Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: 1920s

Black Women’s Equestrian Company K (American Woodmen) — 1920s

black-womens-equestrian-contingent_cook-coll_degolyer-lib_SMUGeorge W. Cook Collection, DeGolyer Library, SMU

by Paula Bosse

Above, a photograph of an African American woman holding a pennant which reads “Co. K — Dallas, Texas.” Company K was a women’s equestrian unit of Dallas Camp No. 86, consisting of at least 30 members — it was one of the various “uniformed ranks” of the American Woodmen, a Black fraternal organization. These groups competed in drills and marched in parades, and, from what I gather, they were meant to be seen as something of a symbol of strength, purpose, and resolve. Company K won many drilling contests and was active, from what I can tell, from at least 1922 to at least 1930.

The American Woodmen (not to be confused with the Woodmen of the World, an exclusively white organization) was a national fraternal benefit association which provided loans and insurance coverage to members. It was open to Black men and women. During the 1920s, the Woodmen offices were located at 714 N. Hawkins, at Central (the address was originally 718 N. Hawkins, as seen in the ad below). Members could join various extracurricular “uniform ranks” if they so chose.

american-woodmen_dallas-express_041720Dallas Express, Apr. 17, 1920

The American Woodmen Uniform Ranks were overseen by the national “Commander,” Maj. Gen. John L. Jones (many fraternal organizations borrowed liberally from the military, as seen in their fondness for uniforms, “officer” ranks, precision drilling, etc.). While in Dallas for the Woodmen’s District Encampment in August 1922, Jones told a reporter:

“The American Woodmen in establishing their uniform rank department intended to instill in those who joined it a higher appreciation for the value of the Negro soldier and hero. No other fraternity has thus established that branch of their organization.” (Dallas Express, Aug. 12, 1922)

When uniformed members of these various divisions drilled and paraded — hundreds at a time — it was an impressive, powerful sight. It was good PR, not only for the group selling insurance, but also for Black Americans who rarely had the opportunity to participate in this type of uniformed display of earnest, pillar-of-the-community solidarity. (See a typical group of the “Uniform Ranks” — which also included marching bands and nurses — in a 1924 photo showing the Louisville, Kentucky Camp, here.)

But back to Company K. I haven’t found any photos of them with horses, but I assume they really did ride horses. Below is an ad from January 1922, recruiting men for a Woodmen “cavalry.” I assume there was a similar version of this ad seeking female recruits.

woodmen_american-woodmen_cavalry_dallas-express_011422Dallas Express, Jan. 14, 1922

In an early competition at an “encampment” (a meeting of various American Woodmen companies, or “camps”), Company K tied for first place with another Dallas unit, Lone Star Company B. (Read coverage of this huge days-long encampment in the pages of the Black newspaper, The Dallas Express, hereThe Dallas Morning News did not mention the event.) The Dallas Encampment was at Riverside Park, a large open space where visitors set up military-style barracks/tents and competed in various military-like precision drills over the course of a few days. Riverside Park was the former Negro Play Park, at what is now Sabine and Denley in Oak Cliff, near the Trinity (it is now, I believe, Eloise Lundy Park). Not only was Riverside Park the site for several encampments and a place where Black families picnicked and gathered for special occasions, it was also the home of Negro League baseball games (these games were so popular among both Black and white Dallasites that a special section for white fans had to be installed during the Jim Crow era, when racial segregation was enforced by law). But back to Company K.

equestrian-co-k_dallas-express_081922_portal_detDallas Express, Aug. 19, 1922

The parade mentioned in the article below is described in the Express article “Woodmen Stage Big Parade” (Aug. 19, 1922). It sounds like it was a pretty big deal.

equestrian-co-k_black-dispatch_OKC_031523_headline_excerptBlack Dispatch (Oklahoma City, OK), Mar. 15, 1923

The incredibly low-resolution photo below was taken at the 1929 Encampment in Denver — it shows the scale of an encampment, with tents visible behind the posed participants. The caption says that Dallas’ Equestrian Co. K won the first prize for women in the drill contest — the prize (which, amazingly, was the same as the first prize for men) was $800, which, in today’s inflation-adjusted money would be about $15,000! 

equestrian-co-k_black-dispatch_OKC_090529_photoBlack Dispatch (OKC), Sept. 5, 1929

In an excerpt from a chatty overview of the women’s drilling groups, Company K spokeswomen say how happy they are to be back in Oklahoma City.

black-dispatch_OKC_071030_detBlack Dispatch (Oklahoma City), July 10, 1930

Most fraternal organizations are, as the name would imply, men-only. Yeah, they may have their female “auxiliary” organizations to give the women something to do, but the American Woodmen (Woodpeople?) included women in important roles. And it certainly paid off — the women of Equestrian Company K regularly won competitions and regularly brought the bacon home. 

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100% of what is contained in this post is information I didn’t know until I set out to discover what “Equestrian Co. K, Dallas, Texas” referred to. As always, it’s exciting to learn about something I had never known about.

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Sources & Notes

Top photo — “[Member of African American Women’s Equestrian Contingent, Company K, of Dallas, Texas]” — is from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, Southern Methodist University; more information on this photo can be found on the SMU Libraries site, here.

There is very little information on the internet about these American Woodmen women’s companies, so I’ve collected the article “Echoes from the Forest — Uniform Rank Department, American Woodmen” (The Black Dispatch, Oklahoma City, July 10, 1930), which lists female personnel for several Dallas companies, including the equestrian company, drill companies, a hospital company, and a nurse company — read the PDF here.

Read about the American Woodmen Benevolent Society (not to be confused with the (white) Woodmen of the World organization) in two very informative and interesting blog posts, here and here.

Read about Black soldiers during World War I in the sort-of related Flashback Dallas post “Black Troops from Dallas, Off to the Great War,” here.

black-womens-equestrian-contingent_cook-coll_degolyer-lib_SMU_sm

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Pig Stand No. 2, Oak Cliff

pig-stand-no-2_dallas_ebayWaiting in cars for pig sandwiches

by Paula Bosse

I’ve seen a cropped version of this photo, but not the full image. It’s great! I don’t mean to keep posting about restaurants, but seeing this photo was too good not to share. (As I type this, it’s available on eBay, here.)

It shows Pig Stand No. 2 at 1301 N. Zang in Oak Cliff, probably about 1928. It appears that this was the second “No. 2” — it was announced that this brand-new building had just begun construction in January 1928.

Work was started last week on the new Pig Stand, Zang’s Boulevard and Colorado Street, for the Pig Stands Company, a Dallas institution, now operating in 39 cities in 12 states. The ornamental building has been adopted as a standard design for the many future stands now contemplated over the country by this concern. In this building will be embodied modern sanitary features complying with all requirements and laws. It will be faced with brick and highly colored tile with ornamental stone trimmings and a clay tile sweeping roof in several shades. The exterior as well as the interior will be illuminated electrically with the cornice and ornaments decorated out in varied contrasting colors. The Pig Stands Co., starting less than five years ago with small capital, has developed into a national institution. Architects F. J. Woerner and Co. designed and will supervise this work, while M. W. McDade will have charge of the construction. (Dallas Morning News, Jan. 26, 1928)

At the right is the Oak Cliff/Tramway Auto Laundry at 1307 N. Zang.

pig-stand-no-2_dallas_ebay_det

I love the couple in the rumble seat!

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Sources & Notes

Photo currently available for sale on eBay, here.

Read a history of Dallas’ Pig Stand empire — long considered to be the first-ever drive-in restaurants, a revolutionary contribution to American social culture — in the Texas Monthly article “The History of the Pig Stands” by Daniel Vaughn (Feb. 2015).

Architect Frank Woerner designed many notable commercial and residential buildings in Dallas, including the Stoneleigh Hotel, the Couch Building across from SMU, the old Union Depot in Deep Ellum, and the beautiful home of Max Rosenfield on South Boulevard.

pig-stand-no-2_dallas_ebay_det_sm

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Old Lake Highlands

white-rock-lake_old-lake-highlands_1956_don-jones1956, Room to spread out…

by Paula Bosse

The photo above — taken in 1956 — shows an aerial view of Old Lake Highlands, looking southwesterly toward White Rock Lake. The street in the foreground is Kirkwood Drive.

But for even older Old Lake Highlands, we need to cast our minds back to 1927, when W. H. Brouse began to advertise for one of his many East Dallas developments. One of the ads from the Lake Highlands Co. (W. McCarty Moore, President and H. W. Brouse, Director of Sales) read:

IN THE MAKING — LAKE HIGHLANDS, “THE INCOMPARABLE”

Another High-Class Residence  Section For Dallas on White Rock Lake

Believing in Dallas — believing in the continued rapid absorption of territory to the north and east for homes — and especially that beautiful terrain surrounding White Rock Lake, Lake Highlands was conceived and made possible by the owning company.

The tract — some 117 acres — is especially advantageously located in that it is right on the lake itself — just a short drive from the dam, and is bounded by water on three sides. A peninsular piece of ground, in fact.

The ad also noted that “lots will be large — prices low”: $1,100 and $1,200 (about $18,000-$19,500 in today’s money).

lake-highlands-co_dmn_100927_det1927

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And, in a Dallas Morning News real estate advertorial were these additional deets:

Lake Highlands is situated just beyond Dixon’s Branch, on the east shore of the lake, and is accessible directly from the downtown section by Swiss and Gaston avenues and the old Garland road, leading into the lake road. This, in turn, gives access to the 100-foot boulevard, which will circle the whole development, and from which lead streets seventy feet in width, reaching every lot in the development. Roadways and streets will be surfaced with white gravel, while curbs and sidewalks will be installed in advance of building development, as will all utilities, lights, water, gas and sewer facilities….

Construction will be restricted to homes to cost $5,500 to $7,500 minimums [$90,000-$122,000 today], depending on the location of the lots on which they are built. Materials will be limited to brick, hollow tile and stucco, so as automatically to eliminate the fire hazard and also to assure permanence.

I’m sure life on the lake in 1927 was worth every penny.

kirkwood_white-rock-lake_googleGoogle Maps

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Sources & Notes

I came across the photo at the top of this post several years ago in a photo blog hosted by The Dallas Morning News, but the blog doesn’t seem to exist any longer. The caption noted that the photo had been shared by Lynn Jones who had come across it when going through a collection of color slides inherited by her husband when Don Jones died in 2010.

Quotes from the real estate advertorial, “Plan Homes at White Rock” (Dallas Morning News, Oct. 9, 1927).

white-rock-lake_old-lake-highlands_1956_don-jones_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Eula Wolcott’s Baker Hotel Book Shop & Rental Library, 1926-1942

baker-hotel-book-shop_1934Eula Wolcott: bookseller, librarian (Publishers Weekly, 1934)

by Paula Bosse

Today is the birthday of my late father, Dick Bosse, owner of the Aldredge Book Store. I always try to post something bookstore-related on his birthday. This year: Miss Eula Wolcott’s Baker Hotel Book Shop & Rental Library, located inside the Baker Hotel.

Eula Wolcott (1881-1962) was born in Waxahachie and had moved to Dallas by 1910. She appears to have had theatrical ambitions and studied voice and expression (she was billed as an “Experienced Concert Reader and Story Teller”). She opened a little book store and library in the early 1920s — the Booklovers Shop and Library was first on West Jefferson and later on Swiss Avenue. In 1926, she opened a similar shop inside the glamorous Baker Hotel, an enterprise she ran successfully until at least 1942 when another owner took over (she also apparently had a book shop inside the Baker Hotel in Mineral Wells). In 1931 she opened the rather confusingly-named “Baker Hotel Book Shop and Rental Library” in Highland Park — in the new “Spanish Village” (the original name for Highland Park Village). Below is a very enthusiastic profile from Publishers Weekly (click to see a larger image).

baker-hotel-book-shop_publishers-weekly_032434_eula-wolcott_textPublishers Weekly, March 24, 1934

I wish the photo at the top had been better, because I’d love to get a good look at the decor. And Eula. I managed to find a photo of her.

wolcott-eula_ancestryEula Wolcott, via Ancestry.com

Here are a few ads:

booklovers_0420241924

baker-hotel_book-shop_DMN_oct-24-1926Two shops, one owner — 1926

baker-hotel_book-shop_1009271927

baker-hotel-book-shop_19371937

baker-hotel_book-shop_DMN_oct-25-19401940

She was active as a bookseller for many years and was also a familiar voice to radio listeners who tuned in to hear her book reviews on WFAA. 

One interesting piece of trivia about Eula’s hotel bookshop, shared with me by a former bookstore client of mine: the Baker Hotel Book Shop was the very first American bookstore that British author H. G. Wells ever visited. A lecture tour brought him to Dallas in 1940 — like many of the celebs of the day, he stayed at the Baker. I’m sure Eula was very happy to have Mr. Wells, a literary powerhouse, in her shop. Let’s hope he exhibited proper bookstore etiquette and purchased something!

baker-hotel_mural-room_dallas-directory_1942Baker Hotel, circa 1940

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Sources & Notes

Top photo and article from the trade magazine Publishers Weekly, March 24, 1934.

Read more Flashback Dallas articles on the Dallas bookstore scene here.

baker-hotel-book-shop_1934_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Two Postcard Views of a Growing Dallas

skyline_dallas-texas_rppc_postcard_ebayThere’s a church, and a bank, and a bank, and a bank…

by Paula Bosse

A couple of quickies: these are two really nice postcards which popped up recently on eBay — I’d never seen them before.

Above, a lovely, creamy, glowing shot of the skyline. I recognize several of the buildings, but I’m not sure where the photographer was positioned. I’m sure a smart person will put the location in the comments.

And below, a great image of the “Dallas-Oak Cliff viaduct,” looking toward the city. There’s even a Volk’s billboard to welcome visitors.

oak-cliff-viaduct_rppc_ebay

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Sources & Notes

Both postcards found on eBay.

skyline_dallas-texas_rppc_postcard_ebay_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

3635 Beverly Drive, The Residence of Architect Anton F. Korn — 1926

international-casement_ad_anton-korn_1926-detAnton Korn’s Highland Park home, 1926

by Paula Bosse

The image above appeared in a 1926 ad in The House Beautiful. The ad was for metal casement windows with leaded glass, manufactured by International Casement Co. Such a beautiful house! The only clue as to where this house might have been located is in information in the inset which reads, “Res. Dallas, Texas — Anton F. Korn, Architect.” Korn was a well-known architect in Dallas, and I had seen several mentions of him on Douglas Newby’s Architecturally Significant Homes site — I went there, looked up Anton Korn (1886-1942), and found this page, which shows several of the houses he designed. I scrolled down until I found one that looked like the house in the photo. I think it is the home Korn designed at 3635 Beverly Drive in Highland Park (southwest corner of Beverly and Drexel). The image on Google Maps (here) has trees obscuring the chimney, but it looks like the same house. According to Newby, the house was designed in 1924. And according to the city directory, Korn apparently designed the house for himself, and he lived there for several years. Newby notes that the oak timbers were re-planed from the grand Oriental Hotel (southeast corner of Commerce and Akard).

Here’s the ad that photo came from:

international-casement_ad_anton-korn_1926

I love this house! Let’s hope it continues to stand another (almost) 100 years!

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Sources & Notes

Ad currently for sale on eBay.

international-casement_ad_anton-korn_1926-det_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

The Gaston-Carroll Pharmacy — ca. 1929

gaston-carroll-pharmacy_1929_joe-windrow_dallasFB_2
Curb service at Gaston and Carroll…

by Paula Bosse

I received an email the other day from Melissa Maher asking about the building which houses the new shop she owns with her business partner, Chelsea Callahan-Haag: East Dallas Vintage, at 4418 Gaston Avenue. Next door, on the corner, is Ross Demers’ new restaurant, Cry Wolf (4422 Gaston). Surprisingly, I had two photos of the building from the 1920s!

The building is on the southwest corner of Gaston and N. Carroll in Old East Dallas and was built in 1925. The first mention I found was from a classified ad in The Dallas Morning News in February, 1902 — a “for sale” ad for the lot boasted that it had “city sewer” and that it was “fine, very fine for you and your friend to build two fine houses” (which is an unusual sales tactic). The price was $3,850 — if you believe the accuracy of inflation calculators, that would be the equivalent of about $125,000 in today’s money.

1902_gaston-carroll_dmn_081802Dallas Morning News, Aug. 18, 1902

In 1907 it was reported that attorney N. Lawrence Lindsley was building a house on the large lot, for the equivalent of about $250,000 (add that amount to the cost of the land…). Before 1911, the address was 668 Gaston Avenue — after 1911 the address became 4418 Gaston. Over the years, the house passed through several owners until the large, stately 3-story home had been broken up into apartments in the 1920s (see the house on a 1922 Sanborn map here). In 1925, the house went on the market.

A CORNER ON GASTON WITH A FUTURE
Southwest corner of Gaston and Carroll. Has three-story well-built house bringing $100 monthly rental or 8.5 per cent on price of $14,000. Lot 90x125x160. When Gaston is opened through to Pacific this will be one of the best corners in East Dallas for stores. Call H. K. Dunham, exclusive agent. […] Do not bother tenant. No trade. Seay-Cranfill Co. Realtors. (Feb. 8, 1925)

It was snapped up fast. A mere ten days later, a Texas charter notice appeared in newspapers for Gaston Avenue Investment Company, owners of the property. The 18-year-old house was promptly razed, and a building containing space for four shops opened in June. 

The grand opening was broadcast live on WFAA radio on June 27, 1925, with music performed by Jack Gardner and his orchestra. Quite a do.

1925_gaston-carroll_dmn_062725DMN, June 27, 1925

The original businesses were:

4414: Piggly Wiggly grocery store (now a Domino’s Pizza)
4418: Long’s Helpy-Selfy (a “serve-yourself” no-frills grocery)
4420: Johnson’s Superior Market, Otto S. Johnson, prop. (um, another grocery)
4422: Gaston-Carroll Pharmacy, C. L. Watts, prop. (with a soda fountain)

The Gaston-Carroll Pharmacy was on the corner, and that’s what we see in the photos above and below, taken about 1929 when Bill Windrow had taken over as president, manager, and druggist. An 11-year-old relative, Rollen Joseph “Joe” Windrow, worked as a carhop. Above, we see Joe “hopping”; below, Bill and Joe, stand on the sidewalk in front of the pharmacy.

gaston-carroll-pharmacy_dallasFB_bill-and-joe-windrow_str

Joe lived nearby on Swiss Avenue and later went to Woodrow Wilson High School. He grew up to be a handsome young man.

windrow-joe_woodrow_football_1936Joe Windrow, Woodrow Wilson High School, 1936

windrow-joe_tx-a-and-m_1941Joe Windrow, Texas A&M, 1941

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Over the years, the space on the right (4414 Gaston) was most often a grocery store (Piggly Wiggly, Safeway, Tom Thumb), and the space on the corner was a pharmacy for at least 60 years (Gaston-Carroll, Marvin’s, Walgreens, Taylor’s, and Felty’s). The middle shops were a variety of businesses, with one of the spaces apparently being absorbed into another.

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The building received a nice makeover recently. The Google Street Views below show July 2018 (before), and March 2019 (after).

gaston-carroll_google-street-view_july-2018._march-2019Google Street View: 2018, 2019

Melissa Maher, one of the proprietors of East Dallas Vintage (now occupying 4418 Gaston) sent me the following photos (from the end of 2021, I believe), showing her space and the space next door (Cry Wolf, 4422, in the old pharmacy location on the corner). She was wondering if there had been a basement in the building. It seems unlikely, but if anyone has any info, I’m sures she’d love to know.

2021_gaston-carroll_melissa-maher_1photo: Melissa Maher

2021_gaston-carroll_melissa-maher_2photo: Melissa Maher

2021_gaston-carroll_melissa-maher_3photo: Melissa Maher

2021_gaston-carroll_melissa-maher_4photo: Melissa Maher

2021_gaston-carroll_melissa-maher_5photo: Melissa Maher

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Thanks for asking about this, Melissa! I had always meant to write something about the Gaston-Carroll Pharmacy and post these 1929 photos — and this was a great opportunity to use them. I hope to visit your shop sometime!

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Sources & Notes

The top two photos were found on a Dallas history Facebook group, but I’m not sure which one. They were posted in 2015, and I’m unable to find them now. I believe they were found by the original poster on Ancestry.com. Luckily, I had noted the names “Windrow,” “Joe,” and “Bill,” because I now know more about the Windrows than a non-Wiindrow needs to know — I can definitely verify that the circa-1920 photos are of the Gaston-Carroll Pharmacy. I’m still not sure of the relationship between Bill and Joe (there were a lot of Windrows…) — possibly uncle and nephew, or maybe cousins.

Thanks again to Melissa Maher for her photos. Go see her and Chelsea Callahan-Haag at East Dallas Vintage.

I couldn’t find any photos of the home of N. Lawrence Lindsley — I know they’re out there somewhere! I’d love to see one. If you know of any, please let me know!

Of related interest, the other half of that block in which this building is located was once home to a truly palatial home, built by Thomas Field. See it on a 1905 Sanborn map here. See the house in the Flashback Dallas post “Junius Heights … Adjacent!”

Also, catty-corner from this building is the former Brink’s restaurant. Way back, though, it was once the site of another grand residence — a home which became the Spann Sanitarium about the same time that the little strip of shops was built (I keep meaning to write about this sanitarium…):

spann-sanitarium_postcard

gaston-carroll-pharmacy_1929_dallasFB_det_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Municipal Building, Bird’s-Eye View

municipal-bldg_hilton-hotel_ebayDallas’ beautiful City Hall

by Paula Bosse

Sometimes I wonder if I’ll ever have the time or energy to write a proper historical post again. I’m still dealing with a lengthy illness of a family member, a situation which has all but taken over my life. Someday I’ll get back to researching and writing. But for now, here’s a really cool photo I came across on eBay a year ago — I’ve never seen this view of the Municipal Building. Or the Hilton. I like this photo so much I’m posting it even though it has a dreaded watermark.

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Sources & Notes

Photo found on eBay. 

To flesh this out a bit, check out these related Flashback Dallas posts:

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Dallas’ Aerial Police Reserve — 1921

aldredge-sawnie_aerial-age-weekly_103121_aerial-police-reserve_lineup

by Paula Bosse

On September 5, 1921 — Labor Day — Dallas inaugurated its Aerial Police Reserve, comprised of 15 auxiliary policemen-pilots who patrolled from the skies, led by Chief W. C. Rice. Newspaper stories said that it was only the second city in the United States (after New York City) to have a force of “fly cops.” (Oklahoma was probably a little miffed at this braggadocio, since they had at least a dozen such “air police” squads around the state.) 

aerial-police_dmn_090421Dallas Morning News, Sept. 4, 1921

Mayor Sawnie Aldredge was a passenger in one of the “aeroplanes” which flew him around the city on that Labor Day 100 years ago, giving the relatively new mayor a birds-eye view of Dallas. Other planes performed a display of the type of aerial crime-fighting they would now be able to assist the terrestrial police with, using the wireless police communication system devised by Henry Garrett (read how that led to the origin of radio station WRR here). This was a huge step for the Dallas Police Department.

aldredge-sawnie_aerial-age-weekly_103121_detMayor Sawnie Aldredge, in mayoral goggles

Read the coverage of the day’s events in the article below (click to see a larger image).

aldredge-sawnie_aerial-age-weekly_103121_pageAerial Age Weekly, Oct. 31, 1921

Another photo of Mayor Aldredge (sadly, sans goggles) seated in his chauffeured airship at the Labor Day air-cop exhibition at the Oak Cliff Aviation Field.

aldredge-sawnie_police-auxiliary_dmn_090721_photoDMN, Sept. 7, 1921

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Sources & Notes

Photos and articles from Aerial Age Weekly (Oct. 31, 1921), and from The Dallas Morning News.

aldredge-sawnie_aerial-age-weekly_103121_det_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Snider Plaza & The Varsity Theater — 1920s

varsity-theater_1929_galloway_1600The Varsity Theater, Snider Plaza, 1929

by Paula Bosse

Snider Plaza, the University Park shopping center near the SMU campus, was formally opened on June 2, 1927 when its centerpiece fountain was switched on as a crowd of thousands watched. The buildings weren’t completed yet, but it was a sure sign to everyone that a large project was underway in an area of town which was not yet fully developed.

It was announced in December 1926 that a 30-acre tract at the northwest corner of Hillcrest and Daniel had been purchased by Wichita Falls businessman Charles W. Snider (he had recently funded Snider Hall, the women’s dormitory at SMU) and University Park mayor J. Fred Smith from Miss Fannie B. Daniel, whose family had owned the land since 1851. The purchase price was $82,500 (which would be the equivalent of about $1.25 million in today’s money) (…let that sink in for a moment…). Snider Plaza, along with SMU, was both the heart of University Park and an impetus for real estate development around it.

Here’s an ad from October 1927 from the University Park Development Co. (click to see larger images) — lots were going for $1,890 ($30.000 today):

university-park-develpment-co_ad_100927_a

university-park-develpment-co_ad_100927_bOct. 1929 — Hurry!

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Below are a couple of VERY early photos of Snider Plaza.

First off, the fountain. It was illuminated at night with rotating colored lights. The view is to the northwest.

snider-plaza-fountain_1927_galloway_dpl_1200

And that was about it. A fountain, paved streets and sidewalks, and lots of streetlights. In the photo below you can see the fountain in the distance. And the office of Ralph Porter, the man who was the driving force behind Snider Plaza (see his photo in the ad above). There is still a Ralph Porter Co. real estate business — and, appropriately, it’s still located in Snider Plaza.

snider-plaza_galloway_dpl_1200

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The Varsity Theater wasn’t built until 1929, even though a movie theater was always in the plans. I’m not sure what happened, but in 1928 it was announced that a new theater was going to be built as part of a 7-story building. The theater and retail shops were to occupy the first floor, offices would occupy the second floor, and furnished apartments would fill the top five floors (there would also be a parking garage in the basement). That’s all so weird to imagine. First off, apartments?! Secondly, that would have been the tallest building in the Park Cities! Buildings weren’t that tall in most of “suburban” Dallas in the 1920s. Also, the architecture is pretty bland, and very unlike the rest of the shopping area.

snider-plaza_varsity-apartments_1928Architect’s conception, 1928

The stripped-down plans ended up doing away with the basement and everything but the ground floor for the theater and retail shops. And I’m so glad! I love the photo at the top, from 1929. What a beautiful, beautiful building! The architect of the building was Wyatt C. Hedrick of Fort Worth. The buildings of Snider Plaza were meant to be of uniform design. Like this. (If only they all still looked like that!) (Another photo I posted recently showing that uniform style is here.)

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A photo from 1940 showing a partial image of the marquee:

snider-plaza_brown-bks_university-park_varsity-theater_19401940, University Park Brown Books

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The Varsity opened on Oct. 3, 1929 with “In Old Arizona” (the first talkie to be filmed outdoors). It became the Fine Arts in January 1957. A reader, Malcom Thomson — who was a very youthful theater manager during the early days of the Fine Arts (I think he was an SMU student at the time) — sent me the great photo below from February 1960.

fine-arts-theater_snider-plaza_malcolm-thomson_feb-3-1960Feb. 3, 1960 (courtesy Malcolm Thomson)

At some point — it’s so incredibly hard to believe that it seems like an urban legend — the Fine Arts Theater became an “adult” theater. Yes, Virginia, X-rated movies were screened regularly in the Park Cities. Oh dear.

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The theater is long-gone, as is almost all of Snider Plaza’s original “look.” But it’s still a cool, quirky place, and it’s always interesting to explore (never quite as interesting as M. E. Moses was to me as a child, but so few places are). And as long as Kuby’s is still around to fulfill my Reuben and warm-potato-salad needs, I’m pretty happy.

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A couple of quirky tidbits about the very early years:

  • SMU students were responsible in large part for operating the theater, because, of course, it offered them the opportunity to “obtain practical experience in show business.”
  • Also, the streets of the plaza were cleaned by “an automatic street-washing machine.” I’m not sure what that would have entailed, but I would guess that SMU students were glad to be let off the street-cleaning life-experience hook on that one.

And, on a personal note, several decades later, my father owned the very short-lived Plaza Book Store, which was located in the retail space just to the right of the theater (where, just a few short years earlier, he had worked as an usher — i.e. “obtained practical experience in show business” — while attending SMU).

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Sources & Notes

The two photos of Snider Plaza from 1927 and the top photo of the Varsity Theater from 1929 were found in the absolutely fantastic book The Park Cities: A Photohistory by Diane Galloway. The first two are from the collection of the Dallas Public Library. Ms. Galloway’s credit for the photo of the theater reads, “Photo by Frank Rogers/Courtesy of Jerrry Washam/Ralph Porter Company.” I believe all three photos are by Frank Rogers.

1960 photo of the Fine Arts Theater is used courtesy of Malcolm J. Thomson (thanks, Malcolm!).

varsity-theater_1929_galloway_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

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