Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: 1930s

Eula Wolcott’s Baker Hotel Book Shop & Rental Library, 1926-1942

baker-hotel-book-shop_1934Eula Wolcott: bookseller, librarian (Publishers Weekly, 1934)

by Paula Bosse

Today is the birthday of my late father, Dick Bosse, owner of the Aldredge Book Store. I always try to post something bookstore-related on his birthday. This year: Miss Eula Wolcott’s Baker Hotel Book Shop & Rental Library, located inside the Baker Hotel.

Eula Wolcott (1881-1962) was born in Waxahachie and had moved to Dallas by 1910. She appears to have had theatrical ambitions and studied voice and expression (she was billed as an “Experienced Concert Reader and Story Teller”). She opened a little book store and library in the early 1920s — the Booklovers Shop and Library was first on West Jefferson and later on Swiss Avenue. In 1926, she opened a similar shop inside the glamorous Baker Hotel, an enterprise she ran successfully until at least 1942 when another owner took over (she also apparently had a book shop inside the Baker Hotel in Mineral Wells). In 1931 she opened the rather confusingly-named “Baker Hotel Book Shop and Rental Library” in Highland Park — in the new “Spanish Village” (the original name for Highland Park Village). Below is a very enthusiastic profile from Publishers Weekly (click to see a larger image).

baker-hotel-book-shop_publishers-weekly_032434_eula-wolcott_textPublishers Weekly, March 24, 1934

I wish the photo at the top had been better, because I’d love to get a good look at the decor. And Eula. I managed to find a photo of her.

wolcott-eula_ancestryEula Wolcott, via Ancestry.com

Here are a few ads:

booklovers_0420241924

baker-hotel_book-shop_DMN_oct-24-1926Two shops, one owner — 1926

baker-hotel_book-shop_1009271927

baker-hotel-book-shop_19371937

baker-hotel_book-shop_DMN_oct-25-19401940

She was active as a bookseller for many years and was also a familiar voice to radio listeners who tuned in to hear her book reviews on WFAA. 

One interesting piece of trivia about Eula’s hotel bookshop, shared with me by a former bookstore client of mine: the Baker Hotel Book Shop was the very first American bookstore that British author H. G. Wells ever visited. A lecture tour brought him to Dallas in 1940 — like many of the celebs of the day, he stayed at the Baker. I’m sure Eula was very happy to have Mr. Wells, a literary powerhouse, in her shop. Let’s hope he exhibited proper bookstore etiquette and purchased something!

baker-hotel_mural-room_dallas-directory_1942Baker Hotel, circa 1940

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Sources & Notes

Top photo and article from the trade magazine Publishers Weekly, March 24, 1934.

Read more Flashback Dallas articles on the Dallas bookstore scene here.

baker-hotel-book-shop_1934_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Betty and Benny Fox, Sky-Dancing in Dallas — ca. 1935

fox-betty-benny_princeton-univ_ndBetty & Benny, without a care in the world… 

by Paula Bosse

I often just wander aimlessly around the internet, hoping I’ll find something Dallas-related that I haven’t seen before. Last night I found this unusual photo in the Western Americana Collection of Princeton University, described as “View of a Texas city, possibly Dallas.” Okay. It didn’t strike me immediately as a familiar view of Dallas, but you’ve got appearances by Dallas Art Glass Co., Texas Hosiery, and Texas Paper Co. So, yeah. Dallas! I definitely haven’t seen this before. (Scroll down for the specifics of the location.)

Once I determined this was, in fact, Dallas, I tried to figure out what was happening — who (and why?!) were those two people waving from a tiny platform on top of a tall pole? I first thought “flagpole-sitting,” the weird fad of the 1920s which makes me uncomfortably acrophobic just thinking about it. But it was two people on a pole. Standing. Waving. I just kept looking at it, wondering how they got up there. And how were they going to get down (without plummeting)? Why were they there? Were they a couple? Were there husband-and-wife pole-sitters/-standers/-dancers/-wavers? So many questions.

My first hint was in a December, 1931 story in The Dallas Morning News about a young woman who seemed to have some name-recognition named Betty Fox who was, at the time of the article, perched atop a pole in Greenville, Texas, attempting to test her endurance and remain there for 100 hours. As one does. (When in Greenville….) So I searched for newspaper articles about “Betty Fox.” She was, indeed, a star in the pole-sitting world, entertaining large crowds and making personal appearances all around the country. Then I noticed that there seemed to be more than one “Betty Fox” out there. Hmm. And I had noticed that there had been a pole-sitter named Ben Fox who was a fairly serious flagpole-sitting champ. That was kind of a weird coincidence. Or was it? And then I found the article “Sky Dancers Betty and Benny Fox,” which helpfully explained that Benny and Betty were daredevil aerial dancers. They were originally billed as brother and sister, but as the article says, “they were not related. And Betty was not always the same person, nor was she actually named Betty.”

They traveled from city to city performing for enthralled crowds on a tiny circular disc 24 inches in diameter (it later shrank to 18 inches in diameter). Their acrobatic “sky dance” (AKA “The Dance of Death”) apparently lasted for several hours. (There was an article I read from 1931 about “Betty” and a heretofore unknown other “sibling” named “Babe” Fox who defied a judge’s injunction to prohibit the two from engaging in a 100-hour marathon-dance stunt on a 35-inch platform 50 feet in the air in cold, wet, and windy Texarkana. Seems like a bad idea, but, apparently, they didn’t die. (…Or maybe they did and just got a new “Betty” and “Babe” and carried on to the next gig.)

Princeton University estimated the date of the photo to be around 1930. I think it might have been 1935. The two classified ads below in which Benny seeks Dallas promoters for their local event, were from the end of 1935. (The event was sponsored by a Dallas newspaper — it obviously wasn’t the DMN, because there was no story about the Foxes in their pages.) The newspaper photo below the ads shows the then-current version of Betty and Benny, and they look like the couple in the Princeton photo. 

fox-benny_dmn_112735Dallas Morning News, Nov. 27, 1935

fox-benny_dmn_120735DMN, Dec. 7, 1935

fox_atlanta-constitution_050335Atlanta Constitution, May 3, 1935

Yes, that caption says they performed for SIX HOURS.

I’m not sure how long “Betty and Benny” lasted, but they were back in Dallas in 1957 performing at a week-long carnival in Wynnewood Shopping Center. I bet there were more “Bettys” than “Perunas.”

Here’s some newsreel footage of one of the Betty and Benny incarnations doing their thing in Chicago. (Seriously, if you’ve got even a hint of a fear of heights, look away!!!)

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So where was that photo at the top taken? I’m estimating the camera was on the top of a building at, roughly, Griffin and Pacific, looking in a northerly direction. At the top right, the tall building farthest away is the First Methodist Episcopal Church (now First United Methodist) at Ross and Harwood. It’s hard to see any streets, but the two running diagonally are Camp and Patterson. A few addresses of businesses seen in the photo:

  • Dallas Art Glass Co.: 1408 Camp
  • Steger Transfer Co.: 1305 Camp
  • Texas Hosiery: 1200 Camp/1201 Patterson
  • Texas Paper Co.: 1200 Patterson, extending to Pacific

A 1921 Sanborn map is here. A detail from a 1952 Mapsco is below.

fox_mapsco_1952_camp-patterson-griffin1952 Mapsco (det)

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I’m not sure why Princeton has this photo in their collection, but I really enjoyed reading about Benny and his “Bettys.”

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Sources & Notes

Top photo — “View of a Texas city, possibly Dallas” — is from the Western Americana Collection, Princeton University Library Special Collections; more information on this photo can be found on the Princeton website here.

See several “action” photos of Benny and Betty from GettyImages here.

Read the very entertaining “Sky Dancers Betty and Benny Fox” by Alan E. Hunter, here.

Another story I wrote concerning an “endurance” stunt (which, like this one, also makes me feel a little panicky) is “Buried Alive at the Fair Park Midway — 1946.” 

fox-betty-benny_princeton-univ_nd_det

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Two Postcard Views of a Growing Dallas

skyline_dallas-texas_rppc_postcard_ebayThere’s a church, and a bank, and a bank, and a bank…

by Paula Bosse

A couple of quickies: these are two really nice postcards which popped up recently on eBay — I’d never seen them before.

Above, a lovely, creamy, glowing shot of the skyline. I recognize several of the buildings, but I’m not sure where the photographer was positioned. I’m sure a smart person will put the location in the comments.

And below, a great image of the “Dallas-Oak Cliff viaduct,” looking toward the city. There’s even a Volk’s billboard to welcome visitors.

oak-cliff-viaduct_rppc_ebay

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Sources & Notes

Both postcards found on eBay.

skyline_dallas-texas_rppc_postcard_ebay_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

The University Park Brown Books — An Unbelievable Resource!

snider-plaza_brown-bks_university-park_6600-1934_sinclalirFill ‘er up in Snider Plaza, 1934

by Paula Bosse

You know how sometimes someone nonchalantly mentions something to you which should have been introduced by a fireworks display? That’s what happened when my friend Rod Hargrave sent me a link he had come across about a new online resource from the University Park Public Library: the city’s “Brown Books,” fully digitized. I made a note to check out the link when I had time but didn’t get to it for a week. I’m not the kind of person who uses “OMG,” but… O..M..G !! This is just unbelievably fantastic. 

Here’s the blurb form the University Park Public Library post

Brown Books at UP Public Library
March 2, 2022

Spend some time with one of the library’s newest resources! The City’s Brown Books contain thousands of subdivision records of individual construction permits for homes and some businesses across several decades. In these pages, you can find interesting and helpful information about the original structure. Data includes notations about square footage, construction date, original building price, along with details about the interior of the building and more. Over 98 percent of all documents include a photograph of the original structure.

PHOTOGRAPHS! Almost everything I looked up had a photo. I looked up addresses of places I’d written about – photos! I looked up businesses along Preston, Hillcrest, and Lovers Lane — photos! I looked at just about every business in Snider Plaza — photos! I even looked up the still-standing house my family lived in for a couple of years on Milton — photo! The earliest photos I found were from 1931. And all of this available to anyone with a computer — for free! Thank you, University Park Public Library!

And as the blurb says, not only are there photographs of the properties, but there is a whole history of the building, complete with renovation info, builder info, a drawing of the original footprint, etc. This includes tons of buildings which have been torn down — nothing ever dies in city/county records.

Below are some of the photos I found. Scroll down below them for instructions on how to access these records yourself on your computer.

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Here are a few photos of businesses on “the drag” — Hillcrest Avenue, across from SMU. (Click pictures to see larger images.)

6200 block of Hillcrest, at Granada (in 1931). (See this property’s Brown Books page here.)

6200-block-hillcrest_brown-bks_university park_1931

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6209 Hillcrest (1959) — Jackson Arms, once my father’s home-away-from-home. (Brown Books page is here.)

6209-hillcrest_brown-bks_university park_1959_jackson-arms

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6401 Hillcrest, at McFarlin (1931). The Couch Building, which burned down a few years ago — I wrote about that building here. (Brown Books page is here.) I **LOVE** this photo. I love the billboards on top of the building.

6401-hillcrest_brown-bks_university park_1931_couch-bldg

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6407 Hillcrest (1948). Luby’s! What an interesting design. (Brown Books page is here.)

6407-hillcrest_brown-bks_univeristy-park_1948_lubys

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6601 Hillcrest (1931). The Mustang Garage — but instantly recognizable today as the home of JD’s Chippery and Cotton Island. (Brown Books page is here.)

6601-hillcrest_mustang-garage_brown-bks_university-park_1931

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And, a few Snider Plaza highlights. First, the photo at the top of this post, the Sinclair service station at 6600 Snider Plaza (1934). (Brown Books page is here.)

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6600 Snider Plaza #313 (no date). The Beef Bar. (Brown Books page is here.) Another fantastic photo! BBQ in UP, before Peggy Sue (RIP).

snider-plaza_brown-bks_university-park_6600-313_nd_beef-bar-pit-barbecue

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6701 Snider Plaza (1931). Including the Varsity Theater (at the far left) — I wrote about this cool building here. (Brown Books page is here.)

snider-plaza_brown-bks_university-park_6713_1931_movie-theater

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6730 Snider Plaza (1931). A sandwich shop and a Hires Root Beer stand. (Brown Books page is here.)

snider-plaza_brown-bks_university-park_6730_1931_sandwich-shop_hires-root-beer

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6828 Snider Plaza (1941). Skillern’s Drugs and M. E. Moses. (Brown Books page is here. After a facelift, another photo is here.) I remember spending a lot of time in that dime store when I was a kid — it had a weird change in floor level, which looks like it must have been where a wall had once separated it from the space Skillern’s occupied.

snider-plaza_brown-bks_university-park_6828_1941_moses_skillerns

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7001 Snider Plaza (1946). Cabell’s. (Brown Books page is here.)

snider-plaza_brown-bks_university-park_7001__1946_cabells

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A quick jog over to 6001 Preston Road, at Normandy (1931). Country Club Pharmacy (it later moved to Inwood Road). (Brown Books page is here.) My mother worked for a few years as the office manager for the First Unitarian Church diagonally across from this drug store. When I was a kid hanging out waiting for my mother to finish work, I dropped a LOT of cash at the drug store on Archie comic books.

6001-preston_brown-bks_university-park_1931_drug-store

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And, lastly, 4129 Lovers Lane (1947). A post-war duplex. (Brown Books page is here.) Every single time I drive down Lovers Lane, I always look forward to seeing this little house which has somehow managed to evade bulldozers. I love this house so much. And this is one of the very few times when I think that it has actually improved in appearance from its original design (see it today on Google Maps here). Hang in there, little house!

4129-lovers-lane_brown-bks_university-park_1947

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FIND YOUR HOUSE! OR ANOTHER (AT LEAST PRE-1970s) BUILDING IN UNIVERSITY PARK.

  1. Go here. (This is the “welcome page” — if this doesn’t load, go to the UP Public Library blog post here and click through. If you get an error message, go back to “welcome page” and you should see the search page.)
  2. Enter the address (number + street name) you want to find in the search box. You can also just type in a street name, and it will bring up all addresses on that street. (I typed in “Binkley” and got 18 pages of results — seems like overkill, but they’re all in chronological address order.) This works if you enter “Snider Plaza” — take a tour through the Snider Plaza of yesteryear. Some addresses will have more than one sheet. And there’s TONS of info on each property. 

And that’s it! You’ve lost a day! Or several!

Not 100% sure where the boundaries for University Park are? See a City of University Park map here.

Enjoy!

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Sources & Notes

Absolutely everything you see here is from the University Park Public Library and the Brown Books in their collection. This is such an amazing resource. Thank you, UPPL and the City of University Park for digitizing these records and putting them online for all of us to use!

And thank you, Rod, for alerting me to this resource which I will be using constantly!

DOES DALLAS HAVE ANYTHING LIKE THIS??? IMAGINE!

snider-plaza_brown-bks_university-park_6600-1934_sinclalir_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Stereoview Souvenirs of the Texas Centennial — 1936

tx-centennial_cavalcade-race-track_1936_ebayA view of Fair Park not often seen

by Paula Bosse

If you collect stereoview photos and/or Texas Centennial memorabilia, hie yourself over to eBay for some (pricey) goodies (see the link at the bottom of the page). Here are a few stereoview “monoviews.”

Above, part of the Fair Park racetrack, with the reviewing stand for the “Cavalcade of Texas” pageant at the right. If you look closely on the horizon — at the right, above the Cavalcade stands, you’ll see two towers. Are those the two water towers over in Lakewood at Abrams and Goliad (which I wrote about here)?

tx-centennial_cavalcade-race-track_1936_ebay_det

Here are a few more. The first one with kids and dogs at the Hall of State:

tx-centennial_stereoview-S131_ebay_hall-of-state

Pegasuses (“pegasi”?) at the Esplanade:

tx-centennial_stereoview-S132_ebay_esplanade-court_2

Strolling by the lagoon (and past one of my favorite crazy Centennial design features — those amazing flying-saucer lights!):

tx-centennial_stereoview-S136_ebay_esplanade-court_lagoon

I love the camera on the marquee (and those dresses!) at the Hollywood exhibit:

tx-centennial_stereoview-S141_ebay_hollywood

One of my favorite Fair Park artworks — the lady in the niche, at the Administration Building (Women’s Musuem):


tx-centennial_stereoview-S130_ebay_administration-bldg

I did not know there was an outdoor ice rink at the Centennial — ice skating performances at the “Black Forest” cafe:

tx-centennial_stereoview_ebay_black-forest_ice-skating

Can’t go wrong with another monumental woman in a niche:

tx-centennial_stereoview-S128_ebay_reflecting-basin

A sculpture of a slumbering fairy at the Dallas Museum of Fine Arts:

tx-centennial_stereoview-S148_ebay_fairy-statue

And, jumping ahead a year, a souvenir from the Pan-American Exposition in 1937: the Music Hall dressed up as the “Casino.”

pan-american-exposition_stereoview_1937_casino_music-hall

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Sources & Notes

All images are from eBay, and almost all are currently for sale. See these and more here.

There are a bunch of Flashback Dallas posts on the Texas Centennial — they can be found here.

tx-centennial_cavalcade-race-track_1936_ebay_sm

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Simms Super Service Station, Cedar Springs & Maple — 1930

simms-super-service-station_atlantic-terra-cotta-co-coll_UT_ca-1930Let us vulcanize your tires!

by Paula Bosse

If you call yourself a “Super Service Station,” you’d better be pretty super. And the one in the photo above is pretty super. It opened in 1930 at the intersection of Cedar Springs and Maple (on the northernmost tip of the land now occupied by the Crescent). 

Construction of the station and attached retail spaces was announced in 1929 by the Dallas-based Simms Oil Company (headquartered in the Magnolia Building, with a refinery on Eagle Ford Road in West Dallas) — it was reported that the impressive building would cost about $40,000 (about $615,000 in today’s money). It would be the 34th Simms service station in the city but it would be the first SUPER service station. Its grand opening at the end of April, 1930 was a big event, broadcast over KRLD radio, with singers, music, and flowers for the ladies. No business was conducted during the grand opening — it was strictly an open house, offering prospective customers the opportunity to walk among the gas pumps and admire what the company called “the last word in service station art.”

simms_cedar-springs-maple_grand-opening_043030_detDetail from grand opening ad, April, 1930

The filling station will be equipped with ten electrically operated gasoline pumps. Every kind of automobile repairs and battery and tire vulcanizing service will be offered. (Dallas Morning News, Oct. 20, 1929)

The building is of terra cotta in modernistic design with the well-known Simms color scheme of blue, white and red used. […] On top of the structure is a beacon bearing the Simms triangle. It will revolve with flood lights playing on it all the while. (DMN, April 27, 1930)

I never think of businesses of that period being open 24 hours a day, but this one was. Super!

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Here are a few zoomed-in close-ups of the top photo, which shows the Cedar Springs side of the building. (Click pictures to see larger images.)

At the left of this detail you can see a glimpse of Maple Avenue, which, at the time, was still lined with large, expensive homes.

simms_det_to-maple

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In the shadows, a man who no doubt has prodigious vulcanizing skills.

simms_det_emp

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In addition to housing a gas station, the building had 6 retail spaces — 3 on Maple and 3 on Cedar Springs. One of the businesses seen here places the date of this photo at 1930, when The Radio Shop was located at 2304 Cedar Springs (the next year it appears to have moved around to the Maple side of the building). Next to it is the Fishburn Oriental Cleaners at 2308 Cedar Springs. (The official address of the Simms station was 2623 Maple, but it was usually just listed as being at the southeast corner of Maple and Cedar Springs — after Simms, the building’s address was 2312 Cedar Springs.)

simms_det_truck_oriental-cleaners_radio-shop

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Here’s a close-up of the company truck and an easy-to-remember number when you needed to call for help with a broken-down vehicle.

simms_det_simms-truck

And here it is in an ad. That motorcycle is cool. For some reason I really want that sidecar to be filled with sloshing gasoline.

simms_ad_082630_detAd detail, Aug. 26, 1930

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And here’s the revolving rooftop beacon. (What looks like a spray of water is just damage to the surface of the photograph.) (…But a fountain on top of a gas station would be pretty amazing.)

simms_det_tower-cu

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You know you’ve got a cool building if you can include an instantly recognizable line drawing of it in your ads.

simms_cedar-springs-maple_060330_detAd detail, June 3, 1930

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I think the company might have disappeared before the 1930s ended. Because this is the only “old” “modern” map I’ve got, here’s where the Simms gas station had been located, courtesy of a 1952 Mapsco.

cedar-springs-maple_1952-mapscoMapsco, 1952

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Here are a couple of later photos of the building, post-Simms. The first one is from a grainy Shook Tires ad from 1938. The color postcard is from the 1960s when it was the C. S. Hamilton Chrysler dealership. The beacon is still there but, surely, it was no longer beaconing (unlike the Republic Bank “rocket” seen in the background, which was beaconing big-time). (See below in the comments for a 1940s photo of the building.)

shook-tires_ad_2312-cedar-springs_051338Shook Tires, 1938

hamilton-car-dealership_cedar-springs-at-maple_ca-1962_ebayC. S. Hamilton Chrysler, ca. 1962

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Sources & Notes

Photo — titled “Simms Oil Station (Dallas, Tex.): exterior view of front entrance, corner perspective” — is from the Atlantic Terra Cotta Company Architectural records and photographs, 1914-1941, Architectural Terra Cotta, Alexander Architectural Archives, University of Texas Libraries, The University of Texas at Austin; more info can be found here

simms-super-service-station_atlantic-terra-cotta-co-coll_UT_ca-1930_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Snider Plaza Safeway: Hillcrest & Lovers — 1930s

snider-plaza_safeway_ebay_1Safeway, Hillcrest & Lovers Lane

by Paula Bosse

The Snider Plaza shopping area opened in University Park in June, 1927, and an early grocery tenant was Killingsworth Self-Serving Food Store, which opened in 1930 or ’31. In 1934 the small Killingsworth chain of 12 Dallas stores was purchased by the Safeway/Piggly Wiggly company, and in March, 1935 the remodeled store was opened as a Safeway — it was newer, bigger, better, and more crammed-full of Stokely’s canned foods than any grocery store University Park had ever known. But in August, 1941 — before shoppers had gotten too complacent — it moved around the corner into another Snider Plaza location (3412 Westminster) — this one even newer! Even bigger! Even better! (And only half a mile from another Safeway which was just a hop, skip, and a jump away at 6207 Hillcrest.) (You can’t have too many Safeways.)

I haven’t seen many photos of the original architecture of Snider Plaza shops, so the photo above is pretty cool. (I really like that “Snider Plaza” was stamped on the curb.) I’m going only by the little map below, which appeared in ads when the bigger 1941 store opened, but I assume that the store seen in the photo above was at the corner of Hillcrest and Lovers Lane. 

snider-plaza_safeway_ad_082941_det_mapAug. 1941, Safeway ad detail

And now I have a sudden craving for canned hominy….

snider-plaza_safeway_ebay_2

snider-plaza_safeway_ebay_3

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Sources & Notes

Photos found on eBay in 2020.

UPDATE: As mentioned in the comments below, Dallas historian Teresa Musgrove Judd ended up as the winning eBay bidder of these photographs and plans to donate them to the Dallas Public Library.

snider-plaza_safeway_ebay_1_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

SMU Cartoon Timeline — 1935

smu-timeline_1935-rotundaJust the highlights…

by Paula Bosse

Here’s a handy little chronology of the first 20 years of Southern Methodist University’s history, found on the endpapers of the 1935 SMU yearbook, the Rotunda

Click to explore (“glub”):

smu-timeline_1935-rotunda_crop-1a

smu-timeline_1935-rotunda_crop-1b

smu-timeline_1935-rotunda_crop-2a

smu-timeline_1935-rotunda_crop-2b

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Sources & Notes

Images from the 1935 Rotunda, yearbook of Southern Methodist University.

For more on SMU’s first year, 1915-1916, see these Flashback Dallas posts:

smu-timeline_1935-rotunda_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Holiday Greetings from Jefferson Tower — 1937

xmas_jefferson-tower_oak-cliff_portal_1937_bChristmastime in Oak Cliff…

by Paula Bosse

Jefferson Tower, on West Jefferson Boulevard between S. Bishop and S. Madison, looked pretty great in 1937 all decorated for Christmas. It was (and is) the tallest building on West Jefferson. This must have made quite the statement!

xmas_jefferson-tower_oak-cliff_portal_1937

Here’s a zoomed-in detail (all images are larger when clicked):

xmas_jefferson-tower_oak-cliff_portal_1937_det

And here’s the building a few years later — no Christmas-tree decoration and in the daytime, but still fantastic.

jefferson-tower_mccoy-collaborativevia McCoy Collaborative

And, I mean, look at how commanding this building is, even now:

jefferson-tower_google-maps

I’d like to see a 21st-century return of a Christmas tree to the exterior of this building — it would still be impressive!

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Sources & Notes

Christmas photos of Jefferson Tower are from the Private Collection of Mary Newton Maxwell, via the Portal to Texas History — more info may be found here and here.

Photo of Jefferson Tower in the daylight is from the McCoy Collaborative website — more on their work in rehabilitating this historic building may be found here.

See the building on Google Street View here.

More Christmas posts from Flashback Dallas may be found here.

xmas_jefferson-tower_oak-cliff_portal_1937_b_small

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Take a Greyhound to the Texas Centennial — 1936

tx-centennial_greyhound-ad_hollywood-mag_1936_det“Dallas, please…”

by Paula Bosse

Thanks to the promoters of the Texas Centennial, advertisements placed in national publications in 1936 showed Dallas to be quite the desirable destination. The Centennial — the World’s-Fair-that-wasn’t-quite-a-World’s Fair — made Dallas the place to be in 1936. This ad for Greyhound Lines (a company which, incidentally, is now headquartered in Dallas) need only show a fab deco poster on a wall for people to want to jump on a bus and head to Big D.

The full ad is below. Nary a mention of “Dallas.” (Click to see a larger image.)

tx-centennial_greyhound-ad_hollywood-mag_1936

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Sources & Notes

Ad from Hollywood magazine, May, 1936.

tx-centennial_greyhound-ad_hollywood-mag_1936_det_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

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