — when was the last time you saw such an aesthetically appealing gas station?

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_det-6

Here’s a photo from a 1922 ad for Atlanta Terra Cotta Co., which supplied several Magnolia stations in Texas with building materials — this was taken from the Jackson Street side (see the full ad here).

magnolia-petroleum-station_manufacturers-record_121422_ad-det

Here’s the building a couple of decades later:

magnolia-petroleum-station_KLIF-bldg_dallas-public-library_crop

And here it is as many Dallasites remember it, as the studios of KLIF radio, “The Mighty 1190,” where the DJ’s booth was at the “point” and passersby could watch from the street. Later it was the home of the Dallas Observer for many years. (I’m not sure of the original source of this photo, but if anyone knows or has a better quality image, let me know!)

KLIF_color

This shows the building a little earlier — it’s a cropped photo that appeared on the album cover “KLIF — KLIFF Klassics,” from about 1969 — you can see the DJ’s booth lit up.

klif_kliff-klassics_vol-iv_album-cover_ca-1969_flickr
via Flickr

Today the building is part of an “adaptive reuse” development called “East Quarter” — I read that the building was slated to house a restaurant (or two), but I don’t know what the current status of that project is.

It’s nice to know that a favorite building from my childhood is still around. Happy 100th!

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Sources & Notes

Top photo is titled “Magnolia Filling Station, Pershing (Dallas, Tex.): exterior view of front entrance, corner perspective” by Dallas photographer Frank Rogers; it is from the Atlantic Terra Cotta Company Architectural records and photographs, 1914-1941, Architectural Terra Cotta, Alexander Architectural Archives, University of Texas Libraries, The University of Texas at Austin; more info can be found here.

The same photo appeared uncredited accompanying the Dallas Morning News article “Filling Stations of Dallas Are Finest” (DMN, April 10, 1921). 

The photo taken from the Jackson Street side is from an ad for the Atlanta Terra Cotta Co. which appeared in Manufacturers Record (Dec. 14, 1922). (The Atlanta Terra Cotta Co. of Georgia and the Atlantic Terra Cotta Co. of New York were separate companies but were under the same management.)

The photo from the 1940s/1950s is “[Pershing Square in downtown Dallas, Texas]” — I have cropped it; from the Ford Motor Company Building Collection, Dallas Public Library (call number: PA85-39/16).

Here is another photo from the same collection as the main photo in this post — this shows another Magnolia filling station in Dallas, this one a smaller, more traditional station (more info here).

magnolia-filling-station_atlantic-terra-cotta-co-coll_UT

magnolia-gas-station_atlantic-terra-cotta-co-coll_UT_frank-rogers_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

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