Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Modern Ads

Casa View Elementary/Casa View Park — 1954-1974

casa-view-elementary_park_aerial_squire-haskins_1954_dallas-municipal-archives_portalCasa View Elementary and next-door park, 1954 (click for larger image)

by Paula Bosse

I wrote about Casa Linda Park not long ago, so today … Casa View Park (and its neighbor, Casa View Elementary School).

After World War II, there was a severe housing shortage in Dallas, and developers began looking to areas which offered new land to build on and were ripe for annexation. One such area — east of White Rock Lake and beyond the city limits — was eyed as a prime site for a new residential neighborhood: it didn’t take long for the area now known as Casa View to pop up.

One of Casa View’s neighborhoods was Casa View Heights (which, roughly, is bounded by Garland Road, Centerville Road, Shiloh Road, and … maybe Barnes Bridge? — see ad below) — it was a development spearheaded by Carl Brown, whose nearby Casa Linda development had been a big hit. The land this addition was built on was annexed by the City of Dallas in 1949. In mid-1950, it was announced that “ten acres of pasture land north of Centerville Road in the Casa View area” had been purchased by the Dallas School Board, a tract which “some day may be the site of a school […] though the school building program has no project scheduled for the area” (“Sizable Land Plots,” Dallas Morning News, July 16, 1950).

About half that parcel of land became Casa View Park sometime in 1950; the other half became the campus of Casa View Elementary School. The school (designed by premier Dallas architect Mark Lemmon) began construction in 1952 and was ready for use by the opening of the new school year in 1953 (enrollment on the first day was an impressive 870 students).

Below are four aerial photos showing the Casa View park and school, taken over a 20-year period by Squire Haskins. (All images are larger when clicked.)

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At the top: a photo from 1954, with the year-old Casa View Elementary School on the left (in its original square shape, with an unusual-for-the-time open courtyard in the center); the fairly bleak-looking, treeless Casa View Park is on the right. The view is to the west, with Farola at the top, Monterrey on the left, and Itasca at the bottom and right.

Below, from January, 1966 — a view toward the south:

casa-view-elementary_park_aerial_squire-haskins_jan-1966_dallas-municipal-archives_portal

November, 1969 — looking west:

casa-view-elementary_park_aerial_squire-haskins_nov-1969_dallas-municipal-archives_portal

August, 1974 —  looking east:

casa-view-elementary_park_aerial_squire-haskins_aug-1974_dallas-municipal-archives_portal

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Below, with annexation under their belt (and assurance of city services, schools, etc.) developers’ ads like this one began appearing in local newspapers, hoping to entice prospective homeowners to the brand new “Casa View Heights” addition. (The description of these modest homes as “luxury” was a bit of a stretch….) 

casa-view-heights_103049_adOctober, 1949

Here are a couple of interesting pages from the 1952 Dallas Mapsco. Take a look at all that empty white space just waiting to be gobbled up by an ever-sprawling Big D. (The location of the park and school is marked in the second image.)

casa-view_mapsco-1952a


casa-view_mapsco-1952b_marked

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Sources & Notes

The aerial photos are from the Dallas Municipal Archives, and are included in the collection “Dallas Parks Aerial Photographs” provided to UNT’s Portal to Texas History site; all photos above can be found here.

The location of the school and park can be seen here. A present-day aerial view from Google is here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

The State Fair of Texas Over the Decades

state-fair-of-tx_midway_kodachrome_1961_ebaySFOT midway, 1961… (click for larger image)

by Paula Bosse

The history of the State Fair of Texas is also the history of Dallas — if you live in Dallas, you know a lot about the fair, if only by osmosis. Here are a few images from the decades since the fair began in 1886.

Below, from 1889, a sedate advertisement for the Texas State Fair and Dallas Exposition (from The Immigrant’s Guide to Texas, 1889). (All images are larger when clicked.)

state-fair_imm-gd_1889

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A great-looking poster from 1890, colorful and exciting:

sfot_poster_1890

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A midway in its infancy, in the aughts. (I wrote about the “The Chute” water ride, here.)

shoot-the-chute_postcard_ca-1906

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Here’s a group photo showing the food vendors at the 1910 fair. No corny dogs in 1910, but plenty of candy, peanuts, popcorn, ice cream, and, sure, why not, cigars and tobacco.

state-fair-concessionaires_1910_cook-colln_degolyervia George W. Cook Collection, DeGolyer Library, SMU

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In the 1920s, Fair Park looked a lot smaller:

fair-park_mcafee_degolyer_SMU_ca-1920s
via George A. McAfee Collection, DeGolyer Library, SMU

Here’s a handy 1922 map of the grounds, from the fine folks at Caterpillar (don’t miss those tractors!) — you can see where the people in the photo above are walking.

state-fair-map_caterpillar_ad_1922

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If it’s 1936, it’s gotta be the Texas Centennial — and here’s an exhibit I’d never heard of: Jerusalem, The Holy City. This was one of many exhibits at the Texas Centennial previously seen at the 1933 Chicago World’s Fair, where it apparently had attracted more than one million visitors. In the weeks leading up to the Centennial’s opening, it was described thusly: “The Holy City will contain a collection of religious artworks and other material. The entrance will represent the Damascus gate of Jerusalem. No admission will be charged but donations will be asked visitors” (Dallas Morning News, May 17, 1936).

tx-centennial_jerusalem-the-holy-city_postcard

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The State Fair of Texas was not held during much of World War II, but it was back in 1946, with Tommy Dorsey, Gypsy Rose Lee, and Jackie Gleason.

state-fair_sept-1946_ad-cow
Sept., 1946

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Neiman-Marcus was at-the-ready in 1950 with suggestions on stylish footwear for ladies wanting to trudge around the Fair Park midway in heels.

For the Million-Dollar Midway — For taking in this famous “main drag” of the State Fair — get into our famous-maker midway heel shoes. Most everybody — after walking a block or two in them — says they’re worth a million! Have all the comfort of low heels, plus the high-heel’s way of making your ankles look prettier.

sfot-neiman-marcus_ad_101650October, 1950

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The 1960s were certainly colorful, and this is a great color photo from 1961 (currently available on eBay as a 35mm Kodachrome slide) — it’s the photo at the top of this post, but in order to cut down on unnecessary scrolling, I’ll slide it in again right here:

state-fair-of-tx_midway_kodachrome_1961_ebay

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The 1970s was a weird decade, and what better way to start off a weird decade than with 80-something-year-old oil tycoon (and eccentric Dallas resident) H. L. Hunt handing out cosmetics at a booth at the State Fair? Hunt — whom Frank X. Tolbert described as “probably the world’s only billionaire health freak” — manufactured a line of cosmetics and other products containing aloe vera, the wonder elixir. Imagine seeing the world’s richest man handing out plastic goodie-bags to awe-struck passersby. Like I said, weird.

h-l-hunt_state-fair_1971

hunt_state-fair_pomona-progress-bulletin_CA_111471Pomona (CA) Progress-Bulletin, Nov. 14, 1971 (click to read)

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And, finally, the 1980s. A century after the State Fair of Texas began, the X-Men came to Big D to do whatever it is they do — and The Dallas Times Herald got a cool little advertising supplement out of it. (If this appeals to you, check out when Captain Marvel came to Dallas in 1944, here, and when Spider-Man came to Dallas in 1983, here.)

sfot_xmen_comic-book_1983

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Sources & Notes

Sources (if known) are noted.

All images are larger when clicked.

I wrote a similar State-Fair-of-Texas-through-the-ages post a few years ago: “So Sorry, Bill, But Albert Is Taking Me to the State Fair of Texas,” here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Prepping for the 1932 State Fair of Texas Midway

state-fair-of-texas_1932_gimarcBackstage” at the SFOT… (click for larger image)

by Paula Bosse

We usually see photos of the State Fair of Texas as the fair is underway, with everything already built, assembled, painted, and manned. But what happens before the gates open each year? Here’s a great photo (from pack rat George Gimarc, of Dallas dj fame) showing what things looked like in 1932 as workers prepped midway attractions for the fair’s opening. Let’s zoom in and look at a few details (all images are larger when clicked).

sfot_1932_gimarc_det-3Axle problem?

sfot_1932_jungle-killers-det_gimarc“ALIVE. Jungle Killers from the Wilds of Sumatra.” And someone — or some creature — named “Big Ben.”

sfot_1932_beckman-gerety-det_gimarcAbove, in the background at the right you can see a partial sign for Beckman & Gerety, providers of midway entertainment for fairs and carnivals around the country. (I don’t  know who these two men are, but they do not appear to be Fred Beckman and Barney Gerety, who can be seen here.)

When George Gimarc sent me this photo, he also sent me images of the State Fair of Texas envelope he found it in (see the envelope here). Below are details from the front and back.

sfot_1932_envelope_logo_gimarc

sfot_1932_envelope_back_det_gimarc

“Alice Joy in ‘Dream Girl Follies’ with Henry Santrey’s Band in the Auditorium.” Alice Joy was fresh from two years as NBC’s “radio dream girl” and was the namesake-headliner of this spectacular three-and-a-half-hour revue at the Music Hall which featured a bevy of chorus girls, acts-a-plenty, and “hot jazz novelties.” 4,000 people witnessed the show’s opening night. Probably gave those jungle killers from the wilds of the Sumatra a run for their money.

There was a lot going on at the 1932 State Fair of Texas. Check out this (comprehensive) ad from the opening weekend (click it!). Cars! Football! Alligator wrestling! Hoot Gibson’s Rodeo (“famous outlaw broncs”)! An aviation show! Everything!

sfot-1932_oct-9-1932_adOct. 9, 1932 (click to see large image)

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Sources  & Notes

Photo and color images from the collection of George Gimarc, used with permission (thank you, George!).

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Oak Cliff: “A City Within a City” — 1929

oak-cliff-city-within-a-city_cover_ca-1929_SMU

by Paula Bosse

Publications like Oak Cliff, A City Within a City (“Stop and Shop — Buy it from your neighbors!”) are wonderful glimpses into a city’s proud self-promotion. This little booklet is for the newcomer to Oak Cliff — to show that it is its own self-contained community, full of friendly, neighborhood businesses; even better, each ad is accompanied by a photograph. Though undated, the photo of the famed Cliff Queen movie theater features movies released in 1929. (All photos are larger when clicked.)

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CLIFF QUEEN THEATRE (L. L. Dunbar, proprietor), 616 E. Jefferson. On the marquee: “South Sea Rose,” starring Charles Bickford and Lenore Ulric (1929). Talking pictures — “clean entertainment” for the whole family.

cliff-queen-theater_OC-city-within-a-city_ca-1929_SMU

cliff-queen-theater_ad_OC-city-within-a-city_ca-1929_SMU

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BARRETT’S CLEANERS (E. B. Tipton, prop.), 607 E. Jefferson (building still stands, here). “We clean everything but a guilty conscience.”

barretts-cleaners_OC-city-within-a-city_ca-1929_SMU

barretts-cleaners_ad_OC-city-within-a-city_ca-1929_SMU

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OAK CLIFF BANK & TRUST (aka Jefferson Bank & Trust), 106-108 W. Jefferson (with the Texas State Mutual Life Insurance Co. upstairs). “Plenty of parking space.”

oak-cliff-bank-and-trust_OC-city-within-a-city_ca-1929_SMU

oak-cliff-bank-and-trust_ad_OC-city-within-a-city_ca-1929_SMU

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CAMERON MAN SHOP (prop. C. C. Cameron), 115 W. Jefferson. Stop in and say howdy to “Oak Cliff’s dress-up man.”

camerons-mans-shop_OC-city-within-a-city_ca-1929_SMU

camerons-mans-shop_ad_OC-city-within-a-city_ca_1929_SMU

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LAKESIDE LAUNDRY & CLEANING CO., 1454 N. Zang (at Marsalis). “Let the biggest washwoman in Oak Cliff do your laundry.”

lakeside-laundry_OC-city-within-a-city_ca-1929_SMU

lakeside-laundry_ad_OC-city-within-a-city_ca-1929_SMU

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H. BOEDEKER & SONS, Grocery and Hardware (Huber Boedeker, Oscar Boedeker, and W. C. Boedeker), 113 N. Lancaster. “The store complete.”

boedeker_OC-city-within-a-city_ca-1929_SMU

boedeker_ad_OC-city-within-a-city_ca-1929_SMU

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LAMAR & SMITH, Funeral Directors and Ambulance Service, 800 W. Jefferson. “Keep Oak Cliff safe!” (…or there will be unfortunate consequences you will be calling us to deal with).

lamar-and-smith_ambulance_funeral-directors_OC-city-within-a-city_ca-1929_SMU

lamar-and-smith_ambulance_funeral-directors_ad_OC-city-within-a-city_ca-1929_SMU

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RICK FURNITURE CO. (Louis F. Rick, prop.), 418 N. Bishop. “More than 50 years in Dallas.”

rick-furniture_OC-city-within-a-city_ca-1929_SMU

rick-furniture_ad_OC-city-within-a-city_ca-1929_SMU

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OAK CLIFF PHARMACY, various locations. “Candy, soda, cigars, sick-room supplies.”

oak-cliff-pharmacy_OC-city-within-a-city_ca-1929_SMU

oak-cliff-pharmacy_ad_OC-city-within-a-city__ca-1929_SMU

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SKINNIE & JIMMIE SERVICE STATION, W. Jefferson and Madison (northeast corner). A free grease job awaits the coupon-bearing newcomer.

skinnie-and-jimmie_OC-city-within-a-city_ca-1929_SMU

skinnie-and-jimmie_ad_OC-city-within-a-city_ca-1929_SMU

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OAK CLIFF ICE DELIVERY CO., 1027 S. Beckley (building may still be standing, here). “We help to make Oak Cliff a cooler place.”

oak-cliff-ice_OC-city-within-a-city_ca-1929_SMU

oak-cliff-ice_ad_OC-city-within-a-city_ca-1929_SMU

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KIDD SPRINGS, 715 W. Canty (see the amusement area on a 1922 Sanborn map, here). “Where Dallas plays.”

kidd-springs_OC-city-within-a-city_ca-1929_SMU

kidd-springs_ad_OC-city-within-a-city_ca-1929_SMU

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Sources & Notes

“Oak Cliff, A City Within a City,” published by The Welcome Wagon, Dallas, ca. 1929, is from the collection of the DeGolyer Library, SMU Libraries, Southern Methodist University; more information may be accessed here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s

titches_newton-elkin-shoes_1944_my-vintage-vogue

by Paula Bosse

Just a few 1940s ads for fashions available at Titche-Goettinger, one of many of Dallas’ nicer department stores which made the city a fashion meccas for the chic Texas woman.

Above, a 1944 ad featuring the latest in shoes from Newton Elkin (“two new shoe shades: Tanbark — Cedar Green”): “the sling-back pump with perforated Cleopatra vamp” and “Vicki in brown lizard” (which I sincerely hope someone uses as a song title).

Below, a newspaper ad from 1945 featuring other Newton Elkin shoes, these dressier, with fancy paillettes (sparkly decorations). Perfect to wear with the matching black silk turban. (Click to see a larger image.)

titche-goettinger_nov-19451945

A “Nardis of Dallas” wool suit from 1945, “tomorrow and terrifically smart… in cocoa, rust, black, moss green, and grey.”

titches_nardis-of-dallas_suit_1945_my-vintage-vogue1945

Another “Nardis of Dallas” suit from 1945, this one in “superlative” gabardine: “a suit you’ll wear from swivel chair to swizzle stick… platinum, aqua, lime, red, brown.” Sold separately: a matching hat and slacks (!). “Men prefer it.”

titches_nardis-of-dallas_1945_my-vintage-vogue1945

Speaking of hats: “Sally Victor creates the ‘Big and Little Filly’ for Titche-Goettinger.” …There’s a lot going on up there. (1947)

titche-goettinger_1947_ebay_hats1947

The still-standing Titche’s building at Main and St. Paul was designed by George Dahl in 1929 and was expanded in the 1950s. The women buying these clothes in the 1940s would have shopped at the smaller — though still elegant — store, which looked like this:

titches_unvisited-dallas_jeppsonNoah Jeppson/Unvisited Dallas

When shopping was more sophisticated.

titches-logo_1945

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Sources & Notes

All color ads from the FABULOUS website My Vintage Vogue, here, here, and here.

Sally Victor ad found on eBay, here.

This doesn’t really fit into the 1940s, but I’ve had this 1955 ad for the Titche’s Shoe Clinic kicking around for a few years — this seems like a good place to slip it in. Platforms removed! Open toes closed! Closed toes opened! Pop down to the basement for all your shoe repair and restyling needs.

ad-titches_shoe-clinic_19551955

Check out other Flashback Dallas posts on Titche’s, here.

Flashback Dallas posts on Nardis of Dallas can be found here and here.

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

“Dallas Is a Major Target Area!” — Know Where Your Nearest Fallout Shelter Is

passport-to-survival_nov-1958_art

by Paula Bosse

During the Cold War, the fear of nuclear attack was very real in the United States, reaching its peak of anxiety in the late 1950s and early 1960s. In 1958, the Dallas City-County Civil Defense Commission published a free informational pamphlet titled Passport to Survival, which contained evacuation maps for Dallas County, preparation tips, an emergency supply checklist, etc. Though the information contained in this publication could be applied to any disaster or emergency (nuclear-based or otherwise), it was printed a time when visions of Soviet atomic bombs were dancing in the heads of many concerned Americans. And this mild-mannered-looking pamphlet made sure you, Mr. and Mrs. Dallas County, knew that it was talking about a potential direct strike by nuclear missiles: “DALLAS IS A MAJOR TARGET AREA!” (See images from this pamphlet at the end of this post.)

civil-defense_passport-to-survival_front-cover

The arrival of Passport to Survival (“presented as a public service by your friendly Mobil dealer and Magnolia Petroleum Company”) was heralded by a newspaper ad in November, 1958 (its eye-catching “DISASTER CAN HIT DALLAS!” artwork is seen above). (The full ad — with an exhortative letter by Commission chairman John W. Mayo, addressed to the people of Dallas — can be seen here.) I’m not sure how much “survival” there would be in case of a nuclear attack, but, like a good Boy Scout, one should at least be prepared.

Backyard bomb shelters were necessary in Britain during World War II and saved countless lives during the almost nightly German air raids (I wrote about these shelters on another blog, here), but it was a new concept to post-war America. It wasn’t long, though, before bomb shelters became all the rage in the early ’50s as the Cold War heated up. If it’s becoming a common reference-point on the country’s funny-pages, it’s hit mainstream acceptance.

bomb-shelter_nancy-comic_072751“Nancy” by Ernie Bushmiller, July 27, 1951

I’m not sure how many people were building these shelters, but they were certainly talking about them. When Highland Park Village announced their new underground parking garage in 1953, owners Flippen-Prather made sure to note that the two subterranean parking levels (the lowest of which was 20 feet below street level) would not only accommodate 300 vehicles, but, if needed, it could serve as a bomb shelter for 3,500 very well-dressed Park Cities residents seeking refuge.

But what really caused the mania for nuclear fallout shelters to reach its zenith was the Bay of Pigs Invasion in April of 1961. In May, 1961, ground was broken for construction of the $180,000 Civil Defense Emergency Operating Center at Fair Park (the first such center in Texas), adjacent to the Health and Science Museum. The underground bunker was to serve as a government operating and communications center for Dallas County in the event of a nuclear attack or natural disaster. It would house about 30 people (which would include the mayor and other city officials) and would be stocked with provisions for 14 days. It had its own water supply, electric generators, radios, and telephones. It was built to withstand a 20-megaton nuclear blast three miles away (i.e. downtown, where, presumably, the mayor and other city officials would be working when the 20-megaton bomb lit up Big D). When not in use as a shelter, it was to be maintained by the Health and Science Museum staff, and operated as a center for survival training. For many years it was open to the public, seven days a week. (It’s worth noting that the Civil Defense headquarters in Dallas was also located in Fair Park, at the building housing radio station WRR.)

The man behind the everything-you-need-to-know-about-Civil-Defense website CivilDefenseMuseum.com did a really interesting video walk-through of the surprisingly large decommissioned (if that’s the correct word to use here) Fair Park shelter in 2013:

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1961 was THE year if you wanted to get into the bomb-shelter business. There was even a three-day “Fallout Survival Show” at Market Hall. You couldn’t open the pages of a magazine or newspaper without seeing ads for personal bomb shelters.

Some of the ads were kind of cozy:

fallout-shelter-ad_sept-1961Sept., 1961

Some were not:

scot_fallout-shelter-ad_sept-1961Sept., 1961

Again, not all that many people were actually building them, but everyone was certainly talking about them. But in just a few short months … no one cared anymore. The ads disappeared. A lot of people who had been trying to sell them went broke. Those who survived (as it were) repurposed their products as “storm shelters” — turns out tornadoes were more of a pressing threat to Dallasites than Russian A-bombs.

Public shelters, however, didn’t disappear. In September, 1962, the very first public fallout shelter in Dallas was officially designated: the Southland Life Insurance Building could accommodate a staggering 30,000 people in the event of disaster. (The plan for this shelter was actually announced in 1954, and the Southland Center opened in 1959, but the official designation was not made until 1962.)

In 1966, Dallas had more than 300 official shelters, able to house 971,000 people:

…323 buildings in the city have been approved as shelters. The owners and managers of 204 of them have entered into agreements with the federal government and with the city to permit their use in emergencies as public shelters…. Shelters in Dallas can house 971,000 persons. Many of the buildings are permanently stocked with water, food supplies and medical supplies sufficient to sustain about 300,000 people for approximately two weeks. (“Maps at Fire Stations To Pinpoint Shelters,” Dallas Morning News, March 9, 1966)

Some of the permanent provisions kept in these places were water, food, “fortified crackers,” hard candy, bandages, iodine, and Geiger counters.

As one might expect, many of the city’s fallout shelters were in downtown buildings, their exteriors adorned with official Civil Defense signage. My favorite? Neiman-Marcus, of course, seen below in 1965, decorated for the Austrian Fortnight.

civil-defense_NM-austrian-fortnight_1965_degolyer_SMU_cropNeiman-Marcus, the most elegant bomb shelter in town…

If I were able to choose where to huddle during a nuclear attack, I think I’d choose Neiman’s. I’m sure Mr. Stanley made sure his basement was comfortable, tasteful, and well-appointed. …And one would have to expect he wouldn’t have had his guests living off hard candy and fortified crackers.

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Below are images from the 1958 publication Passport to Survival (thanks to Jeff Hanning for his original scans, which precipitated this post) — all images are larger when clicked.

passport-to-survival_1958_covers

“Introduction” / “The Dallas Plan in Brief” (more information of CONELRAD is in this YouTube video):

civil-defense_passport-to-survival_intro

“Evacuation Routes.” (This plan did not sit well with the citizens of Grand Prairie as they were not included in the evacuation plans of either Dallas County or Tarrant County — this seems to have been a particularly odd oversight, seeing as Grand Prairie was a military aviation hub — home to Hensley Field and Chance Vought — and a likely target if DFW were attacked. As an editorial in the Grand Prairie Daily News-Texan stated somewhat bitterly: “Dallas seems to have it all sewed up.”) (Also interesting in these evacuation plans was that the county was divided into four divisions, the boundaries of which corresponded to school districts: District I covered the Dallas Independent School District, Division III covered the Highland Park Independent School District, District IV covered the “Negro Unit,” and District II covered every other school district in Dallas County not covered in the other divisions.)


civil-defense_passport-to-survival_evacuation-routes-map


civil-defense_passport-to-survival_evacuation-routes

“Reception & Care Counties For Dallas Area Traffic Dispersal Routes” (the person who owned this pamphlet was planning to hightail it to Bonham):


civil-defense_passport-to-survival_traffic-dispersal_map


civil-defense_passport-to-survival_reception-and-care-counties

“Emergency Procedures”:

civil-defense_passport-to-survival_warnings

“Emergency Supply Kit” (do NOT forget the can opener!) / “Taking Cover”:


civil-defense_passport-to-survival_preparation

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Sources & Notes

Thanks again to Jeff Hanning for sending me scans of his Passport to Survival, Dallas County pamphlet.

The photo of Neiman-Marcus is from the DeGolyer Library at SMU. The above image is a really bad photo I took as a reference photo for a project I was working on at SMU last year. The actual photograph in the DeGolyer collection is, of course, much better! Apologies to the DeGolyer Library! I would link to the photo in SMU’s online database, but a scan of that particular photo is not available.

As mentioned above, if you’re interested in Civil Defense in Dallas, the CivilDefenseMuseum.com site is where you need to be. There’s TONS of stuff there. In addition to the great video walk-though of the old Fair Park shelter, there are also several pages of photos here (click through all the pages by following the links at the bottom of each page).

More on the history of United States Civil Defense, here.

And two stories from the Lakewood Advocate on Dallas’ Civil Defense shelters and preparedness can be found here and here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Willie’s Picnic Or Bust

willie-nelson-picnic_1980_austin-american-statesman“All’s we need is a ride, man…”  (photo: Austin American-Statesman)

by Paula Bosse

Today is July 4th, 2018 — the 45th anniversary of the first Willie Nelson 4th of July Picnic. The photo above — taken by Austin photographer Stanley Farrar — ran in The Austin American-Statesman in 1980 and shows hitchhikers (including a bare-chested Jerry Rundell and his go-with-the-flow cat “Precious”) thumbing it on Highway 71, hoping for a ride to that year’s picnic at Willie’s Pedernales Country Club, near Austin.

Take a look at the full illustrated program for the second Picnic, which was held at the Texas World Speedway in College Station, July 4-6, 1974, in a PDF, here. The huge line-up included Dallas natives Michael Murphey, B. W. Stevenson, Ray Wylie Hubbard (all three of whom attended Adamson High School in Oak Cliff), and singer-turned-DJ-turned-singer, Johnny Dallas (aka Groovey Joe Poovey). To make this a somewhat Dallas-y, I’ve pulled out a few of the local ads (click ’em to see larger images).

willie-nelson-program_cover-1974

willie-nelson-program_1974_kzewKZEW — from the Zoo’s “Progressive Country” years?

willie-nelson-program_1974_wbapWBAP — how much Ray Wylie Hubbard was WBAP playing?

Speaking of Ray Wylie Hubbard:

willie-nelson-program_1974_ray-wylie-hubbard_mother-bluesMother Blues had a one-buck cover charge, and Gertie’s was rocking until 5 a.m.

willie-nelson-program_1974_lyons-pubLyon’s Pub, 5535 Yale Street.

willie-nelson-program_1974_fannie-annsFannie Ann’s, 4714 Greenville Avenue, the lower part of Upper Greenville.

willie-nelson-program_1974_lone-star-opryhouseThe Lone Star Opry House, 1011 S. Industrial, at Cadiz (formerly the Aragon Ballroom). Willie appeared during its first week in business.

willie-nelson-program_iconoclastThe Iconoclast, Dallas’ underground newspaper, which began as Stoney Burns’ Dallas Notes.

willie-nelson-program_1974_ethylsEthyl’s (“Only Bluegrass Club in Dallas”), 3605 McKinney Avenue.

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Sources & Notes

Top photo from The Austin American-Statesman (July 4, 1980); photo taken by photographer Stanley Farrar. See many more photos of Willie Nelson 4th of July Picnics in an American-Statesman slideshow, here.

I wonder if Willie’s picnics have their own Wikipedia page? Of COURSE they do! Have at it.

I’ve written about it before, but, hey, it’s the 4th of July, so here’s Willie’s very … um, unusual ode to Dallas:

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Happy 4th!

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Sam Ventura’s Italian Village, Oak Lawn

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by Paula Bosse

In amongst photos and belongings of my mother’s aunt, I recently came across this wonderful graphic of Oak Lawn’s Italian Village (3211 Oak Lawn, at Hall). It was on the cover of one of those cardboard photo holders which contained photos of diners and club-goers captured by photographers wanting to capture celebrants’ special occasions — they would take your photo and you would later purchase prints, which would be tucked inside the souvenir folder. (I don’t recognize any of the people in the photo which was  inside — the photo is here.)

The Italian Village complex (which contained all its various tangential enterprises over he years) was an Oak Lawn fixture for over 45 years — it was apparently still around during my lifetime, but I have no memory of ever seeing it. But by the time I would have been aware of it, things had begun to get a little weird and its profile had definitely dipped. (More on that later.)

Italian Village began its life in 1934 when Sam Ventura (1907-1997) bought a popular drive-in restaurant in Oak Lawn from a man named Levi F. “Speck” Harper. In Ventura’s obituary in The Dallas Morning News, his wife said: “He bought it from a man named Speck Harper who told him, ‘Give me $250 and my hat, and you’ll never see me again.’ Sam had to go and borrow the money.” (DMN, June 1, 1997) ($250 in today’s money would be about $4,700.)

speck-harper_july-1934July, 1934

Not only did $250 start Ventura on a very successful career as a restaurateur, it also assured him ownership of what would quickly become a primo piece of real estate. (Ventura dabbled in real estate and, in 1937, along with fellow restaurant man Sam Lobello, he purchased land at Preston Road and Northwest Highway which would one day become Preston Center.) (It might be worth noting here that Sam Ventura was not affiliated with the very popular Sammy’s restaurants, run by Dallas’ Messina family.)

italian-village_matchbook_front_ebay        italian-village_matchbook_back_ebay
Matchbook, via eBay

Italian Village — a restaurant which operated for many years as a private club in order to sell liquor — was originally co-owned by brothers-in-law Sam Ventura and Nick DeGeorge (DeGeorge was later married to Ventura’s sister Lucille). By the time the ad below appeared in 1939, the place had been newly remodeled and was on its ninth (!) expansion. There were lots of new “rooms”: the Can-Can Room, the Plaid Room, the Hunter’s Room, the Gazelle Room, and the Marionette Room, the latter of which featured entertainment in the form of a marionette show with puppets made in likenesses of the owners. (All images are larger when clicked.)

1939_italian-village_feb-1939Feb., 1939

In June, 1940, Italy entered the War in Europe as a member of the Axis forces. As a result, Ventura and DeGeorge immediately asserted their patriotism and their American-ness (both were born in the United States to Italian immigrants) by changing the name of their restaurant: arrivederci, Italian Village, hello, Oak Lawn Village. The owners placed an ad in Dallas newspapers explaining their decision (see ad below) — this made news across the country, garnering both positive national publicity as well as fervent local support.

italian-village_ad_june-1940
June, 1940

Not only did the restaurant’s name change in 1940, so did its ownership. Nick DeGeorge and his wife (the sister of Sam Ventura) embarked on a very lengthy, very bitter divorce (newspapers reported that Nick and Lucille were each on their fourth marriages). The result of this marital split spilled over and also caused a business split: Ventura became the sole owner of Italian Oak Lawn Village, and DeGeorge left to start his own (very successful) restaurant career (DeGeorge’s, Town & Country, etc.). Sam announced that he was “sole owner” in a September, 1940 ad. (I hope Nick at least got custody of his mini-me marionette….)

1940_oak-lawn-village-ad_sept-1950Sept., 1940

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Oak Lawn Village matchbook cover, via Flickr

In June, 1941 yet another remodeling/expansion was announced, with architectural design by longtime friend of Ventura and DeGeorge, Charles Dilbeck, and murals by Russ Ellis. In addition to the Gazelle Room (“for comfort”) and the Hunter’s Room (“for private parties”), there was now the San Juan Capistrano Room (“follow the swallows”), the 42nd & Broadway Room (“for luxury”), the South American Room (“for romance”), the Dude Ranch Room (“where the west begins”), the Rain Room (“for private parties”), the Banquet Room (“seating capacity 150 guests”), and an outdoor Italian Garden Terrace (“beneath the stars”).

1941_oak-lawn-village_dmn_june-41June, 1941

That $20,000 remodel (which would have been equivalent to about $350,000 in today’s money) went up in smoke — literally — in April, 1944, when the restaurant was “virtually destroyed” by fire. Ventura said he would rebuild when war-time government regulations would permit him to do so. At the end of the year he announced that he would build a new restaurant, of shell stone and marble construction, lit in front by decorative tower lights. The new place was built and in full swing — and back with its original name — in the summer of 1945.

1945_italian-village_aug-1945Aug., 1945

An ad for Dallas’ S. H. Lynch & Co.’s Seeburg Scientific Sound Distribution system appeared in the Aug. 10, 1946 issue of Billboard magazine, showing photos of Sam Ventura, the exterior of the new building, and an interior shot showing a Seeburg jukebox. (See full ad here.)

1946_italian-village_billboard_081046_ad-det-1Sam D. Ventura, 1946 (ad detail, Billboard magazine)

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1946_italian-village_billboard_081046_ad-det-3Italian Village exterior and interior, 1946 (ad detail, Billboard magazine)

In January, 1951 another remodeling (to the tune of $75,000!) introduced the 300-seat Flamingo Room, which meant the entire Italian Village now had a seating capacity of more than 700 (Ventura had said that the original post-Speck’s restaurant seated only 40 or 50 people). The “modernistic styling” was the work of architect J. N. McCammon.

1951_italian-village_flamingo-room_jan-1951Jan., 1951

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italian-village_menu_ebay_1     italian-village_menu_ebay_4
Front and back of 1955 menu, via eBay

Further changes came to 3211 Oak Lawn in the fall of 1954 with the arrival of the Village Club, which featured live entertainment (including a rotating piano) and shared a kitchen with Italian Village. It was also a “private locker club” with personal liquor lockers available to members to keep their bottles in at a time when it was not legal for restaurants in Dallas to sell liquor-by-the-drink — “set-ups” were sold and the demon alcohol was poured from the member’s stash (or, more likely, from the communal stash).

In 1961 there was yet another remodel, which enlarged the club — now called Club Village — and shrank the restaurant. The swanky new club was designed by Charles Dilbeck and had a sort of Olde English theme (and, for some reason, featured a waterfall, a glass cage behind the bar containing live monkeys, and two live flamingos named Lancelot and Guenevere).

1965_club-village_oct-1965Oct., 1965

Around this time the (apparently short-lived) Francisca Restaurant appeared.

francisca-restaurant_menu_1961_ebayvia eBay

club-village_francisca_new-years-eve_dec-1961New Year’s Eve, Dec., 1961

1961 also marked the club’s debut on national television, appearing in scenes of the hit show Route 66, which were filmed in November. Below is a screen-capture from the episode “A Long Piece of Mischief,” with the waterfall in the background. (The entire episode, shot around the Mesquite Rodeo, can be watched on YouTube here — the two Club Village scenes begin at the 26:42 and 38:15 marks.)

1961_club-village_route-66Route 66 (screen capture) — Nov., 1961

In late 1966, Dallas filmmaker Larry Buchanan shot his cult classic Mars Needs Women in various locations all over town. I’m pretty sure one of the very first scenes was shot inside the club, after yet another remodel. (Incidentally, see what the lively neon-ified corner of Oak Lawn and Lemmon, a couple of blocks away, looked like in Buchanan’s film, here.)

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Mars Needs Women (screen capture) — 1966

In August, 1964 a new club opened: Gringos (sometimes spelled Gringo’s). This public club, featuring mostly rock bands, was the brainchild of Sam Ventura, Jr. (who said in an interview that he had rather brazenly sprung the whole thing as a big surprise on his father, who had been out of town on a lengthy vacation — luckily, the club was a hit and Sam, Sr. was pleased). Club Village continued as a private club, but from newspaper accounts it seems that the new discotheque displaced the Italian Village and/or Francisca restaurant completely. So now on one side you had the long-running “sophisticated” private club, and on the other side, the “new concept in continuous entertainment,” with its Mexican-themed decor and Watusi-dancing waitresses (“Las Mata-Dollies…”), which catered to a younger set. The Fort Worth Star-Telegram described Gringos thusly:

Newest “port of call” for Dallas revelers on the bistro beat is the just-opened and lavishly-done Gringos Club on Oak Lawn Ave. near the Melrose Hotel and in the location formerly occupied by the Italian Village Restaurant and Village Club. Open to the public, this night time Camelot with Mexican decor features, among other flings, Jesse (brother of Trini) Lopez and his handful of musical consorts on the bandstand and a covey of revealing young handmaidens called “Las Matta-Dollies” [sic], sort of Spanish-type Playboy Bunnies who are worthy of your scrutiny. (Chris Hobson, FWST, Aug. 27, 1964)

1964_gringos_aug-1964Aug., 1964

In May, 1967, Sam Ventura, Jr. (“Sammy,” who had taken over the family business when Sam, Sr. retired in 1966) declared that Gringos was dead: “There will be absolutely no rock-and-roll in this room anymore. It’s dead. Our whole concept [now] is for sophistication, for adult entertainment” (DMN, May 24, 1967). So adios, Gringos, hello an even bigger Club Village. (In 1968 a club described as a “new” Gringos  opened a block away, at 3118 Oak Lawn — it’s unclear whether this was affiliated in any way with the Ventura family.)

In June, 1968, the never-ending improvements, remodelings, and reconfigurings of 3211 Oak Lawn continued with Sammy’s announcement of a new (public) restaurant, the Wood ‘N Rail. This steakhouse featured a revolving “ice bar” (the old revolving piano bar, repurposed), which contained a display of raw meat — from this, customers would choose whichever cut of beef called to them, and before the meat was escorted into the kitchen, the patron would sear his or her initials into it with a “red-hot branding iron.” The restaurant’s slogan was “Personalized Beef.” The unstoppable Club Village continued as a private club and restaurant in the adjoining complex.

1968_wood-n-rail_oct-1968Oct., 1968

1971 began with a fire. The (once) unstoppable Club Village was destroyed. The adjacent Wood ‘N Rail emerged unscathed. So, yes, more remodeling! By 1972, 3211 Oak Lawn boasted three (three!) restaurants at one address: the continuing Wood ‘N Rail (steakhouse), Fisherman’s Cove (seafood), and — hey! — the return of Italian Village. As the ads said: “3 RESTAURANTS UNDER ONE ROOF!”

1972_fishermans-cove_march-1972March, 1972

1972_three-restaurants_may-1972May, 1972

Also big news in 1971: it finally became legal to order liquor and mixed drinks in bars and restaurants — the whole “private club-membership” thing in order to get around liquor laws was mostly a thing of the past (unless you lived in a dry area of the city…).

Then, in 1974, things really changed. After a “profound religious conversion,” Sammy Ventura stopped all sales of alcohol and told the TABC he didn’t need or want that ol’ liquor license. This made news around the country.

1974_kings-village_panama-city-FL-news-herald_081274UPI wire story, Panama City [FL] News Herald, Aug, 1974

Unsurprisingly, business plummeted. Two of the three restaurants closed. Italian Village continued to limp along, even weathering the introduction of the King’s Village, “Dallas’ first Christian dinner theater.”

1976_kings-village_june-1976June, 1976

This change in direction of the the 40-plus-year-old family business caused a huge rift between Sammy and his father. Sam, Sr. put his foot down, and The King’s Village (“the nation’s first non-liquor, Christian nightclub”) closed in June, 1977.

1977_kings-village_pampa-daily-news_062177
AP wire story, Pampa Daily News, June 21, 1977

Oak Lawn’s decades-old Italian Village was no more (although Sammy appears to have opened his own Italian Village restaurant in Richardson’s Spanish Village for a while). The last mention I found of Italian Village was in Feb., 1979:

After 45 years, the Italian Village restaurant has changed to another venture, the Crazy Crab. Sam Ventura opened the Italian Village in 1934 and the last event before the changeover was a surprise birthday party honoring Sam. (DMN, Feb. 23, 1979)

It’s a shame Italian Village’s last incarnation was a mere shadow of its former go-go glory, but it’s almost unbelievable that a restaurant in Dallas was in business for 45 years. Sam Ventura’s $250 gamble in 1934 paid off very, very well.

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Sources & Notes

Top image is the front cover of a cardstock photo-holder (with linked photo by the Gilbert Studios, 4121 Gaston); collection of Paula Bosse.

All clippings and images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

The Last Traces of Vickery Park Are Now Definitely Gone

vickery-park_demo_062118_d_PEBThe last vestige of a one-time summer destination… (click for larger image)

by Paula Bosse

Driving along Greenville Avenue this morning, I noticed a pile of rubble where Vickery Park once stood (just south of Walnut Hill, across from Presbyterian Hospital). It seemed sadly ironic that the land which was once occupied by a fondly-remembered swimming pool and picnic area was heaped with demolished buildings on the first day of summer.

I never saw the huge swimming pool myself, but from everything I’ve read about it over the years, it seems to have been very, very popular with generations of Dallasites. It was built in the then-rural community of Vickery as far back as the 1930s (well before Vickery was annexed by the city of Dallas), and it was still open at least through the ’60s.

The pool and amusement park were long gone when the (now-demolished) small shopping and restaurant area was built in the mid-1970s on a very pretty wooded site alongside White Rock Creek. Initially, the developer envisioned lots of quaint little boutiques and cafes (similar to those found in the Quadrangle) dotting the banks of White Rock Creek, creating Dallas’ version of San Antonio’s River Walk. …No one has ever accused real estate developers of dreaming small.

It’s sad to see this anachronistic, funky little area go away. My vague memories of childhood games of miniature golf in the ’70s are about to get vaguer.

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I’ve never known exactly where the pool was, but I think it might have been at the back right of the photo above, just off Pineland.

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vickery-park-pool_19461946

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1978_vickery-park_sept-1978Sept., 1978

vickery_google_may-2017Google Street View

Above is a Google Street View from May, 2017. If you’d like to take a little virtual “drive” through the parking lot, hie yourself over to Google, here.

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Here are two pieces of film footage showing the pool. The first one is from June, 1964 and is (silent) news footage shown on WBAP Channel 5. It’s a little unsettling, as it shows a boy being rushed off by ambulance after an accident, but it does have some interesting shots of the pool and the park, which I’ve certainly never seen before. I am unable to embed the video, but you can watch it here. (The script for the story is here.) (Footage is from the WBAP-TV News collection, UNT Libraries Special Collections.) Here is a screen capture:

vickery-pool_WBAP_portal_062364

The second is undated, but the clips are from home movies.

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Sources & Notes

Rubble photos taken by me on June 21, 2018 — construction was underway. And it was extremely HOT.

The first historic photo appears to be a Dallas Public Library photo, with most of the watermark cropped off. I found it on Pinterest, here.

The third photo, showing two boys, was found in the Fall 2002 issue of Legacies.

There are memories-galore of Vickery here.

A couple of interesting tidbits:

  • The Vickery pool was used as an officers’ recreation club during World War II by the Fifth Ferrying Group; an aquatic meet was held there in June, 1945 which featured a variety of exhibitions, including a water ballet performed by “half a dozen mermaids from University Park.”
  • In the early 1970s, Vickery Park (…not to be confused with Vickery Place…) was owned by the Seventh Day Adventist Church. They reopened the park as a “family recreation center” — unlike the earlier days, alcohol was no longer sold. They sold the land to developers around 1974 or 1975; in the summer of 1975, the recreation center was bulldozed and the pool was paved over (and became a parking lot).

Articles on the disappearing community of Vickery can be found in the archives of The Dallas Morning News:

  • “Progress Overtakes Old Vickery” by Rena Pederson, with photos by Eli Grothe (DMN, August 3, 1975)
  • “Store Provides Feed For Thought On Town’s Past” (Vickery Feed Store) by Steve Kenny (DMN, Nov. 18, 1979)

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Dallas House Moving Company — 1940

ad_dallas-house-moving-co_aug-1940Moving from W. 12th to … W. 12th…. (click for larger image)

by Paula Bosse

My brother and I are helping our mother move. At least we aren’t having to move a two-story brick apartment building, as seen in the photo above, which is from a 1940 ad for the Dallas House Moving Company (est. 1935), owned and operated by Homer Gardner. The caption for the photo is below (click to see a larger image):

ad_dallas-house-moving-co-aug-1940-captionDallas House Moving Co. advertisement, Aug. 1940

The apartment house (which contained six units) was one of several houses and apartment buildings which were moved in 1940 to accommodate the widening of Zang Boulevard in Oak Cliff. The building was moved from 138 W. 12th Street to 214 W. 12th. The 900,000-pound structure was loaded onto a steel track and was moved the short distance on steel rollers.

So when I sigh heavily on having to move things my down-sizing mother really does not need to be keeping (like … schnapps glasses?!), I have to take a moment and keep this relatively simple move in perspective. No steel tracks necessary

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Copyright © 2018 Paula Bosse. All Rights Reserved.

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