“This Month In Dallas” — Aug./Sept. 1962: The Clubs
by Paula Bosse
by Paula Bosse
Downtown Dallas was a cool place for entertainment and dining in the early 1960s, from high-class clubs and lounges to famous and infamous strip joints (some of which were higher-class than others). A few months ago on eBay, someone scanned a bunch of pages of a magazine called This Month in Dallas (“Where to Go, What to Do”), which seems to have been aimed at the conventioneer or out-of-town visitor. (I’ve never heard of this publication, but I would LOVE to see more!)
As far as image quality, I’m at the mercy of the person doing the scanning, but here are several of the ads featured in the eBay listing. All appeared in the Aug./Sept. 1962 issue of This Month in Dallas. (At the top, a detail from an ad for Club Dallas — the full ad is below.)
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Let’s just do them alphabetically.
ARAGON BALLROOM, 1011 S. Industrial Blvd. (now S. Riverfront). Featuring the Aragon Red Jackets Western Swing Band, the “Over 30” Club Dance, and Chuck Arlington and His Orchestra.
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CAROUSEL CLUB (or “New” Carousel Club), 1312½ Commerce, at Field. Jack Ruby, proprietor. “Dallas’ Newest and Most Intimate Burlesque Nite Club.” This ad (the first of several) features stripper Peggy Steele, “America’s Suzie Wong.”
More CAROUSEL. “Dallas’ only burlesque nite club with a continuous girl and comedy show. No stopping, 9:00 PM ’til 2:00 AM.” “America’s Suzie Wong” is back, now spelled Peggy Steel. MC’d by comic Wally Weston.
More CAROUSEL. Here’s Mili Perele, “the Little French Miss.”
More CAROUSEL. Heck, let’s throw in another Peggy Steel/e mention.
More CAROUSEL (Jack’s advertising budget was impressive). Tammi True, then in the midst of a pinching brouhaha.
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Pat Morgan’s CLUB DALLAS, 206½ Browder (just south of Commerce). I love this ad, but I’m not familiar with the establishment or Mr. Morgan. Looks like it opened in the summer of 1962 (“Owner Pat Morgan has eliminated the semi-nude waitresses and aims for the family trade” — Dallas Morning News, July 27, 1962), changed its name in September 1962 to simply “Pat Morgan’s,” and finally closed in February 1963. I bet he rued the day he dumped those semi-nude waitresses….
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CLUB VEGAS, 3505 Oak Lawn. Yes, there was swinging nightlife beyond downtown. Club Vegas was famously owned by Jack Ruby’s sister, Eva Rubenstein. This club booked a lot of Black and Hispanic bands (for mixed audiences), including Joe Johnson and Trini Lopez. (I’ve been meaning to write about this place for the past 10 years!)
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CLUB VILLAGE / ITALIAN VILLAGE RESTAURANT, 3211 Oak Lawn. Another happening place in Oak Lawn. I wrote and wrote and wrote about Sam Ventura’s Italian Village here.
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COLONY CLUB, 1322½ Commerce. Abe Weinstein, proprietor. The “high-class” strip joint. Also featured acts like Deacon & Co., King and Queen of the Limbo.
More COLONY CLUB. An unnamed exotic.
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GUTHREY’S CLUB, 214 Corinth, at Industrial (now Riverfront). Very popular back in the day. “Girls! Girls! Girls! Set-ups, beer, wine.” This ad features Dave Martin’s Tom Toms (James McCleeng, Glenn Keener, Gene Summers — vocalist, Charlie Mendian, Melvin Robinson, and Dave Martin).
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THE SPOT, 4906 Military Parkway. This ad features Joe Wilson & The Sabers.
THE SPOT, the “other” location, 10635 Harry Hines. House band The Spotters.
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THEATER LOUNGE, 1326 Jackson, at Akard. Barney Weinstein, proprietor. “Glamour Girls Galore.”
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TOWN PUMP, 5021 Lovers Lane. “Dallas’ Original and Largest ‘Sing Along’ Piano Bar.” That is one scary sentence.
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Sources & Notes
All ads from the Aug./Sept. 1962 issue of This Month in Dallas.
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Copyright © 2023 Paula Bosse. All Rights Reserved.
I love your snark-asm. Seriously though, I just lost 15 minutes researching Suzie Wong. Somehow I missed that Bill Holden movie.
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Ha! Thanks!
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I miss clubs like that. You had to wear a coat and tie to get in, and even the middle class felt rich for a night.
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Also, this was before the Triumph of the White Trash Nation. Now everyone wears shorts and a t-shirt and drinks out of the can.
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