Sports | Flashback : Dallas

November 27, 2025

Interview about the 1952 Dallas Texans, The Last NFL Team to Die

by Paula Bosse

Happy Thanksgiving! What better way to celebrate the day than to post something about Dallas and something about football? So here we go.

A new book is out called A Big Mess in Texas, The Miraculous, Disastrous 1952 Dallas Texans and the Craziest Untold Story in NFL History by David Fleming (St. Martn’s Press, 2025). I’ve been aware of this book for a few months because the author was in regular contact with a co-worker of mine at the Dallas History & Archives, doing research for the book and licensing photos.

Now that the book is out, Fleming has participated in a Dallas Public Library video interview, conducted by the person who helped him through his pre-publication research process, Caitlyn Jones. I’m not really a sports person, but I have to say, I really enjoyed this interview. It’s always entertaining to listen to someone who is really, really enthusiastic about a topic. Caitlyn did a great job for her first interview, and Fleming tells her how much one particular piece of information — which she stumbled across weeks after their initial email communication — helped shape part of the story he was wanting to tell about what is, quite frankly, a pretty weird story about what must be Dallas’ least successful professional sports team ever (as Wikipedia has it: “…the Texans are officially recognized as the last NFL team to permanently cease operations and not be included in the lineage of any current franchise”).

So as you’re waiting for the turkey to finish or waiting for the Cowboy game to start, check out this 55-minute interview on YouTube. And if you missed my 2016 post on the Texans, mosey on over to “The 1952 Dallas Texans: Definitely NOT America’s Team.”

Because of all the research Caitlyn did looking for photos of and information about the Dallas Texans, she became our “staff expert” on the team and even put together this great display, which was exhibited for several weeks on the 7th floor of the downtown Central Library. Thank you, Caitlyn!

I’m posting this on Thanksgiving. It turns out the only game the Texans ever won was an upset victory over the Chicago Bears in 1952 on Thanksgiving Day. A miracle! I hope you have as good a Thanksgiving today as the Texans players, coaches, and owners had in 1952!

***

Sources & Notes

Interview of author David Fleming by Dallas History & Archives staffer Caitlyn Jones can be found on the Dallas Public Library YouTube channel: “Into the Archives with David Fleming: Forgotten NFL Football Team The Dallas Texans.”

David Fleming’s website is here.

Dallas Texans display and photo by Caitlyn Jones of the Dallas History & Archives.

If you’ve read all the way down to the bottom of the page, here are a couple of pertinent Flashback Dallas posts you might enjoy:

July 8, 2025

Vaudeville at the Sportatorium? — 1936

Original Sportatorium, in all its octagonal glory

by Paula Bosse

I saw this ticket recently on eBay:

SPORTATORIUM, Cadiz and Industrial Blvd.
Harley Sadler In Person
And His Company of 100 Stage Players Present
UNCLE TOM’S CABIN
And Vaudeville, Musical Floor Show, Refreshments

…What?!

The ticket is undated, but “vaudeville” had mostly faded by the 1930s. The original (octagonal!) Sportatorium was built in 1935 and opened as a premiere sporting venue for wrestling (and boxing) in December 1935.

The new sports bowl, under construction at Cadiz and Industrial, will have its official opening Monday night, December 9, when Promoter Bert Willoughby will offer the biggest wrestling program ever staged in Texas, if present plans go through as outlined. This 10,000-seating capacity structure, built as the home of wrestling, will also entertain many other events, such as boxing, basketball, indoor circuses, style shows [!], conventions and gatherings of all kinds. (Dallas Morning News, Dec. 1, 1935)

Sounds huge. But it’s really hard to keep those seats full — especially on nights when wrestling is not scheduled. By the end of April, there were already plans to do something about one of their biggest problems.

“We feel,” declared [manager W. T.] Cox, “that this concern is too big and that there is too much money already invested to have five or six dark nights a week, so we are going to make it possible for everyone, with anything to show, to bring it to our place, whether it be a political gathering, religious services or merchants’ and manufacturers’ exhibits. The policy of the house will be to encourage and promote sports, but it will be available to all.” (DMN, Apr. 20, 1936)

Sportatorium management came up with the idea of presenting a massive show on non-wrestling nights. They gave Harley Sadler — a longtime traveling Texas showman (and later a politician) — a long-term engagement in which he basically crammed as much “show” into one evening as was humanly possible. A stage was built, and many of those 10,000 seats were removed in order that patrons could sit at tables to enjoy the relentless, non-stop entertainment. Sadler’s company consisted of 100 players. 100!

So what could a Sportatorium visitor expect on one of these Harley Sadler nights? Brace yourself:

The Sadler players will offer two complete plays each evening — an original four-act [play], “The Siege of the Alamo” — and a three-act modern comedy farce, “This Thing Called Love.” In addition to those two complete plays, he will offer vaudeville acts, a band, novelty numbers, and 32 singing waitresses […]. The show will start at 8:30 and run for 8 hours, for those who care to stay that long. (DMN, July 8, 1936)

EIGHT HOURS! And, there were 3 different shows produced weekly. That’s a lot of entertainment. Perhaps too much entertainment. But ladies got in free.

July 12, 1936

I’m not sure how long this “residency” lasted, but however long it was, I assume all involved — performers and spectators alike — were exhausted afterward.

***

Sources & Notes

Source of the top photo of the Sportatorium is unknown, but I came across it on the wrestling website World Class Memories. (this Sportatorium page is a great read). (If you know the source of this photo, please let me know.)

Sportatorium ticket was found on eBay (still there, as I write this).

More on the history of the Sportatorium here.

More on empresario Harley Sadler can be found at the Handbook of Texas, here.

Previous Flashback Dallas posts on the Sportatorium can be found here.

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July 1, 2025

Roger Staubach, HVAC Spokesman — 1970s

Rog and Fran, comparing their Carrier systems

by Paula Bosse

Dallas Cowboys star quarterback Roger Staubach appeared in a series of ads — and did personal appearances around the country — for the Carrier air conditioning company. Many of the ads featured Staubach’s family — and what a stroke of luck, because, as the ad below proclaims, “Everyone in my family loves air conditioning.” Sing it, Roger!

1979

I came across an interesting piece of trivia about Roger Staubach’s time as a Carrier spokesman: if he was unable to appear in person, he could still be at your local trade show, in his Cowboys uniform, telling you how much his family loved air conditioning. In January 1978, the Cowboys were fresh off a Super Bowl win, and it would have been expected that world champions might have other things to do, but a week or two after the Cowboys defeated the Broncos in Super Bowl XII, Roger was at the National Association of Home Builders convention in Dallas hawking A/C. …Sort of.

The Carrier Air Conditioning exhibit featured a “telequin” of Roger Staubach, a mannequin with Staubach’s face projected onto the face, giving the general effect that the Cowboy quarterback was standing there in uniform, giving the Carrier sales pitch. Staubach is Carrier’s national spokesman. Steve Millheiser, a Carrier salesman, said response to the exhibit had been excellent. “The Roger thing has been great,” he added. (Dallas Morning News, Jan. 26, 1978)

I couldn’t find much about “telequins,” except that there were apparently other celebrities who had a model of themselves made by Telequin-A.V.M., Inc., a company that specialized in “animated, talking mannequins.” I’m sure it was odd watching a mannequin with Roger Staubach’s animated face professing its love for A/C. …The ’70s, man. Weird times.

1979

1978

Roger Staubach and Fran Tarkenton, 1977

***

Sources & Notes

All ads from eBay.

Roger Staubach did a ton of TV commercials — a lot are on YouTube. He declined to do ads for underwear, beer or sugary cereals

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November 28, 2024

Thanksgiving Day Football in Dallas — 1893

by Paula Bosse

Back in 2016, I wrote “Thanksgiving, 1891: The First Turkey-Day Football Game in Dallas.” (I highly recommend checking out that post — I loved writing it, and there are a lot of unexpectedly interesting things in it — if you’re not a football fan, don’t worry! The “loaded muff” thing is the best weird historical tidbit you may read all day.)

By 1893, I guess the holiday football game (or “foot ball” game) had already become a tradition in Dallas. That year, the Nov. 30th Thanksgiving match-up was between the University of Texas team and the Dallas Foot Ball Club. You can read all the details of the game in a Dallas Morning News article from Dec. 1, 1893 (thankfully, sports writing evolved!). (Spoiler: The headline is “And Dallas Lost It.” UT emerged victorious, with an 18-16 win.)

UT had a chant:

Hoo-ray!

Below, the somewhat rudimentary DMN illustrations that accompanied the very wordy coverage of the Nov. 30, 1893 gridiron battle.

A rush through the center:

Blocked:

A good catch:

Happy Thanksgiving! I hope your day is filled with good food, family and friends, and a non-demoralizing football game.

***

Sources & Notes

First two images from the cover of a scrapbook from the Dolph Briscoe Center for American History, University of Texas.

Line drawings from The Dallas Morning News, Dec. 1, 1893.

Read other Flashback Dallas posts on Thanksgiving in Dallas here.

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March 12, 2024

The Girls of St. Mary’s

“Juxta Dallas Texas”

by Paula Bosse

St. Mary’s College, founded in 1889 in East Dallas (at Ross and Garrett avenues), was a prestigious school for girls, affiliated with the Episcopal Church. It had a statewide reputation, and many girls attended as boarding students — Lady Bird Johnson was a proud alumna. Around 1930 it became home to a relocated Terrill School for Boys.

The once sprawling “College Hill” campus covered 20 acres (see it on a 1922 Sanborn map here). I can find no news reports of its demolition, but one source says 1948. Read more about the school’s history in the Handbook of Texas entry here. and see other photos and a short history in the Flashback Dallas post “Private Education in Dallas — 1916.”

The site of the former school has recently been filled with apartments. The old chapel tower still stands, but the large, open school campus is long gone. See the most recent Google Street View of St. Matthew’s Cathedral here. — the main school building would have been directly to the right.

As far as the photo at the top of this post, I really love this image of smiling girl athletes (the basketball team?) posing in their gym togs in front of the school.

“Juxta Dallas Texas” (“near Dallas Texas”).

The ad below touts the school’s offerings in 1911 (including a school dairy):

ST. MARY’S COLLEGE AND SCHOOL OF MUSIC

Founded by the Right Rev. A. C. Garrett [Alexander Garrett], D.D., LL. D.
Twenty-third Year Opens Sept. 13, 1911

A College for Christian education of women — college, scientific and literary courses. Bishop A. C. Garrett, instructor in mental science and logic. Advanced classes in charge of graduates of universities of recognized standing. European instructors of modern languages. School of Music under direction of instructors trained in Germany, Paris, France and New England Conservatory of Music. Pianoforte pupils examined annually. Art and China Painting taught according to the best methods. Health, diet and physical culture in charge of two trained nurses and teachers of physical culture.

The group of buildings comprise:
1. St. Mary’s Hall (stone).
2. Graff Hall, which is devoted to the Schools of Music and Art.
3. Hartshorne Memorial Recitation Hall.
4. The Mary Adams Bulkley Memorial Dormitory.
5. Sarah Nielson Memorial for the care of the sick.

Houses heated by steam and lighted by electricity. A very attractive College Chapel and large Gymnasium built last year. A very attractive home. Artesian well. Milk supplied from college dairy. Homemade bread and sweetmeats. Night watchman. School opens Sept. 13. For catalogue address:

Bishop Garrett, President St. Mary’s College, Dallas, Texas

Laying the cornerstone for the chapel, Dallas Morning News, Sept. 29, 1907

Below, the chapel tower can be seen at the left. It still stands, as part of St. Matthew’s Cathedral (5100 Ross Avenue).

As seen from a distance — on the right, from Collett and Junius (more info on this photo from the Flashback Dallas post it originally appeared in, “Munger Place, The Early Days: 1905-1909”):

St. Mary’s appeared in an ad for a street-paving company in 1916 (from the original post here):

street-construction_vibrolithic-pavement_SFOT-booklet_1916_SMU_st-marys

Dallas Historical Society

***

Sources & Notes

Top photo by Frank Rogers, taken some time after 1911. Found on eBay. Originally used in a Patreon post, “The Girls of St. Mary’s.”

Last photo from the Dallas Historical Society, found in the book Dallas Rediscovered by William L. McDonald.

Unless otherwise noted, most other images/postcards found on eBay.

Please consider supporting me on Patreon, where for as little as $5 a month, you can get daily Flashback Dallas posts! (You can follow for free, but only a small handful of posts are “public.”)

st-marys-college_girl-athletes_frank-rogers_post-1911_ebay_det

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December 28, 2023

Some-Context Channel 8 Screenshots: 1971

WFAA Collection/Jones Film Collection/SMU

by Paula Bosse

I have been working as part of a 3-person team (led by Jeremy Spracklen and Scott Martin) on the WFAA archive of news film, housed in the G. William Jones Film and Video Collection at the Hamon Arts Library at SMU. I have been working on 1970 and 1971, going through daily footage shot for Channel 8 News. I get a bit bogged down by all the sports and car crashes, but at this point, I am so all-consumed by these two specific years that I feel I would do well on Jeopardy if the categories were things like “Minor League DFW Hockey Teams of the Early ’70s,” “Internecine Squabbles of the Dallas City Council, the Dallas School Board, and the Dallas County Commissioners Court,” and “So What’s the Deal with the Sharpstown Scandal?” My 2023 has been spent immersed in 1971, where the chaos of the implementation of court-ordered school busing, the huge securities fraud scandal that involved some very powerful Texas politicians (Sharpstown), and the battle between Craig Morton and Roger Staubach to become the Cowboys’ #1 quarterback were some of the stories that dominated the headlines. And, lordy, there were some pretty exotic hairstyles, fashions, and interior design trends hammering away relentlessly throughout this post-hippie (it might really still have been current-hippie), pre-disco period.

Here are a few of my favorite moments from this 1971 DFW-centric news footage from the WFAA archives. Links to the pertinent clips on YouTube are included at the end of the descriptions. These clips are rarely the full reports that would have been seen on the nightly news — they are often just silent footage or B-roll, without any identification of people or clues as to where they were filmed or even why they were newsworthy. It’s (mostly) a lot of fun to dig through and watch the unfolding of history from more than 50 years in the future.

Above, from JUNE 1971

One of my favorite human-interest stories from the past year (meaning 1971!) was the profile of one of the few “lady mailmen” in Dallas at the time. She’s utterly, utterly charming, has a supportive and interesting husband and family, and loves her job. The Channel 8 cameraman shows her as she sorts her mail in the Beverly Hills Station post office in Oak Cliff and follows her as she walks along her route on West Davis. The only problem with this 7 minutes of interesting footage is that the woman is never identified. I dove in, really wanting to identify her. I thought I had cracked the mystery of her identity, only to find myself at a dead end again. If only her children could see this wonderful profile of their mother. If you know who this woman is, please let me know, and we’ll add her name to the YouTube description and try to track down any family members. I would LOVE her children to be able to see this.

The “lady mailman” is interviewed here (this first bit is in three short segments, totaling 4 minutes); a later clip shows her on her route, here (about 3 minutes). The old post office building still stands at 509 N. Barnett.

JANUARY 1971

So, yeah, fashion and interior design trends were pretty… in-your-face in 1971. In the three screenshots below, you’ll see some retina-abusing images of with-it decor. The first features the always beautiful Phyllis George, the Denton native who was in the midst of her Miss America reign. In this clip, she has come back home to DFW for an appearance at an event in which a room designed with her in mind is unveiled (by decorators C. John Megna and William Farrington). She is wearing a dress designed by Carlo Bitetto specifically for her to wear IN THAT ROOM (!). You don’t often see sparkles and plaid cheek-by-jowl.

The clip with the super-color-saturated room and its battling patterns is here.

FEBRUARY 25, 1971

Before Lion Country Safari, Mesquite had World of Animals, a drive-thru safari park. World of Animals had a wild-animal veterinarian who visited regularly from California: Dr. Martin Dinnes. Below, Dinnes is seen providing dental care to popular attraction Harold the Chimp. This is not really something I expected to see, but there you are. (Dinnes was later engaged to actress and wildlife preservation activist Tippi Hedren for several years.)

The clips of Dinnes being interviewed and preparing Harold for a tooth extraction (and I grimaced a bit, because the camera keeps rolling during the procedure, so be warned!) are here and here. (The last clip has a shot of Harold’s hand, which, understandably, appears to be gripping the chair.) That is one well-behaved, chill chimp!

MAY 18, 1971

In 1971, there was an ongoing battle between old quarterback Craig Morton and NKOTB Roger Staubach over who would be named the team’s official starting QB. Coach Tom Landry worked for months with a two-quarterback system, alternating them from game to game — he was fine with this, but everyone else hated it. Below are screenshots of Morton and Staubach at the Cowboys practice field. I know virtually nothing about sports training, but this, um, extremely low-tech gadget struck me as weird. And funny. I mean, okay, it was 1971, but surely there was something more technologically advanced than this? It’s a football on a string, tied to a post. And maybe there’s a spring or something in there. This must have been effective. Rog looks like he’s straining. I don’t know. But I love it.

See Craig in an interview with Verne Lundquist from May 18, 1971 about his elbow and shoulder injuries here, and then using the football-on-a-string thing (and then training with Staubach) here; and see Roger interviewed on the same day about really, really wanting to be the starting QB here, and then he hits the string thing here before working out with Morton in what must have been a fairly tense period of both of their careers.

JUNE 1971

Medical examiners used to be on the news a lot. One who popped up frequently was Tarrant County M.E. Dr. Feliks Gwozdz. I was amused more than I should have been when I saw the skull-and-crossbones coffee mug on his desk. I hope it said “World’s Greatest Coroner!” on the back.

The silent footage of Dr. Gwozdz at his desk is here.

JULY 14, 1971

Back in 1971 there was what seemed like the threat of a union strike every 10 minutes. I enjoyed the footage of a bunch of Southwestern Bell employees who look like they were probably a lot of fun to hang out with. Their t-shirts read “Ma Bell Is a Cheap Mother,” which is just great.

Strike footage is here (about 2½ minutes) and here.

JULY 1971

One of the top stories of 1971 was the endless furor set off by court-mandated school busing in attempts to desegregate schools. It was a mess. The man seen below is attorney Bill Brice, a leader of one of the many anti-busing groups. …Surely the cameraman noticed the monkey.

Man with monkey can be seen here.

AUGUST 29, 1971

When the Dallas School Board and Supt. Nolan Estes weren’t pulling their hair out over desegregation, they tackled other issues. One of which was so overshadowed by anti-busing demonstrations that it barely got any play, but I find it really interesting. It concerned Crozier Tech High School downtown. At the end of the 1970-71 school year, the landmark school was closed, and there was lots of discussion on what the DISD should do with the building/land, which they owned (2218 Bryan). This press conference was supposed to be about Estes’ vision of a 40-story school-office complex, which he suggested be built on the land — the first 10 floors would be for school use, and the top 30 floors would be leased to businesses as office space, with leases, theoretically, paying for construction and maintenance of the building. The building was never built (and thankfully, old Tech still stands). School board president John Plath Green and Supt. Estes sit in front of an architectural drawing of the envisioned DISD skyscraper. Too bad no one wanted to talk about it.

Footage from the press conference where reporters only want to ask about busing, is here.

SEPTEMBER 23, 1971

The Sharpstown Scandal was a bigger story than busing, but, even though political scandals are juicy, it just didn’t get everyday people mobilizing, marching in the streets, and shouting each other down in public forums the way busing did. But it was a massive story, and several political careers bit the dust because of it. The sprawling and confusing securities-fraud scandal mostly involved drab politicians and business executives. But one part of it involved, bizarrely, six celebrated — if not beloved — NASA astronauts and an insurance company pension fund.

In this Channel 8 footage, you can see something you don’t see every day: five NASA astronauts walking together down the street (a sixth one was nearby, on his own). James Lovell, Pete Conrad, Fred Haise, Ken Mattingly, Richard Gordon, and Alan Bean were in Dallas on Sept. 23, 1971 to testify as witnesses before a federal grand jury that was investigating the activities surrounding the Sharpstown Scandal. These are screenshots of the five (minus Lovell), carrying briefcases through grubby downtown Dallas, and of Lovell on his own, exiting the Federal Court House. When I first watched this footage, it just seemed really odd: five internationally (galactically!) famous astronauts — heroes! — walking together down the street, without any kind of security or entourage. If you were a NASA freak (and there were a lot back then, at the height of the Apollo-Gemini programs) and you just happened to have walked past this group, your head would have exploded.

See Lovell exiting the sterile- and dystopian-looking courthouse on his own (that woman he holds the door open for has no idea who he is), and the others walking somewhat playfully down the street here (I love this footage!); a confusing wrap-up of the day’s events is here.

OCTOBER 14, 1971

In footage from the State Fair of Texas, I was really taken by this building, which I swore I had never seen. It was the home of the “lost children” center during the fair, in the Dallas police HQ in Fair Park. It looks different to me now, but it’s still there, near the Aquarium. It looked better in 1971!

Lots of footage of crying children and harried parents, here and here.

OCTOBER 1971

This young dandy is named John Ott (I’m not 100% sure about the spelling). He was a real estate developer in Euless. He couldn’t have been more on top of the 1971 fashion wave. Represent, Euless!

It’s a story about replanting trees (with, admittedly, interesting footage of trees being uprooted and replanted). Here and here.

OCTOBER 31, 1971

In the screenshots below, Channel 8 reporter Judi Hanna (who had recently debuted an unfortunate hairdo) interviews Dallas City Councilman Garry Weber about City Council things. I don’t know where this was filmed, but I only hope it wasn’t his home. It’s hard to focus on what anyone is saying, because of the tidal wave of stuff coming at you. (Ironically, he was being interviewed about sponsoring a change to the city charter in order to crack down on the “visual pollution” of unenforced sign ordinances.) I was so overwhelmed by this vista, that I somehow assumed I was seeing cupid-studded wallpaper. But no. Check out the second screenshot, which also includes a peek at the room’s drapes. I can’t tell where the wallpaper ends and the drapes begin.

Appropriately shown on Halloween night, clips from this report are here (followed by footage of signs-galore along Lemmon Avenue) and here.

OCTOBER 1971

Lastly, a shot of Mingus, Texas, a small West Texas town near Thurber. I just love this image. I think I found the location — here’s what it looks like now.

Why was the tiny town of MIngus being featured on a Dallas news report? The Greater Mingus-Thurber Metropolitan Area was in the news because it was the location of a commune of the controversial Children of God (i.e. “cult”). Actually, the “Children” were in the process of being evicted by the landowner, who, interestingly, was a TV preacher in Los Angeles (I guess even TV evangelists have a breaking point). Members of this group splintered, and a few moved to Big D for a while, where they continued to be newsworthy until they moved elsewhere.

The shot of Mingus is from one of the many clips contained in this Oct. 7 package, here (it is specifically at the 1:08 mark). Below that is a shot from a week later, after some of the self-described “Jesus Freaks” had landed in Dallas — a group member is seen walking through Exposition Park to their new HQ, at 639½ Exposition — it and other CoG footage from Oct. 14, 1971 is here (this specific shot is seen at the 17:18 mark). (If you are considering a documentary on the Children of God, there’s lots of footage for you in the WFAA archives at SMU.)

AUGUST 1971

This is a bonus.

As I worked my way through 1971, there was one truly amazing story. It involved the kidnapping of a toddler in Fort Worth. On Aug. 25, 1971, 21-month-old Melissa Suzanne Highsmith disappeared. Her 22-year-old mother, Alta, had hired a new babysitter, who was supposed to watch her for the day while Alta was at work. The babysitter picked Melissa up in the morning as planned, but she never returned the child. The babysitter and Melissa disappeared without a trace. There were no leads in the case for years. …And YEARS.

In 2022, the Highsmith family learned of an online DNA match, which would indicate they had found Melissa. Eventually, it was determined that a 50-something-year-old woman named “Melanie” was actually the long-missing Melissa. The woman who kidnapped her raised her as her own daughter, and Melissa never suspected she wasn’t the woman’s child (although she says she never felt really “connected” to her).

Melissa (she now uses “Melissa” again) was reunited with her family at the end of 2022. One report I read said that she grew up only 10 minutes from the Fort Worth apartment her mother lived in. Despite the Highsmith family’s 51 years of loss, grief, worry, and suffering, there has ultimately been a happy ending!

In the screenshot below from an Aug. 26, 1971 Channel 8 story, Alta Highsmith shows a photo of her missing daughter to the camera. The report is here.

If you managed to get all the way through this, you deserve an award! This might be the longest thing I’ve written all year! I’m more than ready for my 1971 Jeopardy challenge (Dallas edition)!

***

Sources & Notes

All screenshots are from news film in the WFAA Collection, held by the G. William Jones Film & Video Collection, Hamon Arts Library, SMU. Clips are posted regularly from this Channel 8 collection on YouTube, here.

My previous collection of WFAA screenshots can be found in the post “No-Context Channel 8 Screenshots: 1970-1971.”

lady mailman june 1971 WFAA_sm

8 Comments

June 13, 2023

The Texettes, The Elite Corps of Texas Stadium Usherettes — 1971

Become a fabulous Texette… (July 1971)

by Paula Bosse

I will never be accused of knowing anything about sports — or even about things that are sports-adjacent — but I’m fairly literate in pop culture, and I am genuinely surprised that, until yesterday, I had never heard of the “Texettes.” I have no idea how long they lasted (for all I know, they’re still around!), but it was from 1971 until at least 1984 (I say 1984 only because there was a classified ad in the The Dallas Morning News announcing Texette auditions in June of that year — but Blackie Sherrod mentions them in what I think is the present tense in a 1989 column, so they might have been around into the ’90s). Seriously, how have I never heard of them? There’s almost nothing about them online, which is weird, because they were around for a significant amount of time.

The ad above, announcing the first-ever Texette auditions, appeared in the Dallas and Fort Worth newspapers on July 21, 1971. The opening of the brand-new Texas Stadium was on the horizon (the first Dallas Cowboys game to be played there was on Oct. 24, 1971), and the huge stadium was going to be 100% unfamiliar to Cowboys fans — they were going to need people to help them find stuff. Here’s where the Texettes came in. They were described as “hostesses” and “usherettes” who wore mini-skirts and go-go boots. Open auditions were held to find 125 Texettes. Hopefuls were advised to wear hotpants or mini-skirts and heels. The only qualifications appear to have been that the “girls” be between the ages of 18 and 30, at least 5’1″, DFW residents, and attractive.

BECOME A FABULOUS ‘TEXETTE’ AT THE NEW TEXAS STADIUM
and other Dallas/Ft. Worth entertainment events.

An elite usherette corps of 125 attractive girls to hostess Dallas Cowboys games as well as pop concerts, conventions, etc.
In addition to compensation, you will be custom fitted in a “Texette” outfit and become eligible for many other benefits.

Texettes were “hostesses” who smiled and welcomed people to the stadium, helped fans find their seats, and gave tours. (They also seem to have functioned as something not far removed from cocktail waitresses in the press box.) The first year (1971) they were paid $8 a game (equivalent in today’s money of about $60). They also appeared at various DFW events as sort of all-purpose Chamber-of-Commerce-like greeters with toothy smiles and toned thighs.

Their outfits consisted of white knee-high go-go boots, blue mini-skirts, white blouses, vests, yellow neckerchiefs, and white cowboy hats. They pre-dated the “sexy”-era of Dallas Cowboys Cheerleaders (before the famous cheerleaders we know today, high school students cheered the team on at the Cotton Bowl), but the Texettes’ Western-inspired, drill-team-inspired costumes might have served as a kernel of the inspiration for those of the Dallas Cowboys Cheerleaders. It’s interesting (to me, anyway) that the Texettes and the Cheerleaders existed at the same time for a few years — for quite a while, in fact. Seems like they might cancel each other out. But I guess the Texettes were more cute-girl-next-door cowgirls in the stands, and the cheerleaders were sexy-girl-you’ll-never-be-able-to-talk-to-in-real-life cowgirls on the field.

As I said, I’d never heard of this “elite usherette corps” before yesterday. If anyone knows how long they were a thing, please comment below.

I’ve found two bits of film of Texette auditions (both are in the indispensable WFAA archives held by the Jones Film Collection at SMU). The first is from July 1971 (the same audition advertised in the top ad) — it can be seen in Channel 8 footage below (there are two separate clips — at the 19:44 mark and at the 24:26 mark). The report is delivered by a frightened man giving off “Tim Calhoun” vibes.

A later report — from 1975 — shows another try-out. The reporter notes that the job has unique perks, like maybe finding a football-player husband or catching the eye of a talent scout. By then, the pay had jumped to $10 an appearance, and there were a lot more applicants.

Below, a new Texette (Madonna Moore) on the field at Texas Stadium. This might have been taken on Oct. 15, 1971, the day the very first football game was played there (local team Bishop College lost to Texas Southern University, 34-21).

Bradenton (FL) Herald, Oct. 16, 1971

Showing off their new outfits are Texettes Cheri Mitchell, Claudia Garza, and Joyce Zodin. (The caption was incorrect about the date the Cowboys would take the field — that wasn’t until Oct. 24, 1971, in a game against the New England Patriots, which they won 44-21.)

Fort Worth Star-Telegram, Sept. 16, 1971

Texette June Copeland stands in front of Mike Ditka’s locker, which appears to have been rifled through.

Irving Daily News, Apr. 5, 1972

The Texettes were still going strong in 1982 as they entered their 11th year. I think the skirt has gotten shorter.

June 1982

This has nothing to do with the Texettes, but I love this photo of Dave Arey, director of operations at Texas Stadium. He’s seen here holding a replica of the stadium, which seems like it would have been perfect as a doggie bed.

Irving Daily News, Aug. 22, 1976

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Sources & Notes

This originally appeared in a slightly different form this morning as a post on my Patreon page (where I post daily Dallas-history tidbits for subscribers who are generously supporting me for as little as $5 a month).

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4 Comments

April 9, 2023

Muhammad Ali Visits Graham’s Barber Shop — ca. 1967

Muhammad Ali in a Dallas barber chair

by Paula Bosse

I often just browse through the ads of old Dallas high school yearbooks on Ancestry.com. The other day, I saw the photo above and stopped and said to myself, “Is that Muhammad Ali?” I then looked at the text and, yes, that was, in fact, Muhammad Ali. Sitting in a barber chair in Dallas, Texas. What was the story behind that?

In my less-than-extensive research, I found three instances of Ali being in Dallas in or before 1967 (the year of this Lincoln High School yearbook ad). The first was in November 1960, just one month after the 18-year-old Olympic champion had won his first professional fight. He was tagging along with Archie Moore (who was acting as something of a mentor) when Moore came to Dallas to fight local boxer Willie Morris. (Morris had lost to the then Cassius Clay in the Olympic trials, and, in a somewhat bitter interview with The Dallas Morning News said this about the young upstart: “He’s not near as good as all this talk about him.”)

The photo of Ali in the barber chair isn’t from this 1960 visit, but he was specifically mentioned in a Dallas Times Herald article as being in the crowd of a Nov. 1960 event I wrote about a few years ago. There’s film footage of this, and I’ve scanned the crowds, hoping to find him, with no luck. But if you want to look to see if you can find him, that footage is linked in the Flashback Dallas post “Newly Discovered Footage of Jack Ruby — 1960.”

It’s more likely that the barbershop photo was taken in March 1967 when Ali, a Muslim, made two appearances in Dallas: the first was to “preach” at a local mosque, and the second (two days later) was to speak to students at Bishop College.

The mosque appearance was on Easter Sunday — March 26, 1967 — at Muhammad’s Mosque of Islam, described by Dallas Morning News sportswriter Bob St. John as being housed in “an old, pinkish building which used to belong to an insurance company and heretofore rested in reasonable obscurity on the corner across from Booker T. Washington High School.”

St. John continued: “On Sunday afternoon, it was no longer obscure. The old building rocked from its foundation as people filled it and lined the sidewalk outside and even poured into the streets, some coming to see Cassius Clay and others Muhammad Ali….”

The article mentions that Ali was living in Houston at the time, so it’s certainly possible he visited Dallas more often, but he was so famous at this time that it seems likely that the mere hint of his charismatic presence in town would have shown up in the papers. As it was, a visit by him to a Dallas barbershop was memorialized in this ad, which someone like me can now write about in a vaguely historical way (on a day which just happens to be Easter Sunday, the anniversary of Muhammad Ali’s 1967 Islamic sermon delivered across from Booker T. Washington High School).

UPDATE: I was very excited to see the three photos below pop up recently on eBay — they show Ali at his mosque appearance (all three were taken on March 26, 1967 by Bob W. Smith, a Dallas news photographer). Ali is seen signing copies of a 20-cent Muslim paper called “Muhammad Speaks.” (A quote from Ali about why he was autographing these newspapers, from Bob St. John’s article: “A fish goes for bait. Then it’s hooked. I’m bait. Many would not buy if I didn’t autograph them. But once they’re bought… they’ll be sittin’ around some evening and pick up the paper. They’ll start reading. First thing you know, they’re hooked.”)

But back to the barbershop and Johnny Graham and a closer look at the two photos from the ad that originally caught my eye.

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“Muhammad Ali a Customer of Graham’s Barber Shop.” Ali is shown with an unidentified Graham’s customer, Jimmie Malone, Marie Cook, Althea Kimbrough, a customer, barber William Schufford, manager John Coleman, and two other customers.

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The photo above also appeared in the ad, showcasing Graham’s community service and his work with the Kennedy Foundation. “Enjoy the free services of Graham Barbers. The barbers from left to right: Verbie Marrow, Lillie Hudson Brim, Willie Schufford, Emanuel Phillips, Supervisor, and customers.”

Johnny Graham was one of the most successful Black businessmen in Dallas at the time and was known for his philanthropic generosity. By the end of 1967, he owned eight barber shops and employed 135 barbers. Six of his shops are listed in the 1967 directory:

grahams-barber-shop_1967 1967 Dallas directory

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Sources & Notes

Barbershop photos are from an ad in the 1967 Lincoln High School yearbook.

Photos of Muhammad Ali at Muhammad’s Mosque of Islam in Dallas were taken by news photographer Bob W. Smith on March 26, 1967, found on eBay.

The Dallas Morning News articles about Muhammad Ali in Dallas — and one about Johnny Graham:

“Morris Prefers Bout with Clay” (DMN, Nov. 26, 1960)
“Clay Makes Dallas Stop” by Bob St. John (DMN, Mar. 27, 1967)
“Clay Pleases Crowd With Speaking Form” by David Morgan (DMN, Mar. 29, 1967)
“Johnny Graham Offers Example” by Julia Scott Reed (DMN, Dec. 28, 1967)

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7 Comments

January 1, 2022

New Year’s Day in Dallas: Black-Eyed Peas and the Cotton Bowl Classic — 1960

by Paula Bosse

HAPPY NEW YEAR!

What better time to share this seasonal article from the Christmas, 1959 edition of The Shamrock:

Next to a helping of black-eyed peas, about the most important thing to Texans on New Year’s Day is a good football bowl game. And to Texans, there is no bowl game more important than the Cotton Bowl contest played each year in Dallas. Many even would rather do without their “black-eyes” than to miss this annual grid classic.

Texans have long been noted for their bragging and their love of football. In the Cotton Bowl game, they believe they have something which warrants a little boasting. Since 1937 when the classic was inaugurated, they have succeeded in showing the nation that they, too, can stage top grid productions.

There’s more to the Cotton Bowl Festival than a football game, however. The host city of Dallas resembles a three-ring circus during the week preceding the big game. The game is played on New Year’s Day except when that holiday falls on Sunday. In that event, it is played on Monday, January 2.

The list of events for Cotton Bowl Week this year contains something of interest for all visitors. The National Finals Rodeo, the first “world series of rodeo,” will be staged in the new State Fair Livestock Coliseum, December 26-30. The popular Broadway production, “My Fair Lady,” will be presented by the national company of the show in the State Fair Music Hall all during the week.

There will be a fashion show for the ladies and the Texas sportwriters will sponsor the annual Texas Sports Hall of Fame luncheon, honoring great athletes and coaches of the past. There will also be college and high school basketball tournaments, a tennis tournament, and a bowling tournament.

The big event prior to the game will come on New Year’s Eve with the annual Cotton Bowl Festival parade through downtown Dallas. Bands will play, colorful floats will be displayed and the Cotton Bowl Queen will make an official appearance, along with the many princesses representing each school in the Southwest Conference.

The Cotton Bowl game was conceived and originally promoted as a private enterprise by J. Curtis Sanford, a Dallas businessman. The first game was played on January 1, 1937, and featured Texas Christian University and Marquette University. TCU, with L. D. Meyer scoring two touchdowns, a field goal and a conversion, defeated Marquette, 16 – 6.

The classic eventually became a Dallas civic enterprise, produced under the auspices of the Cotton Bowl Athletic Association. The CBAA later became an agency of the Southwest Athletic Conference. Thus the Southwest Conference sponsors and controls the event, making it unique among all post-season games. The Conference voted in 1942 to send its championship team to the Cotton Bowl game as hosts. The opposition is chosen from the top teams in the nation.

The Cotton Bowl Stadium has a seating capacity of 75,504 fans. At $5.50 a seat, that represents close to half a million dollars in receipts. Each competing team receives 39 per cent of the gate with seven per cent earmarked to be paid toward retiring the bonded indebtedness on the Cotton Bowl Stadium. The remaining 22 per cent goes to the Cotton Bowl Athletic Association. After paying the expenses for the year, the Association gives the remainder of its income to the Southwest Conference.

Thus each team in the eight-school league realizes a financial assistance from the annual classic.

A helping of black-eyed peas and a serving of Cotton Bowl football are two items most Southwesterners like on their New Year’s Day menu.

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Sources & Notes

This article is from the Christmas, 1959 edition of The Shamrock, the quarterly publication of the Shamrock Oil and Gas Corporation; this magazine is part of the Southwest Collection, Special Collections Library, Texas Tech University — the entire issue has been scanned and may be viewed as a PDF here.

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