Flashback : Dallas

Become a fabulous Texette… (July 1971)

by Paula Bosse

I will never be accused of knowing anything about sports — or even about things that are sports-adjacent — but I’m fairly literate in pop culture, and I am genuinely surprised that, until yesterday, I had never heard of the “Texettes.” I have no idea how long they lasted (for all I know, they’re still around!), but it was from 1971 until at least 1984 (I say 1984 only because there was a classified ad in the The Dallas Morning News announcing Texette auditions in June of that year — but Blackie Sherrod mentions them in what I think is the present tense in a 1989 column, so they might have been around into the ’90s). Seriously, how have I never heard of them? There’s almost nothing about them online, which is weird, because they were around for a significant amount of time.

The ad above, announcing the first-ever Texette auditions, appeared in the Dallas and Fort Worth newspapers on July 21, 1971. The opening of the brand-new Texas Stadium was on the horizon (the first Dallas Cowboys game to be played there was on Oct. 24, 1971), and the huge stadium was going to be 100% unfamiliar to Cowboys fans — they were going to need people to help them find stuff. Here’s where the Texettes came in. They were described as “hostesses” and “usherettes” who wore mini-skirts and go-go boots. Open auditions were held to find 125 Texettes. Hopefuls were advised to wear hotpants or mini-skirts and heels. The only qualifications appear to have been that the “girls” be between the ages of 18 and 30, at least 5’1″, DFW residents, and attractive.

*

BECOME A FABULOUS ‘TEXETTE’ AT THE NEW TEXAS STADIUM
and other Dallas/Ft. Worth entertainment events.

• An elite usherette corps of 125 attractive girls to hostess Dallas Cowboys games as well as pop concerts, conventions, etc.
• In addition to compensation, you will be custom fitted in a “Texette” outfit and become eligible for many other benefits.

**

Texettes were “hostesses” who smiled and welcomed people to the stadium, helped fans find their seats, and gave tours. (They also seem to have functioned as something not far removed from cocktail waitresses in the press box.) The first year (1971) they were paid $8 a game (equivalent in today’s money of about $60). They also appeared at various DFW events as sort of all-purpose Chamber-of-Commerce-like greeters with toothy smiles and toned thighs.

Their outfits consisted of white knee-high go-go boots, blue mini-skirts, white blouses, vests, yellow neckerchiefs, and white cowboy hats. They pre-dated the “sexy”-era of Dallas Cowboys Cheerleaders (before the famous cheerleaders we know today, high school students cheered the team on at the Cotton Bowl), but the Texettes’ Western-inspired, drill-team-inspired costumes might have served as a kernel of the inspiration for those of the Dallas Cowboys Cheerleaders. It’s interesting (to me, anyway) that the Texettes and the Cheerleaders existed at the same time for a few years — for quite a while, in fact. Seems like they might cancel each other out. But I guess the Texettes were more cute-girl-next-door cowgirls in the stands, and the cheerleaders were sexy-girl-you’ll-never-be-able-to-talk-to-in-real-life cowgirls on the field.

As I said, I’d never heard of this “elite usherette corps” before yesterday. If anyone knows how long they were a thing, please comment below.

**

I’ve found two bits of film of Texette auditions (both are in the indispensable WFAA archives held by the Jones Film Collection at SMU). The first is from July 1971 (the same audition advertised in the top ad) — it can be seen in Channel 8 footage below (there are two separate clips — at the 19:44 mark and at the 24:26 mark). The report is delivered by a frightened man giving off “Tim Calhoun” vibes.

*

A later report — from 1975 — shows another try-out. The reporter notes that the job has unique perks, like maybe finding a football-player husband or catching the eye of a talent scout. By then, the pay had jumped to $10 an appearance, and there were a lot more applicants.

*

Below, a new Texette (Madonna Moore) on the field at Texas Stadium. This might have been taken on Oct. 15, 1971, the day the very first football game was played there (local team Bishop College lost to Texas Southern University, 34-21).

Bradenton (FL) Herald, Oct. 16, 1971

*

Showing off their new outfits are Texettes Cheri Mitchell, Claudia Garza, and Joyce Zodin. (The caption was incorrect about the date the Cowboys would take the field — that wasn’t until Oct. 24, 1971, in a game against the New England Patriots, which they won 44-21.)

Fort Worth Star-Telegram, Sept. 16, 1971

*

Texette June Copeland stands in front of Mike Ditka’s locker, which appears to have been rifled through.

Irving Daily News, Apr. 5, 1972

*

The Texettes were still going strong in 1982 as they entered their 11th year. I think the skirt has gotten shorter.

June 1982

*

This has nothing to do with the Texettes, but I love this photo of Dave Arey, director of operations at Texas Stadium. He’s seen here holding a replica of the stadium, which seems like it would have been perfect as a doggie bed.

Irving Daily News, Aug. 22, 1976

*

***

Sources & Notes

This originally appeared in a slightly different form this morning as a post on my Patreon page (where I post daily Dallas-history tidbits for subscribers who are generously supporting me for as little as $5 a month).

*

Copyright © 2023 Paula Bosse. All Rights Reserved.