Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Modern Ads

Luby’s, In Dallas Since 1929

lubys_main-st_1954_det

Luby’s No. 2, Main Street, 1954 (photo detail)

by Paula Bosse

The liquidation of Luby’s restaurants was announced this week. There are a lot of people (Texans in particular) who are going to take this news hard.

I spotted the Luby’s seen in the picture above in a photo I found on eBay a few years ago (see the full photo here). I was surprised to learn that the first Luby’s in Dallas opened in 1929. (I think it was the first Luby’s in Texas — there might have been a tangentially-related “Luby’s”-branded restaurant in Muskogee, Oklahoma, but let’s just say that the Luby’s at 205 Browder Street in downtown Dallas was the first one in Texas. It was opened by Earl E. Luby on January 8, 1929.

lubys_010829_ad

Jan. 8, 1929

The second location (the one seen in the photo above) opened at 1006 Main Street (at Poydras) two years later, on May 19, 1931.

lubys_051931_no-2

May 19, 1931

Earl Luby was the first cousin of Harry M. Luby, the man who is generally considered to have opened the forerunner of what we now know as Luby’s. In September, 1911, Harry opened a cafeteria in Springfield, Missouri called New England Dairy Lunch — there were several other restaurants around the U.S. with the same name, so I’m not sure if he bought it as a franchise, but whatever the case, that cafeteria was the start of a tray-toting empire.

luby_springfield-MO-news-leader_sept-1911

Springfield News-Leader, Sept. 20 & 21, 1911

He opened other New England cafeterias in Missouri and, with cousin Earl, in Oklahoma. (There was one in Dallas in 1919, located at 1409 Elm, which appears to be connected to the Luby family.)

new-england-cafeteria_041619

Apr. 16, 1919

In 1929 Earl branched off, moved to Texas, opened his own cafeterias (mostly in Dallas), and made a fortune. (There were Luby’s cafeterias run by other members of the Luby family, most notably Harry’s son, Robert Luby, who was active in South Texas a few decades later. I don’t know whether these were two completely different business entities, but Earl was king of the very lucrative Dallas market.)

Here’s an ad from 1953 with Luby’s locations at that time (along with a Miss Inez shout-out). (Click to see a larger image.)

lubys_062153_ad-det_maps

And from the same ad, a photo of cousins Earl and Harry enjoying a convivial cup of coffee.

lubys_062153_ad-det_photo

June, 1953 ad (details)

And, below, a 1960 ad for the new Luby’s at the Preston Forest Shopping Center (that sign is fantastic!).

preston-forest_lubys_090760_sign

Sept., 1960

It’s a shame to say goodbye to such a long-lived Dallas institution. RIP, Luby’s. And thanks, Earl (1897-1990).

lubys_matchbk

***

Sources & Notes

1954 photo of Main Street is a detail of a larger photo found in the Flashback Dallas post “Streetcar #728, Main Street — 1954.”

Luby’s website is here (hurry!).

More on the history of Luby’s (with some incorrect information and nary a mention of Earl!) can be found on Wikipedia and The Handbook of Texas.

lubys_main-st_1954_det_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Labor Day Weekend, Union Bus Depot — 1952

labor-day_union-bus-depot_hayes-coll_1952_DPLWaiting for buses… (photo: Dallas Public Library)

by Paula Bosse

Labor Day in 1952 was on Sept. 1. The people in the photo above were waiting for buses to whisk them away for a nice end-of-summer Labor Day holiday. They were in the Union Bus Depot in the Interurban Building (downtown, at Jackson and Browder). They were probably waiting for a Continental Trailways bus. (While waiting, they might have availed themselves of merchandise at the Sigler’s Jewelry & Optical Co., seen in the background. This was their downtown location — I wrote about their main store at Peak and Elm here.)

So what was going on in Dallas on Labor Day in 1952? Well, it was hot. Real hot. (It’s always hot.) (ALWAYS!) It was 102°, and it was very dry and very windy. Grassfires were popping up everywhere — there were 30 fires that day! 

There were, of course, Labor Day picnics. The largest was for members of the UAW-CIO — the crowd of union members and their families was estimated at 5,200 and was held on ranchland (the D & L Ranch) west of Grapevine. There were also hundreds of AFL plumbers and carpenters at a picnic at Vickery Park on Greenville Avenue. 6,000 Dallasites took advantage of the city’s swimming pools on the last they were open. And then there were 500 people who waved off the whole “outdoor” thing and spent the day skating at the chilly Fair Park ice rink. 

The movie “Jumping Jacks,” starring Dean Martin and Jerry Lewis, was playing at the Majestic, and “Merry Widow,” starring Lana Turner, was at the Palace. Kay Thompson, the singer (and creator of the Eloise children’s books) was opening at the Adolphus Hotel’s Century Room. And there was a square-dancing contest on the Fair Park midway.

It was a bad day, however, for a motorist who indulged in one too many Labor Day adult beverages. The guy zig-zagged in and out of traffic on the Houston Street viaduct, hit a curb, and then swerved back into traffic. He was stopped by one of the cars he had whipped around. Unfortunately for the tipsy driver, the man who stopped him was Sheriff Bill Decker. Bet he’d wished he gotten out of town, along with all those sweaty travelers seen above waiting at the Union Bus Depot.

continental-trailways_ad_march-1952March, 1952 (click for larger image)

continental-trailways_ad_may-1952May, 1952

*

I was unaware of the Union Bus Depot until researching this post. It was established around the time when the Dallas-Fort Worth Interurban ceased operation on Christmas Eve, 1934 (the line from Dallas to Waco and Denison kept going a while longer). Suddenly the Interurban terminal at Jackson and Browder streets was going to be sorely underused, so it was decided to make it a great big bus depot. Most of the major bus companies serving Dallas (except for Greyhound, which had it own terminal) used the Interurban Building terminal as a shared depot. 

union-bus-depot_interurban-bldg_072537July, 1937

***

Sources & Notes

Photo, titled “Labor Day Weekend crowd at the Union Bus Depot” (Aug. 31, 1952), is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library; Call Number PA76-1/11420.

From the Dallas Morning News archives:

  • “Outings on Labor Day Lack Only In Oratory” by Frank X. Tolbert (DMN, Sept. 2, 1952)
  • “Last 24 Hours in Dallas” by Lorrie Brooks (DMN, Sept. 2, 1953)
  • “Grassland Areas Hit By Flames” (DMN, Sept. 2, 1952)
  • “Negotiations For Union Bus and Interurban Terminal Are Under Way By Electric Lines” (DMN, Oct. 25, 1934)
  • “Electric Line Station To Be Bus Terminal” (DMN, Dec. 1, 1934)

More on Labor Day in Dallas can be found in the Flashback Dallas Post “Labor Day Parade — 1911.”

labor-day_union-bus-depot_hayes-coll_1952_DPL_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Smith College Book Sale — 1962

smith-college-book-sale_may-1-2-1962_WFAA_smuSmith College Club book sale, Highland Park Village…

by Paula Bosse

As the children of a bookseller, my brother and I spent our childhoods surrounded by books — at home, in the Aldredge Book Store, at book shows, and at book sales. The two big annual book sales I remember were the Smith College Book Sale (the really big one) and the Brandeis Book Sale, both being fundraisers for the respective colleges.

The Smith College Club of Dallas put on their book sales. The club was organized by alumnae in 1949 in the home of Mrs. Joseph L. Higginbotham (Elizabeth Higginbotham, Class of ’32), and the first informal sale was conducted on her back porch in Highland Park. Proceeds from the book sales funded Smith College scholarships for Dallas girls.

I was excited to see (silent) film footage of an early Smith College sale, footage which showed up in SMU’s endlessly interesting WFAA-Channel 8 newsfilm collection. I remember much larger sales from the ’70s and ’80s, so this one from 1962 seems very quaint. This 9th annual sale was held on May 1-2, 1962 in an empty storefront at 84 Highland Park Village. Volunteers were wearing “candy striper” uniforms, and shoppers filled up Neiman-Marcus shopping bags.

*

Stanley Marcus, always a supporter of book-related events in Dallas (and the father of two Smith grads), even had the event incorporated into a Neiman-Marcus ad that year (their Preston Road location was an official drop-off spot for book donations, and after the store moved from Preston Road to NorthPark, the empty building was given over to the Smith women a few times to use as the site of several of their book sales).

smith-college-book-sale_neiman-marcus-ad_042062
Neiman-Marcus ad, April 20, 1962 (click for larger image)

***

Sources & Notes

Top image is a screenshot from the YouTube clip (here), from the WFAA NewsFilm Collection, G. William Jones Film Collection, Hamon Arts Library, Southern Methodist University.

smith-college-book-sale_may-1-2-1962_WFAA_smu_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Neiman’s First Suburban Store: Preston Road — 1951-1965

neiman-marcus_preston-road_dallas-mag_feb-1949Original design by DeWitt & Swank, 1949 (click for larger image)

by Paula Bosse

In January, 1949, Neiman-Marcus announced they would soon begin construction of their very first “branch” store. It was to be built in the new “Varsity Village” shopping area on Preston Road, just south of Northwest Highway (on the east side of Preston, facing Preston Center). This store was referred to in early articles as their “town and country store.” The downtown store was running out of room (in fact the expansion and renovation of their downtown store was announced at the same time as this new “suburban” store) — and the new store was to provide 30,000 square feet of primo retail space.

The original idea for the store’s design is seen in the drawing above, which was accompanied by this caption in a Chamber of Commerce publication:

New suburban shop of Neiman-Marcus Company (pictured above in drawing by Roscoe DeWitt and Arch Swank, architects for the building) is scheduled for construction this year in Varsity Village on a plot 30,000 square feet facing Preston Road and extending from Wentwood to Villanova Drives. The store will conform to the general architectural plan of Varsity Village and will represent a total investment of about $1,500,000. (“Dallas” magazine, Feb. 1949)

I LOVE that drawing! Unfortunately, things changed between the time that DeWitt and Swank offered that initial drawing and the almost three years that passed before the store was actually completed. The store was expanded to two floors (with mezzanine and basement), and… I don’t know — it just lost all of its supercool sleekness. It went from mid-century-modern fabulousness to big boring blocks. I’m sure the interior was still fantastic (designed by Eleanor Le Maire), but that exterior is uncharacteristically (for Neiman’s) blah.

n-m_preston-center_1951_departmentstoremuseum1951, via thedepartmentstoremuseum.org

But back to the decor. This store was aimed at suburban families — the shoppers were primarily stylish mothers with kids, so there was a lot of thought put into making the store appealing to children. The basement — which was home to the toy and nursery department — sounds pretty great, complete with a Willy Wonka-esque attraction: at the entrance was an enchanted forest mural and a giant cage filled with toy animals, and “in the toy shop there is a magic tree — one with a built-in dispenser that pours out an endless supply of orangeade” (Dallas Morning News, Oct. 14, 1951).

The store was designed in a Southwestern color palette, featured a glass mosaic, lots of Kachina dolls, a glass-walled landscaped patio, a specially commissioned Alexander Calder mobile, and it was an immediate hit. The denizens of the Park Cities and Preston Hollow would still have to make the trek downtown if they wanted a gown for that do at the country club, but for casual clothing for mom and a large selection of clothing for children and teens, the “town and country store” was perfect. And nearby.

It lasted until NorthPark opened in 1965. Realizing the Preston Road store would be unable to expand, Neiman’s decided to close the 14-year-old store and move into Raymond Nasher’s striking new NorthPark Center.

*

n-m_preston_dallas-history-guildvia Dallas History Guild Facebook page

Below, two night-time photos by Squire Haskins, taken on May 23, 1952:

n-m_preston_night_squire-haskins_UTA_1952_bvia UTA Libraries

n-m_preston_night_squire-haskins_UTA_1952_avia UTA Libraries

Instead of placing a “Grand Opening” announcement, Neiman’s teased the public with a “we’ll be opening soon-ish” announcement (in fact, the store opened exactly one week after the appearance of this ad). This ad describes that the new location will be more geared to families — to children (“from pram to prom”), adult casualwear, and gift items. With a restaurant and salon. The more typical Neiman’s couture lines and more expensive items would be available only “in town.” (Click ad to see a larger image.)

n-m_preston_100851_adOct. 8, 1951 ad

In the “Wales” column — a regular feature of N-M ads, with chatty text written by Warren Leslie (“Wa” from “Warren” and “les” from Leslie), a Neiman-Marcus executive and spokesperson and, later, author of the controversial book Dallas Public and Private) — the store’s opening is discussed, including the unexpected appearance of John Wayne (in town for the “Movietime in Texas, USA,” a promotional Hollywood caravan tour through Texas, packed with movie stars (watch cool footage here). Too bad about that orangeade, kids.

n-m_preston_102351_ad-det

One of the features of the new store was a specially commissioned mobile by artist Alexander Calder which hung above the stairway (a bit difficult to see in the photo below, but it’s there!). This was the first permanent installation of one of Calder’s kinetic sculptures in Dallas. (The three photos below are by Denny Hayes.) The staircase was used for fashion shows (watch Channel 5 news footage from a swimsuit fashion show from April 25, 1958 here, via the UNT’s Portal to Texas History site — according to the news script, the last suit was priced at a whopping $500, which in today’s money, would be about $4,500).

n-m_preston_DPL_1954_hayes-collection_calder1954, via the Dallas Public Library (PA76-1/5388.1)  

Those floor-to-ceiling windows and sheer draperies are wonderful.

n-m_preston_DPL_1951_hayes-collection1951, via the Dallas Public Library (PA76-1/5388.5)

n-m_preston_DPL_1954_hayes-collectionca. 1954, via the Dallas Public Library (PA76-1/5388.2)

The listing in the 1953 directory described the Preston store as “the New Preston Center Station Wagon Store.” That’s right, the “station-wagon store.”

n-m_preston_1953-dallas-directory1953 Dallas directory

In May, 1960 there was a relief drive throughout Dallas to send much-needed supplies to Chile, which had recently experienced almost simultaneous devastating earthquakes, volcanic eruptions, tidal waves, and avalanches. Neiman’s coordinated with several agencies and the State Department to rush food and clothing to Chile. The view in the screenshot below shows Preston Road looking south (watch the 1-minute Channel 8 news footage, via SMU, here).

n-m_preston_SMU_053060_preston-road

After 14 years, the Preston location closed up shop in July, 1965. This coincided with the opening of the much larger Neiman’s store in NorthPark. Bye-bye, “suburbia”!

n-m_071565_preston-closingJuly 15, 1965 ad

The Preston Road building still stands, but it’s not very interesting-looking these days. I think I’d prefer the “blah” look from 1951.

n-m_preston_bldg_google-street-view_2017Google Street View, 2017

***

Sources & Notes

Top image appeared in the Feb. 1949 issue of “Dallas,” a monthly magazine published by the Dallas Chamber of Commerce.

Photos by Squire Haskins are from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington Libraries, Special Collections.

Photos by Denny Hayes are from the Hayes Collection, Dallas Public Library.

Image of the 1960 Chilean American Red Cross relief drive is a screenshot from the WFAA Newsfilm Collection, G. William Jones Archive, Hamon Arts Library, Southern Methodist University.

neiman-marcus_preston-road_dallas-mag_feb-1949_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Highland Park High School: Ads from the 1959 Yearbook

city-mercury_car-dealership_HPHS-yrbk_1959_ad_photoCity Downtown Mercury, 2100 Cedar Springs

by Paula Bosse

I love the ads from old high school yearbooks — especially the ones that featured students. Below is a sampling of advertisements from the 1959 Highlander, the yearbook of Highland Park High School.

Above, City Downtown Mercury, 2100 Cedar Springs — R. J. “Bob” Acton, manager. New and used cars. Cool sign.

city-mercury_car-dealership_HPHS-yrbk_1959_ad

Below, the Sam Snead School of Golf, 5960 Northwest Highway. Ad features HPHS golf team member Tommy Abbott. (Most images are larger when clicked.)

sam-snead-school-of-golf_HPHS-yrbk_1959

Hillcrest Hi-Fi and Records, 6309 Hillcrest.

hillcrest-hi-fi_HPHS-yrbk_1959

Sanborn’s Hi-Fi Center, 5551 W. Lovers Lane. Featuring Jim Stiff and Brian Stiff and their loafers.

sanborns-hi-fi-center_HPHS-yrbk_1959

And because everyone was high-fi crazy in 1959, another one: Custom Music of Dallas, High Fidelity Specialists, 3212-14 Oak Lawn — Oong Choi, technical supervisor. (Oong Choi was listed in a 1956 newspaper article as being a philosophy student at the Dallas Theological Seminary who was presenting a lecture on the children of Korea.)

custom-music-of-dallas_hi-fi_oong-choi_HPHS-yrbk_1959

A & L Upholstery, 5617 East University.

a-and-l-upholstery_HPHS-yrbk_1959

Mr. Drue’s Beauty Salon, 6808 Snider Plaza — Duffy D. Houghton, prop.

mr-drues-beauty-salon_HPHS-yrbk_1959

Holiday Cleaning and Laundry, 5540 Preston Road, between St. Andrews and Mockingbird.

holiday-cleaning_HPHS-yrbk_1959

Cline Music Co., 1307 Elm Street.

cline-music-co_HPHS-yrbk_1959

Wall’s Delicatessen, 10749 Preston Road, at Royal Lane — Milton Wall and Rose Wall, props. Wall’s opened at Preston and Royal in 1950, one of the area’s first business — the landmark closed in 1987 when the family changed its focus to catering.

walls-deli_HPHS-yrbk_1959

Preston State Bank, 8111 Preston Road. “Check the time — Check the temperature — And drive by often.” The time is currently 9:14.

preston-state-bank_HPHS-yrbk_1959

Asburn’s Ice Cream, various locations. Featuring HPHS students Terry Coverdale and Susan Zadic, with impressively balanced six-dip cones.

ashburns-ice-cream_HPHS-yrbk_1959

Fabric House, 8317 Westchester. Featuring Patsy Wilson, who is shown contemplating “something swishy.”fabric-house_patsy-wilson_HPHS-yrbk_1959

Henry Miller Insurance Agency, 5010 Greenville Avenue. Featuring Venetian blinds.

henry-miller-insurance_HPHS-yrbk_1959

Little Bit of Sweden restaurant, 254 Inwood Village. Featuring smorgasbord.

little-bit-of-sweden_smorgasbord_HPHS-yrbk_1959

Village Camera Shop, 86 Highland Park Village — Al Cooter, owner. Featuring student Susie Stone.

village-camera_cooters_HPHS-yrbk_1959

W. R. Fine Galleries, 2524 Cedar Springs. 

fine-galleries_2524-cedar-springs_HPHS-yrbk_1959

Friendly Chevrolet, 5526 E. Mockingbird Lane. Featuring HPHS students Mary Jane York, Sarah McNay, and Mary Lee Jones sitting in the trunk of a car.

friendly-chevrolet_HPHS-yrbk_1959

The We Three Weber’s Root Beer drive-in,  5060 W. Lovers Lane.

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_photo

we-three-at-webers_5060-lovers-lane_HPHS-yrbk_1959_ad

Kathryn Currin Real Estate, 5964 Northwest Highway. Weird not seeing Ebby’s name on the roof.

ebby-halliday_kathryn-currin_HPHS-yrbk_1959

Fear not, Ebby wasn’t very far away: Ebby Halliday Realor, 8400 Westchester, in Preston Center.

ebby-halliday_HPHS-yrbk_1959

Dr Pepper, national headquarters on Mockingbird and Greenville (across the street from Friendly Chevrolet, above). Featuring HPHS students George Denton, Pat Pierce, and Kathy Thomas. “Frosty, Man, Frosty!”

dr-pepper-ad_HPHS-yrbk_1959

A bunch of random ads: Prince of Hamburgers, 5200 Lemmon Avenue; Miller-Beer & Co. Realtors; Henry Nuss, Bookbinders, 419 S. Ervay; Roy Hance Humble station, 4831 McKinney Avenue; The Fish Bowl, 235 Inwood Village; Inwood Pharmacy; and Margie’s Dress Shops.

misc-ads_HPHS-yrbk_1959

And the big “get” for the yearbook staff, an ad for Highland Park Village (see a larger image of the photo here). 

hp-shopping-village_HPHS-yrbk_1959_ad

***

Sources & Notes

All ads from the 1959 Highland Park High School yearbook, The Highlander.

Of related interest: “Highland Park High School: Ads from the 1966 Yearbook.”

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Texlite, Borich, Pegasus

texlite_feb-1949_ad_pegasus-det

by Paula Bosse

Texlite. If you’re a lover of all-things-Dallas, you should know that name. Texlite made many, many, many, many, MANY enamel, electric, and neon signs, including, most famously, the rotating Flying Red Horse — Pegasus — which arrived in Dallas in 1934 to sit atop the city’s tallest building, the Magnolia Petroleum Building, serving as a beacon, a landmark, and as a sort of city mascot.

Texlite’s  roots went back to 1879 when Italian immigrant Peter Samuel Borich (1849-1932) arrived in Dallas. His obituary noted that he was a graduate of the Royal Italian Naval School and that he served in the Italian Merchant Marine before he arrived in Dallas, where he established the Borich Sign Co. A very early site of his shop is said to have been either the current site of the Adolphus Hotel or the current site of the Magnolia Building (and Pegasus), on Sycamore Street (now Akard). He appears to have been the go-to sign-painter for decades and was a very successful businessman.

The Borich company eventually branched out (and eventually became Texlite, a separate entitity) to became a pioneer in electric and neon signs: in 1926 Texlite built and sold the first neon sign west of the Mississippi, in St. Louis (their first neon sign in Dallas was a sign for the Zinke shoe repair store (1809 Main) which depicted an animated hammer tapping on a shoe heel). 

The Borich sign company focused on painted or printed signs while Texlite handled the electric signs. P. S. Borich retired in the 1920s and moved to Los Angeles after the death of his wife. The last time the Borich company name appeared in the Dallas directory was 1930 (when it looks like it became United Advertising Corporation of Texas, owned by Harold H. Wineburgh, who was also a Texlite partner/owner). 

During World War II, Texlite, like many manufacturers, jumped into war-production work, making airplane and ship parts; during the Korean War they made bomber fuselages. 

I don’t know when Texlite went out of business (or was acquired and merged into another company). As successful as Texlite was (and it was incredibly successful), what more important achievement could it have had than to have been the maker of our iconic Pegasus? 

*

Here are a few random images from the Borich/Texlite history. First, a great ad from 1949, when Pegasus was a fresh 15-year-old. “It’s Time For a Spring Sign Cleaning.” (Click to see a larger image.)

texlite_feb-1949-ad1949 ad

And another ad, this one with a wonderful photo, from 1954.

texlite_pegasus_ad_ca-1954_heather-david_flickr1954 ad, via Flickr

In 1949 Texlite built a huge new factory in an industrial area near Love Field, at 3305 Manor Way. Below is the architectural rendering. The caption: “New home of Texlite, Inc. is being completed at 3305 Manor Way at a total of $1,000,000. The new, two-story plant, providing 114,000 square feet of factory and office space, will provide facilities for trebling Texlite’s output. Grayson Gill is the architect, and O’Rourke Construction Company are the general contractors.” (Dallas magazine, Feb. 1949)

texlite-new-bldg_dallas-chamber-of-commerce-mag_feb-1949

Below, the previous factory, located at 2900 Factory Street, also near Love Field:

texlite-sign_1940

I assume this 1940 sign was made by Texlite. Below are a couple of details, showing playful hints of Pegasus.

texlite-sign_1940_det-1

texlite-sign_1940_det-2via Mecum Auctions

I wondered where Factory Street was — here it is on a 1952 map — it looks like it was absorbed into a growing Love Field.

texlite_factory-st_mapsco-19521952 Mapsco

One of Texlite’s many theater clients was the Palace Theatre for whom they designed and installed a new electric sign in January, 1929 (at which time, by the way, the theater’s name was “officially” changed — however briefly — to the Greater Palace; the theater was renovated and enlarged, with a new emphasis on the Elm Street entrance rather than the entrance on Pacific). 

texlite_palace_jan-1929Jan., 1929

Going back a couple of years, with the separate companies sharing ad space in the 1927 city directory:

borich-texlite_dallas-directory_19271927 Dallas directory

The first ad I found which had both the “Borich” and “Texlite” names together was this one from 1923 for the Cloud-George Co., a women’s clothing boutique (1705 Elm) run by the somewhat notorious Miss A. B. Cloud.

texlite_borich-sign_sept-1923Sept., 1923

The company occupied several locations over the years — the location in 1902 can be seen here, at the right, looking west on Pacific (from the Flashback Dallas post “Views from a Passing Train — 1902”).

edmunds_pacific-bryan_free-lib-phil_19021902, via Free Library of Philadelphia

borich_dallas-directory_1902Dallas directory, 1902

P. S. Borich’s sign-painting wasn’t restricted only to businesses — he was also regularly retained by the city to paint street signs.

borich_dmn_080686Dallas Herald, Aug. 6, 1886

And, below, the earliest ad I could find — from 1879, the year Borich arrived in Dallas. (Thanks to this ad, I can now add “calsomining” to my vocabulary.)

borich_nortons-union-intelligencer_110179Norton’s Union Intelligencer, Nov. 1, 1879

**

Here’s an interesting little bonus: a Pegasus “mini-me” in Billings, Montana, created with help from the Pegasus experts in Dallas (click for larger image).

texlite_pegasus-in-montana_billings-MT-gazette_052255Billings Gazette, May 22, 1955

***

Sources & Notes

Top image is a detail from a 1949 ad found in the Feb., 1949 issue of Dallas, the magazine published by the Dallas Chamber of Commerce.

Check out another Texlite sign which I wrote about in the Flashback Dallas post “Neon Refreshment: The Giant Dr Pepper Sign.”

I’m always excited to see places I write about show up in old film footage. Watch a short (20-second) silent clip of Texlite workers striking in June, 1951 at the 3305 Manor Way location in WBAP-Channel 5 footage here (the workers were on strike in a wage dispute — more info is in the news script here); film and script from the KXAS-NBC 5 News Collection, University of North Texas, via the Portal to Texas History.

The company made tons of signs and exteriors for movie theaters around the country, including the Lakewood Theater (whose sign was recently re-neonized!).

Thank you, Signor Borich!

texlite_feb-1949_ad_pegasus-det-sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Highland Park’s Azaleas

azaleas_turtle-creek_spring_swb-phone-book_1968_ebaySpringtime in Dallas…

by Paula Bosse

I just realized I haven’t seen the azaleas this year. I don’t really hear about people doing it anymore, but when I was a kid, my mother always made a point every Spring to drive us around Highland Park, Exall Lake, and Turtle Creek to see the beautiful azaleas, which were in bloom everywhere you looked.

Local lore has it that the first big splash azaleas made in Dallas were in the early 1930s when Joe Lambert, Jr. (of the still-going-strong, 100-plus-year-old legendary Lambert’s Landscape Co.) imported 100 or more plants from Shreveport to Dallas — to the home of Mr. and Mrs. Walter W. Lechner in the 6900 block of Lakewood Boulevard. Azaleas apparently don’t grow well in Dallas soil unless you know what you’re doing, and Lambert knew what he was doing, because his azaleas thrived in Lakewood, and they were a huge hit with people who would drive from miles away to look at the exotic blooms.

That success led to numerous calls from residents of Highland Park, which, in turn, led to lots and lots of landscaping work for the Lambert family — so much so that they moved their business from Shreveport to Dallas.

Of particular note was the estate of Mr. and Mrs. Fred Penn at the corner of Preston and Armstrong where azalea bushes were planted terrace-like to prevent soil erosion on the part of their property which sloped down to the banks of Turtle Creek. One newspaper report said there were more than 500 azalea bushes on the Penn estate. It caused a sensation — the plants began to pop up all around Turtle Creek, and people flocked to Highland Park to see them.

In a 1971 newspaper article it was estimated there were 50,000 azaleas in Dallas parks. I have no idea what the number is these days, but for two weeks every year, it is an absolute pleasure to drive around Highland Park and Oak Lawn — and every other part of town where azaleas bloom — and to enjoy Dallas’ brief, very pretty springtime.

**

A Channel 5 news story from 1979 (which you can watch here) says that azaleas was first brought to Dallas by the La Reunion settlers, which would have been in the 1850s. The earliest mention I could find was in an 1886 ad in The Dallas Morning News — there were several other ads before the turn of the century offering the exotic “imported” plants for sale.

azaleas_dmn_031386
March, 1886

In the 1950s there was an explosion of interest in people heading to Lakeside Drive every spring in order to commune with nature and gaze lovingly at the profusion of azaleas. I mean, lordy, read this breathless ode to the azalea in this detail of a Neiman-Marcus ad. (These little essays by “Wales” appeared regularly in N-M ads — I always suspected they were written by Stanley Marcus,  but “Wales” was apparently Warren Leslie, a Neiman’s executive and spokesperson who later wrote the controversial book Dallas Public and Private.) (Click for larger image.)

azaleas_032753_neiman-ad-det
March, 1953

And here’s evidence of the bumper-to-bumper traffic along Lakeside Drive and the mass of humanity armed with cameras converging on the banks of Turtle Creek in (silent) footage from Channel 8, shot on April 10, 1960 (it seems almost criminal, though, that the film is in black and white!) — the pertinent clip begins at the :43 mark. (From the WFAA Newsfilm Collection, G. William Jones Collection, Hamon Library, SMU.)


*

Here’s a Lambert’s ad, from 1963:

azaleas_041763_lamberts-ad
April, 1963

Another WFAA clip, this one from 1972, which shows azaleas in COLOR — not in Highland Park, but in downtown Dallas during the 3rd annual Azalea Festival:


*

Here’s a postcard view:

turtle-creek_azaleas_ebay

And here’s a photo I took a couple of years ago of my favorite searingly hot-pink variety (seen here before the peak of the blooming period — note the still bloomless bush to the right):

azaleas_turtle-creek_2018_paula-bosse

Sorry I missed you, azaleas. Next year, for sure.

***

Sources & Notes

Top photo is from the cover of Southwestern Bell’s 1968 Dallas phone book.

Bottom photo by Paula Bosse, taken March 29, 2018.

azaleas_turtle-creek_spring_swb-phone-book_1968_ebay_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

 

“Guys and Dolls” at the State Fair Music Hall — 1951

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag
Wearing the *dress* boots… (photo: John Dominis, © Time, Inc.)

by Paula Bosse

This is the most Texans-going-to-the-theater photo I’ve ever seen.

And this is the most Texans-selling-minks ad I’ve ever seen:

neiman-marcus_ad_guys-and-dolls_oct-1951

***

Sources and Notes

Photo by John Dominis, taken in October, 1951 on assignment for Life magazine, ©Time, Inc.; more info is here.

Neiman-Marcus ad is also from October, 1951.

“Take Back Your Mink” is a song from “Guys and Dolls” (hear it here), the musical that played during the 1951 State Fair of Texas, starring Pamela Britton, Allan Jones, Jeanne Ball, and Slapsie  Maxie Rosenbloom.

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

African-American Businesses and Notable Dallasites — 1930

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal_det“Madame Pratt” in her music studio

by Paula Bosse

I’ve recently posted lots of photos of black schools and black churches which appeared in the Official Directory: Dallas Negro Churches, Schools and Other Activities; Civic, Business, Fraternal, Social, Etc., an absolutely fantastic historical document (which is scanned in its entirety on the Portal to Texas History site here) — now I thought I’d post some of the businesses and people featured in the directory.

First is the woman seen above, Ella Rice Pratt (1893-1966) who was known professionally as “Madame Pratt” and seems to have taught an extremely wide range of musical instruments. According to this 1930 ad, she was “The only woman of her race in Texas who performs successfully upon two instruments at the same time.”  (Most images are larger when clicked.)

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal1930

Her 1966 obituaries (one of which is here ) list a string of accomplishments, including having studied music at the New England Conservatory in Boston, toured as a concert pianist, trained a 30-piece touring orchestra, and opened what was described as “the first music studio in Dallas where Negro musicians could receive training on all instruments” (Dallas Morning News, Oct. 3, 1966). Not only was she a notable Dallasite, so were members of her family: her father, Charles A. Rice was a principal at Booker T. Washington High School (and is the namesake of Charles Rice Elementary School), her mother, Sally Rice, was the first supervisor of Griggs Park, and her husband, T. W. Pratt was a long-time principal in Dallas schools (at the time of this directory he was the principal of the Pacific Avenue School (he might be seen in this photo which also appeared in the 1930 Negro Directory). The Pratts lived at 3612 Thomas Ave., near Washington, where Madame Pratt also had her studio. (Her headstone in Lincoln Memorial Park has musical notes engraved on it.)

*

Speaking of music, R. T. Ashford was a prominent businessman (he was one of the founders of the Dallas Negro Chamber of Commerce) who owned R. T. Ashford’s Music Shop, a popular record store at 408 N. Central (at Swiss), just north of Deep Ellum. Before this 1930 directory was issued, Ashford had called his shop “Black Swan Music”(I’m not sure whether this was an “homage” to the Black Swan record label or some sort of partnership). Ashford’s store was apparently very popular and Ashford himself seems to have been taken seriously by record labels whenever he would recommend local talent (he appears to have figured prominently in Blind Lemon Jefferson’s recording career). Ashford moved from Central Avenue to Hall Street in 1931, but he was a Deep Ellum music and business fixture for many, many years. I think the location of Ashford’s record shop (if not the actual store) can be seen in this photo from 1919 (on the street-level floor of the Thorburn Broom & Brush building). (Fun fact, perhaps only to me: Ashford’s Music Shop was next door to a business proprietor named “Simpson.”)

ashfords-music-shop_dallas-negro-directory_1930_portal1930

ashford_dallas-express_122223Dallas Express, Dec. 1922

*

Another entrepreneur was Thad Self, whose main business seems to have been a grocery/general merchandise store on Routh Street south of Colby. He also owned a transfer company, a hotel/boarding house, a barber shop, a cafe, and at least one other general store. Most of his companies were located in buildings on the neighboring lots at 2113 Routh and 2115 Routh, one or both of which he appears to have purchased in 1913 for $100 (about $2,600 in today’s prices). He built a large three-story building on Routh in 1913 (which, according to this 1921 Sanborn map) was built over the Dallas Branch of the Trinity which snaked through downtown and the State-Thomas area — that  basement was probably pretty damp.

thad-else_dallas-negro-directory_1930_portal1930

thad-else_dallas-express_120619_HOTELDallas Express, Dec. 6, 1919

*

Speaking of hotels, one of the most prominent hotels in the era when blacks were not allowed to stay in “white” hotels by law was the Powell Hotel at 3115 State Street (between Ellis and Hugo), owned by D. H. Powell and his wife Susie. In May, 1929 Powell was issued a permit to tear down a frame house at 3115 State, and he built his 40-room hotel on the property soon after. The Powell Hotel was where almost every notable African-American visitor to the city stayed. By the late 1940s, Powell had built something of a hotel empire in Dallas with several locations. (I will have to write more about him in a future post!) I like this very early ad, from the 1930 directory, describing it as the “Powel Hotel & Pleasure Dome.” The photo shows a pleasant-looking place, but you and I and Kubla Khan and Coleridge would probably agree it’s no Xanadu.

powell-hotel_dallas-negro-directory_1930_portal1930

powell-hotel_legacies_spring-2007Dallas Public Library, via Legacies, Spring, 2007

*

Speaking of “resting places”… another essential element in any community is the funeral home. One of Dallas’ most prominent undertaking firms for black Dallas was the E. J. Crawford Funeral Home at 804 Good (now N. Good-Latimer, between Live Oak and Bryan), founded by Mr. Crawford in 1909. “The last word in funeralizing.”

crawford-funeral-home_dallas-negro-directory_1930_portal1930

crawford_e-j_dallas-express_020422Dallas Express, Feb. 4, 1922

Another prominent funeral home/ambulance service was Black & Clark, founded originally around 1914 by S. C. Black; in 1927 he was joined by his nephew C. J. Clark. For years they were located in Oak Cliff, at 1109 E. Tenth St., west of what is now South R. L. Thornton, near Cliff Avenue. This funeral home is still in business, and there was recently a profile of the Dallas institution on Channel 5 News (watch it here).

black-and-clark-undertakers_dallas-negro-directory_1930_portal1930

black-and-clark_archives_1802-n-washington1802 N. Washington (woozy screenshot of photo in Ch. 5 news story)

*

This is Genevieve T. Starks, a woman with a lot of extra-curricular activities! I love this photo.

genevieve-starks_dallas-negro-directory_1930_portal1930

*

The G Clef Club was organized around 1921 by Lincolnia Hayes Morgan, music supervisor for Dallas’ (black) public schools. A blurb about the group appeared in The Crisis, the official publication of the N.A.A.C.P.: “The objects of the club are to assist worthy music students and to raise the music standard of the community” (June, 1921).

g-clef-club_dallas-negro-directory_1930_portal1930

*

A popular singing group was the Belt Sacred Quartette (comprised of J. J. Mollis, J. Poindexter, F. W. Grant, and N. Tisdale) — listen to their recording of “I Have Another Building” below.

belt-sacred-quartette_dallas-negro-directory_1930_portal1930

belt-sacred-quartette_blackwell-OK-journal-tribune_072332Blackwell (OK) Journal-Tribune, July 23, 1932

*

The Davis Bible Singers (C. Davis, I. H. Burrell, R. Smith, and O. B. Walker) seem to have been pretty popular, having appeared on KRLD, WFAA, and WRR radio. They even recorded for Columbia Records (listen to their great recording of “Daniel Saw the Stone” below).

davis-bible-singers_dallas-negro-directory_1930_portal1930

*

One of the most important doctors in Dallas in the 1920s and ’30s was Dr. Lee Gresham (L. G.) Pinkston (1883-1961), who opened the Pinkston Clinic at 3305 Thomas Avenue, between Hall and Central, in 1928 or 1929 (it made its first appearance in the 1929 city directory). In 1954, Pinkston — physician, surgeon, and civic leader — was one of the first five black doctors allowed to practice in a “white” Dallas hospital (St. Paul’s Hospital) — before that, the only hospital in Dallas where black doctors could practice was the Pinkston Clinic, which had 15 beds (32 beds were allotted for black patients at St. Paul’s in 1954). (See a photo of the five doctors here, Dr. Pinkston is seated.) A new West Dallas school — Pinkston High School — was named in Dr. Pinkston’s honor and opened in 1964, three years after his death. 

pinkston-clinic_dallas-negro-directory_1930_portal1930

pinkston-clinic_DHSDallas Historical Society

Below, a portrait of Dr. Pinkston with the artist, Calvin Littlejohn (whom I’d known only as a photographer previously), destined to hang in the new school.

pinkston-l-g_portrait_calvin-littlejohn_pittsburgh-PA-courier_112864Pittsburgh (PA) Courier, Nov. 28, 1964

***

Sources & Notes

All 1930 images are from Official Directory: Dallas Negro Churches, Schools and Other Activities; Civic, Business, Fraternal, Social, Etc. compiled by James H. Smith, 1930; from the Tarrant County Black Historical and Genealogical Society, via the Portal to Texas History. This fantastic resource is scanned in its entirety here.

See the two other Flashback Dallas posts which also use this wonderful directory as a source:

mme-pratt-muisc-teacher_dallas-negro-directory_1930_portal_det_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Orphaned Factoids: Year-End Grab Bag, 2019

cyclone-twister_tornado_cigars_1928_ebay“Looks crooked but smokes straight…”

by Paula Bosse

As another year crawls to an end, it’s time to collect the odd bits and pieces that have  piled up over the past few months which struck me as interesting or funny or… whatever. I had nowhere else to put them, so they’re going here! (Most images are larger when clicked.)

**

First up, the ad above for the “Cyclone Twister” 5-cent cigar, distributed by Dallas wholesaler Martin L. Richards in 1928. Note the shape of the cigar. “Looks crooked but smokes straight.” Probably looked a little strange when smoked. I guess it might help break the ice at parties. Found on eBay.

*

Here’s a nice little crest for SMU I’ve never seen — I’m not sure how long this lasted. From the 1916 Rotunda yearbook.

smu_crest_1916-rotunda

*

M. Benedikt & Co. was the “Headquarters for Hard-to-fit-men” — in other words, they specialized in “Right-Shape clothing for Odd-Shape Men.” Here are a couple of examples of what they might consider “odd-shape men” in an ad from 1899.

benedikt-clothiers_odd-shape-men_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

*

This is an interesting selection of ads from a 1968 edition of the Yellow Pages: Dewey Groom’s Longhorn Ballroom, Louanns, El Zarape Ballroom, the It’ll Do Club, the Bamboo Room at the Tower Hotel Courts, the Chalet Club, and the Tamlo Show Lounge (a couple of these show up in the…um… informative story “The Meanest Bars in Dallas” (D Magazine, July, 1975).

clubs_yellow-pages_1968_ebay

*

I’ve been working in the G. William Jones Film and Video Archives at SMU for the past few months, and this was something I came across while viewing a 1960 WFAA-Channel 8 News clip which made me really excited (it’s an awful screenshot, but, what the heck): while covering a car wreck at Corinth and Industrial, the Ch. 8 camera panned across the scene, and in the background, just left of center, was a very tall sign for the Longhorn Ranch, which I’d never seen before. Before it was the Longhorn Ranch it was Bob Wills’ Ranch House, and after it was the Longhorn Ranch it was the Longhorn Ballroom (more history of the legendary honky-tonk is in a Texas Monthly article here). So, anyway, it’s a fuzzy screenshot, but I think it’s cool. (The footage is from June, 1960 but the clip hasn’t yet been uploaded online.)

longhorn-ranch_wfaa-june-1960_jones-film_SMU

*

Speaking of WFAA footage in the Jones Film collection, there was some sort of story about comely young women in skimpy outfits handing out samples of some sort of food to passing pedestrians on Commerce Street (the one-minute clip is here). In addition to seeing sights associated with downtown streets in 1962 (including businesses such as Sigel’s and the Horseshoe Bar, as well as a large sign advertising the Theatre Lounge), I was really happy to see a few Braniff Airways posters in a window — I love those late-’50s/early-’60s Braniff travel posters! So here’s another screenshot and, below that, the Texas-kitsch poster I was so happy to see in color.

braniff-poser_oil-well_jones-film_SMU_041262

braniff-poser_oil-well_ebayBraniff Airways, Inc., Copyright 1926 2019

*

I don’t have an image for it, but I was amused to learn that in 1969 the powers-that-be at the Texas Turnpike Authority nixed the suggestion that the Dallas North Tollway be renamed in honor of president Dwight D. Eisenhower, who had recently died — the idea was turned down because 1) new signage would have been very expensive, and 2) officials were afraid that “irreverent motorists” would inevitably refer to the toll road as the “Ike Pike” (I know I would have!).

*

Not Dallas, but there’s always time for a little love for Fort Worth: here’s a nice ad from 1955 for a 22-year-old Fort Worth DJ named Willie Nelson, back when he was gigging out on the Jacksboro Highway with his band the Dumplin’ Eaters.

nelson-wilie_FWST_090955Fort Worth Star-Telegram, Sept. 9, 1955

*

Apparently there was a time when ladies were uncomfortable patronizing an establishment in which m*n served them ice cream, so this ad from 1899 made sure to note that “lady clerks” were in attendance. (See the back side of the Willett & Haney Confectioners parlor a couple of years before this ad, when the “cool and cozy parlor” was located on Main Street — it’s at the far left in this circa-1895 photo detail from this post.) The parlor was owned by John B. Willett and John S. Haney, and in addition to ice cream and candy, their specialty was oysters, and I can only hope that there was some experimenting with new food combos involving mollusks, ice cream sodas, and crushed fruit.

willett-and-haney_ice-cream-parlor_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

*

This is an odd little tidbit from The Dallas Morning News about a couple of cadets from Camp Dick (at Fair Park) and what happened to them when they attended a lecture on “social diseases.” (The jokes write themselves….) Who knew singing and whistling were so therapeutic”

camp-dick_dmn_081718DMN, Aug. 17, 1918

*

The caption for this photo (which appeared in the article “Going Downtown to Shop” by Jackie McElhaney, from the Spring, 2009 issue of Legacies): “In 1946, Sanger’s introduced a portable drapery shop. Two seamstresses sewed draperies in this truck while parked in the customer’s driveway.” Now that’s service!

sangers_drapes_legacies_2009

sangers_logo_1947_forward-with-tx
“Forward with Texas,” 1947 ad detail

*

Two more. This first was a real-photo postcard I found on eBay. It shows the Pink Elephant cafe on Hwy. 80 in Forney (not Dallas, but pretty close!). I love the idea of Forney having a place called the Pink Elephant — it was quite popular and was in business from at least the 1930s to the 1950s. The card below was postmarked in 1936.

pink-elephant-bbq_forney_ebay_mailed-1936

This photo of the interior is from the Spellman Museum of Forney Museum Facebook page.

pink-elephant-bbq_forney_FB_spellman-museum-forney-history

I wondered if the place was still around (sadly, it is not), and in looking for info about it found this interesting article from 1934 about outlaw Raymond Hamilton, the escaped killer who grew up in Dallas (…there’s the Dallas connection!) and was notorious for having been a member of Bonnie and Clyde’s “Barrow Gang.” (Click to read.)

pink-elephant-bbq_forney_austin-american_102234Austin American, Oct. 22, 1934

pink-elephant_forney_matchbook_pinterest

*

And, lastly, a photo of a young woman which appeared in a German-language magazine, captioned simply “Eine Texas Schönheit (A Texas Beauty).” Is the hair wearing the hat, or is the hat wearing the hair?

texas-beauty_1902

***

Previous installments of Flashback Dallas “Orphaned Factoids” can be found here.

Until next year!

cyclone-twister_tornado_cigars_1928_ebay_sm

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

 

%d bloggers like this: