Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Holidays/Celebrations

Santa Claus Visits Fair Park — 1969 and 1970

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The list is ready…

by Paula Bosse

Check out two charming film clips of Santa visiting kids in Fair Park on Dec. 20, 1969 and Dec. 23, 1970 (the links to the clips are below). He arrives, of course, in a helicopter. These events were sponsored by the Negro Chamber of Commerce.

From this clip’s YouTube description:

A Black Santa Claus lands via helicopter in Fair Park as a large crowd of predominantly African American children rush to meet him; children are seen on Santa’s lap as parents stand by; a box of wrapped apples is seen. (A “Black Santa” was an unusual sight in the 1960s, and the concept was much in the news in the 1969 Christmas season as the Southern Christian Leadership Conference (SCLC) had issued a demand that department stores in Cincinnati hire African American Santas or face a boycott, and the story was widely covered around the country.) (Silent)

Watch the full 38-second (silent) clip on YouTube here. Below are some screenshots.

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Santa made a return visit the next year — again via chopper — on Dec. 23, 1970. An article appeared in The Dallas Morning News revealing Santa’s helper to be Issac Debois who was quoted as saying with a chuckle, “I’m the only black Santa Claus from the South Pole.” Watch the full 38-second (silent) clip here.

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Merry Christmas!!

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Sources & Notes

All images are screenshots from WFAA-Channel 8 news stories — from the WFAA Newsfilm Collection, G. William Jones Collection, Southern Methodist University.

The first clip (from 1969) is contained in the larger video on YouTube here — the specific short clip is here.

The second clip (from 1970) is contained in the larger video on YouTube here — the specific clip is here.

Read the Dallas Morning News story about the second visit in the DMN archives: “Santa Enjoys Happy Visit, With Gifts” (DMN, Dec. 24, 1970).

Find more Flashback Dallas posts on Christmas here and Hanukkah here,

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Valentine’s Day Wishes from Dallas Railway — 1949

valentiines-day_dallas-railway_dallas-mag_feb-1949

by Paula Bosse

Dear Mr. and Mrs. Dallas:

You ride with us the long year through,

You smile through rain or shine,

That is why we’re picking you

To be our Valentine!

Love and kisses, Dallas Railway & Terminal Company

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Sources & Notes

Ad is from the February 1949 issue of Dallas magazine.

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Copyright © 2022 Paula Bosse. All Rights Reserved.

New Year’s Day in Dallas: Black-Eyed Peas and the Cotton Bowl Classic — 1960

new-years-day_cotton-bowl_football_shamrock-magazine_1959

by Paula Bosse

HAPPY NEW YEAR!

What better time to share this seasonal article from the Christmas, 1959 edition of The Shamrock:

Next to a helping of black-eyed peas, about the most important thing to Texans on New Year’s Day is a good football bowl game. And to Texans, there is no bowl game more important than the Cotton Bowl contest played each year in Dallas. Many even would rather do without their “black-eyes” than to miss this annual grid classic. 

Texans have long been noted for their bragging and their love of football. In the Cotton Bowl game, they believe they have something which warrants a little boasting. Since 1937 when the classic was inaugurated, they have succeeded in showing the nation that they, too, can stage top grid productions.

There’s more to the Cotton Bowl Festival than a football game, however. The host city of Dallas resembles a three-ring circus during the week preceding the big game. The game is played on New Year’s Day except when that holiday falls on Sunday. In that event, it is played on Monday, January 2.

The list of events for Cotton Bowl Week this year contains something of interest for all visitors. The National Finals Rodeo, the first “world series of rodeo,” will be staged in the new State Fair Livestock Coliseum, December 26-30. The popular Broadway production, “My Fair Lady,” will be presented by the national company of the show in the State Fair Music Hall all during the week.

There will be a fashion show for the ladies and the Texas sportwriters will sponsor the annual Texas Sports Hall of Fame luncheon, honoring great athletes and coaches of the past. There will also be college and high school basketball tournaments, a tennis tournament, and a bowling tournament. 

The big event prior to the game will come on New Year’s Eve with the annual Cotton Bowl Festival parade through downtown Dallas. Bands will play, colorful floats will be displayed and the Cotton Bowl Queen will make an official appearance, along with the many princesses representing each school in the Southwest Conference. 

The Cotton Bowl game was conceived and originally promoted as a private enterprise by J. Curtis Sanford, a Dallas businessman. The first game was played on January 1, 1937, and featured Texas Christian University and Marquette University. TCU, with L. D. Meyer scoring two touchdowns, a field goal and a conversion, defeated Marquette, 16 – 6. 

The classic eventually became a Dallas civic enterprise, produced under the auspices of the Cotton Bowl Athletic Association. The CBAA later became an agency of the Southwest Athletic Conference. Thus the Southwest Conference sponsors and controls the event, making it unique among all post-season games. The Conference voted in 1942 to send its championship team to the Cotton Bowl game as hosts. The opposition is chosen from the top teams in the nation. 

The Cotton Bowl Stadium has a seating capacity of 75,504 fans. At $5.50 a seat, that represents close to half a million dollars in receipts. Each competing team receives 39 per cent of the gate with seven per cent earmarked to be paid toward retiring the bonded indebtedness on the Cotton Bowl Stadium. The remaining 22 per cent goes to the Cotton Bowl Athletic Association. After paying the expenses for the year, the Association gives the remainder of its income to the Southwest Conference. 

Thus each team in the eight-school league realizes a financial assistance from the annual classic. 

A helping of black-eyed peas and a serving of Cotton Bowl football are two items most Southwesterners like on their New Year’s Day menu.

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Sources & Notes

This article is from the Christmas, 1959 edition of The Shamrock, the quarterly publication of the Shamrock Oil and Gas Corporation; this magazine is part of the Southwest Collection, Special Collections Library, Texas Tech University — the entire issue has been scanned and may be viewed as a PDF here.

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Copyright © 2022 Paula Bosse. All Rights Reserved.

Christmas at NorthPark — 1970s

xmas_northpark_trees_1971_instagramA familiar scene to Dallas shoppers

by Paula Bosse

NorthPark was the mall of my childhood — in fact, I don’t recall my family going to any other mall. I loved going there at Christmastime — to see the decorations, to watch a puppet show, to slide down those pillars, and, of course, to visit Santa. These photos from the Instagram feed of NorthPark Center are very nostalgic. 

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Above, 1971. How to get to Santa: take a right at the fountain, walk and walk (…and walk) — things start picking up the closer you get to Neiman’s — hang a right at N-M, and there he is!

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Admiring a snowman, ca. 1970.

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Also admiring a “tree” suspended over one of the iconic NP fountains, ca. 1970.

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If you’ve been to NorthPark at Christmas you’ve seen the aerial display of Santa and his sleigh being whisked away by flying reindeer. This is NorthPark Center’s caption from Instagram: “Flying high over Neiman Marcus Fountain Court, the vintage Candy Santa and Pecan Reindeer installation has been a special part of NorthPark’s holiday tradition since 1965. The handcrafted display, consisting of real pecans, almonds, red and black licorice, marshmallows, sour cherries, raisins, and other candies, portrays Santa and his reindeer on their way to deliver presents to children all over the world.” Those pecan-studded reindeer really fascinated me as a kid. (The photo below is undated.)

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1970:

xmas_northpark_girl-reindeer_pinterestvia NorthPark’s Pinterest page

1972:

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They’re still flying high, to the delight of 21st-century children:

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And, lastly, what every child saw before and after a holiday visit to NorthPark. When your car pulled into a parking spot you were filled with excited anticipation, and when you left, you were over-stimulated and exhausted. But happy.

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Merry Christmas and Happy Holidays to everyone!

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Sources & Notes

Unless otherwise noted, all photos from the Instragram feed of @NorthParkCenter

See many, many more Flashback Dallas Christmas posts from years gone by here.

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Copyright © 2021 Paula Bosse. All Rights Reserved.

“Christmas in Dallas” — LOOK Magazine, 1957

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by Paula Bosse

Here are photos from a 4-page spread in the Dec. 24, 1957 issue of LOOK magazine — “Christmas in Dallas,” by David Zingg with photos by Frank Bauman.

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“When Christmas comes to Dallas, the city of oil, boom and shiny limousines becomes a glowing land of magic. Even without snow, the Christmas spirit of Dickens, Bethlehem and Santa Claus seems to take on the 10-gallon dimensions of Texas. Here is a scintillating sampler of Christmas in the modern Southwest.  

 “In the early days of Texas, the arrival of Christmas was often greeted by a fusillade of pistol shots. In some areas, wizened mesquite bushes served as Christmas trees. Guns have since been silenced and trees are easy to get, but the exuberant Texas spirit remains. As always, a booming sense of cheer and joy seems to sweep across the Western plains to brighten Christmas in Dallas.”

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Caption for the photo below: “Santa greets city from skyscraper roof, under gleaming tower.”

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“Glittering headdress of store manikin typifies richness of Christmas in Dallas.”

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“Double-exposure contrasts member of Dallas County sheriff’s posse with beacon and lighted-window cross of the Republic National Bank Building.”

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“Photographer Frank Bauman captures himself and a window full of toys in a mirror’s golden frame.”

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“At Neiman-Marcus, a stuffed tiger carries a fabulous burden of a million dollars in gems.”

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“Children’s faces pressed against a toy-filled window express the age-old anticipation of Christmas morning.”

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“Busy car lights of Christmas shoppers swirl a colorful pattern around Dallas’s oldest Christmas tree, in Highland Park.” (Sadly, our beloved Pecan Tree is no more.)

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“A fairy makes Christmas come true as she throws candy to children at Oak Cliff Shopping Center.”

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Merry Christmas, y’all!

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Sources & Notes

All images from LOOK magazine, Dec. 24, 1957, from the collection of the author. Photos by Frank Bauman.

More Christmas posts from Flashback Dallas can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

‘Tis the Season For a Hot Dr Pepper

dr-pepper_hot_ad_1963_flickr“Serve piping hot…” (1963)

by Paula Bosse

I don’t think I’ve ever had hot Dr Pepper. I remember seeing commercials for it on television as a kid, but I don’t think I’ve ever been in a social setting where it was offered. It always sounded like an odd thing to do with a soft drink. Years ago I was on a tour of the bottling plant in Dublin (…need I say “Dublin, Texas“?), and the guide said that this winter drink (which is always served with a slice of lemon) isn’t the same these days unless you drink Dr Pepper sweetened with real sugar — heated-up corn syrup apparently ruins the flavor. 

Here are a few nostalgic advertisements to prove to the whippersnappers that this used to be a thing. The first two ads I could find mentioning this seasonal delicacy (the brainchild of a marketing wiz who might well have worked here in Dallas, home of DP’s HQ) are these two, from January and February, 1959 (click to see larger images):

dr-pepper_hot_ad_1959_013059Jan. 30, 1959

dr-pepper_hot_ad_1959_020659Feb. 6, 1959

The “new idea” was definitely being marketed nationally by at least 1963. I don’t know how popular it was, but they even manufactured special cups to drink it from. And, “for those who want something special, try the Boomer” — hot Dr Pepper with a dash of rum.

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There are a few vintage commercial online. Here is one starring Dick Clark, featuring the snowman above.

(Am I the only one disturbed by seeing a pot of boiling Dr Pepper?)

There are a couple of others, in lesser image quality: watch them on YouTube here and here.

There you have it. Consider leaving a Boomer out for Santa. It’s chilly out there. Cheers!

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Sources & Notes

Top ad (1963) is from Flickr, here.

The rest are from various places, but many were found here.

More Flashback Dallas Christmas posts can be found here.

More Dr Pepper-related posts can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Hoppy Holidays from Hop-a-Bus — 1984

xmas_hop-a-bus_DART-archives_1984_portalSeason’s Greetings from Dallas Transit System and friend…

by Paula Bosse

Aww, the Bunny Bus — surely Dallas Transit System’s most whimsical creation. 

The earliest days of the DTS Hop-a-Bus saw a fleet of five, 19-passenger (non-whimsical) mini-buses which shuttled people back and forth across downtown. You could “hop on” and “hop off” for short trips, for a nominal fare (a dime), traveling along Main Street between Houston and Pearl, Monday-Friday, during working hours.

The service was very popular and quickly outgrew the mini-buses — in March, 1976 they went full-size, but ridership of these two large buses was disappointly slow to grow, mainly because people couldn’t tell the difference between the Hop-a-Bus and every other downtown bus. So, in October, 1978, someone, in his or her infinite wisdom, decided to paint the two special buses pink and add a bunny face and aluminum bunny ears (I seem to remember a tail, but I think I’ve added that in my own imagination). Voilà! Instantly recognizable!

At first, a lot of people hated them (describing them as “grotesque”), but pretty soon, downtown denizens fell for their charming appeal, and ridership increased substantially (seriously, you could see those things coming from blocks away!). Tourists loved them: they provided great photo opportunities, and they made getting around an unfamiliar city very easy — when lost, just jump on a pink bus and you’ll probably get to where you need to go.

Photos of the two pink “bunny buses” appeared in newspapers around the country. They even moonlighted at nights and on the weekends when DTS rented them out during off-duty hours — most notably to the pink-loving Mary Kay corporation and to the bunny-loving Dallas Playboy Club (which used the buses to ferry patrons from the Central Expressway club to Dallas Cowboys games).

The iconic (yes, “iconic”!) buses amused and delighted Dallasites until November, 1986. The bunny-bus fleet had increased to five 1966 GMC buses (at one point there had been as many as seven), and even though the fare had increased to 25 cents, they were still very, very popular with the public. But the pink buses were discontinued at the end of 1986 and sold. And, let’s face it, the streets of downtown Dallas have never been quite the same. Imagine if they were still around (and they SHOULD be!) — Instagram would be overrun with millions of bunny bus photos.

Below are a few photos and a video of our decades-gone transit pal, the cute, friendly Bunny Bus. RIP.

hop-a-bus_birnbaum_ad-valorem-infinitum_SMU_screenshotvia Ad Valorem Infinitum (screenshot)

hop-a-bus_curbside-classic-dot-comvia CurbsideClassic.com

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hop-a-bus_pinterestvia Pinterest

hop-a-bus_clarion-ledger_jackson-miss_020284Clarion-Ledger, Jackson, MI, Feb. 2, 1984

hop-a-bus_bring-back-the-bunny_FB-pagevia “Bring Back the Bunny” Facebook page

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Here’s a great history of the Hop-a-Bus in an article widely syndicated around the country in 1979 — it was written by Claudia Goad, spokesperson for the DTS (click for larger image).

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hop-a-bus_wire-story_apr-1979_storyby DTS’ Claudia Goad, wire story, April 1979

And, finally, a look at a 1976 Channel 8 story on the month-old Hop-a-Bus, before it was transformed into a bunny (from the WFAA News archives at SMU).


via Jones Film Collection, SMU

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Sources & Notes

Top image is from the Dallas Transit System (DTS) 1985 calendar — the entire calendar can be found at the Portal to Texas History, here, from the DART Historical Archive.

There is a “Bring Back the Bunny” Facebook page, here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Holiday Greetings from Jefferson Tower — 1937

xmas_jefferson-tower_oak-cliff_portal_1937_bChristmastime in Oak Cliff…

by Paula Bosse

Jefferson Tower, on West Jefferson Boulevard between S. Bishop and S. Madison, looked pretty great in 1937 all decorated for Christmas. It was (and is) the tallest building on West Jefferson. This must have made quite the statement!

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Here’s a zoomed-in detail (all images are larger when clicked):

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And here’s the building a few years later — no Christmas-tree decoration and in the daytime, but still fantastic.

jefferson-tower_mccoy-collaborativevia McCoy Collaborative

And, I mean, look at how commanding this building is, even now:

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I’d like to see a 21st-century return of a Christmas tree to the exterior of this building — it would still be impressive!

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Sources & Notes

Christmas photos of Jefferson Tower are from the Private Collection of Mary Newton Maxwell, via the Portal to Texas History — more info may be found here and here.

Photo of Jefferson Tower in the daylight is from the McCoy Collaborative website — more on their work in rehabilitating this historic building may be found here.

See the building on Google Street View here.

More Christmas posts from Flashback Dallas may be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Labor Day Weekend, Union Bus Depot — 1952

labor-day_union-bus-depot_hayes-coll_1952_DPLWaiting for buses… (photo: Dallas Public Library)

by Paula Bosse

Labor Day in 1952 was on Sept. 1. The people in the photo above were waiting for buses to whisk them away for a nice end-of-summer Labor Day holiday. They were in the Union Bus Depot in the Interurban Building (downtown, at Jackson and Browder). They were probably waiting for a Continental Trailways bus. (While waiting, they might have availed themselves of merchandise at the Sigler’s Jewelry & Optical Co., seen in the background. This was their downtown location — I wrote about their main store at Peak and Elm here.)

So what was going on in Dallas on Labor Day in 1952? Well, it was hot. Real hot. (It’s always hot.) (ALWAYS!) It was 102°, and it was very dry and very windy. Grassfires were popping up everywhere — there were 30 fires that day! 

There were, of course, Labor Day picnics. The largest was for members of the UAW-CIO — the crowd of union members and their families was estimated at 5,200 and was held on ranchland (the D & L Ranch) west of Grapevine. There were also hundreds of AFL plumbers and carpenters at a picnic at Vickery Park on Greenville Avenue. 6,000 Dallasites took advantage of the city’s swimming pools on the last they were open. And then there were 500 people who waved off the whole “outdoor” thing and spent the day skating at the chilly Fair Park ice rink. 

The movie “Jumping Jacks,” starring Dean Martin and Jerry Lewis, was playing at the Majestic, and “Merry Widow,” starring Lana Turner, was at the Palace. Kay Thompson, the singer (and creator of the Eloise children’s books) was opening at the Adolphus Hotel’s Century Room. And there was a square-dancing contest on the Fair Park midway.

It was a bad day, however, for a motorist who indulged in one too many Labor Day adult beverages. The guy zig-zagged in and out of traffic on the Houston Street viaduct, hit a curb, and then swerved back into traffic. He was stopped by one of the cars he had whipped around. Unfortunately for the tipsy driver, the man who stopped him was Sheriff Bill Decker. Bet he’d wished he gotten out of town, along with all those sweaty travelers seen above waiting at the Union Bus Depot.

continental-trailways_ad_march-1952March, 1952 (click for larger image)

continental-trailways_ad_may-1952May, 1952

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I was unaware of the Union Bus Depot until researching this post. It was established around the time when the Dallas-Fort Worth Interurban ceased operation on Christmas Eve, 1934 (the line from Dallas to Waco and Denison kept going a while longer). Suddenly the Interurban terminal at Jackson and Browder streets was going to be sorely underused, so it was decided to make it a great big bus depot. Most of the major bus companies serving Dallas (except for Greyhound, which had it own terminal) used the Interurban Building terminal as a shared depot. 

union-bus-depot_interurban-bldg_072537July, 1937

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Sources & Notes

Photo, titled “Labor Day Weekend crowd at the Union Bus Depot” (Aug. 31, 1952), is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library; Call Number PA76-1/11420.

From the Dallas Morning News archives:

  • “Outings on Labor Day Lack Only In Oratory” by Frank X. Tolbert (DMN, Sept. 2, 1952)
  • “Last 24 Hours in Dallas” by Lorrie Brooks (DMN, Sept. 2, 1953)
  • “Grassland Areas Hit By Flames” (DMN, Sept. 2, 1952)
  • “Negotiations For Union Bus and Interurban Terminal Are Under Way By Electric Lines” (DMN, Oct. 25, 1934)
  • “Electric Line Station To Be Bus Terminal” (DMN, Dec. 1, 1934)

More on Labor Day in Dallas can be found in the Flashback Dallas Post “Labor Day Parade — 1911.”

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Independence Day at Shady View Park — 1880s

4th-of-july_shady-view-park_FW-daily-democrat_061482Grand Fourth of July Celebration! (1882)

by Paula Bosse

A popular gathering place in Dallas for picnics and celebrations in the last couple of decades of the nineteenth century was Shady View Park, a sort of “private park” in which beer could be sold. It was out in the hinterlands — at the end of the San Jacinto streetcar line, at San Jacinto St. and N. Washington Ave. in Old East Dallas.

4th of July celebrations were often held there. Below is a breathless and comma-laden recounting of the 1884 event which throbbed with patriotism ‘neath the umbrageous branches.

At the Park.

Every car that rolled out to the park was crowded with people and hacks, and vehicles of every description drove a lively business in carrying out passengers. A band discoursed patriotic music and added life and pleasure to the assemblage of two thousand people that thronged the beautiful grounds and lounged ‘neath the umbrageous branches of the trees where only a few years since the so-called noble child of the forest roamed, so to speak. It was a great gathering and a great day in the history of our country and if there was a bosom on the grounds that did not throb with patriotism it was not manifest, for had there been and had it been known such a recreant would have been jack-ketched upon the spot.  

At 3 p.m. Dr. Schuhl, in a clear, distinct voice, read that remarkable document, the Declaration of Independence, and when he concluded the crowd made the welkin ring with the shouts of liberty. Several Russian exiles who were on the grounds and to whom friends had interpreted the meaning of the meeting, rushed up to an American flag near by, and raising their hands heavenwards as though they would bless the colors, kissed them reverentially. The English, our kinsmen, were there, and were by no means lacking in patriotism. They blessed this country, shook hands all around, but never forgot the Queen, and never once did the true American. England of 1776 is not England of 1884. “By golly!” said old Swamp Fox, an eccentric character, “if old Gen. George Washington and them boys what signed artikle of agreement could be here and see this I would be willing to die this minute and go to the bad.” When the enthusiasm was at fever heat Dr. Arch Cochran was called for and responded in a stirring speech. He was followed by Mr. J. M. Hurt, jr., the orator of the day, a son of Judge Hurt of the Court of Appeals, who delivered an address, which was well received, as evidenced by the rounds of applause that followed it. 
 
The Dance. 
 
The grand pavilion was then cleared and the merry dancers glided over the waxed floor, keeping time with nimble feet to the sweet strains of music. It was resumed after supper and continued until far into the night. The park was illuminated with lanterns and presented a beautiful scene. Everything passed off pleasantly, and all left, carrying with them sweet memories of the festivities of the glorious Fourth of 1884 at Shady View park. 
 
The day was celebrated at Mayer’s garden and Meisterhans’ pavilion, and by private parties who went on excursions to the country to picnic. In the city there were pyrotechnic displays. (Dallas Daily Herald, July 5, 1884)

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Dallas Herald, July 5, 1884 (click for larger image)

Shady View Park/San Jacinto Park was around from at least 1881, possibly from the 1870s. Its main reason for existing seems to have been to attract people to the area to build homes (on land owned by Col. William J. Keller, who also, I believe, owned the streetcar). Here’s another breathless description of the park, possibly written by the same person who wrote the above article (or at least another person smitten with the word “umbrageous”).

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Dallas Herald, May 31, 1881

The location of the park can be seen at the top of the circa-1898 map below.

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Below, a photo taken at Shady View Park on May 12, 1896. A caption identifies the people as “La Reunion Colony settlers”: Mrs. Louie Maas, Annie Gramatky, Paul Hartman, and Elizabeth (Lizzie) Gramatky.

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Sources & Notes

Articles from the Dallas Daily Herald were found at the Portal to Texas History.

The ad at the top is from The Fort Worth Daily Democrat, June 14, 1882, which was also found at the Portal to Texas History.

Bottom photo from the collection of the Dallas Public Library.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

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