Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Shopping

The Aldredge Book Store — 2909 Maple Avenue

abs_2909-maple-ave_erik-bosse
The last location of The Aldredge Book Store, next to the Stoneleigh Hotel

by Paula Bosse

Today is the birthday of my late father, Dick Bosse. For most of the life of The Aldredge Book Store, he either managed it or, later, owned it. The store’s first location was in an old Victorian house at 2800 McKinney Avenue, at Worthington (a photo showing the house with weirdly overgrown vegetation is here), the second location was at 2506 Cedar Springs, near Fairmount, and the final location was the one seen above, at 2909 Maple Avenue, right next door to the Stoneleigh Hotel. My brother, Erik, took the photo, sometime in the 1980s, I think. The Stoneleigh is the building partially seen at the right. The bookstore occupied the building’s lower floor, and the top floor was occupied by the engineering business of the owner, Ed Wilson.

We closed the store in the early 2000s, a few years after my father’s death. Erik and his friend Pete removed the letters spelling out the store’s name which were bolted to the brick exterior over the entrance. I came across them a few years ago and laid them out in my driveway (in a much jauntier arrangement than was seen on Maple).

abs_sign-letters_paula-bosse

As far as I can gather, the two-story building was built about 1930 and was originally a duplex — a classified ad shows that the lower floor (where the bookstore was) was a 6-room apartment with 3 bedrooms and a tile bath. Sometime in the late ’30s, building owner Glen Shumaker opened up the Dallas Music Center, where students (children and adults) took music lessons; a sort of “music business school” was also offered as part of the curriculum. That business seems to have been around at least into the early 1950s.

dallas-music-center_0527471947 ad

dallas-music-center_0124481948 ad

It was later the home of several businesses, including sales offices and an advertising company, a farming trade magazine, a correspondence school, and the Dallas Diabetes Association. I’m not sure when the bookstore moved in — maybe 1979 or 1980.

Sadly, the building was demolished in the early-to-mid-2000s and is currently a driveway/parking area for the Stoneleigh Hotel. It still surprises me to not see the old building when I drive by.

dick-bosse_aldredge-book-store
Dick Bosse

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Sources & Notes

Photograph of The Aldredge Book Store by Erik Bosse; photo of the ABS letters by Paula Bosse.

Other Flashback Dallas posts on The Aldredge Book Store can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

The Zodiac Room

zodiac-room_ebay_menu_cover

by Paula Bosse

The tastefully swanky Zodiac Room opened at the downtown Neiman-Marcus store on April 27, 1953. (Interestingly, there was an earlier — and presumably unrelated — Zodiac Room, in the Jefferson Hotel, from at least 1950 to 1952.)

The Zodiac, a fashionable restaurant and tearoom featuring select foods, will open Monday on the sixth floor of Neiman-Marcus Company’s downtown store. Designed by Eleanor LeMaire of New York, the restaurant’s décor will suggest the roof of the world with signs of the Zodiac represented in both the main dining area and the terrace. (The Dallas Morning News, April 26, 1953)

Stanley Marcus wanted a restaurant in the store in which customers could take a break from shopping by having lunch or afternoon tea on-site, without having to leave the premises. Customers could continue to “shop” while dining as models walked around modeling fashions from the store’s inventory.

“[W]e installed a large restaurant, the Zodiac Room, to attract more people to the downtown area and as a service to those customers from out of town who were spending the day in the store.” (Stanley Marcus, in his book Minding the Store)

Below are a few ads from the Zodiac’s first week (click to see larger images).

zodiac_opening-ad_042653
April 26, 1953

COME AND SEE DALLAS’ NEW AND DISTINCTIVE RESTAURANT — THE ZODIAC.

Just completed on our new sixth floor, the Zodiac Restaurant is another step in our downtown expansion program to bring to Dallas the most luxurious and elegant store in America.

The star studded atmosphere of the Zodiac will give you an out of this world feeling. The walls are a wonderful cerulean blue, the carpet’s deep enough for snowshoes and an Italian tile pool sprouts water lilies for the occasion. Informal modeling every day at luncheon.

Plan to have lunch with us this week and bring your guests. We think you’ll be enchanted with the atmosphere as well as the excellent cuisine. Luncheon 11:00 to 2:30, tea 2:30 to 5:00, dinner Thursday night 5:00 to 8:00. NEIMAN-MARCUS

zodiac_opening-today-ad_042753
April 27, 1953

zodiac-room_042853-ad_opening
April 28, 1953 (N-M ad, detail)

You could even get a Zodiac-inspired hair-do, the Zodiac Cut: “Sophisticated, spherical — without a hint of a part.”

zodiac-cut_nm-ad_042953April 29, 1953

Other than the fact that this elegant dining space was part of the world-famous Neiman-Marcus department store, its main draw was its food. According to Stanley Marcus, in his book Minding the Store, the Zodiac struggled for the first year or two and didn’t find its footing until he hired the now-legendary Helen Corbitt as the restaurant’s director. He wrote the following in a guest column in The Dallas Morning News in 1979:

“A landmark in the culinary history of Dallas was the arrival of Helen Corbitt, who made a monumental contribution to improvement of food and service standards in the community. The Neiman-Marcus Zodiac Room became famous under her direction.” (Stanley Marcus, DMN, April 12, 1979)

Below is an example of the fare favored by the Ladies Who Lunch (and the occasional Men Who Lunch), seen in a menu from 1956. (The most expensive item on the menu was the Roast Prime Rib of Beef, which came with a Baked Idaho Potato, a salad from the “Salad Wagon,” and a choice of coffee, milk, or “exquisite tea” — the price was $2.25, which in today’s money was a shockingly affordable $21.00.)

zodiac-1956-menu_inside_ebay

A dessert menu (a bit hard to read, I’m afraid) is below:

zodiac-menu-2_ebay_dessert-menu

There was also a children’s menu, which was so charmingly designed by Neiman’s gift-wrap designer, Alma Shon, that I don’t blame a customer for having spirited away a copy of the menu as a holiday-time souvenir of what was no doubt a very special occasion (the date penciled at the top is Dec. 23, 1966). (More information about Ms. Shon is in the “Sources & Notes” section at the bottom of this post.) Below, the front and back of the children’s menu, illustrated with the signs of the zodiac:

zodiac-room_childrens-menu_instagram_front

zodiac-room_childrens-menu_instagram_back

Inside, meal options for well-appointed kiddies and a “Zodiac game” to keep them occupied.

zodiac-room_childrens-menu_instagram_food

zodiac-room_childrens-menu_instagram_zodiac-game

A few years later, this Stanley Marcus-penned letter appeared as a 1976 N-M ad — it was a personal reply to a nine-year-old Zodiac patron who had apparently written to Neiman’s inquiring about the children’s menu, which she was distressed to see had disappeared on her last visit:

zodiac-room_051776_ad-det_childrens-menu
May 17, 1976

zodiac-room_postcard_flickr

Lastly, a memory of the downtown Zodiac, from the Department Store Museum website:

The downtown Dallas store was in its entirety a magic store. Every step and turn off the escalators to the top floor was amazing. The Zodiac room with its floor-to-ceiling diaphanous curtains that filtered the bright Texas sky made for a dreamlike atmosphere along with the slender long-legged models in evening gowns and furs and the Andre Previn-inspired piano player. The popovers with strawberry and cinnamon butter weren’t bad either. Thank you, Dallas and Neiman-Marcus, for such a rich time in my life.

And it’s still going strong.

zodiac_matchbox_cook-collection_degolyer-library_SMU

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Sources & Notes

Top image and other (non-children’s) menu images from eBay.

The four images of the Zodiac Room children’s menu are the reason I decided to do this post. My whimsy-threshold is pretty low, but I love the utterly charming drawings which grace the front and back covers. I saw them posted on the Instagram account @reflectionofaman (a cool account — here, for the desktop site — which features the photographs of Stanley Marcus, curated by his granddaughter, photographer Allison V. Smith); it had been shared there by Babs Bern (@mullett7665.manor). The menu’s artist — Alma Shon — was identified by her daughter Kate Heyhoe (@StarkRavingCat) in the comments. According to a 1953 Dallas Morning News profile, Shon was born in California in the early 1920s to Korean refugees who had fled Korea in 1905 during the Russo-Japanese War. She grew up in Los Angeles but made her way to Dallas by at least 1948; she began working for Neiman Marcus in 1948 or 1949. She was in charge of Neiman’s giftwrap design, but also designed other merchandising elements — she was with the store for several decades. More on Ms. Shon (including a photo of her from the ’50s) can be found in a post by her daughter Kate, here.

Color postcard of the Zodiac Room was found on Flickr, here. I used this same card in a previous Flashback Dallas post, “Luncheon at The Zodiac Room, Darling.”

Image of the  blue matchbox at the bottom is from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, SMU Libraries; more info is here.

More on Helen Corbitt can be found in articles in Texas Monthly and in Legacies; a couple of her recipes — including her famous Poppy-Seed Dressing — can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

Christmas Window Shopping — 1950

xmas-shoppers_121650_hayes-collection_DPLHappy Santa fans…

by Paula Bosse

Here are a couple enjoying a Christmas display. Haven’t finished your shopping? There’s still time!

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Sources & Notes

Taken on Dec. 16, 1950, this photo is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library (“[Christmas storefront shoppers],” PA76-1/43.3).

More Flashback Dallas posts on Christmas can be found here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s

titches_newton-elkin-shoes_1944_my-vintage-vogue

by Paula Bosse

Just a few 1940s ads for fashions available at Titche-Goettinger, one of many of Dallas’ nicer department stores which made the city a fashion meccas for the chic Texas woman.

Above, a 1944 ad featuring the latest in shoes from Newton Elkin (“two new shoe shades: Tanbark — Cedar Green”): “the sling-back pump with perforated Cleopatra vamp” and “Vicki in brown lizard” (which I sincerely hope someone uses as a song title).

Below, a newspaper ad from 1945 featuring other Newton Elkin shoes, these dressier, with fancy paillettes (sparkly decorations). Perfect to wear with the matching black silk turban. (Click to see a larger image.)

titche-goettinger_nov-19451945

A “Nardis of Dallas” wool suit from 1945, “tomorrow and terrifically smart… in cocoa, rust, black, moss green, and grey.”

titches_nardis-of-dallas_suit_1945_my-vintage-vogue1945

Another “Nardis of Dallas” suit from 1945, this one in “superlative” gabardine: “a suit you’ll wear from swivel chair to swizzle stick… platinum, aqua, lime, red, brown.” Sold separately: a matching hat and slacks (!). “Men prefer it.”

titches_nardis-of-dallas_1945_my-vintage-vogue1945

Speaking of hats: “Sally Victor creates the ‘Big and Little Filly’ for Titche-Goettinger.” …There’s a lot going on up there. (1947)

titche-goettinger_1947_ebay_hats1947

The still-standing Titche’s building at Main and St. Paul was designed by George Dahl in 1929 and was expanded in the 1950s. The women buying these clothes in the 1940s would have shopped at the smaller — though still elegant — store, which looked like this:

titches_unvisited-dallas_jeppsonNoah Jeppson/Unvisited Dallas

When shopping was more sophisticated.

titches-logo_1945

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Sources & Notes

All color ads from the FABULOUS website My Vintage Vogue, here, here, and here.

Sally Victor ad found on eBay, here.

This doesn’t really fit into the 1940s, but I’ve had this 1955 ad for the Titche’s Shoe Clinic kicking around for a few years — this seems like a good place to slip it in. Platforms removed! Open toes closed! Closed toes opened! Pop down to the basement for all your shoe repair and restyling needs.

ad-titches_shoe-clinic_19551955

Check out other Flashback Dallas posts on Titche’s, here.

Flashback Dallas posts on Nardis of Dallas can be found here and here.

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

900 Block of Main, North Side — 1952

AR447-B1201Main Street, 1952… (click for larger image)

by Paula Bosse

This 1952 photo by Squire Haskins shows the north side of Main Street, taken at the intersection with Poydras, looking west to the old Dallas county jail and criminal courts building seen at the far left. The Sanger’s building stands just west of Lamar, and across Lamar is the 900 block of Main, with the legendary E. M. Kahn men’s clothing store (one of Dallas’ first important retail stores, founded in 1872), the Maurice Hotel (in the old North Texas Building, built in the 1890s), and the large Bogan’s grocery store at the northwest corner of Main and Poydras. The old jail and the Records Building (way in the distance) and the Sanger’s building are all that remain. See how this view looks today, here.

There is a flyer for “Porgy and Bess” on the lamppost in front of the Bogan market. “Porgy and Bess” opened the State Fair Summer Musicals series at the State Fair Auditorium (Music Hall) in June, 1952 (see an ad here).

But what about the south side of the 900 block of Main Street? Thankfully, photographer Squire Haskins  not only took the photo above, he also turned to face the other side of the street and snapped companion photos. I posted two of his photos of the south side of Main in a previous post, here. Here’s one of those photos, with Poydras at the left and Lamar on the right:

main-poydras_squire-haskins_uta

A listing of the businesses from the 1953 city directory — there’s a little bit of everything (click to see larger image):

900-block-main_1953-directory

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Sources & Notes

Both photos by Squire Haskins, both from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington. More info on the top photo can be found here; more on the second photo, here.

More on the south side of Main Street can be found in the Flashback Dallas post “900 Block of Main Street, South Side — 1950s,” here.

All images larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Highland Park Village From Above

h-p-village_HPHS_1966_ad-detPlenty of parking, above & below ground… (click for larger image)

by Paula Bosse

This bird’s-eye view of Highland Park Village is from an ad placed in the Highland Park High School yearbook by Flippen-Prather, who really wanted to stress how there was NO PARKING PROBLEM at this convenient “North Dallas” location, above ground and below ground. Don’t worry, Flippen-Prather had you covered.

h-p-village_HPHS_1966_text1966 ad

Fifty years on from this ad, Highland Park Village is physically still recognizable, just expanded. The tenants, however, are now much more chi-chi.

hp-village_google-2017Google, 2017

I’m not sure when the top photo was taken, but it appeared in the 1966 Highland Park High School yearbook. Here are the tenants of Highland Park Village in 1966 (click to see a larger image).

hp-village_1966-directory

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Sources & Notes

Ad for Highland Park Village/Flippen-Prather Stores, Inc. appeared in the 1966 Highland Park High School yearbook.

Color image from Google.

Listing of Highland Park Village businesses is from Polk’s Greater Dallas City Directory, 1966.

All images larger when clicked.

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Copyright © 2017 Paula Bosse. All Rights Reserved.

Neiman-Marcus Welcomes You to the Fair with Jeweled Mementos and Picasso Paintings — 1948

n-m_picasso_1948_fair_jewelryN-M’s 1948 “mementos of Texas…” (click for larger image)

by Paula Bosse

For many who come to Dallas from all across the state to visit the State Fair of Texas, a trip downtown to see the legendary Neiman Marcus department store is a must-see item on the itinerary. This was perhaps more the case years ago when the store was still owned by members of the Marcus family who were eager boosters of the annual event and placed several ads each year which graciously welcomed State Fair visitors to the city. For many years Neiman’s offered “souvenirs” for the tourists, ranging from relatively inexpensive Texas-centric knick-knacks to very expensive Texas-centric knick-knacks.

The 1948 N-M offerings can be seen below in an ad that boasts “A 14K gold welcome to Dallas and the State Fair!” (Click the ad below to see a larger image — to see an image of the ad copy alone, click here.)

ad-neiman-marcus_state-fair_1948_full

Here are the trinkets which no doubt wowed them back home in the nicer neighborhoods of Houston and Midland. (I’ve included ball-park prices in today’s money– according to the whiz-bangy Inflation Calculator — in parentheses.)

  • Texas Seal containing circular knife and file: $55 (about $550 in today’s money)
  • Gold belt buckle, made to order: $325 ($3,300)
  • Hand-tooled belt: $5 ($50)
  • Scarf clip, horse with ruby eyes and ruby studded collar: $500 ($5,100)
  • Hand-carved scarf pin, gold steer head with ruby eyes: $500 ($5,100)
  • Pocket key chain with Texas charm: $45 ($450)
  • Texas chain and Texas seal cuff links: $80 ($800)

For the cheap monogrammed hats, giant sunglasses, and salt water taffy, you’d have to head to Fair Park.

Another attraction at Neiman’s during the 1948 State Fair of Texas was an art exhibit: the first showing in Texas of original works by Pablo Picasso. The exclusive show was specifically scheduled to coincide with the State Fair and was prominently displayed on the 4th Floor of the store, in the Decorative Galleries. Twelve canvases — some never before seen in the United States — were “secured directly from Picasso’s studio at Antibes in Southern France,” via Samuel M. Kootz, Picasso’s rep in the U.S. Think about that for a second: in 1948 Pablo Picasso was the world’s most famous living artist, and there was an exhibit of his recent works — some never before seen in the United States — in a department store. In Texas. That was, as they say, a pretty good “get” for the soon-to-be President of the company, Stanley Marcus.

The Picasso exhibit was an early example of Neiman-Marcus’ dedication to bringing international arts and culture to Dallas — an idea which later manifested itself in the store’s Fortnight celebrations (which also ran to coincide with the State Fair in order to maximize publicity, foot traffic, and sales).

Stanley Marcus was an experienced buyer of art, and his relationship with Mr. Kootz was obviously warm — how else might one explain the inclusion of redrawn Picasso paintings (all of which appeared in the N-M show) in a store advertisement? Pretty ballsy. (Click ad below to see a larger image — the text alone can be seen larger here.)

picasso_n-m_1948

For those who might be interested, these are the first Picasso paintings ever publicly shown in Texas:

  • “Seated Woman” (1929)
  • “Sailor” (1943)
  • “Still Life with Mirror” (1943)
  • “Head” (1944)
  • “Still Life with Skull and Pitcher” (1945)
  • “Cock and Knife” (1947)
  • “Woman” (1947)
  • “Still Life with Coffee Pot” (1947)
  • “Owl and Arrow” (1947)
  • “Concierge’s Daughter with Doll” (1947)
  • “Blue Owl” (1947)
  • “The Glass” (1947)

Another art-world highlight in Dallas during the 1948 State Fair of Texas was the showing of Salvador Dali’s painting “Spain” at the Dallas Museum of Fine Arts in Fair Park (from the collection of Edward James, loaned by the Museum of Modern Art in New York). A Dallas Morning News headline — “Fair Interest to Divide Over Picasso and Dali” — seemed to imply that culturally-inclined Dallasites and/or fair-goers would have to choose one over the other in the battle of which famous Spanish artist-celebrity was most worthy of their attention: “Team Pablo” vs. “Team Salvador.” In regard to Dallas and its (somewhat late-blooming) openness to modern art, the first sentence of the article is interesting:

The simultaneous presence in Dallas during the period of the State Fair of Texas of original works by two of the world’s best-known living artists underscores heavily the swift progress toward cultural maturity in local thinking and planning. (Rual Askew, DMN, Oct. 3, 1948)

“Cultural maturity” and planning — both were in evidence in Dallas in the fall of 1948.

Thousands of Texans had their very first in-the-flesh glimpse of a Picasso canvas or a Dali painting in Dallas during the 1948 State Fair of Texas — either at a tony department store that sold $500 gold-and-ruby scarf pin “souvenirs,” or amongst the hot-dog-eating and roller-coaster-riding hoi polloi in Fair Park. That’s a pretty good reach for fine art.

It’s not all about the automobile shows!

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Sources & Notes

Ads from October, 1948.

Click pictures to see larger images.

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Copyright © 2017 Paula Bosse. All Rights Reserved.

 

Titche’s Discovers the Suburbs — 1961-1968

titches_dallas-stores_1969-directoryTitche’s has you covered… (click to see larger image)

by Paula Bosse

Edward Titche and Max Goettinger founded the Titche-Goettinger department store in Dallas in 1902, and in 1904 they moved into the new Wilson Building. In the late 1920s they built their own George Dahl-designed building at Main and St. Paul, which was greatly enlarged and expanded in 1955. The store was popular with downtown shoppers, and profits continued to rise. The next logical step was to open additional stores. It took a while (59 years), but in October, 1961 they opened three — three! — new suburban stores. How was that possible? Because Titche’s (or their then-parent company) purchased the Fort Worth department store chain The Fair of Texas, and several of its stores were re-christened as Titche’s stores (the others eventually became Monnig’s stores).

The ad above is from the 1969 Dallas city directory and shows that by 1969, there were seven Titche’s stores in the Dallas area. Titche’s bit the dust decades ago, and I have to admit that the only Titche’s store I actually remember ever being in was the one in NorthPark (and I might mostly be remembering Joske’s…). I had no idea about any of these other stores (other than the one at Main and St. Paul, which I wish I had been to!).

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The oldest store in the ad above was the one on Main at St. Paul, still standing, still looking good (but, sadly, with that fab logo gone forever).

titches_1969-directory_downtown

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The second store was located in North Dallas in the Preston Forest Shopping Center, at the southeast corner of Preston Road and Forest Lane. When this opened as Titches’ first suburban store, the paint must still have been wet. It was originally built as a Fair of Texas store, with its opening scheduled for August, 1961. It was opened in October, 1961 as a Titche’s store — remodeled from the original Amos Parrish Associates of New York design (seen here, in a rendering). (The Fair version was much more interesting!)

titches_1969-directory_preston-forest

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One week later (!), the next two stores opened on the same day: in the Wynnewood Shopping Village in Oak Cliff, and in the Lochwood Shopping Village on Garland Road in far East Dallas. These two stores had been Fair stores and had opened at the same time in August, 1960. The two drawings below look pretty much the same as the rendering of the pre-remodeled Preston Forest store (all designed by Amos Parrish Assoc.). (An interesting tidbit about the Lochwood location: when this store was built by The Fair of Texas — a department store with Fort Worth roots going back to the 1880s or 1890s — it was the first Fair store in Dallas. In honor of this hands-across-the-prairie moment of business expansion, a truckload of Fort Worth dirt was brought over and “mixed symbolically” with Dallas dirt at the 1959 Lochwood groundbreaking.)

titches_1969-directory_lochwood

titches_1969-directory_wynnewood

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The Arlington store was also a former Fair store; it opened as Titche’s in July, 1963.

titches_1969-directory_arlington

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The NorthPark store — which occupied a quarter of a million square feet — was one of the first five stores to open in the brand new mall, in July 1965. NorthPark Center is known for its wonderfully sleek, clean, no-nonsense modern architecture (as seen below), but an early proposed Titche’s rendering from 1962 (seen here) looks a little fussy.

titches_1969-directory_northpark

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And, lastly, in this 1960s wave of expansion, a second downtown Dallas location was opened in the new One Main Place in December, 1968 in the form of “Miss Titche,” a concept-store created to appeal to “career girls” who worked downtown and enjoyed shopping during their lunch hours. It was located on the “plaza level” which sounds like it might have been part of the then-new underground tunnel system of shops. If newspaper ads are anything to go on, it looks like Miss Titche managed to hang on until at least 1975.

titches_1969-directory_one-main-place

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Titche’s continued opening new stores into the 1970s, but in August, 1978, it was announced that Titches’ parent company, Allied Stores Corp., was changing the names of all Dallas-area Titche’s stores to “Joske’s.” The nine Titche’s stores operating until the changeover were the flagship store downtown, Preston Forest, Lochwood Village (which became The Treehouse in 1974), Wynnewood, Arlington, NorthPark, Town East, Irving, and Red Bird.

And, just like that, after 72 years, the name of one of Dallas’ oldest department stores vanished.

titches_logo_1963

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Sources & Notes

Ad and details from the 1969 Polk’s Greater Dallas City Directory.

More on Titche-Goettinger can be found at the Department Store Museum, here.

Images larger when clicked.

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Copyright © 2017 Paula Bosse. All Rights Reserved.

 

The Neiman-Marcus Corporate Flag, Designed by Emilio Pucci — 1966

neiman-marcus-corporate-flag_emilio-pucci_1966_dallas-public-library“Emilio Pucci was our Betsy Ross…”

by Paula Bosse

While looking through the Neiman Marcus Collection at the downtown Dallas Public Library, I stumbled across this perhaps long-forgotten part of Neiman-Marcus history: the “corporate flag” designed by Italian fashion legend Emilio Pucci. The image was featured on a Neiman’s postcard; the text on the back of the card reads:

Flying high over the fashion land of Neiman-Marcus: our new corporate flag, the Lone-Star-and-Stripes. Emilio Pucci was our Betsy Ross.

Betsy Ross and Emilio Pucci mentioned in the same breath! An 18th-century American seamstress who became a patriotic icon, and an Italian fashion designer whose vividly colorful, boldly patterned designs came to symbolize the youth and energy of the 1960s… talk about your strange bedfellows!

The only thing I could find about this unusually colorful flag was a brief mention in a Dallas Morning News fashion article about Neiman’s 28th Neiman-Marcus Exposition Award in early February of 1966. Gay Simpson wrote in The News that the luncheon centerpieces “carried the colors of the new Neiman-Marcus house flag. The flag, designed by Emilio Pucci, Italian couturier, has the colors of a Texas sunset dramatized with the Lone Star and stripes” (DMN, Feb. 9, 1966).

Stanley Marcus wrote in his 1974 memoir Minding the Store that his business relationship with Pucci (“the most copied designer of our time, aside from Chanel”) began in Italy in 1948 when Marcus met with the struggling young designer and placed an order for several of his scarves. Though Neiman-Marcus had not yet expanded beyond their single department store in Dallas, the store’s reputation and influence were certainly known in fashionable circles around the world, and this N-M “stamp of approval” must have been immensely important to Pucci, whose name was not yet known. This friendship and business relationship blossomed into a mutually beneficial and very profitable partnership, and it seems perfectly reasonable that Pucci would design a flag for his friend and early supporter, Stanley Marcus. (Read more of Marcus’ thoughts on Pucci here.)

There you have it. Who knew?

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As a postscript, any Dallas blog worth its salt cannot let a mention of Emilio Pucci go by without noting his main connection to the city: Pucci will forever be remembered as the man who brought outrageously colorful and super groovy mod designs to the stewardess uniforms of Dallas-based Braniff International Airways (designs so retinally exciting that they make that little Neiman’s flag look a little dowdy in comparison!).

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Sources & Notes

The image of the corporate flag is from a Neiman’s postcard, which can be found in the extensive (!) Neiman Marcus Collection of the Dallas Public Library (the back of the card can be seen here); it is used with permission. Thanks to the incredibly helpful staff of the Dallas History & Archives division of the downtown Dallas Public Library. (Much thanks, particularly, to Digital Archivist Misty Maberry!)

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Copyright © 2017 Paula Bosse. All Rights Reserved.

 

Neiman-Marcus Toy Department — 1965

n-m_toys-northpark_1965_marcus-papers_degolyerThat kangaroo is fab… (click to see it bigger!)

by Paula Bosse

This photo shows the world’s least-cluttered toy department at the then-new Neiman’s store at the then-new NorthPark mall. What were the well-heeled tots of 1965 playing with? Model castles, stuffed tigers, dolls, robots, and kangaroo-shaped slides.

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This photo — “Toy Department, Neiman Marcus, NorthPark”– is from the Stanley Marcus Papers, DeGolyer Library, Central University Libraries, Southern Methodist University; more info on the photo can be found here.

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Copyright © 2017 Paula Bosse. All Rights Reserved.

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