O, Fritatos, We Hardly Knew Ye — 1936

by Paula Bosse

fritos_potato-chips_kaleta“Another Load of Pampered Potatoes”

by Paula Bosse

Hey! Did you know that the Frito Company also made potato chips for a while? They were called “Fritatos” and they were introduced in 1935. Here’s one of their snazzy-looking trucks making a much-appreciated snack delivery to Fair Park during the Centennial Exposition in 1936.


Photo of the “pampered potatoes” truck from Kaleta Doolin’s wonderful book about the family business, Fritos Pie: Stories, Recipes, and More (College Station: Texas A & M University Press, 2011).


Copyright © 2014 Paula Bosse. All Rights Reserved.