“Hola, Folks!” — Big Tex at the State Fair’s “Exposition of the Americas” — 1965
by Paula Bosse
by Paula Bosse
This “Howdy from Big D” postcard features Big Tex wearing a colorful Mexican serape at the 1965 State Fair of Texas. The theme that year was a salute to the Americas, with events celebrating Canadian and Latin American culture held during the fair’s run. In honor of Mexico Day (and the arrival of the Danzas y Cantos de Mexico troupe of performers), Big Tex donned a snazzy 60-foot-long serape which was provided by the Dallas Beer Distributors Association as a “goodwill gesture.”
Looking good, Big Tex. El Guapo Grande!
Plano Star-Courier, Sept. 1, 1965 (click to read)
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Sources & Notes
Postcard is from the collection of Dallas Heritage Village, via UNT’s Portal to Texas History; more info is here.
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Copyright © 2018 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
Thank you so much for posting this image, Paula!
Across the years, I’ve grown quite weary from people telling me my memory was failing or, even worse, that Big Tex simply “never wore a serape!”
Now, I finally possess photographic documentation!
Paula, I owe you one!
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Ha! I’ve been looking at this picture a lot wondering how I’d never seen it before. I really, really like it. Glad I could help!
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[…] to his much-beloved outfit. Find out why he was making this bold fashion statement in the post “‘Hola, Folks!’ — Big Tex at the State Fair’s ‘Exposition of the America… (Source: Dallas Heritage Village, via UNT’s Portal to Texas […]
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