Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: 1950s

Live Oak, From Elm and Ervay

downtown-dallas_mayflower_med-arts_southland-life_lee-optical_ebayLive Oak, looking northeast…

by Paula Bosse

Downtown, at the 3-point intersection of Elm, Ervay, and Live Oak (see a map from 1952 here). This photo shows Live Oak, with a view to the northeast. There are a lot of landmarks: the Mayflower Coffee Shop, the Medical Arts Building, the Southland Life Building, the Sheraton Dallas hotel, the Mexico City Cafe, an entrance to an underground public restroom (the tower-like thingy directly under the Lee Optical sign), and the Dallas Athletic Club. Out of frame to the right is the large flashing Coca-Cola sign (which comes with a handy weather forecast). I’ve gotten this intersection from almost every angle. See other photos of this crossroads here and here.

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Sources & Notes

This photo is currently available on eBay (the seller is in France — wonder how this photo ended up in Antibes?).

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Copyright © 2020 Paula Bosse. All Rights Reserved.

City Park, From the Air: 1948-1997

1948_city-park_aerial_dallas-municipal-archives_portalCity Park, 1948 (Dallas Municipal Archives)

by Paula Bosse

These eight aerial photos of City Park/Old City Park in The Cedars, just south of downtown, show the encroachment of an ever-increasing acreage of asphalt onto what was once the city’s most beautiful park. (All photos are from the Dallas Municipal Archives, and all are larger when clicked.) The one thing present in all photos is the late Ambassador Hotel (RIP).

Above, in 1948, before the cement mixers arrived (photo by Barnes Aerial Surveys).

Below, 1954.

1954_city-park_aerial_squire-haskins_dallas-municipal-archives_portal
Squire Haskins, Dallas Municipal Archives, 1954

1966:

1966_city-park_aerial_squire-haskins_dallas-municipal-archives_portalSquire Haskins, Dallas Municipal Archives, 1966

1969:

1969_city-park_aerial_squire-haskins_dallas-municipal-archives_portalSquire Haskins, Dallas Municipal Archives, 1969

1972:

1972_city-park_aerial_squire-haskins_1972_dallas-municipal-archives_portalSquire Haskins, Dallas Municipal Archives, 1972

1975:

1975_city-park_aerial_squire-haskins_1975_dallas-municipal-archives_portalSquire Haskins, Dallas Municipal Archives, 1975

Circa 1982:

1982-ca_city-park_aerial_dallas-municipal-archives_portalDallas Municipal Archives, ca. 1982

1997:

1997_city-park_aerial_reginald-d-loftin_dallas-municipal-archives_portalReginald D. Loftin, Dallas Municipal Archives, 1997

Today-ish (or at least before the Ambassador burned down in May, 2019):

city-park_google-maps_aerialGoogle Maps

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Sources & Notes

All photos are from the Dallas Municipal Archives Collection, via the Portal to Texas History; they can all be found here.

Read about the history of the Ambassador Hotel in the Flashback Dallas post “The Majestic Hotel/The Park Hotel/The Ambassador Hotel: R.I.P — 1904-2019.”

A few old postcards of City Park in its heyday can be found in the post “Iola Bridge.”

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Luby’s, In Dallas Since 1929

lubys_main-st_1954_det

Luby’s No. 2, Main Street, 1954 (photo detail)

by Paula Bosse

The liquidation of Luby’s restaurants was announced this week. There are a lot of people (Texans in particular) who are going to take this news hard.

I spotted the Luby’s seen in the picture above in a photo I found on eBay a few years ago (see the full photo here). I was surprised to learn that the first Luby’s in Dallas opened in 1929. (I think it was the first Luby’s in Texas — there might have been a tangentially-related “Luby’s”-branded restaurant in Muskogee, Oklahoma, but let’s just say that the Luby’s at 205 Browder Street in downtown Dallas was the first one in Texas. It was opened by Earl E. Luby on January 8, 1929.

lubys_010829_ad

Jan. 8, 1929

The second location (the one seen in the photo above) opened at 1006 Main Street (at Poydras) two years later, on May 19, 1931.

lubys_051931_no-2

May 19, 1931

Earl Luby was the first cousin of Harry M. Luby, the man who is generally considered to have opened the forerunner of what we now know as Luby’s. In September, 1911, Harry opened a cafeteria in Springfield, Missouri called New England Dairy Lunch — there were several other restaurants around the U.S. with the same name, so I’m not sure if he bought it as a franchise, but whatever the case, that cafeteria was the start of a tray-toting empire.

luby_springfield-MO-news-leader_sept-1911

Springfield News-Leader, Sept. 20 & 21, 1911

He opened other New England cafeterias in Missouri and, with cousin Earl, in Oklahoma. (There was one in Dallas in 1919, located at 1409 Elm, which appears to be connected to the Luby family.)

new-england-cafeteria_041619

Apr. 16, 1919

In 1929 Earl branched off, moved to Texas, opened his own cafeterias (mostly in Dallas), and made a fortune. (There were Luby’s cafeterias run by other members of the Luby family, most notably Harry’s son, Robert Luby, who was active in South Texas a few decades later. I don’t know whether these were two completely different business entities, but Earl was king of the very lucrative Dallas market.)

Here’s an ad from 1953 with Luby’s locations at that time (along with a Miss Inez shout-out). (Click to see a larger image.)

lubys_062153_ad-det_maps

And from the same ad, a photo of cousins Earl and Harry enjoying a convivial cup of coffee.

lubys_062153_ad-det_photo

June, 1953 ad (details)

And, below, a 1960 ad for the new Luby’s at the Preston Forest Shopping Center (that sign is fantastic!).

preston-forest_lubys_090760_sign

Sept., 1960

It’s a shame to say goodbye to such a long-lived Dallas institution. RIP, Luby’s. And thanks, Earl (1897-1990).

lubys_matchbk

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Sources & Notes

1954 photo of Main Street is a detail of a larger photo found in the Flashback Dallas post “Streetcar #728, Main Street — 1954.”

Luby’s website is here (hurry!).

More on the history of Luby’s (with some incorrect information and nary a mention of Earl!) can be found on Wikipedia and The Handbook of Texas.

lubys_main-st_1954_det_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Labor Day Weekend, Union Bus Depot — 1952

labor-day_union-bus-depot_hayes-coll_1952_DPLWaiting for buses… (photo: Dallas Public Library)

by Paula Bosse

Labor Day in 1952 was on Sept. 1. The people in the photo above were waiting for buses to whisk them away for a nice end-of-summer Labor Day holiday. They were in the Union Bus Depot in the Interurban Building (downtown, at Jackson and Browder). They were probably waiting for a Continental Trailways bus. (While waiting, they might have availed themselves of merchandise at the Sigler’s Jewelry & Optical Co., seen in the background. This was their downtown location — I wrote about their main store at Peak and Elm here.)

So what was going on in Dallas on Labor Day in 1952? Well, it was hot. Real hot. (It’s always hot.) (ALWAYS!) It was 102°, and it was very dry and very windy. Grassfires were popping up everywhere — there were 30 fires that day! 

There were, of course, Labor Day picnics. The largest was for members of the UAW-CIO — the crowd of union members and their families was estimated at 5,200 and was held on ranchland (the D & L Ranch) west of Grapevine. There were also hundreds of AFL plumbers and carpenters at a picnic at Vickery Park on Greenville Avenue. 6,000 Dallasites took advantage of the city’s swimming pools on the last they were open. And then there were 500 people who waved off the whole “outdoor” thing and spent the day skating at the chilly Fair Park ice rink. 

The movie “Jumping Jacks,” starring Dean Martin and Jerry Lewis, was playing at the Majestic, and “Merry Widow,” starring Lana Turner, was at the Palace. Kay Thompson, the singer (and creator of the Eloise children’s books) was opening at the Adolphus Hotel’s Century Room. And there was a square-dancing contest on the Fair Park midway.

It was a bad day, however, for a motorist who indulged in one too many Labor Day adult beverages. The guy zig-zagged in and out of traffic on the Houston Street viaduct, hit a curb, and then swerved back into traffic. He was stopped by one of the cars he had whipped around. Unfortunately for the tipsy driver, the man who stopped him was Sheriff Bill Decker. Bet he’d wished he gotten out of town, along with all those sweaty travelers seen above waiting at the Union Bus Depot.

continental-trailways_ad_march-1952March, 1952 (click for larger image)

continental-trailways_ad_may-1952May, 1952

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I was unaware of the Union Bus Depot until researching this post. It was established around the time when the Dallas-Fort Worth Interurban ceased operation on Christmas Eve, 1934 (the line from Dallas to Waco and Denison kept going a while longer). Suddenly the Interurban terminal at Jackson and Browder streets was going to be sorely underused, so it was decided to make it a great big bus depot. Most of the major bus companies serving Dallas (except for Greyhound, which had it own terminal) used the Interurban Building terminal as a shared depot. 

union-bus-depot_interurban-bldg_072537July, 1937

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Sources & Notes

Photo, titled “Labor Day Weekend crowd at the Union Bus Depot” (Aug. 31, 1952), is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library; Call Number PA76-1/11420.

From the Dallas Morning News archives:

  • “Outings on Labor Day Lack Only In Oratory” by Frank X. Tolbert (DMN, Sept. 2, 1952)
  • “Last 24 Hours in Dallas” by Lorrie Brooks (DMN, Sept. 2, 1953)
  • “Grassland Areas Hit By Flames” (DMN, Sept. 2, 1952)
  • “Negotiations For Union Bus and Interurban Terminal Are Under Way By Electric Lines” (DMN, Oct. 25, 1934)
  • “Electric Line Station To Be Bus Terminal” (DMN, Dec. 1, 1934)

More on Labor Day in Dallas can be found in the Flashback Dallas Post “Labor Day Parade — 1911.”

labor-day_union-bus-depot_hayes-coll_1952_DPL_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Oak Cliff’s Star Theatre — 1945-1959

star-theatre_troy-sherrod-hist-dallas-theatres_DPLShow Hill, with the Star Theatre at right

by Paula Bosse

This is one of those photographs I could stare at all day long. It shows a shopping area in East Oak Cliff at the intersection of E. Eighth Street and N. Moore Street — this part of Oak Cliff was originally settled as a freedman’s town, and this photo shows an area between the Tenth Street Historic District and The Bottoms (or The Bottom) neighborhood (see a great map, here).

When these buildings were built in 1945 by I. B. Clark, it was an exclusively African-American part of Dallas. The anchor of this strip (which occupied what was described as both the 300 block of N. Moore and the 1400 block of E. Eighth) was the Star Theatre, which was, according to Mr. Clark, the only movie house for black customers in Oak Cliff).

star-theatre_boxoffice_042845
Boxoffice, April 28, 1945

star-theatre_oak-cliff_negro-directory-1947-48_adDallas Negro Directory, 1947-48

I. B. Clark was a white businessman who lived on a ranch in Cedar Hill; he had owned the Southern Fireworks Company before the war and had frequently battled with Dallas lawmakers about the constitutionality of banning the selling and shooting of fireworks within the city limits.

In the undated photo above, businesses in the retail strip are the Top-O-Hill Food Mart, the Ebony Cafe (Pit Bar-B-Q), the Easy-Wash laundromat, the second location of the Cochran Street Record Shop, the Star Theatre, and hotel apartments.

This hub of businesses was popular with neighborhood residents, who referred to this area as “Show Hill” (for the picture show). I stumbled across a really wonderful 2018 oral history of Margaret Benson, who, in 1944, moved with her family to Dallas and attended N. W. Harllee Elementary School and both Lincoln High School and Madison High School. She describes these shops and says that whenever black entertainers such as Dinah Washington or Sister Rosetta Tharpe came to town, they frequently stayed in the apartments above these businesses, as hotel accommodations for African Americans were few and far between. (I loved the entire recording of Mrs. Benson reminiscing about living for most of her life in this area of Oak Cliff — the part where she specifically talks about “Show Hill” is at the 8:25 mark in the recording at the link above.)

According to Dallas movie theater historian Troy Sherrod, the Star closed in 1959. Over time the area eventually declined and the remaining businesses closed. The strip, which was looking pretty down-at-its-heels in the 1990s, was demolished around 2000. The photo below shows the once-vibrant strip in its later days. (Three more photos, from 1999, can be found here — the addition of more apartments (the “Ebony Hotel Annex”) can be seen in the third one.)

star-theatre_mark-doty_lost-dallas
via Lost Dallas by Mark Doty

Here is what “Show Hill” vacant lot looks like today on Google Street View:

star-theatre_google-street-view-nov-2019Google Street View, 2019

star-theatre_bing-mapsBing Maps

star-theatre_cinematreasures_advia Cinema Treasures

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Sources & Notes

Top photo showing the Star Theatre is from the excellent book by D. Troy Sherrod, Historic Dallas Theatres (Arcadia Publishing, 2014); the photo is from the collection of the Dallas Public Library.

Second photo showing the dilapidated buildings is from another excellent book, Lost Dallas by Mark Doty (Arcadia Publishing, 2012).

The ad for the Star Theatre appeared in the Dallas, Texas Negro City Directory, 1947-1948 (many thanks to Pat Lawrence).  The address for the theater was listed in various places as both 300 N. Moore and as 1401 E. Eighth.

If you have access to the archives of the Dallas Morning News, I encourage you to read “Inner-City Secret — The Bottoms Residents Say They Are Forgotten” by Bill Minutaglio (DMN, Aug. 28, 1994).

Also worth a read is Texas Tribune article “Dallas Neighborhood Established by Freed Slaves Fights to Keep Its History Alive” by Miguel Perez of KERA News.

More on the Tenth Street Historic District can be found on the City of Dallas website here.

Check out photos of a pop-up market on Show Hill in 2014 here.

Also, of related interest is the Flashback Dallas post “Movie Houses Serving Black Dallas — 1919-1922.”

Thank you to reader Jerry Richburg for contacting me with a question about this old strip shopping area — he remembered attending church services in one of the buildings and asked if I knew more about what had been there and if I might have a photo. Thanks, Jerry! You led me down the path to discovering a little pocket of Dallas history I was completely unaware of!

star-theatre_troy-sherrod-hist-dallas-theatres_DPL_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Neiman’s First Suburban Store: Preston Road — 1951-1965

neiman-marcus_preston-road_dallas-mag_feb-1949Original design by DeWitt & Swank, 1949 (click for larger image)

by Paula Bosse

In January, 1949, Neiman-Marcus announced they would soon begin construction of their very first “branch” store. It was to be built in the new “Varsity Village” shopping area on Preston Road, just south of Northwest Highway (on the east side of Preston, facing Preston Center). This store was referred to in early articles as their “town and country store.” The downtown store was running out of room (in fact the expansion and renovation of their downtown store was announced at the same time as this new “suburban” store) — and the new store was to provide 30,000 square feet of primo retail space.

The original idea for the store’s design is seen in the drawing above, which was accompanied by this caption in a Chamber of Commerce publication:

New suburban shop of Neiman-Marcus Company (pictured above in drawing by Roscoe DeWitt and Arch Swank, architects for the building) is scheduled for construction this year in Varsity Village on a plot 30,000 square feet facing Preston Road and extending from Wentwood to Villanova Drives. The store will conform to the general architectural plan of Varsity Village and will represent a total investment of about $1,500,000. (“Dallas” magazine, Feb. 1949)

I LOVE that drawing! Unfortunately, things changed between the time that DeWitt and Swank offered that initial drawing and the almost three years that passed before the store was actually completed. The store was expanded to two floors (with mezzanine and basement), and… I don’t know — it just lost all of its supercool sleekness. It went from mid-century-modern fabulousness to big boring blocks. I’m sure the interior was still fantastic (designed by Eleanor Le Maire), but that exterior is uncharacteristically (for Neiman’s) blah.

n-m_preston-center_1951_departmentstoremuseum1951, via thedepartmentstoremuseum.org

But back to the decor. This store was aimed at suburban families — the shoppers were primarily stylish mothers with kids, so there was a lot of thought put into making the store appealing to children. The basement — which was home to the toy and nursery department — sounds pretty great, complete with a Willy Wonka-esque attraction: at the entrance was an enchanted forest mural and a giant cage filled with toy animals, and “in the toy shop there is a magic tree — one with a built-in dispenser that pours out an endless supply of orangeade” (Dallas Morning News, Oct. 14, 1951).

The store was designed in a Southwestern color palette, featured a glass mosaic, lots of Kachina dolls, a glass-walled landscaped patio, a specially commissioned Alexander Calder mobile, and it was an immediate hit. The denizens of the Park Cities and Preston Hollow would still have to make the trek downtown if they wanted a gown for that do at the country club, but for casual clothing for mom and a large selection of clothing for children and teens, the “town and country store” was perfect. And nearby.

It lasted until NorthPark opened in 1965. Realizing the Preston Road store would be unable to expand, Neiman’s decided to close the 14-year-old store and move into Raymond Nasher’s striking new NorthPark Center.

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n-m_preston_dallas-history-guildvia Dallas History Guild Facebook page

Below, two night-time photos by Squire Haskins, taken on May 23, 1952:

n-m_preston_night_squire-haskins_UTA_1952_bvia UTA Libraries

n-m_preston_night_squire-haskins_UTA_1952_avia UTA Libraries

Instead of placing a “Grand Opening” announcement, Neiman’s teased the public with a “we’ll be opening soon-ish” announcement (in fact, the store opened exactly one week after the appearance of this ad). This ad describes that the new location will be more geared to families — to children (“from pram to prom”), adult casualwear, and gift items. With a restaurant and salon. The more typical Neiman’s couture lines and more expensive items would be available only “in town.” (Click ad to see a larger image.)

n-m_preston_100851_adOct. 8, 1951 ad

In the “Wales” column — a regular feature of N-M ads, with chatty text written by Warren Leslie (“Wa” from “Warren” and “les” from Leslie), a Neiman-Marcus executive and spokesperson and, later, author of the controversial book Dallas Public and Private) — the store’s opening is discussed, including the unexpected appearance of John Wayne (in town for the “Movietime in Texas, USA,” a promotional Hollywood caravan tour through Texas, packed with movie stars (watch cool footage here). Too bad about that orangeade, kids.

n-m_preston_102351_ad-det

One of the features of the new store was a specially commissioned mobile by artist Alexander Calder which hung above the stairway (a bit difficult to see in the photo below, but it’s there!). This was the first permanent installation of one of Calder’s kinetic sculptures in Dallas. (The three photos below are by Denny Hayes.) The staircase was used for fashion shows (watch Channel 5 news footage from a swimsuit fashion show from April 25, 1958 here, via the UNT’s Portal to Texas History site — according to the news script, the last suit was priced at a whopping $500, which in today’s money, would be about $4,500).

n-m_preston_DPL_1954_hayes-collection_calder1954, via the Dallas Public Library (PA76-1/5388.1)  

Those floor-to-ceiling windows and sheer draperies are wonderful.

n-m_preston_DPL_1951_hayes-collection1951, via the Dallas Public Library (PA76-1/5388.5)

n-m_preston_DPL_1954_hayes-collectionca. 1954, via the Dallas Public Library (PA76-1/5388.2)

The listing in the 1953 directory described the Preston store as “the New Preston Center Station Wagon Store.” That’s right, the “station-wagon store.”

n-m_preston_1953-dallas-directory1953 Dallas directory

In May, 1960 there was a relief drive throughout Dallas to send much-needed supplies to Chile, which had recently experienced almost simultaneous devastating earthquakes, volcanic eruptions, tidal waves, and avalanches. Neiman’s coordinated with several agencies and the State Department to rush food and clothing to Chile. The view in the screenshot below shows Preston Road looking south (watch the 1-minute Channel 8 news footage, via SMU, here).

n-m_preston_SMU_053060_preston-road

After 14 years, the Preston location closed up shop in July, 1965. This coincided with the opening of the much larger Neiman’s store in NorthPark. Bye-bye, “suburbia”!

n-m_071565_preston-closingJuly 15, 1965 ad

The Preston Road building still stands, but it’s not very interesting-looking these days. I think I’d prefer the “blah” look from 1951.

n-m_preston_bldg_google-street-view_2017Google Street View, 2017

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Sources & Notes

Top image appeared in the Feb. 1949 issue of “Dallas,” a monthly magazine published by the Dallas Chamber of Commerce.

Photos by Squire Haskins are from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington Libraries, Special Collections.

Photos by Denny Hayes are from the Hayes Collection, Dallas Public Library.

Image of the 1960 Chilean American Red Cross relief drive is a screenshot from the WFAA Newsfilm Collection, G. William Jones Archive, Hamon Arts Library, Southern Methodist University.

neiman-marcus_preston-road_dallas-mag_feb-1949_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Rev. W. W. Stogner: The Courthouse Preacher

stogner_WBAP_03311959_portalRev. Stogner, 1959

by Paula Bosse

The Reverend Mr. W. W. Stogner (1873-1966) was something of a permanent fixture around the Dallas County Courthouse for a good 30 years. He was known as “the marrying preacher” who was Johnny-on-the-spot to marry any couple who had just obtained a marriage license and was in need of a man of the cloth. According to his own  estimation, he had married some 20,000 couples (!) — including my parents.

William Washington Stogner was born in Mississippi in 1873 and arrived in Dallas in 1907. Although he had preached since he was a teenager, he wasn’t ordained until he was 38 years old. He worked as a minister in Collin County and in Oklahoma for several years before returning to Dallas in 1926. From various newspaper reports, he appears to have set up shop as a marriage-focused pastor around 1935, roaming the hallways of the courthouse looking for newly licensed couples. (Detractors occasionally referred to him as the “Marryin’ Sam” of the Dallas County Courthouse, in a reference to the opportunistic character in the L’il Abner comic strip.)

In a 1960 Frank X. Tolbert profile in The Dallas Morning News, Rev. Stogner’s average workday went something like this:

He arrives at the Records Building each morning around 8 a.m. carrying a shopping bag in which are a Bible and much other reading matter. He often stations himself near the elevators leading to the County Clerk’s office, a good place to spot happy couples equipped with a marriage license but in need of a preacher. (Tolbert’s Texas, DMN, May 12, 1960)

In that article, the 88-year-old retired Baptist minister estimated he had, thus far, married 18,000 couples. Some he had encouraged to wait, not feeling they were ready, but most of them he joined together in holy matrimony. He said he married people in empty rooms of the courthouse — or even in hallways. He also married couples in his home in Oak Cliff (my parents were married in his home, having contacted him from information on a business card given to them by the good reverend after they had received their wedding license at the courthouse).

As he spent so much time at the courthouse, it’s no surprise that he conducted several  marriages right across the street in the jail. Like the comedy-of-errors wedding described in the story below (click for larger image):

stogner_dayton-oh-daily-news_wire-story_070558AP wire story, Dayton (OH) Daily News, July 5, 1958

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The Rev. Mr. Stogner can be seen in a WBAP-Ch. 5 news clip from March 31, 1959 testifying in the court of Justice of the Peace W. E. Richburg in the trial concerning the falsification of documents in the marriage of an 18-year-old man to a 12-year-old girl (watch the silent clip here). Rev. Stogner looks a bit shell-shocked and testified that he thought the affidavit asserting the girl was 14 (and of legal age, with permission of a parent) was valid. It was not, and the marriage  was annulled. (The news script about this case can be read here.) You can’t win ’em all. 

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Rev. Stogner died in 1966, two days short of his 93rd birthday. Think about that for a second: he was born in Reconstruction Mississippi and died a year before “Sgt. Pepper’s Lonely Hearts Club Band.” It’s pretty amazing to realize that my parents were married by a man who could remember being alive in the 1870s! 

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Sources & Notes

Top image is a screen shot from the WBAP-Ch. 5 new clip “Court of Inquiry” from the KXAS-NBC 5 News Collection, UNT Libraries Special Collections, via the Portal to Texas History.

There is no film of the story about Rev. Stogner’s 90th birthday celebration at the Dallas County Courthouse, but the Feb. 12, 1963 script can be read at the Portal to Texas History here

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Highland Park High School: Ads from the 1959 Yearbook

city-mercury_car-dealership_HPHS-yrbk_1959_ad_photoCity Downtown Mercury, 2100 Cedar Springs

by Paula Bosse

I love the ads from old high school yearbooks — especially the ones that featured students. Below is a sampling of advertisements from the 1959 Highlander, the yearbook of Highland Park High School.

Above, City Downtown Mercury, 2100 Cedar Springs — R. J. “Bob” Acton, manager. New and used cars. Cool sign.

city-mercury_car-dealership_HPHS-yrbk_1959_ad

Below, the Sam Snead School of Golf, 5960 Northwest Highway. Ad features HPHS golf team member Tommy Abbott. (Most images are larger when clicked.)

sam-snead-school-of-golf_HPHS-yrbk_1959

Hillcrest Hi-Fi and Records, 6309 Hillcrest.

hillcrest-hi-fi_HPHS-yrbk_1959

Sanborn’s Hi-Fi Center, 5551 W. Lovers Lane. Featuring Jim Stiff and Brian Stiff and their loafers.

sanborns-hi-fi-center_HPHS-yrbk_1959

And because everyone was high-fi crazy in 1959, another one: Custom Music of Dallas, High Fidelity Specialists, 3212-14 Oak Lawn — Oong Choi, technical supervisor. (Oong Choi was listed in a 1956 newspaper article as being a philosophy student at the Dallas Theological Seminary who was presenting a lecture on the children of Korea.)

custom-music-of-dallas_hi-fi_oong-choi_HPHS-yrbk_1959

A & L Upholstery, 5617 East University.

a-and-l-upholstery_HPHS-yrbk_1959

Mr. Drue’s Beauty Salon, 6808 Snider Plaza — Duffy D. Houghton, prop.

mr-drues-beauty-salon_HPHS-yrbk_1959

Holiday Cleaning and Laundry, 5540 Preston Road, between St. Andrews and Mockingbird.

holiday-cleaning_HPHS-yrbk_1959

Cline Music Co., 1307 Elm Street.

cline-music-co_HPHS-yrbk_1959

Wall’s Delicatessen, 10749 Preston Road, at Royal Lane — Milton Wall and Rose Wall, props. Wall’s opened at Preston and Royal in 1950, one of the area’s first business — the landmark closed in 1987 when the family changed its focus to catering.

walls-deli_HPHS-yrbk_1959

Preston State Bank, 8111 Preston Road. “Check the time — Check the temperature — And drive by often.” The time is currently 9:14.

preston-state-bank_HPHS-yrbk_1959

Asburn’s Ice Cream, various locations. Featuring HPHS students Terry Coverdale and Susan Zadic, with impressively balanced six-dip cones.

ashburns-ice-cream_HPHS-yrbk_1959

Fabric House, 8317 Westchester. Featuring Patsy Wilson, who is shown contemplating “something swishy.”fabric-house_patsy-wilson_HPHS-yrbk_1959

Henry Miller Insurance Agency, 5010 Greenville Avenue. Featuring Venetian blinds.

henry-miller-insurance_HPHS-yrbk_1959

Little Bit of Sweden restaurant, 254 Inwood Village. Featuring smorgasbord.

little-bit-of-sweden_smorgasbord_HPHS-yrbk_1959

Village Camera Shop, 86 Highland Park Village — Al Cooter, owner. Featuring student Susie Stone.

village-camera_cooters_HPHS-yrbk_1959

W. R. Fine Galleries, 2524 Cedar Springs. 

fine-galleries_2524-cedar-springs_HPHS-yrbk_1959

Friendly Chevrolet, 5526 E. Mockingbird Lane. Featuring HPHS students Mary Jane York, Sarah McNay, and Mary Lee Jones sitting in the trunk of a car.

friendly-chevrolet_HPHS-yrbk_1959

The We Three Weber’s Root Beer drive-in,  5060 W. Lovers Lane.

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_photo

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_ad

Kathryn Currin Real Estate, 5964 Northwest Highway. Weird not seeing Ebby’s name on the roof.

ebby-halliday_kathryn-currin_HPHS-yrbk_1959

Fear not, Ebby wasn’t very far away: Ebby Halliday Realor, 8400 Westchester, in Preston Center.

ebby-halliday_HPHS-yrbk_1959

Dr Pepper, national headquarters on Mockingbird and Greenville (across the street from Friendly Chevrolet, above). Featuring HPHS students George Denton, Pat Pierce, and Kathy Thomas. “Frosty, Man, Frosty!”

dr-pepper-ad_HPHS-yrbk_1959

A bunch of random ads: Prince of Hamburgers, 5200 Lemmon Avenue; Miller-Beer & Co. Realtors; Henry Nuss, Bookbinders, 419 S. Ervay; Roy Hance Humble station, 4831 McKinney Avenue; The Fish Bowl, 235 Inwood Village; Inwood Pharmacy; and Margie’s Dress Shops.

misc-ads_HPHS-yrbk_1959

And the big “get” for the yearbook staff, an ad for Highland Park Village (see a larger image of the photo here). 

hp-shopping-village_HPHS-yrbk_1959_ad

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Sources & Notes

All ads from the 1959 Highland Park High School yearbook, The Highlander.

Of related interest: “Highland Park High School: Ads from the 1966 Yearbook.”

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Dallas — From “Texas, The Big State” (1952)

texas-big-state_santa-fe-film_jones-film_triple-underpassBehold…

by Paula Bosse

It’s always fun to see Dallas on film — and it’s even better when it’s a Technicolor film. Below are a few screenshots from “Texas — The Big State,” a 1952 travelogue produced by Santa Fe Railroad as a promotional film. It’s very enthusiastic. …Very. Dallas’ Norma-Desmond moment lasts only about three and a half minutes, but visits to downtown, Chance Vought, SMU, Fair Park, a Cotton Bowl game, and the State Fair of Texas manage to get crammed in, surrounded by a warm bath of dynamic adjectives.

Above, a scenic view of the triple underpass and the approach to downtown Dallas from the west. Nice foliage.

Below, a birds-eye view from the south (the same shot as the one by Eisenstaedt in the ’40s seen here, only a decade later — even the Falstaff Beer billboard is still there).

texas-big-state_santa-fe-film_jones-film_SMU_skyline

The well-dressed mean streets of Big D:

texas-big-state_santa-fe-film_jones-film_SMU_crosswalk

A woman walking on water at the Esplanade in Fair Park:

texas-big-state_santa-fe-film_jones-film_fair-park_esplanade

Rolloplane, cotton candy, etc., at the State Fair of Texas:

texas-big-state_santa-fe-film_jones-film_fair-park_midway

And, lastly, a fun fact I bet no one alive on this planet knows (or remembers): in 1952 Dallas was the second largest manufacturer of WASH DRESSES in the country. Probably the world. What a random piece of information for the Chamber of Commerce to have given to the Santa Fe people to include in a fluffy little film like this. Forget Neiman’s — we were number two in wash dresses! Number TWO!! (“Wash dresses”? Apparently they were house dresses made from washable fabrics. Like what Lucy Ricardo used to wear around the house when she didn’t have to don a hat and gloves to go pick up Ricky’s tux at the dry cleaners. Like the one seen in this “wash frocks” ad from 1950.) And here you go, two of the women who pushed us to runner-up wash-dress greatness:

texas-big-state_santa-fe-film_jones-film_wash-dresses

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The 24-minute film — which premiered in Austin on May 28, 1952 and was included for months afterward as a “featurette” on double bills across the country — can be seen in its entirety on the SMU Jones Film YouTube channel. The Dallas bit starts at 9:43, followed by the Fort Worth bit at 13:19. I understand there are other cities, too.

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Sources & Notes

All images are screenshots from the 16mm film posted on YouTube by the G. William Jones Film Archive, Hamon Library, Southern Methodist University.

Special thanks to Erik Swanson for bringing this to my attention.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Texlite, Borich, Pegasus

texlite_feb-1949_ad_pegasus-det

by Paula Bosse

Texlite. If you’re a lover of all-things-Dallas, you should know that name. Texlite made many, many, many, many, MANY enamel, electric, and neon signs, including, most famously, the rotating Flying Red Horse — Pegasus — which arrived in Dallas in 1934 to sit atop the city’s tallest building, the Magnolia Petroleum Building, serving as a beacon, a landmark, and as a sort of city mascot.

Texlite’s  roots went back to 1879 when Italian immigrant Peter Samuel Borich (1849-1932) arrived in Dallas. His obituary noted that he was a graduate of the Royal Italian Naval School and that he served in the Italian Merchant Marine before he arrived in Dallas, where he established the Borich Sign Co. A very early site of his shop is said to have been either the current site of the Adolphus Hotel or the current site of the Magnolia Building (and Pegasus), on Sycamore Street (now Akard). He appears to have been the go-to sign-painter for decades and was a very successful businessman.

The Borich company eventually branched out (and eventually became Texlite, a separate entitity) to became a pioneer in electric and neon signs: in 1926 Texlite built and sold the first neon sign west of the Mississippi, in St. Louis (their first neon sign in Dallas was a sign for the Zinke shoe repair store (1809 Main) which depicted an animated hammer tapping on a shoe heel). 

The Borich sign company focused on painted or printed signs while Texlite handled the electric signs. P. S. Borich retired in the 1920s and moved to Los Angeles after the death of his wife. The last time the Borich company name appeared in the Dallas directory was 1930 (when it looks like it became United Advertising Corporation of Texas, owned by Harold H. Wineburgh, who was also a Texlite partner/owner). 

During World War II, Texlite, like many manufacturers, jumped into war-production work, making airplane and ship parts; during the Korean War they made bomber fuselages. 

I don’t know when Texlite went out of business (or was acquired and merged into another company). As successful as Texlite was (and it was incredibly successful), what more important achievement could it have had than to have been the maker of our iconic Pegasus? 

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Here are a few random images from the Borich/Texlite history. First, a great ad from 1949, when Pegasus was a fresh 15-year-old. “It’s Time For a Spring Sign Cleaning.” (Click to see a larger image.)

texlite_feb-1949-ad1949 ad

And another ad, this one with a wonderful photo, from 1954.

texlite_pegasus_ad_ca-1954_heather-david_flickr1954 ad, via Flickr

In 1949 Texlite built a huge new factory in an industrial area near Love Field, at 3305 Manor Way. Below is the architectural rendering. The caption: “New home of Texlite, Inc. is being completed at 3305 Manor Way at a total of $1,000,000. The new, two-story plant, providing 114,000 square feet of factory and office space, will provide facilities for trebling Texlite’s output. Grayson Gill is the architect, and O’Rourke Construction Company are the general contractors.” (Dallas magazine, Feb. 1949)

texlite-new-bldg_dallas-chamber-of-commerce-mag_feb-1949

Below, the previous factory, located at 2900 Factory Street, also near Love Field:

texlite-sign_1940

I assume this 1940 sign was made by Texlite. Below are a couple of details, showing playful hints of Pegasus.

texlite-sign_1940_det-1

texlite-sign_1940_det-2via Mecum Auctions

I wondered where Factory Street was — here it is on a 1952 map — it looks like it was absorbed into a growing Love Field.

texlite_factory-st_mapsco-19521952 Mapsco

One of Texlite’s many theater clients was the Palace Theatre for whom they designed and installed a new electric sign in January, 1929 (at which time, by the way, the theater’s name was “officially” changed — however briefly — to the Greater Palace; the theater was renovated and enlarged, with a new emphasis on the Elm Street entrance rather than the entrance on Pacific). 

texlite_palace_jan-1929Jan., 1929

Going back a couple of years, with the separate companies sharing ad space in the 1927 city directory:

borich-texlite_dallas-directory_19271927 Dallas directory

The first ad I found which had both the “Borich” and “Texlite” names together was this one from 1923 for the Cloud-George Co., a women’s clothing boutique (1705 Elm) run by the somewhat notorious Miss A. B. Cloud.

texlite_borich-sign_sept-1923Sept., 1923

The company occupied several locations over the years — the location in 1902 can be seen here, at the right, looking west on Pacific (from the Flashback Dallas post “Views from a Passing Train — 1902”).

edmunds_pacific-bryan_free-lib-phil_19021902, via Free Library of Philadelphia

borich_dallas-directory_1902Dallas directory, 1902

P. S. Borich’s sign-painting wasn’t restricted only to businesses — he was also regularly retained by the city to paint street signs.

borich_dmn_080686Dallas Herald, Aug. 6, 1886

And, below, the earliest ad I could find — from 1879, the year Borich arrived in Dallas. (Thanks to this ad, I can now add “calsomining” to my vocabulary.)

borich_nortons-union-intelligencer_110179Norton’s Union Intelligencer, Nov. 1, 1879

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Here’s an interesting little bonus: a Pegasus “mini-me” in Billings, Montana, created with help from the Pegasus experts in Dallas (click for larger image).

texlite_pegasus-in-montana_billings-MT-gazette_052255Billings Gazette, May 22, 1955

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Sources & Notes

Top image is a detail from a 1949 ad found in the Feb., 1949 issue of Dallas, the magazine published by the Dallas Chamber of Commerce.

Check out another Texlite sign which I wrote about in the Flashback Dallas post “Neon Refreshment: The Giant Dr Pepper Sign.”

I’m always excited to see places I write about show up in old film footage. Watch a short (20-second) silent clip of Texlite workers striking in June, 1951 at the 3305 Manor Way location in WBAP-Channel 5 footage here (the workers were on strike in a wage dispute — more info is in the news script here); film and script from the KXAS-NBC 5 News Collection, University of North Texas, via the Portal to Texas History.

The company made tons of signs and exteriors for movie theaters around the country, including the Lakewood Theater (whose sign was recently re-neonized!).

Thank you, Signor Borich!

texlite_feb-1949_ad_pegasus-det-sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

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