Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Texas Centennial

Night Life Along the Centennial Midway — 1936

tx-centennial_night-midwayThe magical midway at night (click for larger image)

by Paula Bosse

Glamorous night shots as seen in not-quite-real-looking postcards from the 1930s and ’40s are among my favorites. And this shot, of the Texas Centennial Exposition Midway at night-time is so, so GREAT!

The text on the back of the card:

Night life in all its glory and glamour. Oddities, Animal Shows and Girl Shows to charm the most fastidious, along the Midway.

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Compare to the shots of this stretch of the Midway from the other direction, in my previous post here.

Click picture for MUCH larger image!

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Forget the Ferris Wheel, Take a Ride in a Centennial Rickshaw — 1936

tx-centennial-midway_1936_ucrYour rickshaw awaits…

by Paula Bosse

Here’s an odd photo of the Midway at Fair Park, taken in 1936. The whole thing feels a little weird. It’s just so … bright. And empty. It’s kind of bleak-looking for the glamorous Texas Centennial Exposition. And then there’s that rickshaw (?). What this scene needs is a little postcard-colorizing magic. Below, a similar scene, sans rickshaw.

fair-park_hollywood_centennial_midway

Better … but still kind of odd.

But back to that rickshaw. According to the the Treasury of Texas Trivia, Vol. II:

The Texas Centennial in Dallas had one feature that, considering its uncountable sights and sounds that one had to take in, may very well have been forgotten. College boys, as a means of earning tuition as well as keeping in shape, pulled foot-weary fairgoers from street to street and plaza to plaza in rickshaws during the 1936 celebration of our state’s one hundredth birthday.

rickshaw_tx-centennial-1936

This exotic mode of transportation was even appearing in local advertisements — like this one, from an ad placed by the A. Harris department store:

ad-a-harris_centennial_rickshaw_dmn_052536_detA. Harris ad (det) , 1936

One of the most notable rickshaw-riders of the Dallas Centennial was none other than celebrated fan-dancer, Sally Rand, whose “Nude Ranch” show (check Google for risque film footage) at the competing Frontier Centennial Exposition in Fort Worth was packing them in in Cowtown. Even Sally had to come over and check out the Centennial. The photo below shows her autographing the shorts of one of the “ricksha-toters,” a lucky young man named Guy Johnsen. The caption of the July, 1936 news photo reads:

Sally Rand, who says she never knew success until she thought of taking her pants off, autographs those of Guy Johnson [sic], her ricksha toter, on a visit to the Texas Centennial Exposition at Dallas. With her is Mrs. Voln Taylor, Chairman of the Centennial Advisory Board.

centennial_rickshaw_sally-rand_cook-coll_smuCook Collection/DeGolyer Library/SMU

And now I know.

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Sources & Notes

Top photo — titled “The Gay Midway of the Texas Centennial Exposition, Dallas” — from the Keystone-Mast Collection, UCR/California Museum of Photography, University of California at Riverside; see here.

Quote from Treasury of Texas Trivia, Vol. II by Bill Cannon (Plano: Republic of Texas Press, 2000).

Sally Rand photo (“Sally Rand Gives an Autograph”) from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, Central University Libraries, Southern Methodist University; more info on this photo is here. (Arne Miller “Guy” Johnsen — known later as “Swede” Johnsen — was a native South Dakotan who had left home and arrived in Dallas just in time for the Centennial, where he got a job pulling visitors around Fair Park in a rickshaw. This paragraph is from his 2005 obituary: “Raised on a farm in Volin, South Dakota, ‘Guy’ (as he was nicknamed by his mother), left home on a quest for better opportunities. In 1936, his travels found him pulling a rickshaw at the Dallas Centennial Fair. His claim to fame was pulling the famous and beautiful fan-dancer Sally Rand throughout the centennial fair grounds.” I guess a moment like that really stays with a person!)

To see this stretch of the Midway from the other direction — and AT NIGHT (!) — see my companion post here.

I find that — by complete coincidence — I’ve posted this on June 6th, the anniversary of the opening day of the Texas Centennial Exposition.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Deco Idealized: Fair Park Before the Centennial Exposition — 1936

tx-centennial_dmfa_bandshell

by Paula Bosse

The first rendering is so sleek and sharp and perfect that I want to cry. But the artist’s second conception? Well, now I know what the Fair Park band shell would look like plopped down in the middle of the manicured grounds of an English estate or an Italian villa (or maybe in the Clampetts’ backyard, out past the cement pond). …And it still looks damn good.

Text from the back of this postcard:

The center of musical activity will be the open air band shell and amphitheater, a permanent feature of the Civic Center — seating capacity, 5,000 — the band shell accommodates 150-piece band. The most imposing structure in the Civic Center is the Hall of Fine Arts, constructed of Texas stone, cost $500,000, housing a $5,000,000 art collection assembled from all parts of the world.

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Click picture for much larger image.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Neiman-Marcus Celebrates the Texas Centennial with “Cactus Colors” and Cattlebrands Burned Into Rawhide Belts — 1936

neiman-marcus_shoes_vogue-1936-det

by Paula Bosse

Texans celebrate history with — what else? — fashion! Below, text from a Neiman-Marcus ad which appeared on the eve of the huge Texas Centennial celebrations in 1936.

Five days before the Centennial finds Neiman-Marcus keyed for last-minute demands … both in selections and service … Spectator clothes and accessories in cactus colors (see current Vogue), and Artcraft stockings, thin as a web, in Texas range colors … Cool snowy crepe dresses for the afternoon and printed chiffon jacket dresses for Centennial sightseeing … Cottons gifted with importance … Crownless roof hats and trailing garden party dresses … Cattlebrands burned on a rawhide belt that girdles a crisp white watching dress. All in the best of taste and at a happy range of prices.

And then I looked for the Vogue ads mentioned and … wow! I’ve had a vintage advertising blog for several years, and I’ve seen a lot of ads … but these may be my favorites! All as a tie-in to the Texas Centennial, celebrated in Dallas in 1936, spear-headed by Stanley Marcus himself. Thanks, Mr. Stanley!

neiman-marcus_shoes_vogue-1936

neiman-marcus_cactus-colours_vogue-1936a

neiman-marcus_cactus-colours_vogue_1936b

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Color ads from Vogue, June 1936. I found them on Etsy from this seller (the ads have, apparently, been sold). I would LOVE to see these with the watermarks removed, and I’d also love to know what became of the original artwork and who “N. de Molas” was. I love Texas kitsch and I love fashion illustration from this period, and this is fantastic! Click color pictures for much larger images! And read that copy, man.

If you want to wander around a whole bunch of vintage advertising, my Retro Adverto blog is here, but it has been sadly neglected since my immersion into this blog!

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Copyright © 2014 Paula Bosse. All Rights Reserved.

 

O, Fritatos, We Hardly Knew Ye — 1936

fritos_potato-chips_kaleta“Another Load of Pampered Potatoes”

by Paula Bosse

Hey! Did you know that the Frito Company also made potato chips for a while? They were called “Fritatos” and they were introduced in 1935. Here’s one of their snazzy-looking trucks making a much-appreciated snack delivery to Fair Park during the Centennial Exposition in 1936.

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Sources & Notes

Photo of the “pampered potatoes” truck from Kaleta Doolin’s wonderful book about the family business, Fritos Pie: Stories, Recipes, and More (College Station: Texas A & M University Press, 2011).

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Remember the Alamo! …In Fair Park?

alamo_replica_fair-park_seewatermelonkidpage

by Paula Bosse

Today, on the anniversary of the fall of the Alamo, I bring you news that Dallas has outdone San Antonio by having hosted two Alamos. TWO! Both in Fair Park. The first one was a gift to the city by G. B. Dealey and the Dallas Morning News — it stood stoically at the entrance to the fairgrounds from 1909 until 1935 — and the second one was a rebuilding of the first which was torn down to make way for the the splendor of the Art Deco Centennial extravaganza and lasted from 1936 until 1951. And here I’d never heard mention of Dallas having had ANY Alamos.

The idea came from Dallas Morning News executive George Bannerman Dealey. He sent architect J. P. Hubbell (of Hubbell & Greene) to San Antonio to meticulously photograph, sketch, and measure the original structure — this included making note of every stain, every crack, every instance of broken plaster, etc. — in order to reproduce an exact replica of the historical landmark (at half the size of the original). The Morning News offered to pay for and build the replica (the cost was estimated at $5,000) and asked only that it be placed in a primo location (at the entrance!), that it be open to the public during the day but be available to the DMN people to use for private/company functions after hours, and that the Park Board maintain the building and its landscaping. The Park Board jumped at the gift, and the news of our very own “little Alamo” was met with giddy anticipation. Even the rival Dallas Times Herald was swept up in the excitement and suggested a “Meet Me at the Alamo at the Dallas State Fair” slogan in an editorial.

San Antonio and the Daughters of the Republic of Texas (who managed and maintained the historic shrine) were not terribly amused by this, but The News (in the expected torrent of its own self-congratulatory publicity about its magnanimous gift “not to Dallas, but to the State”) humbly insisted that the much, much, MUCH smaller Alamo would only drum up steady tourism of people who wanted to see the real thing. San Antonio and the Daughters seemed to get over it eventually. Dealey had made a good point, though, when he said that only a very small percentage of Texans had been able to see the Alamo in person, and this was an excellent way to bring history alive for North Texans.

The replica was dedicated on the opening day of the fair in 1909, and curious crowds lined up to see the startlingly realistic reproduction of the building which Mayor S. J. Hay described as being “sacred to every patriotic citizen of the State.” The brand new Alamo (made to look old and worn and battle-scarred) was a hit. In fact, it seems to  have been a very popular exhibit for the length of its stay — a total of 42 years. Other than being visited by thousands and thousands of fair-goers and families and schoolchildren, it was also used to house soldiers briefly during both World War I and World War II. It was visited by numerous people who claimed to be related to Alamo heroes like Crockett, Bowie, and Travis, and there were even a couple of instances of visits by 100-year-old men who said they had known Crockett and Bowie when they were children.

And, oddly, even Comanche Chief Quanah Parker stopped by to check the place out. I’ll end with his salient observations upon seeing the Alamo replica when visiting Dallas as a guest of the State Fair in 1909:

White men talk a great deal about their history. They don’t all play brave in making it. They don’t all care as much for getting it right as for getting it like they want it. Alamo fight was brave like Indians fight, don’t care for safety and for life. This Alamo house brings back to me thought of the ‘Dobe Walls’ fight a long time ago. It must make Texas people feel good to look at this and think of what it stands for. It was a fine thing for The News to put it here. (DMN, Oct. 27, 1909)

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Above, opening day crowds. “Scene in front of the Replica of the Alamo Chapel During the Ceremony of Presentation.” Photo by Henry Clogenson. (DMN, Oct. 17, 1909)

Dallas’ second Alamo (which made its debut at the Texas Centennial in 1936) no longer had its primo location at the entrance to Fair Park, but it at least had a bit of room to breathe. As with the first replica, an architect was sent to San Antonio to bring back exact measurements — this time it was the incomparable George Dahl (if you’re not familiar with his work, you need to look him up). And this time, San Antonio and the Daughters of the Republic of Texas were not happy at ALL: there was a sternly worded petition from San Antonio to the governor and threats to legally force a halt to the construction. Guess they got over it. Again.

alamo_art-institute-of-chicago_1936

But eventually, the Alamo fell. It was razed in August of 1951, after years of neglect. Stalwart Texas demolition workers must have blanched a bit at being informed that their job was to destroy the very symbol of Texas heroism and independence.

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Top postcard from a page on the Watermelon Kid’s great Dallas history site, here.

Photo of the “brand new” Alamo in 1936 from the Ryerson & Burnham Archives, Art Institute of Chicago, here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

 

A Robot Visits the Texas Centennial — 1936

by Paula Bosse

This “mechanical man, built by human hands” was quite the attraction at the 1936 Texas Centennial.

Four-minute lectures by a mechanical man are a feature of the exhibit by the U.S. department of labor at the Texas Centennial Exposition. The robot constructed in a Pittsburgh factory, has a ‘built-in’ speech on men and machines with which to entertain his audiences.

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Lower image from Popular Mechanics (Sept. 1936).

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Copyright © 2014 Paula Bosse. All Rights Reserved.