Ads from St. Mark’s Yearbooks — 1960s
by Paula Bosse
Wall’s Delicatessen, Preston Royal, 1968
by Paula Bosse
I love ads. Here are several from various editions of the Marksmen, the yearbook of St. Mark’s School of Texas, a North Dallas landmark. Above, another North Dallas landmark, Wall’s Delicatessen in the Preston-Royal shopping center. The full ad is below (all images are larger when clicked).
1968
The Pit Club, at the Bronco Bowl.
1965
Jack in the Box, 3545 Forest Lane (west of Marsh).
1965
ICEE — “Get a glob of your favorite flavor.” (The ICEE/Slurpee machine was a Dallas product, courtesy of the John E. Mitchell Company, which I wrote about in 4 separate posts — the main one is here, with links to the 3 posts about its WWII munitions work linked in the first sentence.)
1966
Reynolds Penland, Preston Center.
1966
The Dallas Music House, Preston Royal.
1968
While we’re at it, Melody Shop — 4 locations, none of which is NorthPark (yet).
1965
Speaking of NorthPark, looks what’s coming. “Soon.”
1965
Another mall, way across town, Big Town, “a city of shops.”
1968
A change of pace: a city of medical institutes, the Leland Fikes Research Center (including what is now Carter BloodCare), on Harry Hines Blvd. (color photo is here). (A history of the former Wadley blood center can be found in this 1984 article from D Magazine.)
1966
The Torch, 3620 W. Davis.
1965
Dominique, 7713 Inwood Road.
1965
Preston State Bank (formerly the Highland Park State Bank), 8111 Preston Road. Their “Presteen” checking accounts were for high school and college students.
1965
Vick’s Steakhouse — “House of D’lish Foods” — Northlake Center (E. Northwest Highway and Ferndale, Lake Highlands). (According to a full-page newspaper ad from 1963 — which you can see here — the steakhouse was actually part of “Vick’s Northlake Dining Center” which was comprised of the steakhouse, Vick’s Northlake Cafeteria, and Vick’s Northlake Club, the latter being a private club which charged $10 a month, the equivalent of more than $75 in today’s money!)
1965
Zuider Zee, 5427 Denton Drive.
1965
Beard Plumbing Co., “installers of larger mechanical work,” 510 W. Davis. (I thought the fountain pictured might be the one in One Main Place, but that fountain (which, incidentally, was designed by the same man who designed the fountain at Lincoln Center in New York, J. S. Hamel) — did not make its appearance until the end of 1968.)
1965
UPDATE: Found an earlier ad in the St. Mark’s yearbook identifying the fountain as being in the Dallas Trade Mart:
John Niland’s Kings of Bar-B-Que, 5423 W. Lovers Lane — one of many Dallas restaurants owned by current or former Dallas Cowboys.
1968
Fox & Jacobs Construction Co., 12020 Denton Drive. I’ve heard of Fox & Jacobs houses all my life but didn’t realize until a few years ago that it was a Dallas company and not a national one. A history of F & J can be read in a 1978 D Magazine article here.
1965
Lucas B & B, 3520 Oak Lawn — the granddaddy of the 24-hour diner.
1965
Neiman-Marcus — “There’s only one way a St. Mark’s man can go… up!”
1965
Pandemonium, 2621 McKinney Avenue. “There is only one way for a St. Mark’s man to go… groovy!”
1968
***
Sources & Notes
Ads are from the 1965, 1966, and 1968 editions of the St. Mark’s School of Texas yearbook, Marksmen.
See other St. Mark’s-related Flashback Dallas posts here.
*
Copyright © 2020 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
Mercy, Paula, where do I start? 1. Wall’s had the best potato knishes in Dallas. 2. That was our neighborhood Jack In the Box. I have a story about it that I may tell sometime in the future. 3. There was also “Jim Penland’s” in Preston Royal. I grew up with some of the Penlands. 4. I’m surprised there wasn’t an ad from MInsky’s Music in Preston Forest. I bought Pop Festival tickets there ($18 for 3 very entertaining days). 5. Could the fountain in the Beard Plumbing ad be at Northpark in front of Titche’s? 6. Stood in line for Beatles tickets at Preston State Bank. 7. Ate my first baklava at Lucas B&B. 8. Pandemonium! There was also The Electric Rocking Horse on McKinney catty-cornered from The Rubayiat.
LikeLiked by 1 person
Thanks, Victoria!
LikeLike
Just found an ad identifying the fountain as being in the Dallas Trade Mart. I’ve added it above.
LikeLike
I don’t THINK that’s the Northpark fountain; my old man’s memory is telling me the flooring was either that medium grey polished concrete or the dark brown flooring brick, whereas in the pic it looks like a lighter color floor – but I certainly could be wrong!
LikeLike
Just found an ad identifying the fountain as being in the Dallas Trade Mart. I’ve added it above.
LikeLike
I believe I still have a tie from Reynolds Penland. I think it was in Old Town by that time.
LikeLike
[…] “ADS FROM ST. MARK’S YEARBOOKS — 1960s” […]
LikeLike
That area around NW Highway and Preston was a happening place then. My band played many gigs at The Studio Club and Strawberry Fields, both located in that shopping area. Thanks for posting these great pictures. Most of the musicians I knew then, shopped McCords Music and Arnold and Morgan in Garland. My wife modeled for Sanger-Harris at some of the shows they put on featuring local bands. Ahhh the 60s.
LikeLiked by 1 person