Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Shopping

Oak Cliff’s Star Theatre — 1945-1959

star-theatre_troy-sherrod-hist-dallas-theatres_DPLShow Hill, with the Star Theatre at right

by Paula Bosse

This is one of those photographs I could stare at all day long. It shows a shopping area in East Oak Cliff at the intersection of E. Eighth Street and N. Moore Street — this part of Oak Cliff was originally settled as a freedman’s town, and this photo shows an area between the Tenth Street Historic District and The Bottoms (or The Bottom) neighborhood (see a great map, here).

When these buildings were built in 1945 by I. B. Clark, it was an exclusively African-American part of Dallas. The anchor of this strip (which occupied what was described as both the 300 block of N. Moore and the 1400 block of E. Eighth) was the Star Theatre, which was, according to Mr. Clark, the only movie house for black customers in Oak Cliff).

star-theatre_boxoffice_042845
Boxoffice, April 28, 1945

star-theatre_oak-cliff_negro-directory-1947-48_adDallas Negro Directory, 1947-48

I. B. Clark was a white businessman who lived on a ranch in Cedar Hill; he had owned the Southern Fireworks Company before the war and had frequently battled with Dallas lawmakers about the constitutionality of banning the selling and shooting of fireworks within the city limits.

In the undated photo above, businesses in the retail strip are the Top-O-Hill Food Mart, the Ebony Cafe (Pit Bar-B-Q), the Easy-Wash laundromat, the second location of the Cochran Street Record Shop, the Star Theatre, and hotel apartments.

This hub of businesses was popular with neighborhood residents, who referred to this area as “Show Hill” (for the picture show). I stumbled across a really wonderful 2018 oral history of Margaret Benson, who, in 1944, moved with her family to Dallas and attended N. W. Harllee Elementary School and both Lincoln High School and Madison High School. She describes these shops and says that whenever black entertainers such as Dinah Washington or Sister Rosetta Tharpe came to town, they frequently stayed in the apartments above these businesses, as hotel accommodations for African Americans were few and far between. (I loved the entire recording of Mrs. Benson reminiscing about living for most of her life in this area of Oak Cliff — the part where she specifically talks about “Show Hill” is at the 8:25 mark in the recording at the link above.)

According to Dallas movie theater historian Troy Sherrod, the Star closed in 1959. Over time the area eventually declined and the remaining businesses closed. The strip, which was looking pretty down-at-its-heels in the 1990s, was demolished around 2000. The photo below shows the once-vibrant strip in its later days. (Three more photos, from 1999, can be found here — the addition of more apartments (the “Ebony Hotel Annex”) can be seen in the third one.)

star-theatre_mark-doty_lost-dallas
via Lost Dallas by Mark Doty

Here is what “Show Hill” vacant lot looks like today on Google Street View:

star-theatre_google-street-view-nov-2019Google Street View, 2019

star-theatre_bing-mapsBing Maps

star-theatre_cinematreasures_advia Cinema Treasures

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Sources & Notes

Top photo showing the Star Theatre is from the excellent book by D. Troy Sherrod, Historic Dallas Theatres (Arcadia Publishing, 2014); the photo is from the collection of the Dallas Public Library.

Second photo showing the dilapidated buildings is from another excellent book, Lost Dallas by Mark Doty (Arcadia Publishing, 2012).

The ad for the Star Theatre appeared in the Dallas, Texas Negro City Directory, 1947-1948 (many thanks to Pat Lawrence).  The address for the theater was listed in various places as both 300 N. Moore and as 1401 E. Eighth.

If you have access to the archives of the Dallas Morning News, I encourage you to read “Inner-City Secret — The Bottoms Residents Say They Are Forgotten” by Bill Minutaglio (DMN, Aug. 28, 1994).

Also worth a read is Texas Tribune article “Dallas Neighborhood Established by Freed Slaves Fights to Keep Its History Alive” by Miguel Perez of KERA News.

More on the Tenth Street Historic District can be found on the City of Dallas website here.

Check out photos of a pop-up market on Show Hill in 2014 here.

Also, of related interest is the Flashback Dallas post “Movie Houses Serving Black Dallas — 1919-1922.”

Thank you to reader Jerry Richburg for contacting me with a question about this old strip shopping area — he remembered attending church services in one of the buildings and asked if I knew more about what had been there and if I might have a photo. Thanks, Jerry! You led me down the path to discovering a little pocket of Dallas history I was completely unaware of!

star-theatre_troy-sherrod-hist-dallas-theatres_DPL_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Neiman’s First Suburban Store: Preston Road — 1951-1965

neiman-marcus_preston-road_dallas-mag_feb-1949Original design by DeWitt & Swank, 1949 (click for larger image)

by Paula Bosse

In January, 1949, Neiman-Marcus announced they would soon begin construction of their very first “branch” store. It was to be built in the new “Varsity Village” shopping area on Preston Road, just south of Northwest Highway (on the east side of Preston, facing Preston Center). This store was referred to in early articles as their “town and country store.” The downtown store was running out of room (in fact the expansion and renovation of their downtown store was announced at the same time as this new “suburban” store) — and the new store was to provide 30,000 square feet of primo retail space.

The original idea for the store’s design is seen in the drawing above, which was accompanied by this caption in a Chamber of Commerce publication:

New suburban shop of Neiman-Marcus Company (pictured above in drawing by Roscoe DeWitt and Arch Swank, architects for the building) is scheduled for construction this year in Varsity Village on a plot 30,000 square feet facing Preston Road and extending from Wentwood to Villanova Drives. The store will conform to the general architectural plan of Varsity Village and will represent a total investment of about $1,500,000. (“Dallas” magazine, Feb. 1949)

I LOVE that drawing! Unfortunately, things changed between the time that DeWitt and Swank offered that initial drawing and the almost three years that passed before the store was actually completed. The store was expanded to two floors (with mezzanine and basement), and… I don’t know — it just lost all of its supercool sleekness. It went from mid-century-modern fabulousness to big boring blocks. I’m sure the interior was still fantastic (designed by Eleanor Le Maire), but that exterior is uncharacteristically (for Neiman’s) blah.

n-m_preston-center_1951_departmentstoremuseum1951, via thedepartmentstoremuseum.org

But back to the decor. This store was aimed at suburban families — the shoppers were primarily stylish mothers with kids, so there was a lot of thought put into making the store appealing to children. The basement — which was home to the toy and nursery department — sounds pretty great, complete with a Willy Wonka-esque attraction: at the entrance was an enchanted forest mural and a giant cage filled with toy animals, and “in the toy shop there is a magic tree — one with a built-in dispenser that pours out an endless supply of orangeade” (Dallas Morning News, Oct. 14, 1951).

The store was designed in a Southwestern color palette, featured a glass mosaic, lots of Kachina dolls, a glass-walled landscaped patio, a specially commissioned Alexander Calder mobile, and it was an immediate hit. The denizens of the Park Cities and Preston Hollow would still have to make the trek downtown if they wanted a gown for that do at the country club, but for casual clothing for mom and a large selection of clothing for children and teens, the “town and country store” was perfect. And nearby.

It lasted until NorthPark opened in 1965. Realizing the Preston Road store would be unable to expand, Neiman’s decided to close the 14-year-old store and move into Raymond Nasher’s striking new NorthPark Center.

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n-m_preston_dallas-history-guildvia Dallas History Guild Facebook page

Below, two night-time photos by Squire Haskins, taken on May 23, 1952:

n-m_preston_night_squire-haskins_UTA_1952_bvia UTA Libraries

n-m_preston_night_squire-haskins_UTA_1952_avia UTA Libraries

Instead of placing a “Grand Opening” announcement, Neiman’s teased the public with a “we’ll be opening soon-ish” announcement (in fact, the store opened exactly one week after the appearance of this ad). This ad describes that the new location will be more geared to families — to children (“from pram to prom”), adult casualwear, and gift items. With a restaurant and salon. The more typical Neiman’s couture lines and more expensive items would be available only “in town.” (Click ad to see a larger image.)

n-m_preston_100851_adOct. 8, 1951 ad

In the “Wales” column — a regular feature of N-M ads, with chatty text written by Warren Leslie (“Wa” from “Warren” and “les” from Leslie), a Neiman-Marcus executive and spokesperson and, later, author of the controversial book Dallas Public and Private) — the store’s opening is discussed, including the unexpected appearance of John Wayne (in town for the “Movietime in Texas, USA,” a promotional Hollywood caravan tour through Texas, packed with movie stars (watch cool footage here). Too bad about that orangeade, kids.

n-m_preston_102351_ad-det

One of the features of the new store was a specially commissioned mobile by artist Alexander Calder which hung above the stairway (a bit difficult to see in the photo below, but it’s there!). This was the first permanent installation of one of Calder’s kinetic sculptures in Dallas. (The three photos below are by Denny Hayes.) The staircase was used for fashion shows (watch Channel 5 news footage from a swimsuit fashion show from April 25, 1958 here, via the UNT’s Portal to Texas History site — according to the news script, the last suit was priced at a whopping $500, which in today’s money, would be about $4,500).

n-m_preston_DPL_1954_hayes-collection_calder1954, via the Dallas Public Library (PA76-1/5388.1)  

Those floor-to-ceiling windows and sheer draperies are wonderful.

n-m_preston_DPL_1951_hayes-collection1951, via the Dallas Public Library (PA76-1/5388.5)

n-m_preston_DPL_1954_hayes-collectionca. 1954, via the Dallas Public Library (PA76-1/5388.2)

The listing in the 1953 directory described the Preston store as “the New Preston Center Station Wagon Store.” That’s right, the “station-wagon store.”

n-m_preston_1953-dallas-directory1953 Dallas directory

In May, 1960 there was a relief drive throughout Dallas to send much-needed supplies to Chile, which had recently experienced almost simultaneous devastating earthquakes, volcanic eruptions, tidal waves, and avalanches. Neiman’s coordinated with several agencies and the State Department to rush food and clothing to Chile. The view in the screenshot below shows Preston Road looking south (watch the 1-minute Channel 8 news footage, via SMU, here).

n-m_preston_SMU_053060_preston-road

After 14 years, the Preston location closed up shop in July, 1965. This coincided with the opening of the much larger Neiman’s store in NorthPark. Bye-bye, “suburbia”!

n-m_071565_preston-closingJuly 15, 1965 ad

The Preston Road building still stands, but it’s not very interesting-looking these days. I think I’d prefer the “blah” look from 1951.

n-m_preston_bldg_google-street-view_2017Google Street View, 2017

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Sources & Notes

Top image appeared in the Feb. 1949 issue of “Dallas,” a monthly magazine published by the Dallas Chamber of Commerce.

Photos by Squire Haskins are from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington Libraries, Special Collections.

Photos by Denny Hayes are from the Hayes Collection, Dallas Public Library.

Image of the 1960 Chilean American Red Cross relief drive is a screenshot from the WFAA Newsfilm Collection, G. William Jones Archive, Hamon Arts Library, Southern Methodist University.

neiman-marcus_preston-road_dallas-mag_feb-1949_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

 

Dallas Bookstores — 1974

abs_cedar springs_1974Aldredge Book Store, 2506 Cedar Springs

by Paula Bosse

Today is my father’s birthday. Dick Bosse. I always try to post something bookstore-related on May 22 in his honor.

In the early 1970s, the Aldredge Book Store moved from its original location in an old house on McKinney Avenue (2800 McKinney) to a strip of shops on Cedar Springs (2506 Cedar Springs at Fairmount). Later (early ’80s?) it moved to its final location at 2909 Maple Avenue. My father worked there his entire adult life, starting as a bookseller during his SMU days and ending up as the owner of the store which he ran until his death in 2000.

When the store was on Cedar Springs, he was the manager. It was a weird, long, thin store with lots of rooms opening off a hallway painted bright yellow (my retinas!). The most impressive room was the one at the back, where all the expensive books were. A huge window looked out onto a hidden, sunken courtyard. The photo at the top shows one of the walls of bookcases. The photo below shows my father in 1974 in a staged pose looking uncharacteristically serious in that same room — straight ahead of him was the very pretty courtyard (I wonder if it’s still there?).

abs_dick-bosse_dallas-magazine_dec-1974

I spent so much time there that I can still remember where everything was. This was back when that used to be a cool, funky neighborhood. The Quadrangle was nearby, but I always got lost in what felt like a torturous maze of shops. I preferred the Sample House, where I spent as much time as I could. (That store — in a creaky old — house was one of my favorite childhood haunts. Again, I remember where absolutely everything was.)

I stumbled across an ad from 1946 with a photo of the Cedar Springs building in it — at the time it was being “completely reconditioned and restyled” — I’m surprised to learn that that building is so old (see it today on Google Street View here). (I’m not sure what’s going on with that address in the ad, but this building is definitely in the 2500 block of Cedar Springs.)

ABS_aldredge_cedar-springs-fairmount_033146March, 1946

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The reason I know the picture of my father is from 1974 is because it appeared in a Dallas Chamber of Commerce magazine article about Dallas bookstores, published in December, 1974 — the lengthy article was titled “Books, Bookstores, Book Lovers” by Colleen O’Connor, with photos by Jack Caspary. It profiled several of the city’s major booksellers of the day, including Henry Taylor of Preston Books (soon to become Taylor Books/Taylor’s), Ken Gjemre of Half-Price Books (which was then an empire of only four stores), Pat Miers of The Bookseller, Bill Gilliland of Doubleday (late of McMurray’s), and Larry Snyder of Cokesbury. When the article came out, Dallas was “fifth in the country for per capita [book] sales.” So many bookstores!

The author misidentified Sawnie Aldredge, the original owner of the Aldredge Book Store, as “Sonny” and somehow managed to pull some quotes from my father which make him sound like a pretentious snob (which he definitely was NOT), but it’s a great look at a time when Dallas had tons of bookstores — even though my father might not have been overly impressed with some of them when he said, “Unfortunately, the majority of bookstores today are ‘schlock shops’ that sell Snoopy dolls and Rod McKuen” (now that sounds like him!).

I’ve scanned the entire article which you can read here.

dallas-bookstores_dec-1974_cover

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Sources & Notes

More Flashback Dallas posts on The Aldredge Book Store can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

A Holiday Chat Outside Neiman’s

xmas_neiman-marcus_andy-hanson_degolyer-library_SMU

by Paula Bosse

I love this photo of two men exchanging a quick word outside Neiman-Marcus, with bustling streets and Christmas decorations in the background. And those cowboy boots!

Merry Christmas, y’all!

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Sources & Notes

Photo “Outside Neiman Marcus, Christmas” is by Andy Hanson, from the Collection of Photographs by Andy Hanson, DeGolyer Library, SMU Libraries, Southern Methodist University; more info on this photo is here.

Hanson was one of Dallas’ busiest newspaper photographers, and as luck would have it, the DeGolyer Library at SMU is currently hosting the exhibit “Andy Hanson: Picturing Dallas, 1960-2008,” which runs until Jan. 29, 2020; more info on the exhibit is here.

xmas_neiman-marcus_andy-hanson_degolyer-library_SMU_sm

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

The Wilson Building and the *New* Wilson Building — 1911

wilson-bldg_titches_postcard
Elm and Ervay… (click for larger image)

by Paula Bosse

This beautiful postcard shows the original eight-story Wilson Building, built by J B. Wilson in 1902-1904, and its twelve-story companion, which was known as both the “New Wilson Building” and the “Titche-Goettinger Annex” when it was built in 1911. Remarkably, both buildings are still standing at Main-Ervay-Elm. (The view above is looking southwest, with Ervay at the left, and Elm at the right. See this view today on Google Street View here.)

The original building — surely one of Dallas’ most beautiful landmarks — was the home of the Titche-Goettinger department store (which occupied the first two floors and the basement) as well as an important downtown office building. Until seeing this postcard, I had no idea there was a porte-cochère facing Ervay (it can be seen above at the left, under the parasol-like canopy).

By 1910 Titche’s was so successful that it needed to expand, and it was decided that a new “skyscraper” would be built right next door — the department store would continue to occupy its space in the “old” Wilson Building but would also take over the new building (occupying all twelve floors!). According to The Dallas Morning News, the new building would be “the tallest structure in the South occupied exclusively by a mercantile establishment. There are only four store buildings in the United States higher than four stories” (DMN, Nov. 13, 1910).

Below are a couple of details from a “coming soon” ad from Titche-Goettinger in September, 1903, showing a drawing of the building (still under construction) from the Fort Worth architectural firm Sanguinet & Staats. (All images are larger when clicked.)

wilson-bldg_titches_092703_coming-soon_ad-det_1DMN, Sept. 27, 1903

wilson-bldg_titches_092703_coming-soon_ad-det_2DMN, Sept. 27, 1903

titche-goettinger_wilson-bldg_postcard_postmarked-1912

The two photos and article below ran in The Dallas Morning News on March 13, 1904 under the headline “Completion of the Great Eight-Story Wilson Building in Dallas.” The caption of the photo immediately below read “This view was taken from the postoffice, and is the first to show the entire Ervay street front.”

wilson-bldg_dmn_031304_newly-completed_clogenson

Although the quality of the image below isn’t great, it’s interesting to see this “grand marble stairway,” a feature which was removed in 1911 while the new “annex” was under construction, in order to give Titche’s even more room. The grand staircase was replaced by elevators. (The “rest rooms” referred to in the caption were more “lounge” than bathroom — a place where ladies could sit, relax, and even jot off a few letters as they recovered from their bout of intense shopping.)

wilson-bldg_dmn_031304_grand-stairway_clogenson

The accompanying article (click to read):

wilson-bldg_dmn_031304_completed_textDMN, March 13, 1904

Jump forward six years to the announcement of the “new” Wilson Building:

wilson-bldg_expansion_dmn_111310DMN, Nov. 13, 1910

Here it is under construction:

wilson-bldg_expansion_dmn_032811_clogensonDMN, March 28, 1911

They rushed to be ready to open in time to dazzle State Fair of Texas visitors — and they made it:

wilson-bldg_titche-annex_101411DMN, Oct. 14, 1911

And, below, the completed building, in a photo looking east on Elm (this photo shows one of the brand new street lights written about in the post “The Grand Elm Street Illumination — 1911”). (See this view today on Google Street View, here.)

wilson-bldg_expansion_dmn_121611_clogensonDMN, Dec. 16, 1911

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wilson-bldg_titches_postcard_sm

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Sources & Notes

See photos of the original building under construction in the Flashback Dallas post “The Wilson Building Under Construction — 1902.”

I love looking at Sanborn maps. See what was going on at Main-Ervay-Elm in 1899 (before any Wilson buildings), in 1905 (one year after the arrival of the first one), and in 1921 (ten years after the annex went up).

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Copyright © 2019 Paula Bosse. All Rights Reserved.

The Aldredge Book Store — 2909 Maple Avenue

abs_2909-maple-ave_erik-bosse
The last location of The Aldredge Book Store, next to the Stoneleigh Hotel

by Paula Bosse

Today is the birthday of my late father, Dick Bosse. For most of the life of The Aldredge Book Store, he either managed it or, later, owned it. The store’s first location was in an old Victorian house at 2800 McKinney Avenue, at Worthington (a photo showing the house with weirdly overgrown vegetation is here), the second location was at 2506 Cedar Springs, near Fairmount, and the final location was the one seen above, at 2909 Maple Avenue, right next door to the Stoneleigh Hotel. My brother, Erik, took the photo, sometime in the 1980s, I think. The Stoneleigh is the building partially seen at the right. The bookstore occupied the building’s lower floor, and the top floor was occupied by the engineering business of the owner, Ed Wilson.

We closed the store in the early 2000s, a few years after my father’s death. Erik and his friend Pete removed the letters spelling out the store’s name which were bolted to the brick exterior over the entrance. I came across them a few years ago and laid them out in my driveway (in a much jauntier arrangement than was seen on Maple).

abs_sign-letters_paula-bosse

As far as I can gather, the two-story building was built about 1930 and was originally a duplex — a classified ad shows that the lower floor (where the bookstore was) was a 6-room apartment with 3 bedrooms and a tile bath. Sometime in the late ’30s, building owner Glen Shumaker opened up the Dallas Music Center, where students (children and adults) took music lessons; a sort of “music business school” was also offered as part of the curriculum. That business seems to have been around at least into the early 1950s.

dallas-music-center_0527471947 ad

dallas-music-center_0124481948 ad

It was later the home of several businesses, including sales offices and an advertising company, a farming trade magazine, a correspondence school, and the Dallas Diabetes Association. I’m not sure when the bookstore moved in — maybe 1979 or 1980.

Sadly, the building was demolished in the early-to-mid-2000s and is currently a driveway/parking area for the Stoneleigh Hotel. It still surprises me to not see the old building when I drive by.

dick-bosse_aldredge-book-store
Dick Bosse

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Sources & Notes

Photograph of The Aldredge Book Store by Erik Bosse; photo of the ABS letters by Paula Bosse.

Other Flashback Dallas posts on The Aldredge Book Store can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

 

The Zodiac Room

zodiac-room_ebay_menu_cover

by Paula Bosse

The tastefully swanky Zodiac Room opened at the downtown Neiman-Marcus store on April 27, 1953. (Interestingly, there was an earlier — and presumably unrelated — Zodiac Room, in the Jefferson Hotel, from at least 1950 to 1952.)

The Zodiac, a fashionable restaurant and tearoom featuring select foods, will open Monday on the sixth floor of Neiman-Marcus Company’s downtown store. Designed by Eleanor LeMaire of New York, the restaurant’s décor will suggest the roof of the world with signs of the Zodiac represented in both the main dining area and the terrace. (The Dallas Morning News, April 26, 1953)

Stanley Marcus wanted a restaurant in the store in which customers could take a break from shopping by having lunch or afternoon tea on-site, without having to leave the premises. Customers could continue to “shop” while dining as models walked around modeling fashions from the store’s inventory.

“[W]e installed a large restaurant, the Zodiac Room, to attract more people to the downtown area and as a service to those customers from out of town who were spending the day in the store.” (Stanley Marcus, in his book Minding the Store)

Below are a few ads from the Zodiac’s first week (click to see larger images).

zodiac_opening-ad_042653
April 26, 1953

COME AND SEE DALLAS’ NEW AND DISTINCTIVE RESTAURANT — THE ZODIAC.

Just completed on our new sixth floor, the Zodiac Restaurant is another step in our downtown expansion program to bring to Dallas the most luxurious and elegant store in America.

The star studded atmosphere of the Zodiac will give you an out of this world feeling. The walls are a wonderful cerulean blue, the carpet’s deep enough for snowshoes and an Italian tile pool sprouts water lilies for the occasion. Informal modeling every day at luncheon.

Plan to have lunch with us this week and bring your guests. We think you’ll be enchanted with the atmosphere as well as the excellent cuisine. Luncheon 11:00 to 2:30, tea 2:30 to 5:00, dinner Thursday night 5:00 to 8:00. NEIMAN-MARCUS

zodiac_opening-today-ad_042753
April 27, 1953

zodiac-room_042853-ad_opening
April 28, 1953 (N-M ad, detail)

You could even get a Zodiac-inspired hair-do, the Zodiac Cut: “Sophisticated, spherical — without a hint of a part.”

zodiac-cut_nm-ad_042953April 29, 1953

Other than the fact that this elegant dining space was part of the world-famous Neiman-Marcus department store, its main draw was its food. According to Stanley Marcus, in his book Minding the Store, the Zodiac struggled for the first year or two and didn’t find its footing until he hired the now-legendary Helen Corbitt as the restaurant’s director. He wrote the following in a guest column in The Dallas Morning News in 1979:

“A landmark in the culinary history of Dallas was the arrival of Helen Corbitt, who made a monumental contribution to improvement of food and service standards in the community. The Neiman-Marcus Zodiac Room became famous under her direction.” (Stanley Marcus, DMN, April 12, 1979)

Below is an example of the fare favored by the Ladies Who Lunch (and the occasional Men Who Lunch), seen in a menu from 1956. (The most expensive item on the menu was the Roast Prime Rib of Beef, which came with a Baked Idaho Potato, a salad from the “Salad Wagon,” and a choice of coffee, milk, or “exquisite tea” — the price was $2.25, which in today’s money was a shockingly affordable $21.00.)

zodiac-1956-menu_inside_ebay

A dessert menu (a bit hard to read, I’m afraid) is below:

zodiac-menu-2_ebay_dessert-menu

There was also a children’s menu, which was so charmingly designed by Neiman’s gift-wrap designer, Alma Shon, that I don’t blame a customer for having spirited away a copy of the menu as a holiday-time souvenir of what was no doubt a very special occasion (the date penciled at the top is Dec. 23, 1966). (More information about Ms. Shon is in the “Sources & Notes” section at the bottom of this post.) Below, the front and back of the children’s menu, illustrated with the signs of the zodiac:

zodiac-room_childrens-menu_instagram_front

zodiac-room_childrens-menu_instagram_back

Inside, meal options for well-appointed kiddies and a “Zodiac game” to keep them occupied.

zodiac-room_childrens-menu_instagram_food

zodiac-room_childrens-menu_instagram_zodiac-game

A few years later, this Stanley Marcus-penned letter appeared as a 1976 N-M ad — it was a personal reply to a nine-year-old Zodiac patron who had apparently written to Neiman’s inquiring about the children’s menu, which she was distressed to see had disappeared on her last visit:

zodiac-room_051776_ad-det_childrens-menu
May 17, 1976

zodiac-room_postcard_flickr

Lastly, a memory of the downtown Zodiac, from the Department Store Museum website:

The downtown Dallas store was in its entirety a magic store. Every step and turn off the escalators to the top floor was amazing. The Zodiac room with its floor-to-ceiling diaphanous curtains that filtered the bright Texas sky made for a dreamlike atmosphere along with the slender long-legged models in evening gowns and furs and the Andre Previn-inspired piano player. The popovers with strawberry and cinnamon butter weren’t bad either. Thank you, Dallas and Neiman-Marcus, for such a rich time in my life.

And it’s still going strong.

zodiac_matchbox_cook-collection_degolyer-library_SMU

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Sources & Notes

Top image and other (non-children’s) menu images from eBay.

The four images of the Zodiac Room children’s menu are the reason I decided to do this post. My whimsy-threshold is pretty low, but I love the utterly charming drawings which grace the front and back covers. I saw them posted on the Instagram account @reflectionofaman (a cool account — here, for the desktop site — which features the photographs of Stanley Marcus, curated by his granddaughter, photographer Allison V. Smith); it had been shared there by Babs Bern (@mullett7665.manor). The menu’s artist — Alma Shon — was identified by her daughter Kate Heyhoe (@StarkRavingCat) in the comments. According to a 1953 Dallas Morning News profile, Shon was born in California in the early 1920s to Korean refugees who had fled Korea in 1905 during the Russo-Japanese War. She grew up in Los Angeles but made her way to Dallas by at least 1948; she began working for Neiman Marcus in 1948 or 1949. She was in charge of Neiman’s giftwrap design, but also designed other merchandising elements — she was with the store for several decades. More on Ms. Shon (including a photo of her from the ’50s) can be found in a post by her daughter Kate, here.

Color postcard of the Zodiac Room was found on Flickr, here. I used this same card in a previous Flashback Dallas post, “Luncheon at The Zodiac Room, Darling.”

Image of the  blue matchbox at the bottom is from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, SMU Libraries; more info is here.

More on Helen Corbitt can be found in articles in Texas Monthly and in Legacies; a couple of her recipes — including her famous Poppy-Seed Dressing — can be found here.

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Copyright © 2019 Paula Bosse. All Rights Reserved.

Christmas Window Shopping — 1950

xmas-shoppers_121650_hayes-collection_DPLHappy Santa fans…

by Paula Bosse

Here are a couple enjoying a Christmas display. Haven’t finished your shopping? There’s still time!

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Sources & Notes

Taken on Dec. 16, 1950, this photo is from the Hayes Collection, Dallas Public Library Dallas History & Archives Division, Dallas Public Library (“[Christmas storefront shoppers],” PA76-1/43.3).

More Flashback Dallas posts on Christmas can be found here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s

titches_newton-elkin-shoes_1944_my-vintage-vogue

by Paula Bosse

Just a few 1940s ads for fashions available at Titche-Goettinger, one of many of Dallas’ nicer department stores which made the city a fashion meccas for the chic Texas woman.

Above, a 1944 ad featuring the latest in shoes from Newton Elkin (“two new shoe shades: Tanbark — Cedar Green”): “the sling-back pump with perforated Cleopatra vamp” and “Vicki in brown lizard” (which I sincerely hope someone uses as a song title).

Below, a newspaper ad from 1945 featuring other Newton Elkin shoes, these dressier, with fancy paillettes (sparkly decorations). Perfect to wear with the matching black silk turban. (Click to see a larger image.)

titche-goettinger_nov-19451945

A “Nardis of Dallas” wool suit from 1945, “tomorrow and terrifically smart… in cocoa, rust, black, moss green, and grey.”

titches_nardis-of-dallas_suit_1945_my-vintage-vogue1945

Another “Nardis of Dallas” suit from 1945, this one in “superlative” gabardine: “a suit you’ll wear from swivel chair to swizzle stick… platinum, aqua, lime, red, brown.” Sold separately: a matching hat and slacks (!). “Men prefer it.”

titches_nardis-of-dallas_1945_my-vintage-vogue1945

Speaking of hats: “Sally Victor creates the ‘Big and Little Filly’ for Titche-Goettinger.” …There’s a lot going on up there. (1947)

titche-goettinger_1947_ebay_hats1947

The still-standing Titche’s building at Main and St. Paul was designed by George Dahl in 1929 and was expanded in the 1950s. The women buying these clothes in the 1940s would have shopped at the smaller — though still elegant — store, which looked like this:

titches_unvisited-dallas_jeppsonNoah Jeppson/Unvisited Dallas

When shopping was more sophisticated.

titches-logo_1945

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Sources & Notes

All color ads from the FABULOUS website My Vintage Vogue, here, here, and here.

Sally Victor ad found on eBay, here.

This doesn’t really fit into the 1940s, but I’ve had this 1955 ad for the Titche’s Shoe Clinic kicking around for a few years — this seems like a good place to slip it in. Platforms removed! Open toes closed! Closed toes opened! Pop down to the basement for all your shoe repair and restyling needs.

ad-titches_shoe-clinic_19551955

Check out other Flashback Dallas posts on Titche’s, here.

Flashback Dallas posts on Nardis of Dallas can be found here and here.

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

900 Block of Main, North Side — 1952

AR447-B1201Main Street, 1952… (click for larger image)

by Paula Bosse

This 1952 photo by Squire Haskins shows the north side of Main Street, taken at the intersection with Poydras, looking west to the old Dallas county jail and criminal courts building seen at the far left. The Sanger’s building stands just west of Lamar, and across Lamar is the 900 block of Main, with the legendary E. M. Kahn men’s clothing store (one of Dallas’ first important retail stores, founded in 1872), the Maurice Hotel (in the old North Texas Building, built in the 1890s), and the large Bogan’s grocery store at the northwest corner of Main and Poydras. The old jail and the Records Building (way in the distance) and the Sanger’s building are all that remain. See how this view looks today, here.

There is a flyer for “Porgy and Bess” on the lamppost in front of the Bogan market. “Porgy and Bess” opened the State Fair Summer Musicals series at the State Fair Auditorium (Music Hall) in June, 1952 (see an ad here).

But what about the south side of the 900 block of Main Street? Thankfully, photographer Squire Haskins  not only took the photo above, he also turned to face the other side of the street and snapped companion photos. I posted two of his photos of the south side of Main in a previous post, here. Here’s one of those photos, with Poydras at the left and Lamar on the right:

main-poydras_squire-haskins_uta

A listing of the businesses from the 1953 city directory — there’s a little bit of everything (click to see larger image):

900-block-main_1953-directory

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Sources & Notes

Both photos by Squire Haskins, both from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington. More info on the top photo can be found here; more on the second photo, here.

More on the south side of Main Street can be found in the Flashback Dallas post “900 Block of Main Street, South Side — 1950s,” here.

All images larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

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