Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Southeast Dallas/Pleasant Grove

Pleasant Grove Business Ads: 1959-1969 (Pt. 2)

spruce-high-school_1965-yrbk_jerrys-food-mart_lake-june-rdJerry’s Food Mart, 6416 Lake June Rd., 1964-ish

by Paula Bosse

This final installment of 1960s ads for Pleasant Grove businesses has even more more ads from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School (a link to the previous posts is at the bottom of this page). (Click ads to see larger images.)

BAXLEY CLEANERS, 8117 Scyene — Murrill L. Baxley owner. This very cute little building still stands!

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PLEASANT GROVE CLEANERS, 8011 Lake June Road.

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THOMAS COIN-OPERATED SPEED QUEEN LAUNDRY, 11001 Seagoville Road. (Laundromats once offered the use of hair dryers?)

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CAMPUS BARBER SHOP, 9614 Old Seagoville Road. (1966: owner Ike Robertson pictured with Jack Kelley and “Red.” 1968: owner Keith Gibson.)

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NATALIE SCHOOL OF DANCE, 231 Pleasant Grove Center — Natalie Skelton owner. 

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SOUTHEAST YMCA, 2818 Prichard Lane. Still standing but now a church, I believe.

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PLEASANT OAKS BAPTIST CHURCH, 412 North Masters Drive. Still standing in what looks to be a remodeled building. 

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MACON-HOLCOMB FUNERAL HOME, 8142 Lake June Road. Still standing (as a different funeral home).

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DUDLEY M. HUGHES FUNERAL HOME, 2615 S. Buckner Blvd. Still standing (as a different funeral home).

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GROVE STATE BANK, 1520 S. Buckner Blvd. I’m kind of shocked to see that this once-cool mid-century building is actually still standing — as a Bank of America branch. Its exterior has been smoothed of most of its character, but the original building is still there.

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TRINITY SAVINGS & LOAN ASSOCIATION, 1838 S. Buckner Blvd. I think this original building is also still standing — now as a Chase Bank branch. 

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JERRY’S FOOD MART, 6416 Lake June Road and 10420 Second Ave. in Rylie — Jerry Smith owner.

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JERRY’S FOOD MART, 1328 Jim Miller Road.

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BEST FOR LESS FOOD MART, 1042 Second Ave. — E.R. Smith owner. “Where Ma saves Pa’s money.”

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BARNARD’S DRIVE-IN GROCERY, 136 N. Masters — O. L. (Leon) Barnard and Thelma Barnard owners. I love this couple!

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N. D. WHITTLE & SON POULTRY FARM, 2660 Dowdy Ferry Road. I’m happy to see this is an ongoing (and expanded) business!

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Sources & Notes

All ads are from the high school yearbooks of H. Grady Spruce and W. W. Samuell.

Other Pleasant Grove posts from Flashback Dallas can be found here.

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Pleasant Grove Business Ads: 1959-1969 (Pt. 1)

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South Buckner Blvd. doesn’t really look like this anymore…

by Paula Bosse

I love the ads in high school yearbooks, so here are a bunch of Pleasant Grove-area business ads from the pages of the Spruce and Samuell annuals. Click to see larger images. First up, all sorts of automotive-related establishments.

GROVE AUTO SUPPLY, 7930 Lake June Rd.

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KARSMITH, 7512 Second Ave. & Elam Rd., and 1952 S. Buckner Blvd. — Charles Smith and Wesley T. Smith, owners. “If you can’t stop, wave.”

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STOVALL’S CYCLE SHOP, 8152 Second Ave.

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HOLLEMAN ENCO SERVICE STATION, 300 S. St. Augustine.

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BARRETT MOTORS, 1514 S. Buckner — Big Billy Barrett, owner.

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HONDA SALES, 405 S. Buckner — Jack Poe, owner.

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TUCKER & SONS SHELL SERVICE STATION, 9606 Second Ave. “S&H Green Stamps… Hot coffee….”

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Next, various retail shops.

PAUL’S FLORIST & GREENHOUSE, 2017 S. Buckner — later at 8121 Bruton Rd. — Tommy Ochoa and Jean Ochoa, owners. If it’s a business in a little house-like building with metal or cloth awnings, I’m a fan.

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SKILLERN’S DRUG STORE, 1437 S. Buckner (Store No. 31).

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TURNER’S MENS & BOYS CLOTHING, 1317 S. Buckner.

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McKEE JEWELERS, 259 Pleasant Grove Shopping Center. This couple had yearbook ads every year — and they always looked pretty much the same. Which I’m fine with.

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VAN VOAST SPORTING GOODS, 8208 Scyene Rd.

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RYLIE DRUG, Barker’s Shopping Center.

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BRAGG GUN SHOP, 1344 S. Buckner — D. E. Bragg, owner.

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BUCK’S TV & RECORD SHOP, 1311 S. Buckner and 10910 Garland Rd. (and later 1927 S. Buckner) — Jimmy Huett, owner.

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And the always-popular “miscellaneous.”

BUCKNER BOWLING CENTER, 400 S. Buckner.

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WEST-CRAFT, 1926 S. St. Augustine.

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ECONOMY MANUFACTURING CO., 5641 Military Parkway.

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THE SUBURBAN TRIBUNE, 8114 Lake June Rd. I will always love line drawings of the mid-century Dallas skyline.

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Part 2 coming soon….

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Sources & Notes

All ads are from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School.

Other Flashback Dallas posts heavy on the Pleasant Grove can be found here.

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Pleasant Grove Eat Spots, including El Charo and the Vel-Mar — 1950s & 1960s

vel-mar_samuell-high-school_1959-yrbk_detVel-Mar, 8516 Lake June Rd., 1959

by Paula Bosse

Here are a whole bunch of ads for Pleasant Grove dining establishments, most with photos, thanks to the intrepid advertising staff of the yearbooks of H. Grady Spruce High School and W. W. Samuell High School. (Most ads are larger when clicked.)

You gotta start with Dairy Queen. I’m not sure how many DQs were in the Pleasant Grove area, but here are a couple.

Benson Dairy Queen, 1238 S. Buckner Blvd.

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Wicker’s Dairy Queen, 7636 South Loop 12.

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Gene’s Hitching Post, 223 Pleasant Grove Center. “Good barbecue is no accident.”

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Piedmont Drive-In & Steak House, 6855 Scyene Rd.

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Underwood’s Bar-B-Q, 7828 Lake June Rd. Odell Chism, manager.

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A & W, 623 S. Buckner.

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Apache Drive-In, 316 South St. Augustine. “Around the Bend to the Apache Den.” (The Spruce High School mascot was the Apache.)

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El Charo, 263 Pleasant Grove Shopping Center. The owner of this Mexican restaurant in the first ad (from 1958) is Mona Parish, whose husband Carl “Jake” Parish had died the previous year. From 1959, the owner was Marion Martinez, whose son, Mariano, went on to great acclaim with his own restaurant where he invented the frozen margarita (based on his father’s margarita recipe). The younger Martinez almost certainly worked at this Pleasant Grove restaurant.

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el-charo_plano-star-courier_nov-1962Plano Star-Courier, Nov. 1, 1962

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I have to admit, I’d never heard of the Vel-Mar drive-in, located at 8516 Lake June Rd., but I understand it was something of a Pleasant Grove fixture during the 1950s, ’60s, ’70s, and into the ’80s. According to a newspaper article which chronicled the history of the Vel-Mar and its then-recent sale by Robert Schweder to James and Sharon Harris (“Drive-In Shrine Alive and Well” by Steve Blow, Dallas Morning News, June 15, 1980), the small chain of root-beer-stand drive-ins was founded by three couples — including a Velma and a Marie (the third, Thelma, wasn’t lucky enough to get her name into the business name). Eventually, the Pleasant Grove location was the last remaining Vel-Mar.

Vel-Mar tidbits:

  • It always closed for the winter, from October to March.
  • Other than its root beer, it was known for its “Dixie Burger” which was a loose-meat sandwich.
  • It was a Pleasant Grove high school hangout, and it had special drinks for students of Spruce and Samuell: a blue and red drink was called “The Sprucette” (also “Spruce Juice”), and a blue drink was called “The Spartini” (for the Samuell Spartans). 

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Sources & Notes

All ads from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School (unless otherwise noted).

More on Pleasant Grove can be found in the Flashback Dallas post “Life in The Grove: Pleasant Grove — 1954-1956,” with material gleaned from Pleasant Grove High School yearbooks.

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Life in The Grove: Pleasant Grove — 1954-1956

pghs_1956-dairy-queenDairy Queen, 1238 S. Buckner — 1956 (click for larger image)

by Paula Bosse

The community of Pleasant Grove was first settled in the 1840s but didn’t officially become part of Dallas until it was annexed in 1954 after a huge postwar surge in population. Upon annexation, the schools that made up the Pleasant Grove Independent School District became part of the DISD, including Pleasant Grove High School, which was located on Lake June Road, between Conner and Pleasant Drive. PGHS closed when the brand new W. W. Samuell High School opened on January 28, 1957, halfway through the 1956-1957 school year. The photos here are from the yearbooks of the last three years that Pleasant Grove High School was open — most of the ads feature students inside or in front of the business establishments. And they’re great! (Click photos for larger images.)

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Photos of overcrowded Pleasant Grove High School and its numerous out-buildings, 1955.

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Pleasant Grove Pharmacy, Grady’s Clover Farm Grocery, and Grove Shoe Store:

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Worthington Service Station:

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Schepps Dairy:

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The Eatmore Hamburger System (greatest name EVER!!):

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Dasch Cleaners:

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Harvey Hayes, “The Insurance Man”:

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Cassidy’s Conoco Station, Tee-Pee Drive-In Grocery, and Gay and Jones Motor Co.:

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Worthington’s Magnolia Service Station (again) and Barrett’s Used Cars:

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W. W. Hughes Magnolia Service Station, E & L Service Shop (bicycle and lawnmower service), and, again, Pleasant Grove Pharmacy:

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Billie Price Real Estate and Maridell’s:

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Martin’s Sinclair Service Station (with a DQ photobomb):

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The Kaufman Pike Drive-In, “The Theater With a Heart”:

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And lastly, a very dark photo of Pleasant Grove High School from the 1948 yearbook:

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Sources & Notes

All photos and ads are from the 1954, 1955, and 1956 editions of The Bobcat, the Pleasant Grove High School yearbook.

More on the history of Pleasant Grove in southeast Dallas, here. More on the history of Pleasant Grove High School here and here. The confusing school changes revolving around the the PGISD/DISD switchover were a bit like musical chairs and affected attendance of numerous high schools (including Forest High School, Crozier Tech, and Woodrow Wilson), junior high schools, and elementary schools. Read about the details in the Dallas Morning News article “Mid-Term Switch Set for Students” (DMN, Jan. 6, 1957).

Google map showing Pleasant Grove and approximate location of PGHS, here.

As always, click pictures for larger images.

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Copyright © 2016 Paula Bosse. All Rights Reserved.

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