“Mr. Wiggly Worm Does Much More Than Wiggle”

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by Paula Bosse

My first crush was on Mr. Peppermint, and I really, really, really loved Mr. Wiggly Worm.

This is a rather unfortunate depiction of my childhood TV pal, but how can you not love a smiling wiggly worm with a mailbox?

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WFAA understood the appeal of Mr. W. W. They even built a whole broadcasting-trade-magazine ad around him. (Click to see it larger.)

mr-peppermint_sponsor-mag_021163Sponsor, Feb. 11, 1963

Here he is again:

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Sponsor, Nov. 20, 1961

Mr. W. W. stayed at home for this one, but here we see Mr. Peppermint out mingling with his adoring public.

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Broadcasting, June 10, 1963

And, look, “Communications Center” — bet you haven’t heard that in a while!

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Sources & Notes

These Mr. Peppermint advertisements were part of a series of WFAA-Channel 8 ads which ran for several years in television trade magazines.

Click pictures to see larger images.

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Copyright © 2017 Paula Bosse. All Rights Reserved.