1930s | Flashback : Dallas

January 24, 2023

“You Can Get That Famous Marathon Gasoline in Oak Cliff” — 1930

Somewhere in Oak Cliff, 1930, via Smithsonian Inst.

by Paula Bosse

Rejoice, Oak Cliff residents of 1930: you’re getting five Marathon gas stations! I’m not sure why these stations were only in Oak Cliff and no other part of Dallas, but they were (a sixth station joined this elite group a year or so later).

I have a fascination with old gas stations, but I have to admit I’m not familiar with Marathon Gasoline or Marathon Oil products or the Transcontinental Oil Co. (they had a refinery in Fort Worth), but for whatever reason, the Marathon stations in Dallas — all emblazoned with an image of the Greek runner Pheidippides — appear to have faded away by about 1942 when I guess the last straggler finally crossed the finish lane, collapsed, and died. Farewell, Pheidippides.

The photo above shows one of those first 5 stations in Dallas. The location is not specified.

Marathon stations in the O.C. in 1930:

marathon_transcontinental-oil_gas-station_050430_ad_det

No. 1: Jefferson & Llewellyn Sts. (539 W. Jefferson)
No. 2: Zangs Blvd. & Beckley Ave. (1111 N. Zang)
No. 3 Jimtown Rd. & Montreal Ave. (2120 W. Clarendon Dr.) (in 1931, residents petitioned the city to change the name of the street to “Clarendon” because they thought “Jimtown” was too déclassé)
No. 4: Zangs Blvd. & Davis St. (137 W. Davis — this was the station that lasted the longest, appearing to have closed by the time the 1942 city directory was published)
No. 5: Polk & Davis Sts. (938 W. Davis)
(No. 6: 1804 W. Jefferson)

It doesn’t look like any of the old buildings are still standing, but there IS one of the exact same design still standing in Miami, Oklahoma — a group restored it and even added period gas pumps (which someone later stole) — see it below.

marathon-station_miami-okla_google-street-view_2016 Miami, OK, Google Street View July 2016

Not all of the Dallas stations had the same design — a press release describes the stations of possessing “distinctive architecture.” Another of the Oak Cliff locations looked very different (and certainly more distinctive):

Somewhere in Oak Cliff, 1930

The one above is the same design seen in this local ad:

April 1930

May 1930

marathon_rec_ebay

marathon_ebay

***

Sources & Notes

Top photo is from the American Petroleum Institute Photograph and Film Collection, National Museum of American History, Archives Center, Smithsonian Institution — more info can be found here.

I seem to post a lot about gas stations. Here are a few notable posts:

“Magnolia Gas Station No. 110 — 1920”
“Simms Super Service Station, Cedar Springs & Maple — 1930”
“The Filling Station on Greenville Avenue: From Bonnie & Clyde to Legendary Burger Place”
“Oak Cliff: “A City Within a City” — 1929” (scroll almost all the way to the bottom to see the Skinnie & Jimmie Service Station)

marathon_transcontinental-oil_gas-station_smithsonian_1930_sm

2 Comments

December 23, 2022

Triple Underpass — ca. 1936

The Gateway to Dallas, or the the Gateway to Oak Cliff?

by Paula Bosse

Above, a fantastic photo showing the new Triple Underpass, about 1936, with the view toward Oak Cliff. (Compare this with a similar view, from the 1950s, here.)

Below, a little earlier, with the view to the east, back toward town.

The triple underpass was built by the Austin Bridge & Road Company between 1934 and 1936, finishing up just in time to welcome the onslaught of visitors to the Texas Centennial Exposition. I encourage you to visit the company’s public Facebook post here, which includes these and other great photos of this Dallas landmark (including a “then and now” comparison and a history of their involvement in the project). Below is an excerpt from that post:

Once called the “Gateway to Dallas,” the triple underpass near Dealey Plaza was built by Austin Bridge Company and Austin Road Company starting in 1934. The underpass, a joint project with the Texas Highway Department and City of Dallas, created access to the western edge of downtown Dallas under the Union Terminal tracks. Contending with up to 80 trains a day complicated the job, requiring close cooperation with the railway companies. The triple underpass was hailed as a modern marvel, built of concrete with square balusters in a handsome art-deco style. It was unveiled with great excitement in 1936, during Texas Centennial celebrations.

***

Sources & Notes

Top image is a U.S. Bureau of Public Roads photo showing the new underpass, looking to the west.

Both photos and the excerpt are from a post on the Austin Bridge & Road Facebook page, which you can find here.

triple-underpass_ca-1936_us-bureau-public-roads_sm

6 Comments

October 3, 2022

Pacific Avenue Warehouse District

Looking west on Pacific, from about Good Street

by Paula Bosse

Wandering around the eBay “sold” archives, I came across this unusual photo taken in a not terribly scenic part of town. After checking addresses of these businesses in the 1932 city directory, it looks like the photographer (who appears to have been seated in a car) snapped this shot on N. Pacific Avenue, a block or so west from Good Street (now Good-Latimer). Deep Ellum-adjacent. The view is southwesterly, toward downtown. The businesses are mostly warehouses. See what this view looks like today, 90 years or so later, via Google Street View, here.

I was excited to see two familiar 19th-century buildings which I’ve written about and feel a weird kinship with: the abandoned and shuttered old Union Depot (which I wrote about here) and the Union Depot Hotel (which I wrote about here) — located about where Pacific takes a slight jog to the right. It’s like seeing old friends.

Here are some rather grainy magnifications of the eBay “snapshot” (click to see larger images).

Below: the Western States Grocery Co. was located at the southwest corner of Hawkins and Pacific. The Home Furnishings Co. was at 2301-2311 Elm Street (at Preston). Many of the buildings in this view (except for the 5-story-ish tall building straight ahead and to the right) can be seen in this 1921 Sanborn map. (Is that the pre-Pegasus Magnolia Building seen in the distance behind the 5-story building at the right? If so, that would mean that this photo was taken before 1934.)

The building seen below in the foreground at the left is the old Union Depot. I’ve seen so many photos of this building — but it looks TINY here! Just across the street (railroad tracks) from it (in the building seen immediately below the “Radios” sign) is the old Union Depot Hotel. The H&TC railroad used to run between them — Central Avenue later (basically) became Central Expressway. I was really excited to see these two buildings.

The taller building seen in the background, behind the Hart Furniture sign, can be seen in this 1921 Sanborn map — the 5-story building at the southwest corner of Pacific and Preston was home to the Fulton Bag and Cotton Mills (another story was added around 1935).

The Combs Transfer & Storage Co., the Packer Transfer & Storage Co., and the Baldwin Piano Ware Room were all at 2507-2509 Pacific. It looks like the two buildings seen in this detail (the short one and the taller one) have somehow miraculously survived the insane redevelopment of everything on all sides of it (I’ve haven’t been to Deep Ellum in a few months, but these two buildings seem to be the ones which you can see in the most recent Google Street View). Also, looming like a ghostly whisper in the background (above “Combs”) is the Medical Arts Building.

I wonder why someone decided to take this photo? I’m glad they did, because it’s not a view I’ve ever seen. I love finding photographs taken in places that most people wouldn’t think were interesting enough to document for posterity. Like this one. Thanks, anonymous photographer!

I just picked the closest historical map I had easy access to — the 1952 Mapsco. My guess is that the photograph is from the 1930s. The star is about where the photo was taken — just west of what is now Good-Latimer, just before Pacific becomes Gaston — with a view to the west.

1952 Mapsco (det.)

***

Sources & Notes

Photo found on eBay — it looks like the item sold a couple of weeks ago, in Sept. 2022.

pacific-warehouse-district_ebay_sm

4 Comments

May 22, 2022

Eula Wolcott’s Baker Hotel Book Shop & Rental Library, 1926-1942

Eula Wolcott: bookseller, librarian (Publishers Weekly, 1934)

by Paula Bosse

Today is the birthday of my late father, Dick Bosse, owner of the Aldredge Book Store. I always try to post something bookstore-related on his birthday. This year: Miss Eula Wolcott’s Baker Hotel Book Shop & Rental Library, located inside the Baker Hotel.

Eula Wolcott (1881-1962) was born in Waxahachie and had moved to Dallas by 1910. She appears to have had theatrical ambitions and studied voice and expression (she was billed as an “Experienced Concert Reader and Story Teller”). She opened a little book store and library in the early 1920s — the Booklovers Shop and Library was first on West Jefferson and later on Swiss Avenue. In 1926, she opened a similar shop inside the glamorous Baker Hotel, an enterprise she ran successfully until at least 1942 when another owner took over (she also apparently had a book shop inside the Baker Hotel in Mineral Wells). In 1931 she opened the rather confusingly-named “Baker Hotel Book Shop and Rental Library” in Highland Park — in the new “Spanish Village” (the original name for Highland Park Village). Below is a very enthusiastic profile from Publishers Weekly (click to see a larger image).

Publishers Weekly, March 24, 1934

I wish the photo at the top had been better, because I’d love to get a good look at the decor. And Eula. I managed to find a photo of her.

Eula Wolcott, via Ancestry.com

Here are a few ads:

booklovers_042024 1924

baker-hotel_book-shop_DMN_oct-24-1926 Two shops, one owner — 1926

baker-hotel_book-shop_100927 1927

baker-hotel-book-shop_1937 1937

1940

She was active as a bookseller for many years and was also a familiar voice to radio listeners who tuned in to hear her book reviews on WFAA.

One interesting piece of trivia about Eula’s hotel bookshop, shared with me by a former bookstore client of mine: the Baker Hotel Book Shop was the very first American bookstore that British author H. G. Wells ever visited. A lecture tour brought him to Dallas in 1940 — like many of the celebs of the day, he stayed at the Baker. I’m sure Eula was very happy to have Mr. Wells, a literary powerhouse, in her shop. Let’s hope he exhibited proper bookstore etiquette and purchased something!

Baker Hotel, circa 1940

***

Sources & Notes

Top photo and article from the trade magazine Publishers Weekly, March 24, 1934.

Read more Flashback Dallas articles on the Dallas bookstore scene here.

baker-hotel-book-shop_1934_sm

6 Comments

April 25, 2022

Betty and Benny Fox, Sky-Dancing in Dallas — ca. 1935

Betty & Benny, without a care in the world…

by Paula Bosse

I often just wander aimlessly around the internet, hoping I’ll find something Dallas-related that I haven’t seen before. Last night I found this unusual photo in the Western Americana Collection of Princeton University, described as “View of a Texas city, possibly Dallas.” Okay. It didn’t strike me immediately as a familiar view of Dallas, but you’ve got appearances by Dallas Art Glass Co., Texas Hosiery, and Texas Paper Co. So, yeah. Dallas! I definitely haven’t seen this before. (Scroll down for the specifics of the location.)

Once I determined this was, in fact, Dallas, I tried to figure out what was happening — who (and why?!) were those two people waving from a tiny platform on top of a tall pole? I first thought “flagpole-sitting,” the weird fad of the 1920s which makes me uncomfortably acrophobic just thinking about it. But it was two people on a pole. Standing. Waving. I just kept looking at it, wondering how they got up there. And how were they going to get down (without plummeting)? Why were they there? Were they a couple? Were there husband-and-wife pole-sitters/-standers/-dancers/-wavers? So many questions.

My first hint was in a December, 1931 story in The Dallas Morning News about a young woman who seemed to have some name-recognition named Betty Fox who was, at the time of the article, perched atop a pole in Greenville, Texas, attempting to test her endurance and remain there for 100 hours. As one does. (When in Greenville….) So I searched for newspaper articles about “Betty Fox.” She was, indeed, a star in the pole-sitting world, entertaining large crowds and making personal appearances all around the country. Then I noticed that there seemed to be more than one “Betty Fox” out there. Hmm. And I had noticed that there had been a pole-sitter named Ben Fox who was a fairly serious flagpole-sitting champ. That was kind of a weird coincidence. Or was it? And then I found the article “Sky Dancers Betty and Benny Fox,” which helpfully explained that Benny and Betty were daredevil aerial dancers. They were originally billed as brother and sister, but as the article says, “they were not related. And Betty was not always the same person, nor was she actually named Betty.”

They traveled from city to city where they drew large crowds who watched them perform high in the sky on a tiny circular disc 24 inches in diameter (it later shrank to 18 inches in diameter). Their acrobatic “sky dance” (AKA “The Dance of Death”) apparently lasted for several hours. (There was an article I read from 1931 about “Betty” and a heretofore unknown other “sibling” named “Babe” Fox who defied a judge’s injunction to prohibit the two from engaging in a 100-hour marathon-dance stunt on a 35-inch platform, 50 feet in the air in cold, wet, and windy Texarkana. Seems like a bad idea, but, apparently, they didn’t die. (…Or maybe they did and just got a new “Betty” and “Babe” and carried on to the next gig.)

Princeton University estimated the date of the photo to be around 1930. I think it might have been 1935. The two classified ads below in which Benny seeks Dallas promoters for their local event, were from the end of 1935. (The event was sponsored by a Dallas newspaper — it obviously wasn’t the DMN, because there was no story about the Foxes in their pages.) The newspaper photo below the ads shows the then-current version of Betty and Benny, and they look like the couple in the Princeton photo.

fox-benny_dmn_112735 Dallas Morning News, Nov. 27, 1935

fox-benny_dmn_120735 DMN, Dec. 7, 1935

Atlanta Constitution, May 3, 1935

Yes, that caption says they performed for SIX HOURS.

I’m not sure how long “Betty and Benny” lasted, but they were back in Dallas in 1957 performing at a week-long carnival in Wynnewood Shopping Center. I bet there were more “Bettys” than “Perunas.”

Here’s some newsreel footage of one of the Betty and Benny incarnations, doing their thing in Chicago. (Seriously, if you’ve got even a hint of a fear of heights, look away!!!)

So where was that photo at the top taken? I’m estimating the camera was on the top of a building at, roughly, Griffin and Pacific, looking in a northerly direction. At the top right, the tall building farthest away is the First Methodist Episcopal Church (now First United Methodist) at Ross and Harwood. It’s hard to see any streets, but the two running diagonally are Camp and Patterson. A few addresses of businesses seen in the photo:

Dallas Art Glass Co.: 1408 Camp
Steger Transfer Co.: 1305 Camp
Texas Hosiery: 1200 Camp/1201 Patterson
Texas Paper Co.: 1200 Patterson, extending to Pacific

A 1921 Sanborn map is here. A detail from a 1952 Mapsco is below.

1952 Mapsco (det)

I’m not sure why Princeton has this photo in their collection, but I really enjoyed reading about Benny and his “Bettys.”

***

Sources & Notes

Top photo — “View of a Texas city, possibly Dallas” — is from the Western Americana Collection, Princeton University Library Special Collections; more information on this photo can be found on the Princeton website here.

See several “action” photos of Benny and Betty from GettyImages here.

Read the very entertaining “Sky Dancers Betty and Benny Fox” by Alan E. Hunter, here.

Another story I wrote concerning an “endurance” stunt (which, like this one, also makes me feel a little panicky) is “Buried Alive at the Fair Park Midway — 1946.”

fox-betty-benny_princeton-univ_nd_det

6 Comments

March 20, 2022

Two Postcard Views of a Growing Dallas

There’s a church, and a bank, and a bank, and a bank…

by Paula Bosse

A couple of quickies: these are two really nice postcards which popped up recently on eBay — I’d never seen them before.

Above, a lovely, creamy, glowing shot of the skyline. I recognize several of the buildings, but I’m not sure where the photographer was positioned. I’m sure a smart person will put the location in the comments.

And below, a great image of the “Dallas-Oak Cliff viaduct,” looking toward the city. There’s even a Volk’s billboard to welcome visitors.

***

Sources & Notes

Both postcards found on eBay.

skyline_dallas-texas_rppc_postcard_ebay_sm

5 Comments

March 14, 2022

The University Park Brown Books — An Unbelievable Resource!

Fill ‘er up in Snider Plaza, 1934

by Paula Bosse

You know how sometimes someone nonchalantly mentions something to you which should have been introduced by a fireworks display? That’s what happened when my friend Rod Hargrave sent me a link he had come across about a new online resource from the University Park Public Library: the city’s “Brown Books,” fully digitized. I made a note to check out the link when I had time but didn’t get to it for a week. I’m not the kind of person who uses “OMG,” but… O..M..G !! This is just unbelievably fantastic.

Here’s the blurb form the University Park Public Library post:

Brown Books at UP Public Library
March 2, 2022

Spend some time with one of the library’s newest resources! The City’s Brown Books contain thousands of subdivision records of individual construction permits for homes and some businesses across several decades. In these pages, you can find interesting and helpful information about the original structure. Data includes notations about square footage, construction date, original building price, along with details about the interior of the building and more. Over 98 percent of all documents include a photograph of the original structure.

PHOTOGRAPHS! Almost everything I looked up had a photo. I looked up addresses of places I’d written about – photos! I looked up businesses along Preston, Hillcrest, and Lovers Lane — photos! I looked at just about every business in Snider Plaza — photos! I even looked up the still-standing house my family lived in for a couple of years on Milton — photo! The earliest photos I found were from 1931. And all of this available to anyone with a computer — for free! Thank you, University Park Public Library!

And as the blurb says, not only are there photographs of the properties, but there is a whole history of the building, complete with renovation info, builder info, a drawing of the original footprint, etc. This includes tons of buildings which have been torn down — nothing ever dies in city/county records.

Below are some of the photos I found. Scroll down below them for instructions on how to access these records yourself on your computer.

Here are a few photos of businesses on “the drag” — Hillcrest Avenue, across from SMU. (Click pictures to see larger images.)

6200 block of Hillcrest, at Granada (in 1931). (See this property’s Brown Books page here.)

6209 Hillcrest (1959) — Jackson Arms, once my father’s home-away-from-home. (Brown Books page is here.)

6401 Hillcrest, at McFarlin (1931). The Couch Building, which burned down a few years ago — I wrote about that building here. (Brown Books page is here.) I **LOVE** this photo. I love the billboards on top of the building.

6407 Hillcrest (1948). Luby’s! What an interesting design. (Brown Books page is here.)

6601 Hillcrest (1931). The Mustang Garage — but instantly recognizable today as the home of JD’s Chippery and Cotton Island. (Brown Books page is here.)

And, a few Snider Plaza highlights. First, the photo at the top of this post, the Sinclair service station at 6600 Snider Plaza (1934). (Brown Books page is here.)

6600 Snider Plaza #313 (no date). The Beef Bar. (Brown Books page is here.) Another fantastic photo! BBQ in UP, before Peggy Sue (RIP).

6701 Snider Plaza (1931). Including the Varsity Theater (at the far left) — I wrote about this cool building here. (Brown Books page is here.)

6730 Snider Plaza (1931). A sandwich shop and a Hires Root Beer stand. (Brown Books page is here.)

6828 Snider Plaza (1941). Skillern’s Drugs and M. E. Moses. (Brown Books page is here. After a facelift, another photo is here.) I remember spending a lot of time in that dime store when I was a kid — it had a weird change in floor level, which looks like it must have been where a wall had once separated it from the space Skillern’s occupied.

7001 Snider Plaza (1946). Cabell’s. (Brown Books page is here.)

A quick jog over to 6001 Preston Road, at Normandy (1931). Country Club Pharmacy (it later moved to Inwood Road). (Brown Books page is here.) My mother worked for a few years as the office manager for the First Unitarian Church diagonally across from this drug store. When I was a kid hanging out waiting for my mother to finish work, I dropped a LOT of cash at the drug store on Archie comic books.

And, lastly, 4129 Lovers Lane (1947). A post-war duplex. (Brown Books page is here.) Every single time I drive down Lovers Lane, I always look forward to seeing this little house which has somehow managed to evade bulldozers. I love this house so much. And this is one of the very few times when I think that it has actually improved in appearance from its original design (see it today on Google Maps here). Hang in there, little house!

FIND YOUR HOUSE! OR ANOTHER (AT LEAST PRE-1970s) BUILDING IN UNIVERSITY PARK.

Go here. (This is the “welcome page” — if this doesn’t load, go to the UP Public Library blog post here and click through. If you get an error message, go back to “welcome page” and you should see the search page.)
Enter the address (number + street name) you want to find in the search box. You can also just type in a street name, and it will bring up all addresses on that street. (I typed in “Binkley” and got 18 pages of results — seems like overkill, but they’re all in chronological address order.) This works if you enter “Snider Plaza” — take a tour through the Snider Plaza of yesteryear. Some addresses will have more than one sheet. And there’s TONS of info on each property.

And that’s it! You’ve lost a day! Or several!

UPDATE: It appears this resource is no longer accessible by the general public. I haven’t checked, but my guess is that it is available only to University Park residents who have a library card. Please say it isn’t so, UP Public Library!

Not 100% sure where the boundaries for University Park are? See a City of University Park map here.

Enjoy!

***

Sources & Notes

Absolutely everything you see here is from the University Park Public Library and the Brown Books in their collection. This is such an amazing resource. Thank you, UPPL and the City of University Park for digitizing these records and putting them online for all of us to use!

And thank you, Rod, for alerting me to this resource which I will be using constantly!

DOES DALLAS HAVE ANYTHING LIKE THIS??? IMAGINE!

snider-plaza_brown-bks_university-park_6600-1934_sinclalir_sm

12 Comments

February 6, 2022

Stereoview Souvenirs of the Texas Centennial — 1936

A view of Fair Park not often seen

by Paula Bosse

If you collect stereoview photos and/or Texas Centennial memorabilia, hie yourself over to eBay for some (pricey) goodies (see the link at the bottom of the page). Here are a few stereoview “monoviews.”

Above, part of the Fair Park racetrack, with the reviewing stand for the “Cavalcade of Texas” pageant at the right. If you look closely on the horizon — at the right, above the Cavalcade stands, you’ll see two towers. Are those the two water towers over in Lakewood at Abrams and Goliad (which I wrote about here)?

Here are a few more. The first one with kids and dogs at the Hall of State:

Pegasuses (“pegasi”?) at the Esplanade:

Strolling by the lagoon (and past one of my favorite crazy Centennial design features — those amazing flying-saucer lights!):

I love the camera on the marquee (and those dresses!) at the Hollywood exhibit:

One of my favorite Fair Park artworks — the lady in the niche, at the Administration Building (Women’s Musuem):

I did not know there was an outdoor ice rink at the Centennial — ice skating performances at the “Black Forest” cafe:

Can’t go wrong with another monumental woman in a niche:

A sculpture of a slumbering fairy at the Dallas Museum of Fine Arts:

And, jumping ahead a year, a souvenir from the Pan-American Exposition in 1937: the Music Hall dressed up as the “Casino.”

***

Sources & Notes

All images are from eBay, and almost all are currently for sale. See these and more here.

There are a bunch of Flashback Dallas posts on the Texas Centennial — they can be found here.

tx-centennial_cavalcade-race-track_1936_ebay_sm

6 Comments

October 18, 2021

Simms Super Service Station, Cedar Springs & Maple — 1930

Let us vulcanize your tires!

by Paula Bosse

If you call yourself a “Super Service Station,” you’d better be pretty super. And the one in the photo above is pretty super. It opened in 1930 at the intersection of Cedar Springs and Maple (on the northernmost tip of the land now occupied by the Crescent).

Construction of the station and attached retail spaces was announced in 1929 by the Dallas-based Simms Oil Company (headquartered in the Magnolia Building, with a refinery on Eagle Ford Road in West Dallas) — it was reported that the impressive building would cost about $40,000 (about $615,000 in today’s money). It would be the 34th Simms service station in the city but it would be the first SUPER service station. Its grand opening at the end of April, 1930 was a big event, broadcast over KRLD radio, with singers, music, and flowers for the ladies. No business was conducted during the grand opening — it was strictly an open house, offering prospective customers the opportunity to walk among the gas pumps and admire what the company called “the last word in service station art.”

Detail from grand opening ad, April, 1930

The filling station will be equipped with ten electrically operated gasoline pumps. Every kind of automobile repairs and battery and tire vulcanizing service will be offered. (Dallas Morning News, Oct. 20, 1929)

The building is of terra cotta in modernistic design with the well-known Simms color scheme of blue, white and red used. […] On top of the structure is a beacon bearing the Simms triangle. It will revolve with flood lights playing on it all the while. (DMN, April 27, 1930)

I never think of businesses of that period being open 24 hours a day, but this one was. Super!

Here are a few zoomed-in close-ups of the top photo, which shows the Cedar Springs side of the building. (Click pictures to see larger images.)

At the left of this detail you can see a glimpse of Maple Avenue, which, at the time, was still lined with large, expensive homes.

In the shadows, a man who no doubt has prodigious vulcanizing skills.

In addition to housing a gas station, the building had 6 retail spaces — 3 on Maple and 3 on Cedar Springs. One of the businesses seen here places the date of this photo at 1930, when The Radio Shop was located at 2304 Cedar Springs (the next year it appears to have moved around to the Maple side of the building). Next to it is the Fishburn Oriental Cleaners at 2308 Cedar Springs. (The official address of the Simms station was 2623 Maple, but it was usually just listed as being at the southeast corner of Maple and Cedar Springs — after Simms, the building’s address was 2312 Cedar Springs.)

Here’s a close-up of the company truck and an easy-to-remember number when you needed to call for help with a broken-down vehicle.

And here it is in an ad. That motorcycle is cool. For some reason I really want that sidecar to be filled with sloshing gasoline.

Ad detail, Aug. 26, 1930

And here’s the revolving rooftop beacon. (What looks like a spray of water is just damage to the surface of the photograph.) (…But a fountain on top of a gas station would be pretty amazing.)

You know you’ve got a cool building if you can include an instantly recognizable line drawing of it in your ads.

Ad detail, June 3, 1930

I think the company might have disappeared before the 1930s ended. Because this is the only “old” “modern” map I’ve got, here’s where the Simms gas station had been located, courtesy of a 1952 Mapsco.

Mapsco, 1952

Here are a couple of later photos of the building, post-Simms. The first one is from a grainy Shook Tires ad from 1938. The color postcard is from the 1960s when it was the C. S. Hamilton Chrysler dealership. The beacon is still there but, surely, it was no longer beaconing (unlike the Republic Bank “rocket” seen in the background, which was beaconing big-time). (See below in the comments for a 1940s photo of the building.)

Shook Tires, 1938

C. S. Hamilton Chrysler, ca. 1962

Mohr Chevrolet moved in around 1968.

1975 Dallas directory

***

Sources & Notes

Photo — titled “Simms Oil Station (Dallas, Tex.): exterior view of front entrance, corner perspective” — is from the Atlantic Terra Cotta Company Architectural records and photographs, 1914-1941, Architectural Terra Cotta, Alexander Architectural Archives, University of Texas Libraries, The University of Texas at Austin; more info can be found here.

simms-super-service-station_atlantic-terra-cotta-co-coll_UT_ca-1930_sm

6 Comments

June 28, 2021

Snider Plaza Safeway: Hillcrest & Lovers — 1930s

Safeway, Hillcrest & Lovers Lane

by Paula Bosse

The Snider Plaza shopping area opened in University Park in June, 1927, and an early grocery tenant was Killingsworth Self-Serving Food Store, which opened in 1930 or ’31. In 1934 the small Killingsworth chain of 12 Dallas stores was purchased by the Safeway/Piggly Wiggly company, and in March, 1935 the remodeled store was opened as a Safeway — it was newer, bigger, better, and more crammed-full of Stokely’s canned foods than any grocery store University Park had ever known. But in August, 1941 — before shoppers had gotten too complacent — it moved around the corner into another Snider Plaza location (3412 Westminster) — this one even newer! Even bigger! Even better! (And only half a mile from another Safeway which was just a hop, skip, and a jump away at 6207 Hillcrest.) (You can’t have too many Safeways.)

I haven’t seen many photos of the original architecture of Snider Plaza shops, so the photo above is pretty cool. (I really like that “Snider Plaza” was stamped on the curb.) I’m going only by the little map below, which appeared in ads when the bigger 1941 store opened, but I assume that the store seen in the photo above was at the corner of Hillcrest and Lovers Lane.

Aug. 1941, Safeway ad detail

And now I have a sudden craving for canned hominy….

***

Sources & Notes

Photos found on eBay in 2020.

UPDATE: As mentioned in the comments below, Dallas historian Teresa Musgrove Judd ended up as the winning eBay bidder of these photographs and plans to donate them to the Dallas Public Library.

snider-plaza_safeway_ebay_1_sm

8 Comments

Category: 1930s

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