“Hola, Folks!” — Big Tex at the State Fair’s “Exposition of the Americas” — 1965

sfot_big-tex_serape_1965_dallas-heritage-village_portal

by Paula Bosse

This “Howdy from Big D” postcard features Big Tex wearing a colorful Mexican serape at the 1965 State Fair of Texas. The theme that year was a salute to the Americas, with events celebrating Canadian and Latin American culture held during the fair’s run. In honor of Mexico Day (and the arrival of the Danzas y Cantos de Mexico troupe of performers), Big Tex donned a snazzy 60-foot-long serape which was provided by the Dallas Beer Distributors Association as a “goodwill gesture.”

Looking good, Big Tex. El Guapo Grande!

big-tex_serape_sfot-1965_plano-star-courier_090165Plano Star-Courier, Sept. 1, 1965 (click to read)

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Sources & Notes

Postcard is from the collection of Dallas Heritage Village, via UNT’s Portal to Texas History; more info is here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.