Ads from St. Mark’s Yearbooks — 1960s

st-marks_1968-yrbk_walls-delicatessen_photoWall’s Delicatessen, Preston Royal, 1968

by Paula Bosse

I love ads. Here are several from various editions of the Marksman, the yearbook of St. Mark’s School of Texas, a North Dallas landmark. Above, another North Dallas landmark, Wall’s Delicatessen in the Preston-Royal shopping center. The full ad is below (all images are larger when clicked).

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The Pit Club, at the Bronco Bowl.

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Jack in the Box, 3545 Forest Lane (west of Marsh).

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ICEE — “Get a glob of your favorite flavor.” (The ICEE/Slurpee machine was a Dallas product, courtesy of the John E. Mitchell Company, which I wrote about in 4 separate posts — the main one is here, with links to the 3 posts about its WWII munitions work linked in the first sentence.)

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Reynolds Penland, Preston Center.

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The Dallas Music House, Preston Royal.

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While we’re at it, Melody Shop — 4 locations, none of which is NorthPark (yet).

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Speaking of NorthPark, looks what’s coming. “Soon.”

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Another mall, way across town, Big Town, “a city of shops.”

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A change of pace: a city of medical institutes, the Leland Fikes Research Center (including what is now Carter BloodCare), on Harry Hines Blvd. (color photo is here). (A history of the former Wadley blood center can be found in this 1984 article from D Magazine.)

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The Torch, 3620 W. Davis.

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Dominique, 7713 Inwood Road.

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Preston State Bank (formerly the Highland Park State Bank), 8111 Preston Road. Their “Presteen” checking accounts were for high school and college students.

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Vick’s Steakhouse — “House of D’lish Foods” — Northlake Center (E. Northwest Highway and Ferndale, Lake Highlands). (According to a full-page newspaper ad from 1963 — which you can see here — the steakhouse was actually part of “Vick’s Northlake Dining Center” which was comprised of the steakhouse, Vick’s Northlake Cafeteria, and Vick’s Northlake Club, the latter being a private club which charged $10 a month, the equivalent of more than $75 in today’s money!)

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Zuider Zee, 5427 Inwood Road.

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Beard Plumbing Co., “installers of larger mechanical work,” 510 W. Davis. (I thought the fountain pictured might be the one in One Main Place, but that fountain (which, incidentally, was designed by the same man who designed the fountain at Lincoln Center in New York, J. S. Hamel) — did not make its appearance until the end of 1968.)

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UPDATE: Found an earlier ad in the St. Mark’s yearbook identifying the fountain as being in the Dallas Trade Mart:

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John Niland’s Kings of Bar-B-Que, 5423 W. Lovers Lane — one of many Dallas restaurants owned by current or former Dallas Cowboys.

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Fox & Jacobs Construction Co., 12020 Denton Drive. I’ve heard of Fox & Jacobs houses all my life but didn’t realize until a few years ago that it was a Dallas company and not a national one. A history of F & J can be read in a 1978 D Magazine article here.

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Lucas B & B, 3520 Oak Lawn — the granddaddy of the 24-hour diner.

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Neiman-Marcus — “There’s only one way a St. Mark’s man can go… up!”

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Pandemonium, 2621 McKinney Avenue. “There is only one way for a St. Mark’s man to go… groovy!”

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Sources & Notes

Ads are from the 1965, 1966, and 1968 editions of the St. Mark’s School of Texas yearbook, The Marksman.

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Copyright © 2020 Paula Bosse. All Rights Reserved.