Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Theaters

Miscellaneous Dallas #2

rainbow-restaurant_tichnor-bros-collection_boston-public-libraryOpen 24 hours, plenty of free parking…

by Paula Bosse

And now, a bunch of homeless, random images (all are larger when clicked).

Above, the 24-hour Rainbow Restaurant, 1627 N. Industrial at Irving Blvd. Below, its menu.

rainbow-restaurant_ad_dec-19511951

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Thomas Confectionery, 1100 Elm Street. “Largest Confectionery In the State.” Popular date spot with the pre-flapper generation.

thomas-confectionary_postcard_1911_sam-rayburn-house-museum-via-portal1911 (via Portal to Texas History)

thomas-confectionery_0915121912. Dallas Morning News want-ad

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Fair Park Church of God in Christ, 1036 S. Carroll Ave.

fair-park-church-of-god-in-christ_1974_USC-libraries 1974 (via USC Libraries)

And it’s still standing! (I love that the curb tiles are still there.)

fair-park-church-of-god-in-christ_google-street-view-20172017 (via Google Street View)

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The Knox Street Business District, pre-Central Expressway. …Way pre.

knox-street-business-district_1932-smu-rotunda1932 (via SMU Rotunda)

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A. Harris & Co. — Texas Centennial Commemorative Paper (gift wrap?).

tx-centennial_a-harris_gift-paper_elm-fork-echoes_april-1986_portal-tx-hist1936 (via Portal to Texas History)

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The Lakewood Country Club (see it before the landscaping in this photo from this post).

lakewood-country-club_postcard_ebay(via eBay)

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The McFarland Drug Co., 598 Elm, at Hawkins, in Deep Ellum (later became 2424 Elm).

mcfarland-drug-co_hints-to-housekeepers_degolyer_SMU_19051905 (via DeGolyer Library, SMU)

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The Lyric Theatre, 364 Elm, near Stone (later 1602 Elm).

lyric-theater_degolyer-lib_SMU_dallas-theaters_nd1907-ish (via DeGolyer Library, SMU)

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Dudley M. Hughes Funeral Home, 400 E. Jefferson Blvd, Oak Cliff.

dudley-hughes-funeral-home_tichnor-bros_boston-public-library(via Tichnor Bros. Collection, Boston Public Library)

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“A Drive in White Rock Valley.” Before the lake.

white-rock-valley_postcard_1912_ebay(via eBay)

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Sources & Notes

Rainbow Restaurant postcard is from the Tichnor Bros. Postcard Collection, Boston Public Library.

See the first installment of “Miscellaneous Dallas” here.

rainbow-restaurant_tichnor-bros-collection_boston-public-library_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Showtime on Elm Street

theater-row_night_majestic-melba-tower-palace_portalLit up like Broadway… (click for larger image)

by Paula Bosse

Who doesn’t love nighttime photos of Dallas’ Theater Row, generating enough electricity to be seen from space. The Majestic, the Melba, the Palace. And a buck a night at the Majestic Hotel across the street, the window shades of which could not possibly have been enough to block out the blinding, strobing neon. This is a similar view to the fabulous photo from 1942 by Arthur Rothstein seen here. This is absolutely the period of Dallas’ history I wish I could have experienced first-hand.

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Sources & Notes

Photo titled “[Businesses on theatre row at night]” is from the Spotlight on North Texas Collection, UNT Media Library, UNT Libraries — more information can be found on the Portal to Texas History site here.

theater-row_night_majestic-melba-tower-palace_portal_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

The Majestic Theatre’s Centenary

majestic-theatre_tsha_1920sThe Majestic Theatre, 1925 Elm Street

by Paula Bosse

The Majestic Theatre opened on Elm Street 100 years ago this week. We’re lucky to still have such a beautiful building, one which we came close to losing in the late ’60s/early ’70s when so many other “old” buildings were being demolished in downtown Dallas.

The Majestic opened at 1925 Elm on April 11, 1921. The promotional blitz was pretty intense: for months the local papers were full of every little tidbit about the building and the grand opening. A pilot was even hired to drop leaflets and float balloons over 25 North Texas towns in order to reach those farther afield who might be outside the Big City theater loop. 

There was a lot of bragging that the showplace theater cost over $2 million, a huge amount of money at the time. That would be about $30 million in today’s money, and there is no way that beautiful, beautiful theater and its luxurious decor could be built today for a mere $30 million.

Like I said, we’re lucky to have it. Happy 100th, Majestic!

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Here it is under construction in 1920:

majestic_under-constructioin_100120_cinema-treasuresvia Cinema Treasures

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Just read this (click to see a larger image):

majestic-theatre_dmn_040321_grand-openingDallas Morning News, April 3, 1921

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At night, just down from the Melba (originally the Hope):

majestic-theatre_night_cinema-treasuresvia Cinema Treasures

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And it still looks beautiful in the 21st century:

majestic-theatre_LOC_carol-highsmith_20142014, photo by Carol M. Highsmith, Library of Congress

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majestic-theatre_2009_wikipedia2009, via Wikipedia

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theater_majestic_052522_where-its-cool“Where it’s really cool” (1922)

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Sources & Notes

More about the history of the Majestic Theatre can be found at Cinema Treasures.

The official theater website is here — check out the upcoming shows!

majestic-theatre_tsha_1920s_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Aerial View: Movie Row from the Rear

aerial_south-from-pacific_color

by Paula Bosse

This is a cool aerial shot of downtown, looking toward the south, with a nice look at the back side of the waning Movie Row, with the Pacific Avenue rear entrances of the Majestic and Capri theaters visible.  I’m not sure of the date, but the Melba Theater was renamed the Capri on Dec. 25, 1959 and was ultimately demolished in 1980 or 1981, and the Medical Arts Building (seen in the middle at the far right) was demolished in 1977. I’m guessing the ’70s, if only because of the vast expanse of parking lots.

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Sources & Notes

Another instance of muddled/incomplete notes on my end. This is a screenshot from… something. I don’t remember if the image seen here is a photo or is from moving footage shot over Dallas.

majestic from behind aerial screenshot_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Art Landry Is At The Palace — 1927

palace-theatre_u-s-coffee_frank-rogers_1927_DPLMarquees, schmarquees… (Dallas Public Library)

by Paula Bosse

Great photo of the Palace Theatre on Elm and Ervay in November or December of 1927 (“My Best Girl” starring Mary Pickford opened at the end of November and ran for a week or two into the middle of December). The movie seems like a bit of an afterthought, though — I mean… ART LANDRY IS IN TOWN, and his giant 78 disc replica promotional sign is crowding out others on the marquee. The touring jazz-band leader (who insisted he did NOT play jazz music — “I became a bandmaster when jazz was jax. In those days noise was the objective. […] The day of jazz is gone….” ) was nestled here in Big D for the holiday season and was apparently well-received. (See another photo of the Palace from about this same time here.)

palace_art-landry_111327Nov. 13, 1927

palace_pickford_my-bes-girl_112727Nov. 27, 1927

You know how when you get a new car you suddenly start seeing that same model everywhere? I’m like that with the U.S. Coffee & Tea Co. — seen right next door to the theater. (See it here, peeping around the Wilson Building in a squattier incarnation.)

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Sources & Notes

Photo titled “[Palace Theatre, Art Landry exclusive Victor Artist]” — by Frank Rogers — is from the Ted C. Steinberg Collection, Dallas History and Archives Division, Dallas Public Library, call number PA2018-03-14 (the library has the date this photo was taken as Dec. 27, 1927, but “My Best Girl” was long-gone by then — it was probably taken on Nov. 27, the day after “My Best Girl” opened).

Quote from Art Landry about not being a jazz-band leader is from an interview with him in The Dallas Morning News (“Jazz Is Thing of the Past Says Palace’s New ‘Jazz Band’ Leader Who Specializes in Modern Music” — DMN, Nov. 12, 1927). I can’t find any other instances of early jazz music referred to as “jax” music. Can anyone point me to another reference?

palace-theatre_u-s-coffee_frank-rogers_1927_DPL_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Oak Cliff’s Star Theatre — 1945-1959

star-theatre_troy-sherrod-hist-dallas-theatres_DPLShow Hill, with the Star Theatre at right

by Paula Bosse

This is one of those photographs I could stare at all day long. It shows a shopping area in East Oak Cliff at the intersection of E. Eighth Street and N. Moore Street — this part of Oak Cliff was originally settled as a freedman’s town, and this photo shows an area between the Tenth Street Historic District and The Bottoms (or The Bottom) neighborhood (see a great map, here).

When these buildings were built in 1945 by I. B. Clark, it was an exclusively African-American part of Dallas. The anchor of this strip (which occupied what was described as both the 300 block of N. Moore and the 1400 block of E. Eighth) was the Star Theatre, which was, according to Mr. Clark, the only movie house for black customers in Oak Cliff.

star-theatre_boxoffice_042845
Boxoffice, April 28, 1945

star-theatre_oak-cliff_negro-directory-1947-48_adDallas Negro Directory, 1947-48

I. B. Clark was a white businessman who lived on a ranch in Cedar Hill; he had owned the Southern Fireworks Company before the war and had frequently battled with Dallas lawmakers about the constitutionality of banning the selling and shooting of fireworks within the city limits.

In the undated photo above, businesses in the retail strip are the Top-O-Hill Food Mart, the Ebony Cafe (Pit Bar-B-Q), the Easy-Wash laundromat, the second location of the Cochran Street Record Shop, the Star Theatre, and hotel apartments.

This hub of businesses was popular with neighborhood residents, who referred to this area as “Show Hill” (for the picture show). I stumbled across a really wonderful 2018 oral history of Margaret Benson, who, in 1944, moved with her family to Dallas and attended N. W. Harllee Elementary School and both Lincoln High School and Madison High School. She describes these shops and says that whenever black entertainers such as Dinah Washington or Sister Rosetta Tharpe came to town, they frequently stayed in the apartments above these businesses, as hotel accommodations for African Americans were few and far between. (I loved the entire recording of Mrs. Benson reminiscing about living for most of her life in this area of Oak Cliff — the part where she specifically talks about “Show Hill” is at the 8:25 mark in the recording at the link above.)

According to Dallas movie theater historian Troy Sherrod, the Star closed in 1959. Over time the area eventually declined and the remaining businesses closed. The strip, which was looking pretty down-at-its-heels in the 1990s, was demolished around 2000. The photo below shows the once-vibrant strip in its later days. (Three more photos, from 1999, can be found here — the addition of more apartments (the “Ebony Hotel Annex”) can be seen in the third one.)

star-theatre_mark-doty_lost-dallas
via Lost Dallas by Mark Doty

Here is what “Show Hill” vacant lot looks like today on Google Street View:

star-theatre_google-street-view-nov-2019Google Street View, 2019

star-theatre_bing-mapsBing Maps

star-theatre_cinematreasures_advia Cinema Treasures

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Sources & Notes

Top photo showing the Star Theatre is from the excellent book by D. Troy Sherrod, Historic Dallas Theatres (Arcadia Publishing, 2014); the photo is from the collection of the Dallas Public Library.

Second photo showing the dilapidated buildings is from another excellent book, Lost Dallas by Mark Doty (Arcadia Publishing, 2012).

The ad for the Star Theatre appeared in the Dallas, Texas Negro City Directory, 1947-1948 (many thanks to Pat Lawrence). The address for the theater was listed in various places as both 300 N. Moore and as 1401 E. Eighth.

If you have access to the archives of the Dallas Morning News, I encourage you to read “Inner-City Secret — The Bottoms Residents Say They Are Forgotten” by Bill Minutaglio (DMN, Aug. 28, 1994).

Also worth a read is Texas Tribune article “Dallas Neighborhood Established by Freed Slaves Fights to Keep Its History Alive” by Miguel Perez of KERA News.

More on the Tenth Street Historic District can be found on the City of Dallas website here.

Check out photos of a pop-up market on Show Hill in 2014 here.

Also, of related interest is the Flashback Dallas post “Movie Houses Serving Black Dallas — 1919-1922.”

Thank you to reader Jerry Richburg for contacting me with a question about this old strip shopping area — he remembered attending church services in one of the buildings and asked if I knew more about what had been there and if I might have a photo. Thanks, Jerry! You led me down the path to discovering a little pocket of Dallas history I was completely unaware of!

star-theatre_troy-sherrod-hist-dallas-theatres_DPL_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

“Guys and Dolls” at the State Fair Music Hall — 1951

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag
Wearing the *dress* boots… (photo: John Dominis, © Time, Inc.)

by Paula Bosse

This is the most Texans-going-to-the-theater photo I’ve ever seen.

And this is the most Texans-selling-minks ad I’ve ever seen:

neiman-marcus_ad_guys-and-dolls_oct-1951

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Sources and Notes

Photo by John Dominis, taken in October, 1951 on assignment for Life magazine, ©Time, Inc.; more info is here.

Neiman-Marcus ad is also from October, 1951.

“Take Back Your Mink” is a song from “Guys and Dolls” (hear it here), the musical that played during the 1951 State Fair of Texas, starring Pamela Britton, Allan Jones, Jeanne Ball, and Slapsie  Maxie Rosenbloom.

sfot_guys-and-dolls_music-hall_1951_john-dominis_life-mag_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Bel-Vick’s Anchor: The Angelus Arcade and The Arcadia Theatre — 1920s

arcadia-theater_exhibitors-herald-world_060730The 2000 block of Greenville Avenue, 1930… (click for larger image)

by Paula Bosse

I’ve written about the Arcadia Theatre before (here and here), but until I discovered the above photo from 1930, I’d never really thought about what had been on that site previously (the northwest corner of Greenville Avenue and Sears Street, now the home of a Trader Joe’s). There’s a lot going on in that photo, not the least of which is the fabulous Arcadia “tree” sign/marquee, made of sculpted concrete.

Greenville Avenue in the 1920s had a small business district with buildings clustered between Ross Avenue and Belmont, an area which many now call “Lowest Greenville” (the stretch of Greenville a little farther north which is now generally refered to as “Lower Greenville” was being developed but was not really an area of note yet — and “Upper Greenville” — which I don’t really hear people say anymore — was a rural highway which passed through small communities and was mostly surrounded by a lot of open farmland).

A look at city directories of the early 1920s suggests that business owners were trying to establish “Belmont” as the name of the area between Ross and Belmont, and many used the word in their business name (“The Belmont Pharmacy,” for instance). But things began to change in 1922 as development picked up, and “Belmont” suddenly became “Belmont-Vickery” (in a nod to the Vickery Place neighborhood), and then that very quickly became “Bel-Vick” or “Belvick” (a couple of rebel business owners went with “Belvic” but that didn’t seem to catch on). In the 1927 directory there were eight Belvick businesses, almost all of which were in the 1800 and 1900 blocks of Greenville, the blocks seen in the photo below (you can see the Arcadia “tree” in the distance on the left).

greenville-avenue_1930
Greenville Avenue, 1930 (Dallas Public Library)

belvick_1927-directory
1927 Dallas directory

At least one business came up with a cutesy “Belvick” logo:

belvick-plumbing-logo_1908-greenville_1928-directory_ad-det
Belvick Plumbing logo, 1928

(One of these businesses, Belvick Electric Co., ended up on Garland Road, owned by the family of “King of the Hill” writer and producer Jim Dauterive, a name which should be familiar to all “King of the Hill” fans; I wrote about that tidbit of hyper-trivia at the end of this post.)

There was even a small theater at 1804½ Greenville Ave. for a year or two, pre-dating the Arcadia by five years. The Belmont Theatre opened in Sept. 1922, but when it changed ownership a few months later it became, you guessed it, the Belvick Theatre. I hope patrons didn’t get too attached, because it was out of  business by the time the 1924 directory was published. Here’s what that building looked like in 2012 (sadly, it no longer looks anything like this) — the theater was, I believe, in the right half of the building.

belvick-theater_google_2012
Google Street View, 2012

In 1923, a Greenville Avenue developer, Albert J. Klein, built a large building called the Angelus Arcade in the 2000 block of Greenville, at Sears Street. Here are a couple of woefully fuzzy classified ads for the under-construction “Greenville Market Place” and a list of the types of “first-class” businesses wanted to occupy the new arcade (click for larger-but-still-hard-to-read images).

angelus-arcade_070423
July, 1923

angelus-arcade_112823Nov., 1923

The arcade had several tenants and served as something of a public meeting place for the neighborhood — politicians frequently appeared in front of the large building to give speeches or talk to crowds in impromptu town-hall-like meetings. Like the use of “Belvick,” the name “Angelus” showed up in many of the less-than-imaginitively-named (first-class) businesses:

angelus-arcade_greenville-ave_1927-directory1927 Dallas directory

In 1927 Klein made a deal with the Dean Theatre company to build a new movie theater on the same premises as the Angelus — there would be additions and modifications made to the building, but it would still be home to several other businesses — there’d just be a movie theater inside. It would continue to be an “arcade.” Even though one newspaper article attempted to tie the name “Arcadia” to the new theater’s Italian garden motif which suggested a pastoral harmony with Nature, it seems more likely that people were already calling the building “the arcade,” and “Arcadia” was the next logical step.

The Arcadia Theatre opened on Nov. 4, 1927 with the Mary Astor movie “The Sunset Derby.” A newspaper report noted that “in spite of its remote location” the crowd-size was healthy. Patrons could even pop next door for a chicken dinner if so inclined.

arcadia-theater_exhibitors-herald-world_060928_front1928

One of the unusual things about the theater was the seating. The backs of the chairs were in a variety of colors (desert sand, cafe au lait, light blue, orchid, green, and “Chinese red”) which were placed in a randomly pattern throughout the auditorium. I think the operators probably thought this design-breakthrough was quirky and cutting edge, but it just looks a little odd. The Dallas Morning News described this feature as being reminiscent of a fun carnival; the Arcadia publicity person wrote that “the effect is as startling as it is pleasing.” …I’ll give you “startling.”

arcadia-theater_exhibitors-herald-world_060928_toward-screen1928

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Below are a few more images of the Arcadia Theatre through the years.

First, just an odd little postcard from 1934 which found its way into SMU’s archive — a drawing of that cool tree!

arcadia-sign_postcard_1934_cook-collection_degolyer-library_SMUvia George W. Cook Collection, DeGolyer Library, SMU

arcadia-marquee_1941_ad-det1941

The Deco years, and a painfully pruned tree, in the daytime, and at night:

arcadia-theater_ca-1941_DHS1941, via Dallas Historical Society

arcadia-theater_mcafee_degolyer_SMUvia DeGolyer Library, SMU

arcadia-theater_mid

There were a few fires over the years — here’s one from November, 1958.

arcadia_fire_nov-1958_portalDallas Firefighters Museum, via the Portal to Texas History

Eventually its days as a second-run suburban theater dwindled, and it became a live-music venue for a while in the 1980s, as seen in this absolutely fabulous photo from 1985 (Joan Jett played the Arcadia on June 13, 1985) taken by Dan Allen, owner of super-cool clothing boutique Assassins.

arcadia-theatre_june-1985_daniel-m-allen-photo_FB©Daniel M. Allen 2014, via Facebook

It also showed Spanish-language films for a few years.

arcadia_spanish-language-theater_dayvia American Classic Images

arcadia_spanish-language-theater_nightvia American Classic Images

But, ultimately, a fire ended it all, on June 21, 2006: 120 firefighters responded to a six-alarm blaze caused by a fire that originated in a restaurant — all the businesses in the block were destroyed.

arcadia_on-fire_2006via Cinema Treasures

Bel-Vick hasn’t been the same since. RIP, Angelus/Arcadia.

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Sources & Notes

Top photo from Exhibitors Herald World, June 7, 1930.

The 1930 view of Lowest Greenville, looking north from Alta, is from the Frank Rogers Collection, Dallas Public Library; titled “[Lower Greenville Avenue],” the call number is PA84-9/49.

The two photos from 1928 are from Exhibitors Herald World, June 9, 1928. To see the full 4-page article on the still-new Arcadia (with many photos of the interior) as well as a 2-page article from April 12, 1930 about how the Angelus Arcade building had been renovated to accommodate a theater — complete with floor plan — see a PDF here.

More on the Arcadia Theater — including additional photos of the ever-changing facade — can be found in these Flashback Dallas posts:

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Here are a couple more photos of Greenville looking south from Sears, one from 1927 with buildings I’ve never seen, and one from 1930 with brand new buildings replacing those unfamiliar ones. Here’s the first, from 1927, which shows an unusual building with arches and a church (?!), Riggs Memorial Presbyterian Church, at the northeast corner of Greenville and Oram. (I used to have a little bookstore — Chelsea Books — at 1925 Greenville, in the space occupied by Criswell Furniture in this photo.)

greenville-ave_1920s_DPL
1927, Dallas Public Library, call number PA78-2/1047

chelsea-books_dallas_1925-greenville-avenue

And then, just three short years later… bye-bye, weird building and church. The buildings seen in the 1930 photo below are still standing (except for the gas station at the southwest corner at Sears). I love that this street has been immediately recognizable for decades, even though there has been some unfortunate architectural revision going on in ol’ Bel-Vick in recent years.

greenville-ave_south-from-sears_bud-biggs-collection_1930_DPL
1930, Dallas Public Library, call number PA84-9/48 

And here’s a detail from a 1931 Fairchild Aerial photo showing the Angelus/Arcadia at the center left (you can see the tree sign).

arcadia_fairchild-aerial_1931_detail_DPL
Dallas Public Library, call number
PA83-32/16 

And, finally, the mural inside Trader Joe’s, located on the spot of Arcadia Theater.

trader-joes_arcadia_mural_dec-2020

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arcadia-theater_exhibitors-herald-world_060730-sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

“I’m No Angel” Packing Them In at The Majestic — 1933

majestic-theatre_im-no-angel_elm-street_1933_portal

by Paula Bosse

Mae West was hot in 1933. Dallas moviegoers lined up on Elm Street to see her in “I’m No Angel” at the Majestic Theater. On a Monday afternoon!

mae-west_im-no-angel_1933
via IMDb

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Sources & Notes

Photo from the Spotlight on North Texas collection, UNT Media Library, Portal to Texas History; more info can be found here.

(Check out the brick paving on Elm Street!)

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

Theaters at 1517 Elm: The Garden, The Jefferson, The Pantages, The Ritz, and The Mirror — 1912-1941

garden-theatre_ca-1912_ebayThe Garden Theatre, ca. 1912

by Paula Bosse

The photo above shows the Garden Theatre, located at 1517 Elm, on the north side of the street, between Akard and Stone Street. It was opened in the fall of 1912 by partners W. J. Brown and R. J. (Ray) Stinnett (who also operated the Cycle Park Theatre at Fair Park). The Garden was a vaudeville stop for touring companies.

1912_garden-theatre_variety_sept-1912Variety, Sept. 1912

It was one of many local theaters which simulcast World Series baseball games via telegraph updates, in the days before radio and TV (I wrote more about this fascinating subject here).

1912_garden-theatre_101612Oct. 16, 1912

As seen in the top photo, the Garden Theatre sat between the Pratt Paint & Paper Co. and the Roderick-Alderson Hardware Co.

garden-theatre_1913-directory_1517-elm1913 Dallas city directory

The photo at the top was found on eBay, with the seller-provided date of 1912. Zooming in, one can see a placard in front of the theater advertising the appearance of the Hendrix Belle Isle Musical Comedy Company (misspelled on the sign as “Henndrix”) — for many years this troupe toured with a production called “The School-Master”/”School Days,” the very production seen here on offer to audiences at the Garden. (Read a review of a 1912 Coffeyville, Kansas performance of the troupe’s bread-and-butter act here.)

garden-theatre_ebay_det

In April, 1913 Brown and Stinnett split, with Brown taking the Cycle Park action and Stinnett keeping the Garden (and a handful of other theaters).

On March 8, 1915 the theater changed its name and reopened as the Jefferson Theater. As the ad below stated, “This is the only theater in Dallas presenting popular players in repertoire […] Not moving pictures.”

1915_jeffersosn-theater-opens_dmn_030715March 7, 1915

I’m not sure where the “Jefferson” name came from, but….

jefferson-theater_061115June 11, 1915

There were a few back-and-forths as far as operators and leases of the Jefferson, but in 1923, Ray Stinnett “sold” (or probably more accurately sub-leased) the theater in order to concentrate on his other (bigger! better! brighter!) venture, the next-door Capitol Theater, but he reacquired it in 1925 and renamed it the Pantages. (This has caused confusion, with some thinking it had become the Pantages earlier — the confusion is understandable, as the Jefferson was affiliated with the Pantages vaudeville circuit between 1917 and 1920, and during that time the word “Pantages” appeared prominently on the theater’s marquee, but it was still the Jefferson. See a photo from May, 1925, showing the Jefferson from the Pacific side here, after it had become a Loew’s-affiliated theater.)

The Jefferson became the Pantages Theater on December 27, 1928 when Stinnett opened the newly remodeled venue which offered vaudeville stage acts as well as motion pictures. (All images are larger when clicked.)

pantages-opening_122725Dec. 27, 1925

That incarnation didn’t last too long. Goodbye, Pantages, hello, Ritz. The Ritz Theater opened on October 14, 1928, operated by the R & R (Robb & Rowley) chain but leased from Stinnett. The first film shown was “The Lights of New York,” the first all-talking feature-length movie.

1928_ritz_101028Oct. 10, 1928

1928_ritz_101328
Oct. 13, 1928

1928_ritz_101528Oct. 15, 1928

Below, a 1929 photo showing the 1500 and 1600 blocks of Elm Street, the heart of Theater Row: seen here are the Ritz, Capitol, Old Mill, and Palace theaters (the regal Queen was a few doors west of the Ritz, at the corner of Elm and Akard).

ritz_capitol_old-mill_palace_photo_sherrodphoto from “Historic Dallas Theatres” by D. Troy Sherrod

A postcard showing the Ritz (and neighbors) a couple of years later, in 1931:

ritz_capitol_old-mill_palace_postcard_cinematreasures

But the Ritz didn’t last all that long either — a little over three years.

1931_ritz-mirror_120831Dec. 8, 1931

In 1931 the theater was acquired by the Hughes-Franklin company (as in Howard Hughes, the super-rich Texan who had an obsession with Hollywood). The plan was to renovate the building and rename it the Mirror, “a duplicate, in so far as possible, of the famous Mirror Theater of Hollywood. A feature will be the extensive use of mirrors in the lobby and foyer” (Dallas Morning News, Nov. 29, 1931).

mirror_motion-picture-times_122931Motion Picture Times, Dec. 29, 1931

The Mirror Theater opened at 1517 Elm on Christmas Day, 1931.

1931_mirror_122531
Dec. 25, 1931

Theater Row, 1936:

theater-row_mirror_march-1936

More Elm Street:

mirror-capitol-rialto-palace-melba-majestic_theater_row_night_big

The Mirror chugged on for several years as a second-run house, apparently less and less profitable as the years passed. On August 4, 1941 the theater burned down in an early-morning fire. The property owner, Vice Admiral Adolphus Andrews, decided against rebuilding.

mirror-fire_variety_081341Variety, Aug. 13, 1941

Here’s the same view as seen above, only now the space next to the Capitol is a nondescript one-story retail building. (The Telenews, a theater showing newsreels, opened in November, 1941.)

telenews_missing-mirror-post-fire_capitol_postcard

Below, a photo from around 1942, the first time in 30 years without a theater at 1517 Elm Street.

theater-row_by-george-mcafee_degolyer_SMUphoto via the DeGolyer Library, SMU

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Sources & Notes

Top photo of the Garden Theatre is from an old eBay listing.

More Flashback Dallas posts on Dallas theaters can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

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