Flashback : Dallas

Imagine what coulda been… (click for larger image)

by Paula Bosse

First off, apologies for the image quality of this advertisement. It’s from eBay (“He’s from Barcelona…”).

I thought it was an interesting ad, because I never knew that Bruce Springsteen played the Sportatorium, Dallas’ legendary wrestling mecca and off-and-on home to the Big D Jamboree. How had I never heard about this? (This was a show put together by local promoter Gene McCoslin, who had a long history with Willie Nelson.)

1974 was pretty early for Bruce to play in Dallas. He was starting to gain notice nationally, but he wasn’t a star yet. The tickets to the Sportatorium show were $4.50 in advance/$6.00 at the door (roughly $30 and $40 in today’s inflation-adjusted money). As it turns out, the show was canceled, because — hold onto yourselves — only 28 advance tickets had sold. …TWENTY-EIGHT.

That show was scheduled for November 10, 1974. A few months earlier — in June 1974 — Bruce was, for some inexplicable reason, booked as the opening act for… Maria Muldaur (“Midnight at the Oasis”). That show was scheduled at the UTA campus in Arlington. The Dallas Morning News reported that Bruce was a last-minute no-show, claiming a bout with the flu, but, apparently, he was unhappy with the small turnout and just didn’t go on. (Trouper Maria, having lost her opening act, performed for nearly 2 hours, and got rave reviews.)

Fort Worth Star-Telegram, June 9, 1974

Springsteen’s first actual performance on a Dallas stage appears to have been sometime in the same year as those two ill-fated non-gigs: 1974. Freelance rock critic Kim Martin-Pierce remembered it: “He always had a troubled history here. [He was booked to play at the old Mother Blues nightclub, but] he sold so poorly at Mother Blues that they moved him over to Gertie’s on Lemmon Avenue. He didn’t draw well at all there either, but he gave the greatest performance I’ve ever heard in a small club.” (DMN, “Springsteen Finally Shows Big D Who’s Boss” by John Anders, Nov. 30, 1984, after Bruce’s two sold-out shows at Reunion Arena)

Sorry, Bruce, for the cold shoulder! I think Dallas eventually came around. But you missed out. Playing the Sportatorium would have been really, really cool. And those 28 people would still be talking about the most amazing show they had ever seen.

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Sources & Notes

Top ad from the Dallas underground newspaper Iconoclast, Nov.8-15, 1974; found on eBay in April 2024.

This post appeared previously in a slightly different form on the Flashback Dallas Patreon page.

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