Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

The Wilson Building and the *New* Wilson Building — 1911

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Elm and Ervay… (click for larger image)

by Paula Bosse

This beautiful postcard shows the original eight-story Wilson Building, built by J B. Wilson in 1902-1904, and its twelve-story companion, which was known as both the “New Wilson Building” and the “Titche-Goettinger Annex” when it was built in 1911. Remarkably, both buildings are still standing at Main-Ervay-Elm. (The view above is looking southwest, with Ervay at the left, and Elm at the right. See this view today on Google Street View here.)

The original building — surely one of Dallas’ most beautiful landmarks — was the home of the Titche-Goettinger department store (which occupied the first two floors and the basement) as well as an important downtown office building. Until seeing this postcard, I had no idea there was a porte-cochère facing Ervay (it can be seen above at the left, under the parasol-like canopy).

By 1910 Titche’s was so successful that it needed to expand, and it was decided that a new “skyscraper” would be built right next door — the department store would continue to occupy its space in the “old” Wilson Building but would also take over the new building (occupying all twelve floors!). According to The Dallas Morning News, the new building would be “the tallest structure in the South occupied exclusively by a mercantile establishment. There are only four store buildings in the United States higher than four stories” (DMN, Nov. 13, 1910).

Below are a couple of details from a “coming soon” ad from Titche-Goettinger in September, 1903, showing a drawing of the building (still under construction) from the Fort Worth architectural firm Sanguinet & Staats. (All images are larger when clicked.)

wilson-bldg_titches_092703_coming-soon_ad-det_1DMN, Sept. 27, 1903

wilson-bldg_titches_092703_coming-soon_ad-det_2DMN, Sept. 27, 1903

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The two photos and article below ran in The Dallas Morning News on March 13, 1904 under the headline “Completion of the Great Eight-Story Wilson Building in Dallas.” The caption of the photo immediately below read “This view was taken from the postoffice, and is the first to show the entire Ervay street front.”

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Although the quality of the image below isn’t great, it’s interesting to see this “grand marble stairway,” a feature which was removed in 1911 while the new “annex” was under construction, in order to give Titche’s even more room. The grand staircase was replaced by elevators. (The “rest rooms” referred to in the caption were more “lounge” than bathroom — a place where ladies could sit, relax, and even jot off a few letters as they recovered from their bout of intense shopping.)

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The accompanying article (click to read):

wilson-bldg_dmn_031304_completed_textDMN, March 13, 1904

Jump forward six years to the announcement of the “new” Wilson Building:

wilson-bldg_expansion_dmn_111310DMN, Nov. 13, 1910

Here it is under construction:

wilson-bldg_expansion_dmn_032811_clogensonDMN, March 28, 1911

They rushed to be ready to open in time to dazzle State Fair of Texas visitors — and they made it:

wilson-bldg_titche-annex_101411DMN, Oct. 14, 1911

And, below, the completed building, in a photo looking east on Elm (this photo shows one of the brand new street lights written about in the post “The Grand Elm Street Illumination — 1911”). (See this view today on Google Street View, here.)

wilson-bldg_expansion_dmn_121611_clogensonDMN, Dec. 16, 1911

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Sources & Notes

See photos of the original building under construction in the Flashback Dallas post “The Wilson Building Under Construction — 1902.”

I love looking at Sanborn maps. See what was going on at Main-Ervay-Elm in 1899 (before any Wilson buildings), in 1905 (one year after the arrival of the first one), and in 1921 (ten years after the annex went up).

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Copyright © 2019 Paula Bosse. All Rights Reserved.

From the Vault: Celebrating the 4th of July at White Rock Lake — 1946

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Calling Monsieur Seurat…

by Paula Bosse

One of my all-time favorite Flashback Dallas photos: Dallasites at White Rock Lake enjoying the first Independence Day following World War II. See this photo really big (and there’s a lot to see!) in the original post from 2016, “4th of July at White Rock Lake — 1946.”

Have a happy, safe, and relatively sweat-free Independence Day!

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Copyright © 2019 Paula Bosse. All Rights Reserved.

Viewing the 1878 Solar Eclipse in North Texas

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Waiting… (click for larger image)

by Paula Bosse

Today there will be a solar eclipse, best viewed in Chile and Argentina. On July 29, 1878, there was also a solar eclipse — that one was fully visible in the United States, and the best place to observe it in Texas was Fort Worth. As seen in the photo above, interest in the event was high. A party of academics from Harvard and other institutions set up on the property of S. W. Lomax of Fort Worth. They were joined by Alfred Freeman, a photographer from Dallas who was a successful portrait photographer and who also sold his photographs of special events (such as this one of a 4th of July parade and this one of a Mardi Gras parade in Dallas) — he no doubt sold reproductions of his eclipse photos taken on July 29th. (Freeman is a pretty interesting person, and I hope to write about him soon.)

Here are a few magnified details. I believe A. Freeman is seen below on the left.

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Read several lengthy articles on the preparation for the viewing and the description of the eclipse itself in these contemporary articles (they may not be easily viewable on mobile devices):

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Sources & Notes

Top photo is titled “Total Solar Eclipse in Fort Worth (1878)”, from the collection of Tarrant County College Northeast and can be found on the Portal to Texas History, here.

Newspapers linked above are also via the fabulous Portal to Texas History.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

A Few Photo Additions to Past Posts — #11

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by Paula Bosse

Here are a few images I have added to old posts. (Click pictures to see larger images.)

Above, a photo from 1973 by Steve Fitch showing the Chalk Hill Drive-In. (Source: Smithsonian American Art Museum, Transfer from the National Endowment for the Arts) And below, a 1947 photo showing the parking area of the Northwest Hi-Way Drive-In at Northwest Highway and Hillcrest (the view is to the northwest, with Hillcrest running from the lower left corner to the upper right). (Source: Dallas Public Library, George I. Gird Collection) Both photos have been added to the post “Dallas’ First Two Drive-In Theaters — 1941.”

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Speaking of drive-ins, this postcard image featuring a comely Sivils carhop has been added to “Sivils Drive-In, An Oak Cliff Institution: 1940-1967.” (Source: eBay)

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Speaking of food, this matchbook cover has been added to the post “The Filling Station on Greenville Avenue: From Bonnie & Clyde to Legendary Burger Place.” (Source: eBay)

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This photo of the MKT depot and the Katy Flyer is GREAT. I’ve added it and the novelty snapshot of three MKT travelers to the post “Leaving Dallas on the Katy Flyer — ca. 1914.” (Source for both: eBay)

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These two images of an MKT timetable from 1900 have been added to another Katy Flyer post, “M-K-T Railroad’s ‘Katy Flyer Route’ — 1902.” (Source: eBay)

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Have you not heard of the “Caveteria”?! Then hie yourself over to “The Caveteria: ‘Marvelous Food at Moderate Prices.'” (Source: eBay)

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And. lastly, the Keeley Institute was here to help. There were addiction problems-a-plenty in Big D as the 20th century approached. Read about them in the post Under the Paw of the Tiger: Taking the Cocaine, Morphine, and Opium ‘Cure’ — 1890s.” (Source: Dallas Morning News ad, 1899)

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

Butler Brothers Building, As Seen From the Praetorian

butler-brothers_looking-from-praetorian_postcard_ebayButler Brothers, in its natural habitat… (click for larger image)

by Paula Bosse

Today, a wonderful postcard image showing the Butler Brothers building, built in 1910/1911 and still standing at South Ervay, between Young and Marilla, across the street from the present-day City Hall). It’s set in the middle of businesses, residences, and lots of greenery. The view is from the Praetorian Building at Main and Stone (which, at the time was the tallest building in Dallas, but which is no longer standing).

Here’s another view of mammoth Butler Brothers building, in a detail from a panoramic photo of the Dallas skyline in 1913 (see the full photo here):

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Sources & Notes

Colorized postcard found in an old eBay listing.

Source info on black-and-white panoramic photo detail is at the original post, “‘New Dallas Skyline’ — 1913,” here.

More on the construction of Butler Brothers can be found in this post (scroll down to #6).

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

Gloria Vanderbilt’s 4 Husbands… and Their Dallas Connections

cooper-wyatt_gloria-vanderbilt_1970_w-magMr. & Mrs. Wyatt Cooper, 2 months after their royal reign in Dallas

by Paula Bosse

Gloria Vanderbilt died June 17, 2019 at the age of 95. Despite being the subject of one of the most headline-grabbing child-custody trials in 20th-century history, “poor little rich girl” Gloria Vanderbilt grew up to live what appears to have been a full and mostly happy life. There were several Dallas connections in her life, especially regarding each of the four men she married.

One of Gloria’s aunts (her mother’s sister-in-law, or, more confusingly, the ex-wife of Gloria’s mother’s brother) was Ivor O’Connor Morgan, something of a bon vivant socialite who lived primarily in Europe but kept Dallas as her residence of record. She was born in Dallas, the eldest daughter of prominent banker J. C. O’Connor and niece of Mayor J. Waddy Tate. She testified in Gloria’s custody trial in support of Gloria’s mother (who ultimately lost custody).

And now to Gloria’s husbands.

1. PASQUALE (“PAT”) DiCICCO was Gloria’s first husband. He was a Hollywood agent and the ex-husband of film star Thelma Todd (who died under mysterious circumstances, with many wondering if Pat might have been involved in what many suspected had been a murder). They married in 1941 when Gloria was only 17 (Pat was 32). Gloria described the marriage as an unhappy and abusive one. They divorced in 1945. 

di-cicco_dec-1941_APDiCicco and Gloria in 1941

Their honeymoon road trip brought them to Dallas for a day where they took a breather from their motoring to be entertained at a luncheon held in their honor in the Mural Room of the Baker Hotel.

In 1947 — a couple of years after their divorce — DiCicco moved to Dallas to assume a vice-president position with the Dallas-based Robb & Rowley theater chain. He appears to have returned to Hollywood at the beginning of 1949.

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2. LEOPOLD STOKOWKSI, the noted classical music conductor, was Gloria’s second husband. They married one day after her divorce with DiCicco was finalized; Gloria was 21, Stokowski was 63. They were married for 10 years and had two sons.

stokowski_vanderbilt_1950_pinterestThe Stokowskis, with their first son, 1950, via Pinterest

In December, 1950 (about the time of the photo above), Leopold Stokowski appeared in Dallas as a guest conductor with the Dallas Symphony Orchestra. He and Gloria drove up from Houston and spent their time here at the Stoneleigh Hotel. Stokowski had been invited by DSO conductor Walter Hendl, with whom he had worked at the New York Philharmonic Symphony.

stokowski_DSO_dec-1950
Dec., 1950

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3. SIDNEY LUMET, the TV and movie director, was husband #3. They married in 1956 and divorced seven years later. He was known for critically acclaimed films such as 12 Angry Men, Dog Day Afternoon, Network, and Serpico.

lumet-sidney_vanderbilt_wedding_w-mag Mr. and Mrs. Lumet, 1956

Sidney Lumet’s father, Baruch Lumet, was a Warsaw-born actor who was had started in Yiddish theater. Somehow he ended up in Dallas, where he founded an acting school and was the director of the Dallas Institute of Performing Arts, whose home-base was the Knox Street Theatre. Baruch plied his craft in Big D for about ten years, beginning in 1952. Among his students was then-Dallas resident Vera Jane Palmer, better known as Hollywood glam-star Jayne Mansfield.

lumet-baruch_apr-1960_ad1960

Speaking of the theater world, it’s interesting to note that while Gloria was married to Sidney Lumet, she had written a play (untitled) which had been sent by her agent to Paul Baker at the Dallas Theater Center for consideration. The play was described as “a dance drama, written partly in poetic style” (Dallas Morning News, Sept. 24, 1959).

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4. WYATT COOPER was Gloria’s last husband; they were married from 1963 until his death in 1988, and together they had two sons, one of which is journalist Anderson Cooper. From most accounts, the years with Cooper were among her happiest.

gloria-vanderbilt_wyatt-cooper_wikipedia_ebay-photo_101170The Coopers, dressed in matching Adolfo, 1970, via WikiMedia

In 1970, it was announced that Neiman-Marcus’ annual extravagant Fortnight festivities would celebrate the culture and commerce of Australia, but at the last minute, the country pulled out, leaving Neiman’s in the lurch. It was too late to get another country on board, but the show must go on – and Stanley Marcus made the executive decision to feature a fictional country: “Ruritania.”

n-m-fortnight_ruritania_1970_postcard

The store created the country’s history, designed its money and postage stamps, and even commissioned a national anthem. There was even a king and queen of the principality: King Rudolph and Queen Flavia, embodied by the striking couple of Wyatt Cooper and Gloria Vanderbilt, who presided over a grand ball in formal-wear designed by Gloria’s favorite designer, Adolfo. The photo at the top of this post (and directly below) was taken in December, 1970, just a few weeks after the Neiman’s Fortnight — the Coopers were attending the high-society Winter Ball at the Plaza Hotel in New York, with Gloria in another Adolfo creation. It gives you an idea of the royal costumes they wore in Dallas as the faux monarchs of Ruritania. It also shows what a game, happy couple they were and why Stanley Marcus chose them to be the king and queen of his mythical kingdom .

cooper-wyatt_gloria-vanderbilt_1970_w-mag_sm

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RIP, Gloria. We should all be lucky enough to have a life as full as yours.

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Sources & Notes

Top photo of Gloria Vanderbilt and husband Wyatt Cooper shows the couple in December, 1970, attending the Imperial Russia-themed Winter Ball in New York City, with Gloria in a costume designed by Adolfo; that photo (as well as the photo of her and Sidney Lumet on their wedding day) appeared in a well-worth-clicking-through W magazine slideshow.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

Thank You, Candy’s Dirt! Thank You, Preservation Dallas!

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by Paula Bosse

Thank you so much to Candy’s Dirt — the popular Dallas real estate website and blog — for publishing Deb R. Brimer’s article on me, “Writer Paula Bosse Wins Preservation Dallas Award.” Deb wrote the article as a result of my having recently received Preservation Dallas’ 2019 Education Award, an occasion which, though hugely flattering and wonderfully gratifying, I hadn’t written about here, because, well, it seemed a little embarrassing for me to write about receiving an award. But now that someone else has written about it….

Thanks again to Candy’s Dirt and Deb Brimer!

And, officially, thank you, Preservation Dallas, for the honor of including me in your 2019 Preservation Achievement Awards!

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Copyright © 2019 Paula Bosse. All Rights Reserved.

The Grand Elm Street Illumination — 1911

elm-street_illuminated_night_rppc_ebay

by Paula Bosse

As most of Dallas has now clawed its way back into the world of full electric power after last weekend’s surprise “weather event” (…although, as I write this another big storm is passing through the area), I thought this image might be a timely one. It’s from late 1911 and shows Elm Street with its brand new electric street lights, the installation of which prompted Dallas boosters to dub the street “The Great White Way.” The view is from Ervay, looking west.

1910-1911 was a time of remarkable growth in Dallas. Construction had been started or completed on three important downtown buildings (the Adolphus Hotel, the Southwestern Life Building, and the Butler Brothers building); the historic Oak Cliff viaduct was nearing completion; the dam at the city’s new White Rock reservoir was in operation; and — lo and behold! — ornamental electric street lights (with underground conduits) had been installed along Elm Street, from Market to Harwood.

The buzzword in municipal governments of large American cities at that time was “ornamental street lighting.” What was it? According to The Dallas Morning News:

“Ornamental street lighting” contemplates just what the term signifies. Instead of somewhat indiscriminate and often far from attractive methods of lighting the streets of a city, the adoption of a systematic plan by which, with the placing of uniform lights of pleasing design at regular intervals, a street is not only illuminated, but is ornamented as well. (DMN, Nov. 5, 1910)

The article went on to say that this type of street lighting was an essential element of a progressive and prosperous city (which Dallas most certainly was): not only did it help beautify the city, it also increased property values and helped to decrease crime. …And Dallas leaders really, really wanted it. They just didn’t want to pay for it. Somehow, an agreement was struck in which the cost of the materials, installation, and maintenance of these “ornamental street lights” would be paid for by Elm Street merchants and/or property owners; after one year, the City would take possession of the lights and assume responsibility for their upkeep. Seems like a novel way to fund a city project.

Dallas’ first “ornamental” lights and poles (which, because I like details like this, were painted a soothing olive green) were topped with “bishops’ crooks” (or “shepherd’s crooks”) fashioned in wrought iron, with the lamps suspended from the gooseneck bend. Just over 100 of the magnetite arc lights were installed along Elm, staggered on opposite sides of the street to maximize the illumination’s reach.

The electric lamps will be of a type entirely new in Texas and will give a steady white light that will be more pleasant than the flutter of the common arc light. […] One lamp of 2,000 candlepower will be placed on each pole. (Dallas Morning News, Sept. 14, 1911)

The project was delayed for several months for a variety of reasons (not least of which was the fact that the first shipload of iron poles was mysteriously “lost at sea” as it was en route from New York to Galveston…), but the festive grand unveiling was finally held on September 30, 1911, just in time for Dallas to show off another civic accomplishment to out-of-town visitors who would soon be streaming into town to attend the State Fair of Texas. Dallas’ “Great White Way” thrilled all who beheld it and blazed proudly every night from sunset to midnight. Business owners on Main and Commerce streets were envious of all that fresh, new, well-distributed light over on Elm, and it wasn’t long before those streets had also replaced their garish and old-fashioned, fluttering, stuttering arc lights with the brash new ornamental lights.

Here is a photo of what the lights looked like in December, 1911 (the photo shows the new 12-story Wilson Building annex):

wilson-bldg_expansion_dmn_121611_clogenson

Below are examples of what these street lights looked like a few years after they had been introduced in 1911 (the first two are details of photos from a post found here, and the third one is a detail of a photo taken in front of the Queen Theatre at Elm and Akard in 1914).

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Read the progress report on the installation of the new lighting system (all images are larger when clicked):

elm-street_illuminated_dmn_091411_detailsDMN, Sept. 14, 1911

Excited anticipation of the soon-to-be “Great White Way” was building:

elm-street_illuminated_dmn_092711DMN, Sept. 27, 1911

Sanger Bros. was one of the many businesses celebrating the arrival of the ornamental lighting. On the day the lights were to debut in downtown Dallas, the department store ran an ad which invited Dallasites to dine in their “lofty” seventh-floor cafe and, afterwards, stroll along the well-lit thoroughfare and soak up the brand new illumination:

elm-street_illuminated_093011_sangers-ad_detSept. 30, 1911, the night the lights were turned on

Below is the News’ report of the inaugural switch-flipping. (Missing from the article was the fact that someone had been stabbed that night as crowds jostled each other in the streets and along the sidewalks, climaxing with the perp being chased for several blocks before being apprehended; all of this had happened under the glow of the expensive, new, very-bright, law-enforcement-aiding artificial light — that new lighting system was already paying off!)


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DMN, Oct. 1, 1911

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Souces & Notes

Postcard showing “Grand Elm Street Illumination, Compliments of the Camera Shop” is from an old eBay listing. (There is also a copy in the George W. Cook Collection at SMU’s DeGolyer Library, here — you can zoom in a bit more for details, even though, ironically, it’s still pretty difficult to make much out in the shadows. A line from the postcard message reads, “This is a photo of Elm Street at night — pretty swell I think.”)

Businesses seen on the right side of the photo are the Texas Seed & Floral Co. and the Lontos Cafe, which were located near the northwest corner of Elm and Ervay (years later, this was the appoximate site of the Palace Theatre); the Wilson Building (then the Titche-Goettinger department store) is either wholly out of frame at the extreme left, or is only partially visible.

In 1911 — before the ornamental lights were installed — Dallas had something like 1,000 electric (and a few gas) street lights in operation around the city; the arrival of the brighter and more aesthetically appealing Brave New Luminescence of Elm Street’s “Great White Way” spelled the inevitable phasing-out of the old-fashioned arc lights.

Read about how Dallas responded to the 1912 lighting of the Oak Cliff viaduct, the world’s longest concrete bridge, at the bottom of this post.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

The Majestic Hotel/The Park Hotel/The Ambassador Hotel: R.I.P. — 1904-2019

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by Paula Bosse

The historic Ambassador Hotel at 1312 S. Ervay in the Cedars was destroyed by fire this morning — the building was 115 years old and was under renovation. Watching news footage of flames engulfing the South Dallas landmark is heart-wrenching.

Built in 1904 alongside City Park, the Majestic Apartment Hotel opened in early 1905. It was designed by popular local architect Earle Henri (E. H.) Silven (who, incidentally, was arrested on suspicion of setting fire to the then-historic Knepfly Building in 1906, a fire which resulted in two deaths, but a grand jury declined to prosecute because of insufficient evidence — I actually wrote about this fire in passing a few years ago in a completely unrelated post).

The Majestic was originally an “apartment hotel” which was more apartment house than hotel, intended for long-term residents. Financial backing of this endeavor was shaky, and the Majestic soon fell into receivership; after a change of owners, the newly renamed Park Hotel opened in 1907. Several years later, in 1933, it became the Ambassador Hotel. Over the 115-year life of the building, these various incarnations came with a dizzying number of owners and operators, and news of its impending renovation and rebirth was heard frequently over the past 20 or 30 years. Recent plans, though, seemed like they were actually going to finally happen. …And now, unfortunately, they won’t.

Below are several images of the hotel, beginning back when Dallasites were still using a horse and buggy to get around. (All images are larger when clicked.)

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Majestic Apartment House, Dallas Morning News, Jan. 1, 1905

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Majestic Hotel, 1905 Dallas directory (ad, detail)

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Majestic Hotel, 1905 (via DeGolyer Library, SMU)

I’m not sure which iteration of the hotel is seen in this postcard, but here it is viewed from City Park, with the Confederate Monument in the foreground:

confederate-monument_city-park_majestic-hotel_cook-colln_degolyer_smu

(via DeGolyer Library, SMU)

The Park Hotel opened in September, 1907.

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Park Hotel, August 11, 1907

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Park Hotel, Oct. 1, 1907

One of my favorite views of the hotel is this one, from City Park, with the Hughes Candy factory at the left (the original photo is here):

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In 1933 the hotel got a new stucco exterior and tile roof and was renamed the Ambassador.

ambassador_dallas-friendly-city-invites-you_1930s_degolyer-library_smu

(via DeGolyer Library, SMU)

Ambassador Apartment Hotel Dallas

For a while the hotel served as a retirement community — here is an odd, incredibly wordy ad, beckoning retirees with prospects of late-life romance, while also sharing (somewhat) accurate local history:

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Ambassador Retirement Hotel ad, Jan. 30, 1972

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ca. 1982

This morning:

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Dallas Fire Rescue, via Twitter

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Sources & Notes

Top image from the Portal to Texas History.

Read a comprehensive history of the building in an article by Harvey J. Graff in Historic Dallas here and here.

Read the City of Dallas Designation Report from 1982 seeking Landmark Status here.

Read the 2018 application for inclusion in the National Register of Historic Places (with MANY pages of photos) here.

Coverage of today’s fire can be found on the NBC-DFW site here; a 2017 video walk-through of the Ambassador in happier, more optimistic times can also be found on the Channel 5 site, here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

Theaters at 1517 Elm: The Garden, The Jefferson, The Pantages, The Ritz, and The Mirror — 1912-1941

garden-theatre_ca-1912_ebayThe Garden Theatre, ca. 1912

by Paula Bosse

The photo above shows the Garden Theatre, located at 1517 Elm, on the north side of the street, between Akard and Stone Street. It was opened in the fall of 1912 by partners W. J. Brown and R. J. (Ray) Stinnett (who also operated the Cycle Park Theatre at Fair Park). The Garden was a vaudeville stop for touring companies.

1912_garden-theatre_variety_sept-1912Variety, Sept. 1912

It was one of many local theaters which simulcast World Series baseball games via telegraph updates, in the days before radio and TV (I wrote more about this fascinating subject here).

1912_garden-theatre_101612Oct. 16, 1912

As seen in the top photo, the Garden Theatre sat between the Pratt Paint & Paper Co. and the Roderick-Alderson Hardware Co.

garden-theatre_1913-directory_1517-elm1913 Dallas city directory

The photo at the top was found on eBay, with the seller-provided date of 1912. Zooming in, one can see a placard in front of the theater advertising the appearance of the Hendrix Belle Isle Musical Comedy Company (misspelled on the sign as “Henndrix”) — for many years this troupe toured with a production called “The School-Master”/”School Days,” the very production seen here on offer to audiences at the Garden. (Read a review of a 1912 Coffeyville, Kansas performance of the troupe’s bread-and-butter act here.)

garden-theatre_ebay_det

In April, 1913 Brown and Stinnett split, with Brown taking the Cycle Park action and Stinnett keeping the Garden (and a handful of other theaters).

On March 8, 1915 the theater changed its name and reopened as the Jefferson Theater. As the ad below stated, “This is the only theater in Dallas presenting popular players in repertoire […] Not moving pictures.”

1915_jeffersosn-theater-opens_dmn_030715March 7, 1915

I’m not sure where the “Jefferson” name came from, but….

jefferson-theater_061115June 11, 1915

There were a few back-and-forths as far as operators and leases of the Jefferson, but in 1923, Ray Stinnett “sold” (or probably more accurately sub-leased) the theater in order to concentrate on his other (bigger! better! brighter!) venture, the next-door Capitol Theater, but he reacquired it in 1925 and renamed it the Pantages. (This has caused confusion, with some thinking it had become the Pantages earlier — the confusion is understandable, as the Jefferson was affiliated with the Pantages vaudeville circuit between 1917 and 1920, and during that time the word “Pantages” appeared prominently on the theater’s marquee, but it was still the Jefferson. See a photo from May, 1925, showing the Jefferson from the Pacific side here, after it had become a Loew’s-affiliated theater.)

The Jefferson became the Pantages Theater on December 27, 1928 when Stinnett opened the newly remodeled venue which offered vaudeville stage acts as well as motion pictures. (All images are larger when clicked.)

pantages-opening_122725Dec. 27, 1925

That incarnation didn’t last too long. Goodbye, Pantages, hello, Ritz. The Ritz Theater opened on October 14, 1928, operated by the R & R (Robb & Rowley) chain but leased from Stinnett. The first film shown was “The Lights of New York,” the first all-talking feature-length movie.

1928_ritz_101028Oct. 10, 1928

1928_ritz_101328
Oct. 13, 1928

1928_ritz_101528Oct. 15, 1928

Below, a 1929 photo showing the 1500 and 1600 blocks of Elm Street, the heart of Theater Row: seen here are the Ritz, Capitol, Old Mill, and Palace theaters (the regal Queen was a few doors west of the Ritz, at the corner of Elm and Akard).

ritz_capitol_old-mill_palace_photo_sherrodphoto from “Historic Dallas Theatres” by D. Troy Sherrod

A postcard showing the Ritz (and neighbors) a couple of years later, in 1931:

ritz_capitol_old-mill_palace_postcard_cinematreasures

But the Ritz didn’t last all that long either — a little over three years.

1931_ritz-mirror_120831Dec. 8, 1931

In 1931 the theater was acquired by the Hughes-Franklin company (as in Howard Hughes, the super-rich Texan who had an obsession with Hollywood). The plan was to renovate the building and rename it the Mirror, “a duplicate, in so far as possible, of the famous Mirror Theater of Hollywood. A feature will be the extensive use of mirrors in the lobby and foyer” (Dallas Morning News, Nov. 29, 1931).

mirror_motion-picture-times_122931Motion Picture Times, Dec. 29, 1931

The Mirror Theater opened at 1517 Elm on Christmas Day, 1931.

1931_mirror_122531
Dec. 25, 1931

Theater Row, 1936:

theater-row_mirror_march-1936

More Elm Street:

mirror-capitol-rialto-palace-melba-majestic_theater_row_night_big

The Mirror chugged on for several years as a second-run house, apparently less and less profitable as the years passed. On August 4, 1941 the theater burned down in an early-morning fire. The property owner, Vice Admiral Adolphus Andrews, decided against rebuilding.

mirror-fire_variety_081341Variety, Aug. 13, 1941

Here’s the same view as seen above, only now the space next to the Capitol is a nondescript one-story retail building. (The Telenews, a theater showing newsreels, opened in November, 1941.)

telenews_missing-mirror-post-fire_capitol_postcard

Below, a photo from around 1942, the first time in 30 years without a theater at 1517 Elm Street.

theater-row_by-george-mcafee_degolyer_SMUphoto via the DeGolyer Library, SMU

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Sources & Notes

Top photo of the Garden Theatre is from an old eBay listing.

More Flashback Dallas posts on Dallas theaters can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

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