Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

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Independence Day at Shady View Park — 1880s

4th-of-july_shady-view-park_FW-daily-democrat_061482Grand Fourth of July Celebration! (1882)

by Paula Bosse

A popular gathering place in Dallas for picnics and celebrations in the last couple of decades of the nineteenth century was Shady View Park, a sort of “private park” in which beer could be sold. It was out in the hinterlands — at the end of the San Jacinto streetcar line, at San Jacinto St. and N. Washington Ave. in Old East Dallas.

4th of July celebrations were often held there. Below is a breathless and comma-laden recounting of the 1884 event which throbbed with patriotism ‘neath the umbrageous branches.

At the Park.

Every car that rolled out to the park was crowded with people and hacks, and vehicles of every description drove a lively business in carrying out passengers. A band discoursed patriotic music and added life and pleasure to the assemblage of two thousand people that thronged the beautiful grounds and lounged ‘neath the umbrageous branches of the trees where only a few years since the so-called noble child of the forest roamed, so to speak. It was a great gathering and a great day in the history of our country and if there was a bosom on the grounds that did not throb with patriotism it was not manifest, for had there been and had it been known such a recreant would have been jack-ketched upon the spot.  

At 3 p.m. Dr. Schuhl, in a clear, distinct voice, read that remarkable document, the Declaration of Independence, and when he concluded the crowd made the welkin ring with the shouts of liberty. Several Russian exiles who were on the grounds and to whom friends had interpreted the meaning of the meeting, rushed up to an American flag near by, and raising their hands heavenwards as though they would bless the colors, kissed them reverentially. The English, our kinsmen, were there, and were by no means lacking in patriotism. They blessed this country, shook hands all around, but never forgot the Queen, and never once did the true American. England of 1776 is not England of 1884. “By golly!” said old Swamp Fox, an eccentric character, “if old Gen. George Washington and them boys what signed artikle of agreement could be here and see this I would be willing to die this minute and go to the bad.” When the enthusiasm was at fever heat Dr. Arch Cochran was called for and responded in a stirring speech. He was followed by Mr. J. M. Hurt, jr., the orator of the day, a son of Judge Hurt of the Court of Appeals, who delivered an address, which was well received, as evidenced by the rounds of applause that followed it. 
 
The Dance. 
 
The grand pavilion was then cleared and the merry dancers glided over the waxed floor, keeping time with nimble feet to the sweet strains of music. It was resumed after supper and continued until far into the night. The park was illuminated with lanterns and presented a beautiful scene. Everything passed off pleasantly, and all left, carrying with them sweet memories of the festivities of the glorious Fourth of 1884 at Shady View park. 
 
The day was celebrated at Mayer’s garden and Meisterhans’ pavilion, and by private parties who went on excursions to the country to picnic. In the city there were pyrotechnic displays. (Dallas Daily Herald, July 5, 1884)

4th-of-july_dallas-herald_070584
Dallas Herald, July 5, 1884 (click for larger image)

Shady View Park/San Jacinto Park was around from at least 1881, possibly from the 1870s. Its main reason for existing seems to have been to attract people to the area to build homes (on land owned by Col. William J. Keller, who also, I believe, owned the streetcar). Here’s another breathless description of the park, possibly written by the same person who wrote the above article (or at least another person smitten with the word “umbrageous”).

shady-view_dal-herald_053181
Dallas Herald, May 31, 1881

The location of the park can be seen at the top of the circa-1898 map below.

shady-view-park_ca1898-map

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Sources & Notes

Articles from the Dallas Daily Herald were found at the Portal to Texas History.

The ad at the top is from The Fort Worth Daily Democrat, June 14, 1882, which was also found at the Portal to Texas History.

4th-of-july_shady-view-park_FW-daily-democrat_061482_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Highland Park High School: Ads from the 1959 Yearbook

city-mercury_car-dealership_HPHS-yrbk_1959_ad_photoCity Downtown Mercury, 2100 Cedar Springs

by Paula Bosse

I love the ads from old high school yearbooks — especially the ones that featured students. Below is a sampling of advertisements from the 1959 Highlander, the yearbook of Highland Park High School.

Above, City Downtown Mercury, 2100 Cedar Springs — R. J. “Bob” Acton, manager. New and used cars. Cool sign.

city-mercury_car-dealership_HPHS-yrbk_1959_ad

Below, the Sam Snead School of Golf, 5960 Northwest Highway. Ad features HPHS golf team member Tommy Abbott. (Most images are larger when clicked.)

sam-snead-school-of-golf_HPHS-yrbk_1959

Hillcrest Hi-Fi and Records, 6309 Hillcrest.

hillcrest-hi-fi_HPHS-yrbk_1959

Sanborn’s Hi-Fi Center, 5551 W. Lovers Lane. Featuring Jim Stiff and Brian Stiff and their loafers.

sanborns-hi-fi-center_HPHS-yrbk_1959

And because everyone was high-fi crazy in 1959, another one: Custom Music of Dallas, High Fidelity Specialists, 3212-14 Oak Lawn — Oong Choi, technical supervisor. (Oong Choi was listed in a 1956 newspaper article as being a philosophy student at the Dallas Theological Seminary who was presenting a lecture on the children of Korea.)

custom-music-of-dallas_hi-fi_oong-choi_HPHS-yrbk_1959

A & L Upholstery, 5617 East University.

a-and-l-upholstery_HPHS-yrbk_1959

Mr. Drue’s Beauty Salon, 6808 Snider Plaza — Duffy D. Houghton, prop.

mr-drues-beauty-salon_HPHS-yrbk_1959

Holiday Cleaning and Laundry, 5540 Preston Road, between St. Andrews and Mockingbird.

holiday-cleaning_HPHS-yrbk_1959

Cline Music Co., 1307 Elm Street.

cline-music-co_HPHS-yrbk_1959

Wall’s Delicatessen, 10749 Preston Road, at Royal Lane — Milton Wall and Rose Wall, props. Wall’s opened at Preston and Royal in 1950, one of the area’s first business — the landmark closed in 1987 when the family changed its focus to catering.

walls-deli_HPHS-yrbk_1959

Preston State Bank, 8111 Preston Road. “Check the time — Check the temperature — And drive by often.” The time is currently 9:14.

preston-state-bank_HPHS-yrbk_1959

Asburn’s Ice Cream, various locations. Featuring HPHS students Terry Coverdale and Susan Zadic, with impressively balanced six-dip cones.

ashburns-ice-cream_HPHS-yrbk_1959

Fabric House, 8317 Westchester. Featuring Patsy Wilson, who is shown contemplating “something swishy.”fabric-house_patsy-wilson_HPHS-yrbk_1959

Henry Miller Insurance Agency, 5010 Greenville Avenue. Featuring Venetian blinds.

henry-miller-insurance_HPHS-yrbk_1959

Little Bit of Sweden restaurant, 254 Inwood Village. Featuring smorgasbord.

little-bit-of-sweden_smorgasbord_HPHS-yrbk_1959

Village Camera Shop, 86 Highland Park Village — Al Cooter, owner. Featuring student Susie Stone.

village-camera_cooters_HPHS-yrbk_1959

W. R. Fine Galleries, 2524 Cedar Springs. 

fine-galleries_2524-cedar-springs_HPHS-yrbk_1959

Friendly Chevrolet, 5526 E. Mockingbird Lane. Featuring HPHS students Mary Jane York, Sarah McNay, and Mary Lee Jones sitting in the trunk of a car.

friendly-chevrolet_HPHS-yrbk_1959

The We Three Weber’s Root Beer drive-in,  5060 W. Lovers Lane.

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_photo

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_ad

Kathryn Currin Real Estate, 5964 Northwest Highway. Weird not seeing Ebby’s name on the roof.

ebby-halliday_kathryn-currin_HPHS-yrbk_1959

Fear not, Ebby wasn’t very far away: Ebby Halliday Realor, 8400 Westchester, in Preston Center.

ebby-halliday_HPHS-yrbk_1959

Dr Pepper, national headquarters on Mockingbird and Greenville (across the street from Friendly Chevrolet, above). Featuring HPHS students George Denton, Pat Pierce, and Kathy Thomas. “Frosty, Man, Frosty!”

dr-pepper-ad_HPHS-yrbk_1959

A bunch of random ads: Prince of Hamburgers, 5200 Lemmon Avenue; Miller-Beer & Co. Realtors; Henry Nuss, Bookbinders, 419 S. Ervay; Roy Hance Humble station, 4831 McKinney Avenue; The Fish Bowl, 235 Inwood Village; Inwood Pharmacy; and Margie’s Dress Shops.

misc-ads_HPHS-yrbk_1959

And the big “get” for the yearbook staff, an ad for Highland Park Village (see a larger image of the photo here). 

hp-shopping-village_HPHS-yrbk_1959_ad

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Sources & Notes

All ads from the 1959 Highland Park High School yearbook, The Highlander.

Of related interest: “Highland Park High School: Ads from the 1966 Yearbook.”

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Texlite, Borich, Pegasus

texlite_feb-1949_ad_pegasus-det

by Paula Bosse

Texlite. If you’re a lover of all-things-Dallas, you should know that name. Texlite made many, many, many, many, MANY enamel, electric, and neon signs, including, most famously, the rotating Flying Red Horse — Pegasus — which arrived in Dallas in 1934 to sit atop the city’s tallest building, the Magnolia Petroleum Building, serving as a beacon, a landmark, and as a sort of city mascot.

Texlite’s  roots went back to 1879 when Italian immigrant Peter Samuel Borich (1849-1932) arrived in Dallas. His obituary noted that he was a graduate of the Royal Italian Naval School and that he served in the Italian Merchant Marine before he arrived in Dallas, where he established the Borich Sign Co. A very early site of his shop is said to have been either the current site of the Adolphus Hotel or the current site of the Magnolia Building (and Pegasus), on Sycamore Street (now Akard). He appears to have been the go-to sign-painter for decades and was a very successful businessman.

The Borich company eventually branched out (and eventually became Texlite, a separate entitity) to became a pioneer in electric and neon signs: in 1926 Texlite built and sold the first neon sign west of the Mississippi, in St. Louis (their first neon sign in Dallas was a sign for the Zinke shoe repair store (1809 Main) which depicted an animated hammer tapping on a shoe heel). 

The Borich sign company focused on painted or printed signs while Texlite handled the electric signs. P. S. Borich retired in the 1920s and moved to Los Angeles after the death of his wife. The last time the Borich company name appeared in the Dallas directory was 1930 (when it looks like it became United Advertising Corporation of Texas, owned by Harold H. Wineburgh, who was also a Texlite partner/owner). 

During World War II, Texlite, like many manufacturers, jumped into war-production work, making airplane and ship parts; during the Korean War they made bomber fuselages. 

I don’t know when Texlite went out of business (or was acquired and merged into another company). As successful as Texlite was (and it was incredibly successful), what more important achievement could it have had than to have been the maker of our iconic Pegasus? 

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Here are a few random images from the Borich/Texlite history. First, a great ad from 1949, when Pegasus was a fresh 15-year-old. “It’s Time For a Spring Sign Cleaning.” (Click to see a larger image.)

texlite_feb-1949-ad1949 ad

And another ad, this one with a wonderful photo, from 1954.

texlite_pegasus_ad_ca-1954_heather-david_flickr1954 ad, via Flickr

In 1949 Texlite built a huge new factory in an industrial area near Love Field, at 3305 Manor Way. Below is the architectural rendering. The caption: “New home of Texlite, Inc. is being completed at 3305 Manor Way at a total of $1,000,000. The new, two-story plant, providing 114,000 square feet of factory and office space, will provide facilities for trebling Texlite’s output. Grayson Gill is the architect, and O’Rourke Construction Company are the general contractors.” (Dallas magazine, Feb. 1949)

texlite-new-bldg_dallas-chamber-of-commerce-mag_feb-1949

Below, the previous factory, located at 2900 Factory Street, also near Love Field:

texlite-sign_1940

I assume this 1940 sign was made by Texlite. Below are a couple of details, showing playful hints of Pegasus.

texlite-sign_1940_det-1

texlite-sign_1940_det-2via Mecum Auctions

I wondered where Factory Street was — here it is on a 1952 map — it looks like it was absorbed into a growing Love Field.

texlite_factory-st_mapsco-19521952 Mapsco

One of Texlite’s many theater clients was the Palace Theatre for whom they designed and installed a new electric sign in January, 1929 (at which time, by the way, the theater’s name was “officially” changed — however briefly — to the Greater Palace; the theater was renovated and enlarged, with a new emphasis on the Elm Street entrance rather than the entrance on Pacific). 

texlite_palace_jan-1929Jan., 1929

Going back a couple of years, with the separate companies sharing ad space in the 1927 city directory:

borich-texlite_dallas-directory_19271927 Dallas directory

The first ad I found which had both the “Borich” and “Texlite” names together was this one from 1923 for the Cloud-George Co., a women’s clothing boutique (1705 Elm) run by the somewhat notorious Miss A. B. Cloud.

texlite_borich-sign_sept-1923Sept., 1923

The company occupied several locations over the years — the location in 1902 can be seen here, at the right, looking west on Pacific (from the Flashback Dallas post “Views from a Passing Train — 1902”).

edmunds_pacific-bryan_free-lib-phil_19021902, via Free Library of Philadelphia

borich_dallas-directory_1902Dallas directory, 1902

P. S. Borich’s sign-painting wasn’t restricted only to businesses — he was also regularly retained by the city to paint street signs.

borich_dmn_080686Dallas Herald, Aug. 6, 1886

And, below, the earliest ad I could find — from 1879, the year Borich arrived in Dallas. (Thanks to this ad, I can now add “calsomining” to my vocabulary.)

borich_nortons-union-intelligencer_110179Norton’s Union Intelligencer, Nov. 1, 1879

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Here’s an interesting little bonus: a Pegasus “mini-me” in Billings, Montana, created with help from the Pegasus experts in Dallas (click for larger image).

texlite_pegasus-in-montana_billings-MT-gazette_052255Billings Gazette, May 22, 1955

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Sources & Notes

Top image is a detail from a 1949 ad found in the Feb., 1949 issue of Dallas, the magazine published by the Dallas Chamber of Commerce.

Check out another Texlite sign which I wrote about in the Flashback Dallas post “Neon Refreshment: The Giant Dr Pepper Sign.”

I’m always excited to see places I write about show up in old film footage. Watch a short (20-second) silent clip of Texlite workers striking in June, 1951 at the 3305 Manor Way location in WBAP-Channel 5 footage here (the workers were on strike in a wage dispute — more info is in the news script here); film and script from the KXAS-NBC 5 News Collection, University of North Texas, via the Portal to Texas History.

The company made tons of signs and exteriors for movie theaters around the country, including the Lakewood Theater (whose sign was recently re-neonized!).

Thank you, Signor Borich!

texlite_feb-1949_ad_pegasus-det-sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Highland Park’s Azaleas

azaleas_turtle-creek_spring_swb-phone-book_1968_ebaySpringtime in Dallas…

by Paula Bosse

I just realized I haven’t seen the azaleas this year. I don’t really hear about people doing it anymore, but when I was a kid, my mother always made a point every Spring to drive us around Highland Park, Exall Lake, and Turtle Creek to see the beautiful azaleas, which were in bloom everywhere you looked.

Local lore has it that the first big splash azaleas made in Dallas were in the early 1930s when Joe Lambert, Jr. (of the still-going-strong, 100-plus-year-old legendary Lambert’s Landscape Co.) imported 100 or more plants from Shreveport to Dallas — to the home of Mr. and Mrs. Walter W. Lechner in the 6900 block of Lakewood Boulevard. Azaleas apparently don’t grow well in Dallas soil unless you know what you’re doing, and Lambert knew what he was doing, because his azaleas thrived in Lakewood, and they were a huge hit with people who would drive from miles away to look at the exotic blooms.

That success led to numerous calls from residents of Highland Park, which, in turn, led to lots and lots of landscaping work for the Lambert family — so much so that they moved their business from Shreveport to Dallas.

Of particular note was the estate of Mr. and Mrs. Fred Penn at the corner of Preston and Armstrong where azalea bushes were planted terrace-like to prevent soil erosion on the part of their property which sloped down to the banks of Turtle Creek. One newspaper report said there were more than 500 azalea bushes on the Penn estate. It caused a sensation — the plants began to pop up all around Turtle Creek, and people flocked to Highland Park to see them.

In a 1971 newspaper article it was estimated there were 50,000 azaleas in Dallas parks. I have no idea what the number is these days, but for two weeks every year, it is an absolute pleasure to drive around Highland Park and Oak Lawn — and every other part of town where azaleas bloom — and to enjoy Dallas’ brief, very pretty springtime.

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A Channel 5 news story from 1979 (which you can watch here) says that azaleas was first brought to Dallas by the La Reunion settlers, which would have been in the 1850s. The earliest mention I could find was in an 1886 ad in The Dallas Morning News — there were several other ads before the turn of the century offering the exotic “imported” plants for sale.

azaleas_dmn_031386
March, 1886

In the 1950s there was an explosion of interest in people heading to Lakeside Drive every spring in order to commune with nature and gaze lovingly at the profusion of azaleas. I mean, lordy, read this breathless ode to the azalea in this detail of a Neiman-Marcus ad. (These little essays by “Wales” appeared regularly in N-M ads — I don’t  know who the author was, but I suspect it was Stanley Marcus.) (Click for larger image.)

azaleas_032753_neiman-ad-det
March, 1953

And here’s evidence of the bumper-to-bumper traffic along Lakeside Drive and the mass of humanity armed with cameras converging on the banks of Turtle Creek in (silent) footage from Channel 8, shot on April 10, 1960 (it seems almost criminal, though, that the film is in black and white!) — the pertinent clip begins at the :43 mark. (From the WFAA Newsfilm Collection, G. William Jones Collection, Hamon Library, SMU.)


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Here’s a Lambert’s ad, from 1963:

azaleas_041763_lamberts-ad
April, 1963

Another WFAA clip, this one from 1972, which shows azaleas in COLOR — not in Highland Park, but in downtown Dallas during the 3rd annual Azalea Festival:


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Here’s a postcard view:

turtle-creek_azaleas_ebay

And here’s a photo I took a couple of years ago of my favorite searingly hot-pink variety (seen here before the peak of the blooming period — note the still bloomless bush to the right):

azaleas_turtle-creek_2018_paula-bosse

Sorry I missed you, azaleas. Next year, for sure.

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Sources & Notes

Top photo is from the cover of Southwestern Bell’s 1968 Dallas phone book.

Bottom photo by Paula Bosse, taken March 29, 2018.

azaleas_turtle-creek_spring_swb-phone-book_1968_ebay_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

“Guys and Dolls” at the State Fair Music Hall — 1951

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag
Wearing the *dress* boots… (photo: John Dominis, © Time, Inc.)

by Paula Bosse

This is the most Texans-going-to-the-theater photo I’ve ever seen.

And this is the most Texans-selling-minks ad I’ve ever seen:

neiman-marcus_ad_guys-and-dolls_oct-1951

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Sources and Notes

Photo by John Dominis, taken in October, 1951 on assignment for Life magazine, ©Time, Inc.; more info is here.

Neiman-Marcus ad is also from October, 1951.

“Take Back Your Mink” is a song from “Guys and Dolls” (hear it here), the musical that played during the 1951 State Fair of Texas, starring Pamela Britton, Allan Jones, Jeanne Ball, and Slapsie  Maxie Rosenbloom.

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

African-American Businesses and Notable Dallasites — 1930

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal_det“Madame Pratt” in her music studio

by Paula Bosse

I’ve recently posted lots of photos of black schools and black churches which appeared in the Official Directory: Dallas Negro Churches, Schools and Other Activities; Civic, Business, Fraternal, Social, Etc., an absolutely fantastic historical document (which is scanned in its entirety on the Portal to Texas History site here) — now I thought I’d post some of the businesses and people featured in the directory.

First is the woman seen above, Ella Rice Pratt (1893-1966) who was known professionally as “Madame Pratt” and seems to have taught an extremely wide range of musical instruments. According to this 1930 ad, she was “The only woman of her race in Texas who performs successfully upon two instruments at the same time.”  (Most images are larger when clicked.)

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal1930

Her 1966 obituaries (one of which is here ) list a string of accomplishments, including having studied music at the New England Conservatory in Boston, toured as a concert pianist, trained a 30-piece touring orchestra, and opened what was described as “the first music studio in Dallas where Negro musicians could receive training on all instruments” (Dallas Morning News, Oct. 3, 1966). Not only was she a notable Dallasite, so were members of her family: her father, Charles A. Rice was a principal at Booker T. Washington High School (and is the namesake of Charles Rice Elementary School), her mother, Sally Rice, was the first supervisor of Griggs Park, and her husband, T. W. Pratt was a long-time principal in Dallas schools (at the time of this directory he was the principal of the Pacific Avenue School (he might be seen in this photo which also appeared in the 1930 Negro Directory). The Pratts lived at 3612 Thomas Ave., near Washington, where Madame Pratt also had her studio. (Her headstone in Lincoln Memorial Park has musical notes engraved on it.)

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Speaking of music, R. T. Ashford was a prominent businessman (he was one of the founders of the Dallas Negro Chamber of Commerce) who owned R. T. Ashford’s Music Shop, a popular record store at 408 N. Central (at Swiss), just north of Deep Ellum. Before this 1930 directory was issued, Ashford had called his shop “Black Swan Music”(I’m not sure whether this was an “homage” to the Black Swan record label or some sort of partnership). Ashford’s store was apparently very popular and Ashford himself seems to have been taken seriously by record labels whenever he would recommend local talent (he appears to have figured prominently in Blind Lemon Jefferson’s recording career). Ashford moved from Central Avenue to Hall Street in 1931, but he was a Deep Ellum music and business fixture for many, many years. I think the location of Ashford’s record shop (if not the actual store) can be seen in this photo from 1919 (on the street-level floor of the Thorburn Broom & Brush building). (Fun fact, perhaps only to me: Ashford’s Music Shop was next door to a business proprietor named “Simpson.”)

ashfords-music-shop_dallas-negro-directory_1930_portal1930

ashford_dallas-express_122223Dallas Express, Dec. 1922

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Another entrepreneur was Thad Self, whose main business seems to have been a grocery/general merchandise store on Routh Street south of Colby. He also owned a transfer company, a hotel/boarding house, a barber shop, a cafe, and at least one other general store. Most of his companies were located in buildings on the neighboring lots at 2113 Routh and 2115 Routh, one or both of which he appears to have purchased in 1913 for $100 (about $2,600 in today’s prices). He built a large three-story building on Routh in 1913 (which, according to this 1921 Sanborn map) was built over the Dallas Branch of the Trinity which snaked through downtown and the State-Thomas area — that  basement was probably pretty damp.

thad-else_dallas-negro-directory_1930_portal1930

thad-else_dallas-express_120619_HOTELDallas Express, Dec. 6, 1919

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Speaking of hotels, one of the most prominent hotels in the era when blacks were not allowed to stay in “white” hotels by law was the Powell Hotel at 3115 State Street (between Ellis and Hugo), owned by D. H. Powell and his wife Susie. In May, 1929 Powell was issued a permit to tear down a frame house at 3115 State, and he built his 40-room hotel on the property soon after. The Powell Hotel was where almost every notable African-American visitor to the city stayed. By the late 1940s, Powell had built something of a hotel empire in Dallas with several locations. (I will have to write more about him in a future post!) I like this very early ad, from the 1930 directory, describing it as the “Powel Hotel & Pleasure Dome.” The photo shows a pleasant-looking place, but you and I and Kubla Khan and Coleridge would probably agree it’s no Xanadu.

powell-hotel_dallas-negro-directory_1930_portal1930

powell-hotel_legacies_spring-2007Dallas Public Library, via Legacies, Spring, 2007

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Speaking of “resting places”… another essential element in any community is the funeral home. One of Dallas’ most prominent undertaking firms for black Dallas was the E. J. Crawford Funeral Home at 804 Good (now N. Good-Latimer, between Live Oak and Bryan), founded by Mr. Crawford in 1909. “The last word in funeralizing.”

crawford-funeral-home_dallas-negro-directory_1930_portal1930

crawford_e-j_dallas-express_020422Dallas Express, Feb. 4, 1922

Another prominent funeral home/ambulance service was Black & Clark, founded originally around 1914 by S. C. Black; in 1927 he was joined by his nephew C. J. Clark. For years they were located in Oak Cliff, at 1109 E. Tenth St., west of what is now South R. L. Thornton, near Cliff Avenue. This funeral home is still in business, and there was recently a profile of the Dallas institution on Channel 5 News (watch it here).

black-and-clark-undertakers_dallas-negro-directory_1930_portal1930

black-and-clark_archives_1802-n-washington1802 N. Washington (woozy screenshot of photo in Ch. 5 news story)

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This is Genevieve T. Starks, a woman with a lot of extra-curricular activities! I love this photo.

genevieve-starks_dallas-negro-directory_1930_portal1930

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The G Clef Club was organized around 1921 by Lincolnia Hayes Morgan, music supervisor for Dallas’ (black) public schools. A blurb about the group appeared in The Crisis, the official publication of the N.A.A.C.P.: “The objects of the club are to assist worthy music students and to raise the music standard of the community” (June, 1921).

g-clef-club_dallas-negro-directory_1930_portal1930

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A popular singing group was the Belt Sacred Quartette (comprised of J. J. Mollis, J. Poindexter, F. W. Grant, and N. Tisdale) — listen to their recording of “I Have Another Building” below.

belt-sacred-quartette_dallas-negro-directory_1930_portal1930

belt-sacred-quartette_blackwell-OK-journal-tribune_072332Blackwell (OK) Journal-Tribune, July 23, 1932

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The Davis Bible Singers (C. Davis, I. H. Burrell, R. Smith, and O. B. Walker) seem to have been pretty popular, having appeared on KRLD, WFAA, and WRR radio. They even recorded for Columbia Records (listen to their great recording of “Daniel Saw the Stone” below).

davis-bible-singers_dallas-negro-directory_1930_portal1930

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One of the most important doctors in Dallas in the 1920s and ’30s was Dr. Lee Gresham (L. G.) Pinkston (1883-1961), who opened the Pinkston Clinic at 3305 Thomas Avenue, between Hall and Central, in 1928 or 1929 (it made its first appearance in the 1929 city directory). In 1954, Pinkston — physician, surgeon, and civic leader — was one of the first five black doctors allowed to practice in a “white” Dallas hospital (St. Paul’s Hospital) — before that, the only hospital in Dallas where black doctors could practice was the Pinkston Clinic, which had 15 beds (32 beds were allotted for black patients at St. Paul’s in 1954). (See a photo of the five doctors here, Dr. Pinkston is seated.) A new West Dallas school — Pinkston High School — was named in Dr. Pinkston’s honor and opened in 1964, three years after his death. 

pinkston-clinic_dallas-negro-directory_1930_portal1930

pinkston-clinic_DHSDallas Historical Society

Below, a portrait of Dr. Pinkston with the artist, Calvin Littlejohn (whom I’d known only as a photographer previously), destined to hang in the new school.

pinkston-l-g_portrait_calvin-littlejohn_pittsburgh-PA-courier_112864Pittsburgh (PA) Courier, Nov. 28, 1964

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Sources & Notes

All 1930 images are from Official Directory: Dallas Negro Churches, Schools and Other Activities; Civic, Business, Fraternal, Social, Etc. compiled by James H. Smith, 1930; from the Tarrant County Black Historical and Genealogical Society, via the Portal to Texas History. This fantastic resource is scanned in its entirety here.

See the two other Flashback Dallas posts which also use this wonderful directory as a source:

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal_det_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Orphaned Factoids: Year-End Grab Bag, 2019

cyclone-twister_tornado_cigars_1928_ebay“Looks crooked but smokes straight…”

by Paula Bosse

As another year crawls to an end, it’s time to collect the odd bits and pieces that have  piled up over the past few months which struck me as interesting or funny or… whatever. I had nowhere else to put them, so they’re going here! (Most images are larger when clicked.)

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First up, the ad above for the “Cyclone Twister” 5-cent cigar, distributed by Dallas wholesaler Martin L. Richards in 1928. Note the shape of the cigar. “Looks crooked but smokes straight.” Probably looked a little strange when smoked. I guess it might help break the ice at parties. Found on eBay.

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Here’s a nice little crest for SMU I’ve never seen — I’m not sure how long this lasted. From the 1916 Rotunda yearbook.

smu_crest_1916-rotunda

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M. Benedikt & Co. was the “Headquarters for Hard-to-fit-men” — in other words, they specialized in “Right-Shape clothing for Odd-Shape Men.” Here are a couple of examples of what they might consider “odd-shape men” in an ad from 1899.

benedikt-clothiers_odd-shape-men_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

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This is an interesting selection of ads from a 1968 edition of the Yellow Pages: Dewey Groom’s Longhorn Ballroom, Louanns, El Zarape Ballroom, the It’ll Do Club, the Bamboo Room at the Tower Hotel Courts, the Chalet Club, and the Tamlo Show Lounge (a couple of these show up in the…um… informative story “The Meanest Bars in Dallas” (D Magazine, July, 1975).

clubs_yellow-pages_1968_ebay

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I’ve been working in the G. William Jones Film and Video Archives at SMU for the past few months, and this was something I came across while viewing a 1960 WFAA-Channel 8 News clip which made me really excited (it’s an awful screenshot, but, what the heck): while covering a car wreck at Corinth and Industrial, the Ch. 8 camera panned across the scene, and in the background, just left of center, was a very tall sign for the Longhorn Ranch, which I’d never seen before. Before it was the Longhorn Ranch it was Bob Wills’ Ranch House, and after it was the Longhorn Ranch it was the Longhorn Ballroom (more history of the legendary honky-tonk is in a Texas Monthly article here). So, anyway, it’s a fuzzy screenshot, but I think it’s cool. (The footage is from June, 1960 but the clip hasn’t yet been uploaded online.)

longhorn-ranch_wfaa-june-1960_jones-film_SMU

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Speaking of WFAA footage in the Jones Film collection, there was some sort of story about comely young women in skimpy outfits handing out samples of some sort of food to passing pedestrians on Commerce Street (the one-minute clip is here). In addition to seeing sights associated with downtown streets in 1962 (including businesses such as Sigel’s and the Horseshoe Bar, as well as a large sign advertising the Theatre Lounge), I was really happy to see a few Braniff Airways posters in a window — I love those late-’50s/early-’60s Braniff travel posters! So here’s another screenshot and, below that, the Texas-kitsch poster I was so happy to see in color.

braniff-poser_oil-well_jones-film_SMU_041262

braniff-poser_oil-well_ebayBraniff Airways, Inc., Copyright 1926 2019

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I don’t have an image for it, but I was amused to learn that in 1969 the powers-that-be at the Texas Turnpike Authority nixed the suggestion that the Dallas North Tollway be renamed in honor of president Dwight D. Eisenhower, who had recently died — the idea was turned down because 1) new signage would have been very expensive, and 2) officials were afraid that “irreverent motorists” would inevitably refer to the toll road as the “Ike Pike” (I know I would have!).

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Not Dallas, but there’s always time for a little love for Fort Worth: here’s a nice ad from 1955 for a 22-year-old Fort Worth DJ named Willie Nelson, back when he was gigging out on the Jacksboro Highway with his band the Dumplin’ Eaters.

nelson-wilie_FWST_090955Fort Worth Star-Telegram, Sept. 9, 1955

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Apparently there was a time when ladies were uncomfortable patronizing an establishment in which m*n served them ice cream, so this ad from 1899 made sure to note that “lady clerks” were in attendance. (See the back side of the Willett & Haney Confectioners parlor a couple of years before this ad, when the “cool and cozy parlor” was located on Main Street — it’s at the far left in this circa-1895 photo detail from this post.) The parlor was owned by John B. Willett and John S. Haney, and in addition to ice cream and candy, their specialty was oysters, and I can only hope that there was some experimenting with new food combos involving mollusks, ice cream sodas, and crushed fruit.

willett-and-haney_ice-cream-parlor_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

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This is an odd little tidbit from The Dallas Morning News about a couple of cadets from Camp Dick (at Fair Park) and what happened to them when they attended a lecture on “social diseases.” (The jokes write themselves….) Who knew singing and whistling were so therapeutic”

camp-dick_dmn_081718DMN, Aug. 17, 1918

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The caption for this photo (which appeared in the article “Going Downtown to Shop” by Jackie McElhaney, from the Spring, 2009 issue of Legacies): “In 1946, Sanger’s introduced a portable drapery shop. Two seamstresses sewed draperies in this truck while parked in the customer’s driveway.” Now that’s service!

sangers_drapes_legacies_2009

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“Forward with Texas,” 1947 ad detail

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Two more. This first was a real-photo postcard I found on eBay. It shows the Pink Elephant cafe on Hwy. 80 in Forney (not Dallas, but pretty close!). I love the idea of Forney having a place called the Pink Elephant — it was quite popular and was in business from at least the 1930s to the 1950s. The card below was postmarked in 1936.

pink-elephant-bbq_forney_ebay_mailed-1936

This photo of the interior is from the Spellman Museum of Forney Museum Facebook page.

pink-elephant-bbq_forney_FB_spellman-museum-forney-history

I wondered if the place was still around (sadly, it is not), and in looking for info about it found this interesting article from 1934 about outlaw Raymond Hamilton, the escaped killer who grew up in Dallas (…there’s the Dallas connection!) and was notorious for having been a member of Bonnie and Clyde’s “Barrow Gang.” (Click to read.)

pink-elephant-bbq_forney_austin-american_102234Austin American, Oct. 22, 1934

pink-elephant_forney_matchbook_pinterest

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And, lastly, a photo of a young woman which appeared in a German-language magazine, captioned simply “Eine Texas Schönheit (A Texas Beauty).” Is the hair wearing the hat, or is the hat wearing the hair?

texas-beauty_1902

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Previous installments of Flashback Dallas “Orphaned Factoids” can be found here.

Until next year!

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

“Dallas Day” at the State Fair of Texas

state-fair_dallas-day_100956
Hey, Big D — don’t forget “Dallas Day”!

by Paula Bosse

“Dallas Day” used to be an important day at the State Fair of Texas. Like really important. Like national-holiday-important. Below is a typical mayoral proclamation announcing the sweeping closures of public and private businesses and institutions on “Dallas Day,” from 1899 (click to see a larger image; transcription follows):

1899_dallas-day_sfot_dmn_101099Dallas Morning News, Oct. 10, 1899

THE GREAT TEXAS STATE FAIR

PROCLAMATION

Wednesday, Oct. 11, is hereby declared to be, and is to be, a full, free and public holiday within the corporate limits of our good city of Dallas, on account of Dallas Day at the Great Texas State Fair.

All business, public and private, the postoffice, the courts, the banks, and public schools, will close from Tuesday evening, Oct. 10, until Thursday morning, Oct. 12, to the end that all may turn out and have one full day’s benefit of this great educational institution.

Every employer in Dallas is charged to be loyal to this, our proclamation, for his own good, for the good of those he employs, for the good of their wives and families and of their sweethearts.

No loyal concern in Dallas will fail to observe this, our annual holiday, or fail to render to their employes every facility for observing it.

Every citizen of Dallas having in his possession a complimentary ticket to the Fair is hereby requested to keep his ticket in his pocket and to pay his way at the gate. Children in arms will be admitted to the Fair free. School children, accompanied by their teachers, at half price.

Done at Dallas this 9th day of October, 1899.

Signed:
John H. Traylor, Mayor

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For decades, it was expected that most Dallas businesses and government offices would close on “Dallas Day.” The central business district must have been a ghost town. Woe be to anyone needing a new frock, a replacement gasket, a bank draft, or even a postage stamp on “Dallas Day.” The city had bigger fish they wanted its citizens to fry.

1906_dallas-day_sfot_dmn_101806Oct. 18, 1906

Here’s an early “Dallas Day” ad from 1889 with pointing fingers:

1889_dallas-day_sfot_dmn_101489Oct. 14, 1889

The State Fair of Texas was (and continues to be) so filled with other ubiquitous “days” (such as old favorites “Hard Money Day” and “Chrysanthemum Day,” as seen in the ad below from 1895) that if Dallas weren’t Dallas, “Dallas Day” might run the risk of getting lost in the jam-packed fair schedule.

1895_dallas-day_sfot_dmn_102495Oct. 24, 1895

There were, of course, “Dallas Day” parades:

parade_state-fair_dallas-day_come-to-dallas_degolyer_SMU_ca1905ca. 1905, via DeGolyer Library, SMU

“Dallas Day” may still be a thing, for all I know (I guess I think of “Dallas Day” as the day Dallas’ elementary school kids get off to go to the fair, a tradition I hope never dies), but it had lost a lot of steam after those early days. Some businesses continued to close or shorten their hours to let employees enjoy the fair, but the era of a city shutting down so that everyone could flock to the State Fair began to fade after those early decades of the 20th century. But imagine how exciting that must have been, with all of Dallas descending on Fair Park en masse.

state-fair_dallas-day_101056Oct. 10, 1956

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Copyright © 2019 Paula Bosse. All Rights Reserved.

State Fair of Texas, Miscellaneous Tidbits from Its History

state-fair-of-texas_pennant_ebay_crop

by Paula Bosse

The State Fair of Texas is, once again, in full swing. Here are a few random SFOT images and ads from the past.

First up, an ad for the very first state fair in Dallas, in 1886. Almost unbelievably, this “Dallas State Fair” (held on 80 acres of land now known as Fair Park) was one of two competing state fairs held in the city that year — the other one was the “Texas State Fair,” which was held about three miles northeast of the courthouse on a 100-acre site roughly about where Cole Park is near present-day North Dallas High School. The two state fairs ran concurrently, and both were smash hits. The “Dallas State Fair and Exposition” eventually became the State Fair of Texas in 1904. Below are the ads for those competing two fairs. (Click to see a larger image.)

state-fair_first_dallas-herald_100986
The East Dallas fair, Dallas Herald, Oct. 9, 1886

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The North Dallas fair, Dallas Herald, Oct. 20, 1886

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One of the original buildings built for the 1886 Dallas State Fair was the massive Exposition Building, designed by architect James Flanders. On a site devoted to the career of Flanders, the architect recalled this project many years later: “The progress of the work on the structure was watched by most people with a degree of curiosity far more intense than is excited by the loftiest skyscraper in these days when people have no time to wonder. Such an apparition on the bald prairie attracted crowds of the curious from far and near on Sundays.”

state-fair_exposition-bldg_ca-1890s

Above, the huge Exposition Hall, enlarged from its initial design, which, in 1886 was reported to contain 92,000 square feet of unrivaled exhibition space. Unfortunately, the wooden buildings seen above burned to the ground in the early hours of July 20, 1902. The blaze was so intense that “the whole of the city was lit up with the brilliancy of the sunrise” and that “flames rose to such great height that they were seen as far west as Fort Worth, where it was thought the whole city of Dallas was burning” (Dallas Morning News, July 21, 1902). More on this building can be found on the Watermelon Kid site, here.

Below, the Exposition Building can be seen from the fairgrounds racetrack in a photo published in 1900 in an issue of The Bohemian magazine (via the Fort Worth Public Library).

fairgrounds_racetrack_bohemian_1900_fwpl

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A moment from the opening day parade festivities of the 1903 fair is captured in the photo below, with the following caption from the 1941-42 edition of the Texas Almanac: “Gov. S. W. T. Lanham (in rear seat of pioneer horseless carriage) in opening day parade for 1903 State Fair of Texas formed on Main Street. Fair President C. A. Keating was seated beside him, and Secretary John G. Hunter of Board of Trade is seen standing beside the gasoline buggy.”

state-fair_opening-day_1903_tx-almanac_1941-42_portal
Main Street, looking west, via Portal to Texas History

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Here is a 1911 view of the state fair midway taken by John R. Minor, Jr. in a real-photo postcard. (More on Mr. Minor is here; more images of the Shoot the Chutes water ride can be found here.)

state-fair_street-scene_john-minor_1911_cook-colln_degolyer
via George W. Cook Collection, DeGolyer Library, SMU

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From the 1920s, an ad for Clayco Red Ball gasoline (“It’s RED in color”). I’m always a sucker for ads containing photos or drawings of Dallas landmarks, and here we see the entrance to Fair Park. (Why was the gas red? Why not? It was the brainchild of Dallas advertising man Wilson W. Crook, Sr. who needed a way to make this Oklahoma gas different. He remembered that during his WWI days in France that higher quality airplane fuel was colored red to distinguish it from regular gasoline. When the gas was introduced to Dallas in August, 1924, he devised a promotion that gave away 5 gallons of this gas to every red-headed person who showed up at participating service stations.)

ad-red-ball-gas_state-fair_dmn_101224-det

ad-red-ball-gas_state-fair_dmn_101224Clayco Red Ball ad, Oct. 1924

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If we’re talking about the State Fair of Texas and we’ve come to the 1930s, there’s a pretty good chance there’s going to be a photo from the Texas Centennial. And, looky here: a nice shot of concessionaires waiting for thirsty patrons at the Centennial Exposition in 1936. A couple of nickels could get you a Coke and a phone call.

sfot_concessionaires_coke_unt_portal_1936via Portal to Texas History

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During World War II the State Fair was on hiatus. Here’s an ad from the 1941-42 Texas Almanac pre-closure, with a nice pencil sketch of the Esplanade and Hall of State:

state-fair_tx-almanac_1941-42

state-fair_tx-almanac_1941-42_det

And a 1946 magazine cover story on the imminent reopening of the fair:

state-fair_texas-week-mag_100446_portal_cover
via Portal to Texas History

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In 1956 Big Tex warned/assured you that the Esplanade lights would “knock your eyes out.”

state-fair_big-tex-ad_092456

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Speaking of Big Tex and lights knocking your eyes out, in the 1960s Big Tex was memorialized on the side of a downtown building, like a giant bow-legged Lite-Brite.

sfot_big-tex_illuminated_1960s

Back at Fair Park, Huey P. Nash was supplying fair throngs with barbecue from his Little Bob’s Bar-B-Q stand. In 1964, Nash was the first African-American vendor to be granted a food concession at the State Fair. Little Bob’s (which I believe is still in business) was, at the time of this 1967 ad, located in South Dallas at 4203 S. Oakland (now Malcom X), at the corner of Pine. (Ad is from the 1967 Souvenir Program of the 74th Annual Session of the Missionary Baptist General Convention of Texas; more photos from this publication can be seen here.)

sfot_little-bobs-bbq_baptist-convention-program_1967_photo

sfot_little-bobs-bbq_baptist-convention-program_oct-1967

The 1960s also gave us the Swiss Skyride, which replaced the Monorail (which, when it was introduced in 1956, was the first commercially operated monorail in the United States). The Swiss Skyride was erected in Fair Park in August, 1964, and the 6-minute ride debuted a few months later at the 1964 State Fair of Texas.

state-fair_swiss-sky-ride_tinkle-key-to-dallas_1965_replaced-monorail_
via Lon Tinkle’s children’s book Key to Dallas (1965)

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sfot_swiss-skyride_FWST_100964

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Copyright © 2019 Paula Bosse. All Rights Reserved.

The Wilson Building and the *New* Wilson Building — 1911

wilson-bldg_titches_postcard
Elm and Ervay… (click for larger image)

by Paula Bosse

This beautiful postcard shows the original eight-story Wilson Building, built by J B. Wilson in 1902-1904, and its twelve-story companion, which was known as both the “New Wilson Building” and the “Titche-Goettinger Annex” when it was built in 1911. Remarkably, both buildings are still standing at Main-Ervay-Elm. (The view above is looking southwest, with Ervay at the left, and Elm at the right. See this view today on Google Street View here.)

The original building — surely one of Dallas’ most beautiful landmarks — was the home of the Titche-Goettinger department store (which occupied the first two floors and the basement) as well as an important downtown office building. Until seeing this postcard, I had no idea there was a porte-cochère facing Ervay (it can be seen above at the left, under the parasol-like canopy).

By 1910 Titche’s was so successful that it needed to expand, and it was decided that a new “skyscraper” would be built right next door — the department store would continue to occupy its space in the “old” Wilson Building but would also take over the new building (occupying all twelve floors!). According to The Dallas Morning News, the new building would be “the tallest structure in the South occupied exclusively by a mercantile establishment. There are only four store buildings in the United States higher than four stories” (DMN, Nov. 13, 1910).

Below are a couple of details from a “coming soon” ad from Titche-Goettinger in September, 1903, showing a drawing of the building (still under construction) from the Fort Worth architectural firm Sanguinet & Staats. (All images are larger when clicked.)

wilson-bldg_titches_092703_coming-soon_ad-det_1DMN, Sept. 27, 1903

wilson-bldg_titches_092703_coming-soon_ad-det_2DMN, Sept. 27, 1903

titche-goettinger_wilson-bldg_postcard_postmarked-1912

The two photos and article below ran in The Dallas Morning News on March 13, 1904 under the headline “Completion of the Great Eight-Story Wilson Building in Dallas.” The caption of the photo immediately below read “This view was taken from the postoffice, and is the first to show the entire Ervay street front.”

wilson-bldg_dmn_031304_newly-completed_clogenson

Although the quality of the image below isn’t great, it’s interesting to see this “grand marble stairway,” a feature which was removed in 1911 while the new “annex” was under construction, in order to give Titche’s even more room. The grand staircase was replaced by elevators. (The “rest rooms” referred to in the caption were more “lounge” than bathroom — a place where ladies could sit, relax, and even jot off a few letters as they recovered from their bout of intense shopping.)

wilson-bldg_dmn_031304_grand-stairway_clogenson

The accompanying article (click to read):

wilson-bldg_dmn_031304_completed_textDMN, March 13, 1904

Jump forward six years to the announcement of the “new” Wilson Building:

wilson-bldg_expansion_dmn_111310DMN, Nov. 13, 1910

Here it is under construction:

wilson-bldg_expansion_dmn_032811_clogensonDMN, March 28, 1911

They rushed to be ready to open in time to dazzle State Fair of Texas visitors — and they made it:

wilson-bldg_titche-annex_101411DMN, Oct. 14, 1911

And, below, the completed building, in a photo looking east on Elm (this photo shows one of the brand new street lights written about in the post “The Grand Elm Street Illumination — 1911”). (See this view today on Google Street View, here.)

wilson-bldg_expansion_dmn_121611_clogensonDMN, Dec. 16, 1911

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Sources & Notes

See photos of the original building under construction in the Flashback Dallas post “The Wilson Building Under Construction — 1902.”

I love looking at Sanborn maps. See what was going on at Main-Ervay-Elm in 1899 (before any Wilson buildings), in 1905 (one year after the arrival of the first one), and in 1921 (ten years after the annex went up).

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Copyright © 2019 Paula Bosse. All Rights Reserved.

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