Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Historic Ads

Independence Day at Shady View Park — 1880s

4th-of-july_shady-view-park_FW-daily-democrat_061482Grand Fourth of July Celebration! (1882)

by Paula Bosse

A popular gathering place in Dallas for picnics and celebrations in the last couple of decades of the nineteenth century was Shady View Park, a sort of “private park” in which beer could be sold. It was out in the hinterlands — at the end of the San Jacinto streetcar line, at San Jacinto St. and N. Washington Ave. in Old East Dallas.

4th of July celebrations were often held there. Below is a breathless and comma-laden recounting of the 1884 event which throbbed with patriotism ‘neath the umbrageous branches.

At the Park.

Every car that rolled out to the park was crowded with people and hacks, and vehicles of every description drove a lively business in carrying out passengers. A band discoursed patriotic music and added life and pleasure to the assemblage of two thousand people that thronged the beautiful grounds and lounged ‘neath the umbrageous branches of the trees where only a few years since the so-called noble child of the forest roamed, so to speak. It was a great gathering and a great day in the history of our country and if there was a bosom on the grounds that did not throb with patriotism it was not manifest, for had there been and had it been known such a recreant would have been jack-ketched upon the spot.  

At 3 p.m. Dr. Schuhl, in a clear, distinct voice, read that remarkable document, the Declaration of Independence, and when he concluded the crowd made the welkin ring with the shouts of liberty. Several Russian exiles who were on the grounds and to whom friends had interpreted the meaning of the meeting, rushed up to an American flag near by, and raising their hands heavenwards as though they would bless the colors, kissed them reverentially. The English, our kinsmen, were there, and were by no means lacking in patriotism. They blessed this country, shook hands all around, but never forgot the Queen, and never once did the true American. England of 1776 is not England of 1884. “By golly!” said old Swamp Fox, an eccentric character, “if old Gen. George Washington and them boys what signed artikle of agreement could be here and see this I would be willing to die this minute and go to the bad.” When the enthusiasm was at fever heat Dr. Arch Cochran was called for and responded in a stirring speech. He was followed by Mr. J. M. Hurt, jr., the orator of the day, a son of Judge Hurt of the Court of Appeals, who delivered an address, which was well received, as evidenced by the rounds of applause that followed it. 
 
The Dance. 
 
The grand pavilion was then cleared and the merry dancers glided over the waxed floor, keeping time with nimble feet to the sweet strains of music. It was resumed after supper and continued until far into the night. The park was illuminated with lanterns and presented a beautiful scene. Everything passed off pleasantly, and all left, carrying with them sweet memories of the festivities of the glorious Fourth of 1884 at Shady View park. 
 
The day was celebrated at Mayer’s garden and Meisterhans’ pavilion, and by private parties who went on excursions to the country to picnic. In the city there were pyrotechnic displays. (Dallas Daily Herald, July 5, 1884)

4th-of-july_dallas-herald_070584
Dallas Herald, July 5, 1884 (click for larger image)

Shady View Park/San Jacinto Park was around from at least 1881, possibly from the 1870s. Its main reason for existing seems to have been to attract people to the area to build homes (on land owned by Col. William J. Keller, who also, I believe, owned the streetcar). Here’s another breathless description of the park, possibly written by the same person who wrote the above article (or at least another person smitten with the word “umbrageous”).

shady-view_dal-herald_053181
Dallas Herald, May 31, 1881

The location of the park can be seen at the top of the circa-1898 map below.

shady-view-park_ca1898-map

***

Sources & Notes

Articles from the Dallas Daily Herald were found at the Portal to Texas History.

The ad at the top is from The Fort Worth Daily Democrat, June 14, 1882, which was also found at the Portal to Texas History.

4th-of-july_shady-view-park_FW-daily-democrat_061482_sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Texlite, Borich, Pegasus

texlite_feb-1949_ad_pegasus-det

by Paula Bosse

Texlite. If you’re a lover of all-things-Dallas, you should know that name. Texlite made many, many, many, many, MANY enamel, electric, and neon signs, including, most famously, the rotating Flying Red Horse — Pegasus — which arrived in Dallas in 1934 to sit atop the city’s tallest building, the Magnolia Petroleum Building, serving as a beacon, a landmark, and as a sort of city mascot.

Texlite’s  roots went back to 1879 when Italian immigrant Peter Samuel Borich (1849-1932) arrived in Dallas. His obituary noted that he was a graduate of the Royal Italian Naval School and that he served in the Italian Merchant Marine before he arrived in Dallas, where he established the Borich Sign Co. A very early site of his shop is said to have been either the current site of the Adolphus Hotel or the current site of the Magnolia Building (and Pegasus), on Sycamore Street (now Akard). He appears to have been the go-to sign-painter for decades and was a very successful businessman.

The Borich company eventually branched out (and eventually became Texlite, a separate entitity) to became a pioneer in electric and neon signs: in 1926 Texlite built and sold the first neon sign west of the Mississippi, in St. Louis (their first neon sign in Dallas was a sign for the Zinke shoe repair store (1809 Main) which depicted an animated hammer tapping on a shoe heel). 

The Borich sign company focused on painted or printed signs while Texlite handled the electric signs. P. S. Borich retired in the 1920s and moved to Los Angeles after the death of his wife. The last time the Borich company name appeared in the Dallas directory was 1930 (when it looks like it became United Advertising Corporation of Texas, owned by Harold H. Wineburgh, who was also a Texlite partner/owner). 

During World War II, Texlite, like many manufacturers, jumped into war-production work, making airplane and ship parts; during the Korean War they made bomber fuselages. 

I don’t know when Texlite went out of business (or was acquired and merged into another company). As successful as Texlite was (and it was incredibly successful), what more important achievement could it have had than to have been the maker of our iconic Pegasus? 

*

Here are a few random images from the Borich/Texlite history. First, a great ad from 1949, when Pegasus was a fresh 15-year-old. “It’s Time For a Spring Sign Cleaning.” (Click to see a larger image.)

texlite_feb-1949-ad1949 ad

And another ad, this one with a wonderful photo, from 1954.

texlite_pegasus_ad_ca-1954_heather-david_flickr1954 ad, via Flickr

In 1949 Texlite built a huge new factory in an industrial area near Love Field, at 3305 Manor Way. Below is the architectural rendering. The caption: “New home of Texlite, Inc. is being completed at 3305 Manor Way at a total of $1,000,000. The new, two-story plant, providing 114,000 square feet of factory and office space, will provide facilities for trebling Texlite’s output. Grayson Gill is the architect, and O’Rourke Construction Company are the general contractors.” (Dallas magazine, Feb. 1949)

texlite-new-bldg_dallas-chamber-of-commerce-mag_feb-1949

Below, the previous factory, located at 2900 Factory Street, also near Love Field:

texlite-sign_1940

I assume this 1940 sign was made by Texlite. Below are a couple of details, showing playful hints of Pegasus.

texlite-sign_1940_det-1

texlite-sign_1940_det-2via Mecum Auctions

I wondered where Factory Street was — here it is on a 1952 map — it looks like it was absorbed into a growing Love Field.

texlite_factory-st_mapsco-19521952 Mapsco

One of Texlite’s many theater clients was the Palace Theatre for whom they designed and installed a new electric sign in January, 1929 (at which time, by the way, the theater’s name was “officially” changed — however briefly — to the Greater Palace; the theater was renovated and enlarged, with a new emphasis on the Elm Street entrance rather than the entrance on Pacific). 

texlite_palace_jan-1929Jan., 1929

Going back a couple of years, with the separate companies sharing ad space in the 1927 city directory:

borich-texlite_dallas-directory_19271927 Dallas directory

The first ad I found which had both the “Borich” and “Texlite” names together was this one from 1923 for the Cloud-George Co., a women’s clothing boutique (1705 Elm) run by the somewhat notorious Miss A. B. Cloud.

texlite_borich-sign_sept-1923Sept., 1923

The company occupied several locations over the years — the location in 1902 can be seen here, at the right, looking west on Pacific (from the Flashback Dallas post “Views from a Passing Train — 1902”).

edmunds_pacific-bryan_free-lib-phil_19021902, via Free Library of Philadelphia

borich_dallas-directory_1902Dallas directory, 1902

P. S. Borich’s sign-painting wasn’t restricted only to businesses — he was also regularly retained by the city to paint street signs.

borich_dmn_080686Dallas Herald, Aug. 6, 1886

And, below, the earliest ad I could find — from 1879, the year Borich arrived in Dallas. (Thanks to this ad, I can now add “calsomining” to my vocabulary.)

borich_nortons-union-intelligencer_110179Norton’s Union Intelligencer, Nov. 1, 1879

**

Here’s an interesting little bonus: a Pegasus “mini-me” in Billings, Montana, created with help from the Pegasus experts in Dallas (click for larger image).

texlite_pegasus-in-montana_billings-MT-gazette_052255Billings Gazette, May 22, 1955

***

Sources & Notes

Top image is a detail from a 1949 ad found in the Feb., 1949 issue of Dallas, the magazine published by the Dallas Chamber of Commerce.

Check out another Texlite sign which I wrote about in the Flashback Dallas post “Neon Refreshment: The Giant Dr Pepper Sign.”

I’m always excited to see places I write about show up in old film footage. Watch a short (20-second) silent clip of Texlite workers striking in June, 1951 at the 3305 Manor Way location in WBAP-Channel 5 footage here (the workers were on strike in a wage dispute — more info is in the news script here); film and script from the KXAS-NBC 5 News Collection, University of North Texas, via the Portal to Texas History.

The company made tons of signs and exteriors for movie theaters around the country, including the Lakewood Theater (whose sign was recently re-neonized!).

Thank you, Signor Borich!

texlite_feb-1949_ad_pegasus-det-sm

*

Copyright © 2020 Paula Bosse. All Rights Reserved.

Orphaned Factoids: Year-End Grab Bag, 2019

cyclone-twister_tornado_cigars_1928_ebay“Looks crooked but smokes straight…”

by Paula Bosse

As another year crawls to an end, it’s time to collect the odd bits and pieces that have  piled up over the past few months which struck me as interesting or funny or… whatever. I had nowhere else to put them, so they’re going here! (Most images are larger when clicked.)

**

First up, the ad above for the “Cyclone Twister” 5-cent cigar, distributed by Dallas wholesaler Martin L. Richards in 1928. Note the shape of the cigar. “Looks crooked but smokes straight.” Probably looked a little strange when smoked. I guess it might help break the ice at parties. Found on eBay.

*

Here’s a nice little crest for SMU I’ve never seen — I’m not sure how long this lasted. From the 1916 Rotunda yearbook.

smu_crest_1916-rotunda

*

M. Benedikt & Co. was the “Headquarters for Hard-to-fit-men” — in other words, they specialized in “Right-Shape clothing for Odd-Shape Men.” Here are a couple of examples of what they might consider “odd-shape men” in an ad from 1899.

benedikt-clothiers_odd-shape-men_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

*

This is an interesting selection of ads from a 1968 edition of the Yellow Pages: Dewey Groom’s Longhorn Ballroom, Louanns, El Zarape Ballroom, the It’ll Do Club, the Bamboo Room at the Tower Hotel Courts, the Chalet Club, and the Tamlo Show Lounge (a couple of these show up in the…um… informative story “The Meanest Bars in Dallas” (D Magazine, July, 1975).

clubs_yellow-pages_1968_ebay

*

I’ve been working in the G. William Jones Film and Video Archives at SMU for the past few months, and this was something I came across while viewing a 1960 WFAA-Channel 8 News clip which made me really excited (it’s an awful screenshot, but, what the heck): while covering a car wreck at Corinth and Industrial, the Ch. 8 camera panned across the scene, and in the background, just left of center, was a very tall sign for the Longhorn Ranch, which I’d never seen before. Before it was the Longhorn Ranch it was Bob Wills’ Ranch House, and after it was the Longhorn Ranch it was the Longhorn Ballroom (more history of the legendary honky-tonk is in a Texas Monthly article here). So, anyway, it’s a fuzzy screenshot, but I think it’s cool. (The footage is from June, 1960 but the clip hasn’t yet been uploaded online.)

longhorn-ranch_wfaa-june-1960_jones-film_SMU

*

Speaking of WFAA footage in the Jones Film collection, there was some sort of story about comely young women in skimpy outfits handing out samples of some sort of food to passing pedestrians on Commerce Street (the one-minute clip is here). In addition to seeing sights associated with downtown streets in 1962 (including businesses such as Sigel’s and the Horseshoe Bar, as well as a large sign advertising the Theatre Lounge), I was really happy to see a few Braniff Airways posters in a window — I love those late-’50s/early-’60s Braniff travel posters! So here’s another screenshot and, below that, the Texas-kitsch poster I was so happy to see in color.

braniff-poser_oil-well_jones-film_SMU_041262

braniff-poser_oil-well_ebayBraniff Airways, Inc., Copyright 1926 2019

*

I don’t have an image for it, but I was amused to learn that in 1969 the powers-that-be at the Texas Turnpike Authority nixed the suggestion that the Dallas North Tollway be renamed in honor of president Dwight D. Eisenhower, who had recently died — the idea was turned down because 1) new signage would have been very expensive, and 2) officials were afraid that “irreverent motorists” would inevitably refer to the toll road as the “Ike Pike” (I know I would have!).

*

Not Dallas, but there’s always time for a little love for Fort Worth: here’s a nice ad from 1955 for a 22-year-old Fort Worth DJ named Willie Nelson, back when he was gigging out on the Jacksboro Highway with his band the Dumplin’ Eaters.

nelson-wilie_FWST_090955Fort Worth Star-Telegram, Sept. 9, 1955

*

Apparently there was a time when ladies were uncomfortable patronizing an establishment in which m*n served them ice cream, so this ad from 1899 made sure to note that “lady clerks” were in attendance. (See the back side of the Willett & Haney Confectioners parlor a couple of years before this ad, when the “cool and cozy parlor” was located on Main Street — it’s at the far left in this circa-1895 photo detail from this post.) The parlor was owned by John B. Willett and John S. Haney, and in addition to ice cream and candy, their specialty was oysters, and I can only hope that there was some experimenting with new food combos involving mollusks, ice cream sodas, and crushed fruit.

willett-and-haney_ice-cream-parlor_dallas-fire-dept-souvenir_1899_degolyer-lib_SMU

*

This is an odd little tidbit from The Dallas Morning News about a couple of cadets from Camp Dick (at Fair Park) and what happened to them when they attended a lecture on “social diseases.” (The jokes write themselves….) Who knew singing and whistling were so therapeutic”

camp-dick_dmn_081718DMN, Aug. 17, 1918

*

The caption for this photo (which appeared in the article “Going Downtown to Shop” by Jackie McElhaney, from the Spring, 2009 issue of Legacies): “In 1946, Sanger’s introduced a portable drapery shop. Two seamstresses sewed draperies in this truck while parked in the customer’s driveway.” Now that’s service!

sangers_drapes_legacies_2009

sangers_logo_1947_forward-with-tx
“Forward with Texas,” 1947 ad detail

*

Two more. This first was a real-photo postcard I found on eBay. It shows the Pink Elephant cafe on Hwy. 80 in Forney (not Dallas, but pretty close!). I love the idea of Forney having a place called the Pink Elephant — it was quite popular and was in business from at least the 1930s to the 1950s. The card below was postmarked in 1936.

pink-elephant-bbq_forney_ebay_mailed-1936

This photo of the interior is from the Spellman Museum of Forney Museum Facebook page.

pink-elephant-bbq_forney_FB_spellman-museum-forney-history

I wondered if the place was still around (sadly, it is not), and in looking for info about it found this interesting article from 1934 about outlaw Raymond Hamilton, the escaped killer who grew up in Dallas (…there’s the Dallas connection!) and was notorious for having been a member of Bonnie and Clyde’s “Barrow Gang.” (Click to read.)

pink-elephant-bbq_forney_austin-american_102234Austin American, Oct. 22, 1934

pink-elephant_forney_matchbook_pinterest

*

And, lastly, a photo of a young woman which appeared in a German-language magazine, captioned simply “Eine Texas Schönheit (A Texas Beauty).” Is the hair wearing the hat, or is the hat wearing the hair?

texas-beauty_1902

***

Previous installments of Flashback Dallas “Orphaned Factoids” can be found here.

Until next year!

cyclone-twister_tornado_cigars_1928_ebay_sm

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

 

“Dallas Day” at the State Fair of Texas

state-fair_dallas-day_100956
Hey, Big D — don’t forget “Dallas Day”!

by Paula Bosse

“Dallas Day” used to be an important day at the State Fair of Texas. Like really important. Like national-holiday-important. Below is a typical mayoral proclamation announcing the sweeping closures of public and private businesses and institutions on “Dallas Day,” from 1899 (click to see a larger image; transcription follows):

1899_dallas-day_sfot_dmn_101099Dallas Morning News, Oct. 10, 1899

THE GREAT TEXAS STATE FAIR

PROCLAMATION

Wednesday, Oct. 11, is hereby declared to be, and is to be, a full, free and public holiday within the corporate limits of our good city of Dallas, on account of Dallas Day at the Great Texas State Fair.

All business, public and private, the postoffice, the courts, the banks, and public schools, will close from Tuesday evening, Oct. 10, until Thursday morning, Oct. 12, to the end that all may turn out and have one full day’s benefit of this great educational institution.

Every employer in Dallas is charged to be loyal to this, our proclamation, for his own good, for the good of those he employs, for the good of their wives and families and of their sweethearts.

No loyal concern in Dallas will fail to observe this, our annual holiday, or fail to render to their employes every facility for observing it.

Every citizen of Dallas having in his possession a complimentary ticket to the Fair is hereby requested to keep his ticket in his pocket and to pay his way at the gate. Children in arms will be admitted to the Fair free. School children, accompanied by their teachers, at half price.

Done at Dallas this 9th day of October, 1899.

Signed:
John H. Traylor, Mayor

*

For decades, it was expected that most Dallas businesses and government offices would close on “Dallas Day.” The central business district must have been a ghost town. Woe be to anyone needing a new frock, a replacement gasket, a bank draft, or even a postage stamp on “Dallas Day.” The city had bigger fish they wanted its citizens to fry.

1906_dallas-day_sfot_dmn_101806Oct. 18, 1906

Here’s an early “Dallas Day” ad from 1889 with pointing fingers:

1889_dallas-day_sfot_dmn_101489Oct. 14, 1889

The State Fair of Texas was (and continues to be) so filled with other ubiquitous “days” (such as old favorites “Hard Money Day” and “Chrysanthemum Day,” as seen in the ad below from 1895) that if Dallas weren’t Dallas, “Dallas Day” might run the risk of getting lost in the jam-packed fair schedule.

1895_dallas-day_sfot_dmn_102495Oct. 24, 1895

There were, of course, “Dallas Day” parades:

parade_state-fair_dallas-day_come-to-dallas_degolyer_SMU_ca1905ca. 1905, via DeGolyer Library, SMU

“Dallas Day” may still be a thing, for all I know (I guess I think of “Dallas Day” as the day Dallas’ elementary school kids get off to go to the fair, a tradition I hope never dies), but it had lost a lot of steam after those early days. Some businesses continued to close or shorten their hours to let employees enjoy the fair, but the era of a city shutting down so that everyone could flock to the State Fair began to fade after those early decades of the 20th century. But imagine how exciting that must have been, with all of Dallas descending on Fair Park en masse.

state-fair_dallas-day_101056Oct. 10, 1956

*

state-fair_dallas-day_100956_det_sm

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

State Fair of Texas, Miscellaneous Tidbits from Its History

state-fair-of-texas_pennant_ebay_crop

by Paula Bosse

The State Fair of Texas is, once again, in full swing. Here are a few random SFOT images and ads from the past.

First up, an ad for the very first state fair in Dallas, in 1886. Almost unbelievably, this “Dallas State Fair” (held on 80 acres of land now known as Fair Park) was one of two competing state fairs held in the city that year — the other one was the “Texas State Fair,” which was held about three miles northeast of the courthouse on a 100-acre site roughly about where Cole Park is near present-day North Dallas High School. The two state fairs ran concurrently, and both were smash hits. The “Dallas State Fair and Exposition” eventually became the State Fair of Texas in 1904. Below are the ads for those competing two fairs. (Click to see a larger image.)

state-fair_first_dallas-herald_100986
The East Dallas fair, Dallas Herald, Oct. 9, 1886

texas-state-fair_fairland_dallas-herald_102086
The North Dallas fair, Dallas Herald, Oct. 20, 1886

*

One of the original buildings built for the 1886 Dallas State Fair was the massive Exposition Building, designed by architect James Flanders. On a site devoted to the career of Flanders, the architect recalled this project many years later: “The progress of the work on the structure was watched by most people with a degree of curiosity far more intense than is excited by the loftiest skyscraper in these days when people have no time to wonder. Such an apparition on the bald prairie attracted crowds of the curious from far and near on Sundays.”

state-fair_exposition-bldg_ca-1890s

Above, the huge Exposition Hall, enlarged from its initial design, which, in 1886 was reported to contain 92,000 square feet of unrivaled exhibition space. Unfortunately, the wooden buildings seen above burned to the ground in the early hours of July 20, 1902. The blaze was so intense that “the whole of the city was lit up with the brilliancy of the sunrise” and that “flames rose to such great height that they were seen as far west as Fort Worth, where it was thought the whole city of Dallas was burning” (Dallas Morning News, July 21, 1902). More on this building can be found on the Watermelon Kid site, here.

Below, the Exposition Building can be seen from the fairgrounds racetrack in a photo published in 1900 in an issue of The Bohemian magazine (via the Fort Worth Public Library).

fairgrounds_racetrack_bohemian_1900_fwpl

*

A moment from the opening day parade festivities of the 1903 fair is captured in the photo below, with the following caption from the 1941-42 edition of the Texas Almanac: “Gov. S. W. T. Lanham (in rear seat of pioneer horseless carriage) in opening day parade for 1903 State Fair of Texas formed on Main Street. Fair President C. A. Keating was seated beside him, and Secretary John G. Hunter of Board of Trade is seen standing beside the gasoline buggy.”

state-fair_opening-day_1903_tx-almanac_1941-42_portal
Main Street, looking west, via Portal to Texas History

*

Here is a 1911 view of the state fair midway taken by John R. Minor, Jr. in a real-photo postcard. (More on Mr. Minor is here; more images of the Shoot the Chutes water ride can be found here.)

state-fair_street-scene_john-minor_1911_cook-colln_degolyer
via George W. Cook Collection, DeGolyer Library, SMU

*

From the 1920s, an ad for Clayco Red Ball gasoline (“It’s RED in color”). I’m always a sucker for ads containing photos or drawings of Dallas landmarks, and here we see the entrance to Fair Park. (Why was the gas red? Why not? It was the brainchild of Dallas advertising man Wilson W. Crook, Sr. who needed a way to make this Oklahoma gas different. He remembered that during his WWI days in France that higher quality airplane fuel was colored red to distinguish it from regular gasoline. When the gas was introduced to Dallas in August, 1924, he devised a promotion that gave away 5 gallons of this gas to every red-headed person who showed up at participating service stations.)

ad-red-ball-gas_state-fair_dmn_101224-det

ad-red-ball-gas_state-fair_dmn_101224Clayco Red Ball ad, Oct. 1924

*

If we’re talking about the State Fair of Texas and we’ve come to the 1930s, there’s a pretty good chance there’s going to be a photo from the Texas Centennial. And, looky here: a nice shot of concessionaires waiting for thirsty patrons at the Centennial Exposition in 1936. A couple of nickels could get you a Coke and a phone call.

sfot_concessionaires_coke_unt_portal_1936via Portal to Texas History

*

During World War II the State Fair was on hiatus. Here’s an ad from the 1941-42 Texas Almanac pre-closure, with a nice pencil sketch of the Esplanade and Hall of State:

state-fair_tx-almanac_1941-42

state-fair_tx-almanac_1941-42_det

And a 1946 magazine cover story on the imminent reopening of the fair:

state-fair_texas-week-mag_100446_portal_cover
via Portal to Texas History

*

In 1956 Big Tex warned/assured you that the Esplanade lights would “knock your eyes out.”

state-fair_big-tex-ad_092456

*

Speaking of Big Tex and lights knocking your eyes out, in the 1960s Big Tex was memorialized on the side of a downtown building, like a giant bow-legged Lite-Brite.

sfot_big-tex_illuminated_1960s

Back at Fair Park, Huey P. Nash was supplying fair throngs with barbecue from his Little Bob’s Bar-B-Q stand. In 1964, Nash was the first African-American vendor to be granted a food concession at the State Fair. Little Bob’s (which I believe is still in business) was, at the time of this 1967 ad, located in South Dallas at 4203 S. Oakland (now Malcom X), at the corner of Pine. (Ad is from the 1967 Souvenir Program of the 74th Annual Session of the Missionary Baptist General Convention of Texas; more photos from this publication can be seen here.)

sfot_little-bobs-bbq_baptist-convention-program_1967_photo

sfot_little-bobs-bbq_baptist-convention-program_oct-1967

The 1960s also gave us the Swiss Skyride, which replaced the Monorail (which, when it was introduced in 1956, was the first commercially operated monorail in the United States). The Swiss Skyride was erected in Fair Park in August, 1964, and the 6-minute ride debuted a few months later at the 1964 State Fair of Texas.

state-fair_swiss-sky-ride_tinkle-key-to-dallas_1965_replaced-monorail_
via Lon Tinkle’s children’s book Key to Dallas (1965)

sfot_swiss-skyride_FWST_101864

sfot_swiss-skyride_FWST_100964

*

state-fair-of-texas_pennant_ebay_crop_sm

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

The Wilson Building and the *New* Wilson Building — 1911

wilson-bldg_titches_postcard
Elm and Ervay… (click for larger image)

by Paula Bosse

This beautiful postcard shows the original eight-story Wilson Building, built by J B. Wilson in 1902-1904, and its twelve-story companion, which was known as both the “New Wilson Building” and the “Titche-Goettinger Annex” when it was built in 1911. Remarkably, both buildings are still standing at Main-Ervay-Elm. (The view above is looking southwest, with Ervay at the left, and Elm at the right. See this view today on Google Street View here.)

The original building — surely one of Dallas’ most beautiful landmarks — was the home of the Titche-Goettinger department store (which occupied the first two floors and the basement) as well as an important downtown office building. Until seeing this postcard, I had no idea there was a porte-cochère facing Ervay (it can be seen above at the left, under the parasol-like canopy).

By 1910 Titche’s was so successful that it needed to expand, and it was decided that a new “skyscraper” would be built right next door — the department store would continue to occupy its space in the “old” Wilson Building but would also take over the new building (occupying all twelve floors!). According to The Dallas Morning News, the new building would be “the tallest structure in the South occupied exclusively by a mercantile establishment. There are only four store buildings in the United States higher than four stories” (DMN, Nov. 13, 1910).

Below are a couple of details from a “coming soon” ad from Titche-Goettinger in September, 1903, showing a drawing of the building (still under construction) from the Fort Worth architectural firm Sanguinet & Staats. (All images are larger when clicked.)

wilson-bldg_titches_092703_coming-soon_ad-det_1DMN, Sept. 27, 1903

wilson-bldg_titches_092703_coming-soon_ad-det_2DMN, Sept. 27, 1903

titche-goettinger_wilson-bldg_postcard_postmarked-1912

The two photos and article below ran in The Dallas Morning News on March 13, 1904 under the headline “Completion of the Great Eight-Story Wilson Building in Dallas.” The caption of the photo immediately below read “This view was taken from the postoffice, and is the first to show the entire Ervay street front.”

wilson-bldg_dmn_031304_newly-completed_clogenson

Although the quality of the image below isn’t great, it’s interesting to see this “grand marble stairway,” a feature which was removed in 1911 while the new “annex” was under construction, in order to give Titche’s even more room. The grand staircase was replaced by elevators. (The “rest rooms” referred to in the caption were more “lounge” than bathroom — a place where ladies could sit, relax, and even jot off a few letters as they recovered from their bout of intense shopping.)

wilson-bldg_dmn_031304_grand-stairway_clogenson

The accompanying article (click to read):

wilson-bldg_dmn_031304_completed_textDMN, March 13, 1904

Jump forward six years to the announcement of the “new” Wilson Building:

wilson-bldg_expansion_dmn_111310DMN, Nov. 13, 1910

Here it is under construction:

wilson-bldg_expansion_dmn_032811_clogensonDMN, March 28, 1911

They rushed to be ready to open in time to dazzle State Fair of Texas visitors — and they made it:

wilson-bldg_titche-annex_101411DMN, Oct. 14, 1911

And, below, the completed building, in a photo looking east on Elm (this photo shows one of the brand new street lights written about in the post “The Grand Elm Street Illumination — 1911”). (See this view today on Google Street View, here.)

wilson-bldg_expansion_dmn_121611_clogensonDMN, Dec. 16, 1911

*

wilson-bldg_titches_postcard_sm

***

Sources & Notes

See photos of the original building under construction in the Flashback Dallas post “The Wilson Building Under Construction — 1902.”

I love looking at Sanborn maps. See what was going on at Main-Ervay-Elm in 1899 (before any Wilson buildings), in 1905 (one year after the arrival of the first one), and in 1921 (ten years after the annex went up).

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

Spring, Brought to You by The Texas Seed & Floral Co.

1913_tx-seed-floral_1913_rosesThe Texseed Home Collection, 1913

by Paula Bosse

In honor of Spring’s arrival, I give you a collection of lovely illustrated covers from the Texas Seed & Floral Company’s seed catalogs. The company was established in Dallas around 1885 and was located for many years at the northwest corner of Elm and N. Ervay, with offices and a warehouse opening onto Pacific’s railroad tracks. (See photos of the interior of the business — later renamed Lone Star Seed & Floral — in the post “Next-Door Neighbors: The Palace Theater and Lone Star Seed & Floral — 1926.”)

Happy Spring! (All images are larger when clicked.)

1896_tx-seed-floral_1896_flowers1896

1906_tx-seed-floral_1906_stores1906

1911_tx-seed-floral_1911_roses1911

1912_tx-seed-floral_1912_roses1912

1913_tx-seed-floral_1913_store1913

1915_tx-seed-floral_1915_roses1915

1916_tx-seed-floral_1916_roses1916

1917_tx-seed-floral_1917_flowers1917

1917_tx-seed-floral_1917_flowers_a1917

1917_tx-seed-floral_1917_roses1917

1920tx-seed-floral_1920_flowers1920

1920_tx-seed-floral_1920_daisies1920

*

Below is the citation for the company from the book Greater Dallas Illustrated, published in 1908.

Texas Seed & Floral Co.

The great progress which has been made in agricultural and horticultural lines in the southwest has resulted in an ever increasing demand for a high quality of seeds, and to meet this demand many reliable seed houses have been established, among which is the Texas Seed & Floral Co., whose retail store is at 387 Elm street, and whose office and warehouse department is at 311-313 Pacific avenue. The line of seeds carried in stock includes all kinds of garden and flower seeds as well as field seeds, their leading brand being known under the name of “Texseed,” and they have the exclusive right to sell this brand in the southwest.

The company was established in 1885 and it is recognized as the largest seed house in the southwest, and its beautifully illustrated catalogue, which tells all about the best seeds for the southwestern planter, can be had upon request. R. [Robert] Nicholson is the secretary of this company, and the active manager of its affairs. He is of Scottish birth and has resided in Dallas for thirty years. He is a member of the Commercial Club, and is an Elk. Ably assisting him is F. J. Poor who comes to this firm from Kansas City.

***

Sources & Notes

All images from the Internet Archive.

*

Copyright © 2019 Paula Bosse. All Rights Reserved.

Orphaned Factoids: Year-End Grab Bag, 2018

primrose-petroleum-company

by Paula Bosse

Time for another end-of-the-year collection of odd Dallas-related bits and pieces that don’t really go anywhere, but which should go somewhere. So here they are. (Most images are larger when clicked.)

*

Above, the Primrose Petroleum Company (later the Primrose Oil Company), founded in Dallas in 1916, led by brothers Herbert and Jesse Brin. I just checked, and the company is alive and well today, in business in Dallas for over a century!

primrose-petroleum_aug-1921
Aug., 1921

*

pure-liquors_no-strychnine_dallas-herald_1858
Dallas Herald, 1858

PURE LIQUORS of all kinds — Apple, Peach and Cognac brandies of the best brands; Bourbon, Rye and Irish whiskeys; Wine of all kinds, all warranted to be pure and unadulterated, and to have NO STRYCHNINE, are for sale at my SALOON, on the East side of the Public Square. I have also on hand the best qualities of Cigars, and a choice lot of Confections, and articles usually to be found in a good establishment. — Those who ‘indulge’ are invited to take the pure stuff. — D. Y. Ellis, Dallas, July 13, 1858.

There used to be a time when foods and beverages were not always “pure.” Mr. Ellis assures his patrons that there is absolutely NO STRYCHNINE in his products. Or at least very little. …Hardly any. …Probably not enough to notice. …Some.

*

croquet_dal-her_040874
Dallas Herald, April 8, 1874

Pierce & Lyle was a book store on Main Street, on the north side of the block just east of Austin (the block now occupied by the El Centro campus). I’ve never thought of croquet as being an activity indulged in by early Dallas settlers, but apparently it was. The earliest mention I found of croquet being played in Dallas was one year before the appearance of the above ad: in 1873 “an innocent game of croquet” was seriously irritating a snarky, unnamed Dallas Herald scribe:

croquet_dallas-herald_042673
Dallas Herald, April 26, 1873

A Letter to the Editor rolled in the next day, from the town marshal (which might explain the floridly apologetic editor’s response):

croquet_dallas-herald_042773
Dallas Herald, April 27, 1873

Do not besmirch the reputation of a member of the constabulary enjoying a genteel activity when he’s off the clock.

*

bicycles_dallas_windsor-hotel_cook-collection_degolyerGeorge W. Cook Collection, DeGolyer Library, SMU

The photo above shows a bunch of cyclists standing by their “wheels” in the dusty streets of Dallas (the Windsor Hotel can be seen at the right). This may have been a photo of the Dallas Wheel Club or the Dallas Bicycle Club (these might have been the same organization?) — the Wheel Club was organized in 1886 and was the first of its kind in the state; Hugh Blakeney was the captain of the Bicycle Club and T. L. Monagan was the lieutenant. In 1888 a one-way cycling ride to Fort Worth took 4 hours (the participants returned by train). Imagine that for a second: biking anywhere, much less all the way to Fort Worth (!), before the days of paved streets. Wagon-wheel-rut accidents could have ended a man’s cycling days!

Below is an ad for the ridiculous-looking “penny farthings,” sold by W. A. L. Knox. If the Inflation Calculator is to be believed, the first bicycle, which cost $100 in 1887, would cost almost $2,800 today. Also: “tandem tricycles”!!

penny-farthings_dallas-herald_041287
Dallas Herald, April 12, 1887

*

Smallpox was a scary, scary, highly contagious virus. If you were unfortunate enough to come down with it, you’d probably be sent to the pest house. And your house might even be torched by the mayor.

smallpox_dmn_021489
DMN, Feb. 14, 1889

smallpox_dmn_031489
DMN, March 14, 1889

*

Here’s an interest-piquing classified ad from 1894 — the details of which I’ll sadly never know: “Wanted — Lady who plays the guitar to travel with gentleman. Address Box X. News office.”

lady-who-plays-guitar_dmn_090294
DMN, Sept. 2, 1894

*

1912: “Commissioner Bartlett is pursuing a policy designed to prevent an increase in saloons in that section known as ‘Deep Elm.'” …That worked out pretty well.

deep-ellum_dmn_013012
DMN, Jan. 30, 1912

*

“The car you have been looking for.” …If the car you’ve been looking for is a hearse.

hearse_dmn_061017
DMN, June 10, 1917

*

Need a croquignole perm? Then hie yourself to F. E. Field’s Beauty School on Ross Avenue.

fields-beauty-school_tichnorBoston Public Library

fields-beauty-school_4921-ross_opening-ad_sept-1934
Sept., 1934

*

Benny’s Drive-In had “carrettes” at 1425 Greenville (between Bryan Parkway and Lindell).

hillcrest-high-school-yrbk_1940_bennys-carrettes
1940 Hillcrest High School yearbook

*

The Skillern’s Doubl’ Rich chocolate ice cream soda was “the most famous, most popular fountain drink in Dallas.”

skillerns_july-1949
July, 1949

*

I’m a sucker for line drawings of the Dallas skyline. I think this one came from a Reynolds-Penland ad.

skyline_ad_1956_det
1956

*

My father went to SMU in the ’50s, and while he was a student (and maybe a little while after he graduated) he worked as a bartender at a Greenville Avenue bar called The Kilarney Lounge at 5118 Greenville Avenue. He always talked fondly about the Kilarney, and I to think that short time as a bartender was one of the highlights of his life. I’ve never heard anyone else mention the place (which was around into the ’70s), but I gather it was something of an SMU hangout for a time. This ad is from the March, 1953 issue of an SMU student humor magazine called The Hoofprint.

kilarney_hoofprint_march-1953_degolyer_smu
DeGolyer Library, SMU

*

Fab British actor and Swinging Sixties “it-boy” David Hemmings and his model/actress girlfriend, Fort Worth-born Gayle Hunnicutt, were a favorite subject of international media attention. The two beautiful people were photographed at Love Field in Oct., 1967 as Gayle was taking David home to meet her parents. (Gayle is holding Hemmings super-weird album David Hemmings Happens.)

David Hemmings And New Mate
Oct., 1967

*

I grew up in the Lower Greenville area, and this Orange Julius was just a couple of blocks from my house. It was across the street from the Granada Theater — the building still stands and has been the home of Aw Shucks since about 1983. I loved that place. And I loved those Orange Juliuses!

orange-julius_smu-campus_092068
SMU Daily Campus, Sept., 1968

*

And, lastly, an SMU student on a pogo stick, from a 1974 student handbook called “doing it.”


smu_pogo-stick_doing-it_student-handbk_1974
SMU Archives, DeGolyer Library

***

Sources & Notes

Sources noted, if known.

For other installments of Flashback Dallas’ “Orphaned Factoids,” click here.

*

Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Stop at the Delmonico — ca. 1919

delmonico-hotel_degolyer_SMU_ca-1919The Delmonico Hotel & Thorburn Broom factory… (click for larger image)

by Paula Bosse

How does one refer to the area just above Pacific and Central, where Swiss once crossed Central? “Deep Ellum-adjacent”? “Far North Deep Ellum”? The “Extreme Western Edge of Old East Dallas”? It was very close to the old union railroad depot, where the T&P and H&TC tracks crossed (about where Pacific and Central crossed). It was once a bustling area, but after the depot closed in the ‘teens, it didn’t bustle so much anymore. 

The photo above — looking to the northeast and taken about 1918 or 1919 — shows the Delmonico Hotel (at 2309-2311 Swiss Avenue) and, to the right, the Thorburn Broom & Brush Co. factory (2405-2409 Swiss). (See the Swiss Avenue occupants of these two blocks as listed in the 1919 Dallas directory here.) The street that runs between the two blocks is Central Ave. The railroad tracks running horizontally at the bottom of the photo run along Pacific, and the streetcar tracks curve up and to the right to run along Swiss.

The Delmonico Hotel was at this location for only a couple of years until it moved a block around the corner, facing Central — the new, larger “Greater” Delmonico opened in July, 1919, occupying the upper floor at 302 Central. The proprietress of both locations was Miss Mary Howard (later Mrs. L. O. Clark). Miss Howard was, apparently, an enterprising African American woman who ran what was described in Dallas’ premiere black newspaper as “the largest and most commodious hotel for Colored in Texas… [catering] to first class trade” (Dallas Express, July 5, 1919). It remained in business at its second location on Central Ave. until 1927 or 1928.

delmonico-hotel_dallas-express_011119Dallas Express, Jan. 11, 1919

Above, an ad for the hotel’s first location (the address should read “2309-2311 Swiss”). Below, a nice article on the opening of the second location on Central.

delmonico-hotel_dallas-express_070519_NEW-greater-delmonicoDallas Express, July 5, 1919

delmonico-hotel_dallas-express_082319Dallas Express, Aug. 23, 1919

It’s interesting that the 1919 Dallas directory has a business listing for this hotel (the first location, the one seen in the photo) — it is the sole hotel for “colored” patrons listed (denoted with the letter “c” — you can see the list of hotels from the 1919 directory here).

The first location can be seen in this detail of a 1921 Sanborn map, circled in black; the second location is circled in blue; the Thorburn Co. broom factory at Swiss and Central is labeled. (All images are larger when clicked.)

delmonico_swiss-central_sanborn_1921-sheet-14-det

The 2300 block of Swiss is no longer there — it is now empty land beneath the elevated North Central Expressway. The 2400 block (where the broom factory stood) is still there and is the site of a self-storage business (the Thorburn factory once stood here, across from the Lizard Lounge).

*

The large white building housing the Delmonico appears to have been built in 1889 by Swiss-born John Jacob (“J. J.”) Yost, who soon opened the Bear Hotel, which seems to have been a popular rooming house/hotel for German immigrants. By 1902 Yost was looking for a buyer for the hotel (“with saloon”) and placed the ad seen below (an ad which appeared not too long after a court notice appeared in the papers showing  that Yost had been found guilty of operating a “disorderly house” (a brothel) and had been fined $200, which was a huge fine at the time).

bear-hotel_dmn_042602_for-saleDallas  Morning News, April 26, 1902

As Yost described it, the hotel really was in “a fine location” — just a block or two from a very busy passenger-train depot. Perhaps he was asking too much for it, but the Bear Hotel appears to have remained in operation until 1906, when it became the International Hotel (which was in business until 1918 when the hotel became the Delmonico, the first of these hotels to be owned by an African American for a strictly black (segregated) clientele). Below is an amusing (or terrifying) news tidbit from 1909 about a guest at the International Hotel. When you find yourself asking “what did people do before air-conditioning?” remember what happened to poor Fritz Brockmann:

international-hotel_dmn_070509
DMN, July 5, 1909

**

The Thorburn Broom & Brush Co. manufactured … brooms and brushes in their factory seen at the right in the photo above. A few bristly factoids about the company were included in a Chamber of Commerce-like series of ads from 1922.

thorburn-broom-brush_june-1922June, 1922

Thorburn’s marquee brand seems to have been the trademarked Red Star brooms (“Red Star brooms are Wife Savers”).

thorburn_red-star-brooms_1924Piggly Wiggly ad, 1924

red-star-broom-label

***

Sources & Notes

Top photo — titled “[Swiss Avenue at Central and the Houston and Texas Central Tracks]” — is attributed to George A. McAfee and is from the DeGolyer Library, SMU Libraries, Southern Methodist University; more information on this photo may be found here.

More info about the old Union Depot — which was one block south from the location seen in the photo above — can be found in these Flashback Dallas posts:

  • “The Old Union Depot in East Dallas: 1897-1935,” here
  • “The Union Depot Hotel Building, Deep Ellum — 1898-1968,” here
  • “The Gypsy Tea Room, Central Avenue, and The Darensbourg Brothers,” here

*

Copyright © 2018 Paula Bosse. All Rights Reserved.

The State Fair of Texas Over the Decades

state-fair-of-tx_midway_kodachrome_1961_ebaySFOT midway, 1961… (click for larger image)

by Paula Bosse

The history of the State Fair of Texas is also the history of Dallas — if you live in Dallas, you know a lot about the fair, if only by osmosis. Here are a few images from the decades since the fair began in 1886.

Below, from 1889, a sedate advertisement for the Texas State Fair and Dallas Exposition (from The Immigrant’s Guide to Texas, 1889). (All images are larger when clicked.)

state-fair_imm-gd_1889

*

A great-looking poster from 1890, colorful and exciting:

sfot_poster_1890

*

A midway in its infancy, in the aughts. (I wrote about the “The Chute” water ride, here.)

shoot-the-chute_postcard_ca-1906

*

Here’s a group photo showing the food vendors at the 1910 fair. No corny dogs in 1910, but plenty of candy, peanuts, popcorn, ice cream, and, sure, why not, cigars and tobacco.

state-fair-concessionaires_1910_cook-colln_degolyervia George W. Cook Collection, DeGolyer Library, SMU

*

In the 1920s, Fair Park looked a lot smaller:

fair-park_mcafee_degolyer_SMU_ca-1920s
via George A. McAfee Collection, DeGolyer Library, SMU

Here’s a handy 1922 map of the grounds, from the fine folks at Caterpillar (don’t miss those tractors!) — you can see where the people in the photo above are walking.

state-fair-map_caterpillar_ad_1922

*

If it’s 1936, it’s gotta be the Texas Centennial — and here’s an exhibit I’d never heard of: Jerusalem, The Holy City. This was one of many exhibits at the Texas Centennial previously seen at the 1933 Chicago World’s Fair, where it apparently had attracted more than one million visitors. In the weeks leading up to the Centennial’s opening, it was described thusly: “The Holy City will contain a collection of religious artworks and other material. The entrance will represent the Damascus gate of Jerusalem. No admission will be charged but donations will be asked visitors” (Dallas Morning News, May 17, 1936).

tx-centennial_jerusalem-the-holy-city_postcard

*

The State Fair of Texas was not held during much of World War II, but it was back in 1946, with Tommy Dorsey, Gypsy Rose Lee, and Jackie Gleason.

state-fair_sept-1946_ad-cow
Sept., 1946

*

Neiman-Marcus was at-the-ready in 1950 with suggestions on stylish footwear for ladies wanting to trudge around the Fair Park midway in heels.

For the Million-Dollar Midway — For taking in this famous “main drag” of the State Fair — get into our famous-maker midway heel shoes. Most everybody — after walking a block or two in them — says they’re worth a million! Have all the comfort of low heels, plus the high-heel’s way of making your ankles look prettier.

sfot-neiman-marcus_ad_101650October, 1950

*

The 1960s were certainly colorful, and this is a great color photo from 1961 (currently available on eBay as a 35mm Kodachrome slide) — it’s the photo at the top of this post, but in order to cut down on unnecessary scrolling, I’ll slide it in again right here:

state-fair-of-tx_midway_kodachrome_1961_ebay

*

The 1970s was a weird decade, and what better way to start off a weird decade than with 80-something-year-old oil tycoon (and eccentric Dallas resident) H. L. Hunt handing out cosmetics at a booth at the State Fair? Hunt — whom Frank X. Tolbert described as “probably the world’s only billionaire health freak” — manufactured a line of cosmetics and other products containing aloe vera, the wonder elixir. Imagine seeing the world’s richest man handing out plastic goodie-bags to awe-struck passersby. Like I said, weird.

h-l-hunt_state-fair_1971

hunt_state-fair_pomona-progress-bulletin_CA_111471Pomona (CA) Progress-Bulletin, Nov. 14, 1971 (click to read)

*

And, finally, the 1980s. A century after the State Fair of Texas began, the X-Men came to Big D to do whatever it is they do — and The Dallas Times Herald got a cool little advertising supplement out of it. (If this appeals to you, check out when Captain Marvel came to Dallas in 1944, here, and when Spider-Man came to Dallas in 1983, here.)

sfot_xmen_comic-book_1983

***

Sources & Notes

Sources (if known) are noted.

All images are larger when clicked.

I wrote a similar State-Fair-of-Texas-through-the-ages post a few years ago: “So Sorry, Bill, But Albert Is Taking Me to the State Fair of Texas,” here.

*

Copyright © 2018 Paula Bosse. All Rights Reserved.

%d bloggers like this: