Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Casa Linda/Casa View

Casa View Hills/Casa View Village — 1955

casa-view-village-shopping-center_dallas-mag_april-1955Casa View Village shopping area, April 1955

by Paula Bosse

I wrote about the rather confusing history of the shopping center in Casa View at Gus Thomasson and Ferguson in the post “Shopping at Sears in Casa View” — so this is something of a companion, showing architectural drawings (mostly parking spaces, but, still…). The original shopping center was called, somewhat whimsically, Casa View Hills, which opened in 1953 (the drawing seen below). In 1955, the center was bought by new owners who changed the name to Casa View Village and immediately began the second phase of construction (seen above), which expanded the center across Gus Thomasson (…I think). 

casa-view-hills-shopping-center_dallas-mag_march-1955Built as Casa View Hills (1953), w/ new 2-story addition (1955)

Caption of the drawing immediately above:

The $2,500,000 Casa View Hills Shopping Center has been acquired by the Lone Star Life Insurance Company for its home office property and general headquarters. The center, located on Gus Thomasson and Ferguson Roads in the northeast section of Dallas, is virtually completed except for final finishing on the two-story office building which will house the insurance company. W. H. Smith, president of the company, said the property was purchased from Clark and Smith, General Contractors. [Alexander and Russell, architects.] (“Dallas” magazine, March, 1955)

casa-view-shopping-center_dmn_100453Oct. 4, 1953

The caption for the very top image, showing the planned expansion:

Construction of Casa View Village, a new shopping center at the intersection of Gus Thomasson and Ferguson Roads east of White Rock Lake, is scheduled to begin June 1, it has been announced by Avery Mays, Dallas real estate developer. Valued at $1,500,000, the 9-acre tract includes a 100,000 square foot building area which will include a Tom Thumb Super Market, Skillerns Drug Store and other stores and offices. Harwood K. Smith and Joseph M. Mills are the architects; Phillips, Proctor and Bowers, the land planners; and H. W. Meador Company, the leasing agent. (“Dallas” magazine, April, 1955)


Sources & Notes

Architectural drawings and quoted text from Dallas magazine, March, 1955 and April, 1955.



Copyright © 2021 Paula Bosse. All Rights Reserved.

Casa Linda Aerials — 1940s

casa-linda_aerial_dallas-hist-FB-group_lgEnjoy that wide-open space while you can… (click for larger image)

by Paula Bosse

Here are two fantastic aerial photos showing the Casa Linda area east of White Rock Lake. The one above shows the very early days of development of the Casa Linda Plaza shopping district. The first building was the Casa Linda Theater, which opened on August 9, 1945 (the grand opening feature was “The Affairs of Susan” starring Joan Fontaine and George Brent). The theater (now Natural Grocers) can be seen at the middle left. Buckner Boulevard (Loop 12) runs diagonally in this photo, from the lower left to the top right; Garland Road runs horizontally just above the theater. The then-new Fire Station #31 (which opened in the summer of 1947 and is still in service) can be seen on Garland Road, above and to the left of the theater. (See this same view in a current aerial view from Google here.)

Also visible in the above photo is the sorely-missed Pegasus-topped service station at the corner of Garland Rd. and Buckner.


Below, a view from the other direction — this time looking toward the southeast. This aerial photo was taken by Lloyd M. Long in 1941. Carl M. Brown, the developer of Casa Linda, had already begun turning farmland into a new residential neighborhood — the shopping center was still years away. The land which would eventually become Casa Linda Plaza can be seen just left of the center of this photo — Garland Road can be seen running from the lower right to the upper left (from East Dallas toward the city of Garland). (To get your bearings, see a “labeled” version of this photo from SMU’s Edwin J. Foscue Map Library, here.)

casa-linda_aerial-to-SE_lloyd-long_foscue-lib_SMUEdwin J. Foscue Map Library, SMU

Opening of Casa Linda Estates, Oct. 1937 (click for larger image)


Sources & Notes

Top photo was posted in the “Dallas History (Before 1960)” Facebook group. The person who posted the photo gave the date as March, 1945, which seems incorrect, as the fire station was not built until 1947.

The second aerial photo, “Casa Linda and Vicinity, Dallas, Texas, Looking S.E. from 9,500′ (unlabeled),” was taken by Lloyd M. Long on March 1, 1941; it is from the Edwin J. Foscue Map Library, SMU Libraries, Southern Methodist University and can be accessed here. (The “labeled” version can be found here.)

Read an extremely enthusiastic profile of Carl M. Brown and his Casa Linda dreams in a 1953 “Story of Free Enterprise” article here.

The Casa Linda Shopping Center Wikipedia entry is here.


Copyright © 2019 Paula Bosse. All Rights Reserved.


Casa View Elementary/Casa View Park — 1954-1974

casa-view-elementary_park_aerial_squire-haskins_1954_dallas-municipal-archives_portalCasa View Elementary and next-door park, 1954 (click for larger image)

by Paula Bosse

I wrote about Casa Linda Park not long ago, so today … Casa View Park (and its neighbor, Casa View Elementary School).

After World War II, there was a severe housing shortage in Dallas, and developers began looking to areas which offered new land to build on and were ripe for annexation. One such area — east of White Rock Lake and beyond the city limits — was eyed as a prime site for a new residential neighborhood: it didn’t take long for the area now known as Casa View to pop up.

One of Casa View’s neighborhoods was Casa View Heights (which, roughly, is bounded by Garland Road, Centerville Road, Shiloh Road, and … maybe Barnes Bridge? — see ad below) — it was a development spearheaded by Carl Brown, whose nearby Casa Linda development had been a big hit. The land this addition was built on was annexed by the City of Dallas in 1949. In mid-1950, it was announced that “ten acres of pasture land north of Centerville Road in the Casa View area” had been purchased by the Dallas School Board, a tract which “some day may be the site of a school […] though the school building program has no project scheduled for the area” (“Sizable Land Plots,” Dallas Morning News, July 16, 1950).

About half that parcel of land became Casa View Park sometime in 1950; the other half became the campus of Casa View Elementary School. The school (designed by premier Dallas architect Mark Lemmon) began construction in 1952 and was ready for use by the opening of the new school year in 1953 (enrollment on the first day was an impressive 870 students).

Below are four aerial photos showing the Casa View park and school, taken over a 20-year period by Squire Haskins. (All images are larger when clicked.)


At the top: a photo from 1954, with the year-old Casa View Elementary School on the left (in its original square shape, with an unusual-for-the-time open courtyard in the center); the fairly bleak-looking, treeless Casa View Park is on the right. The view is to the west, with Farola at the top, Monterrey on the left, and Itasca at the bottom and right.

Below, from January, 1966 — a view toward the south:


November, 1969 — looking west:


August, 1974 —  looking east:



Below, with annexation under their belt (and assurance of city services, schools, etc.) developers’ ads like this one began appearing in local newspapers, hoping to entice prospective homeowners to the brand new “Casa View Heights” addition. (The description of these modest homes as “luxury” was a bit of a stretch….) 

casa-view-heights_103049_adOctober, 1949

Here are a couple of interesting pages from the 1952 Dallas Mapsco. Take a look at all that empty white space just waiting to be gobbled up by an ever-sprawling Big D. (The location of the park and school is marked in the second image.)




Sources & Notes

The aerial photos are from the Dallas Municipal Archives, and are included in the collection “Dallas Parks Aerial Photographs” provided to UNT’s Portal to Texas History site; all photos above can be found here.

The location of the school and park can be seen here. A present-day aerial view from Google is here.


Copyright © 2018 Paula Bosse. All Rights Reserved.


Casa Linda Park — 1947-1977

casa-linda_aerial_baseball-diamond_squire-haskins_072047_dallas-municipal-archives_portalThe idyllic Casa Linda countryside, 1947…

by Paula Bosse

Here are several aerial photographs, taken over a 30-year span, showing Casa Linda Park, located east of White Rock Lake — most (if not all) were taken by noted Dallas photographer Squire Haskins. When the little 6.3-acre park opened in 1947, it was described by The Dallas Morning News as “rustic and picturesque” (DMN, Aug. 19, 1947), a description which could be used for the whole Casa Linda area which was being developed at the time by Carl Brown.

The land for Casa Linda Park was purchased by the City of Dallas in March, 1947, and it is bounded by Old Gate Lane on the southwest, the curving San Saba Drive on the north, and what used to be the Santa Fe Railway railroad tracks on the southeast, between White Rock Lake and Buckner Blvd. I’m not exactly sure where Little Forest Hills ends and Casa Linda begins, but both neighborhoods could claim this cute little park as their own, I suppose.

These aerial photos are from the Dallas Municipal Archives, via the Portal to Texas History (links can be found at the bottom of this post). All photos are larger when clicked. See your house?

At the top, the earliest photo of the park in this collection, taken in July, 1947 by Squire Haskins.

Below, the second Haskins photo, from 1954:


Below, another Haskins photo, from January, 1966:


Another Haskins photo, from July, 1970:


And lastly, a photo by an unidentified photographer, from July, 1977 — 30 years to the month after the photo at the top was taken:



An aerial Google view of the park today can be seen here.


Sources & Notes

These photos are from the Dallas Municipal Archives, and are included in the collection “Dallas Parks Aerial Photographs” provided to UNT’s Portal to Texas History site; all photos above can be found here.

See aerials of nearby Casa View Park — taken by Squire Haskins between 1954 and 1974 — in the Flashback Dallas post “Casa View Elementary/Casa View Park — 1954-1974,” here.


Copyright © 2018 Paula Bosse. All Rights Reserved.

Titche’s Discovers the Suburbs — 1961-1968

titches_dallas-stores_1969-directoryTitche’s has you covered… (click to see larger image)

by Paula Bosse

Edward Titche and Max Goettinger founded the Titche-Goettinger department store in Dallas in 1902, and in 1904 they moved into the new Wilson Building. In the late 1920s they built their own George Dahl-designed building at Main and St. Paul, which was greatly enlarged and expanded in 1955. The store was popular with downtown shoppers, and profits continued to rise. The next logical step was to open additional stores. It took a while (59 years), but in October, 1961 they opened three — three! — new suburban stores. How was that possible? Because Titche’s (or their then-parent company) purchased the Fort Worth department store chain The Fair of Texas, and several of its stores were re-christened as Titche’s stores (the others eventually became Monnig’s stores).

The ad above is from the 1969 Dallas city directory and shows that by 1969, there were seven Titche’s stores in the Dallas area. Titche’s bit the dust decades ago, and I have to admit that the only Titche’s store I actually remember ever being in was the one in NorthPark (and I might mostly be remembering Joske’s…). I had no idea about any of these other stores (other than the one at Main and St. Paul, which I wish I had been to!).


The oldest store in the ad above was the one on Main at St. Paul, still standing, still looking good (but, sadly, with that fab logo gone forever).



The second store was located in North Dallas in the Preston Forest Shopping Center, at the southeast corner of Preston Road and Forest Lane. When this opened as Titches’ first suburban store, the paint must still have been wet. It was originally built as a Fair of Texas store, with its opening scheduled for August, 1961. It was opened in October, 1961 as a Titche’s store — remodeled from the original Amos Parrish Associates of New York design (seen here, in a rendering). (The Fair version was much more interesting!)



One week later (!), the next two stores opened on the same day: in the Wynnewood Shopping Village in Oak Cliff, and in the Lochwood Shopping Village on Garland Road in far East Dallas. These two stores had been Fair stores and had opened at the same time in August, 1960. The two drawings below look pretty much the same as the rendering of the pre-remodeled Preston Forest store (all designed by Amos Parrish Assoc.). (An interesting tidbit about the Lochwood location: when this store was built by The Fair of Texas — a department store with Fort Worth roots going back to the 1880s or 1890s — it was the first Fair store in Dallas. In honor of this hands-across-the-prairie moment of business expansion, a truckload of Fort Worth dirt was brought over and “mixed symbolically” with Dallas dirt at the 1959 Lochwood groundbreaking.)




The Arlington store was also a former Fair store; it opened as Titche’s in July, 1963.



The NorthPark store — which occupied a quarter of a million square feet — was one of the first five stores to open in the brand new mall, in July 1965. NorthPark Center is known for its wonderfully sleek, clean, no-nonsense modern architecture (as seen below), but an early proposed Titche’s rendering from 1962 (seen here) looks a little fussy.



And, lastly, in this 1960s wave of expansion, a second downtown Dallas location was opened in the new One Main Place in December, 1968 in the form of “Miss Titche,” a concept-store created to appeal to “career girls” who worked downtown and enjoyed shopping during their lunch hours. It was located on the “plaza level” which sounds like it might have been part of the then-new underground tunnel system of shops. If newspaper ads are anything to go on, it looks like Miss Titche managed to hang on until at least 1975.



Titche’s continued opening new stores into the 1970s, but in August, 1978, it was announced that Titches’ parent company, Allied Stores Corp., was changing the names of all Dallas-area Titche’s stores to “Joske’s.” The nine Titche’s stores operating until the changeover were the flagship store downtown, Preston Forest, Lochwood Village (which became The Treehouse in 1974), Wynnewood, Arlington, NorthPark, Town East, Irving, and Red Bird.

And, just like that, after 72 years, the name of one of Dallas’ oldest department stores vanished.



Sources & Notes

Ad and details from the 1969 Polk’s Greater Dallas City Directory.

More on Titche-Goettinger can be found at the Department Store Museum, here.

Images larger when clicked.


Copyright © 2017 Paula Bosse. All Rights Reserved.


Casa Linda Animal Clinic, Est. 1948

casa-linda-animal-clinic_bwIf only Garland Rd. & Jupiter still looked like this…

by Paula Bosse

Sometimes you can find interesting historical photos in the most unexpected places — like my mother’s veterinarian’s office. The photo above shows the cool mid-century design of the Casa Linda Animal Clinic, at 11434 Garland Road, just past the intersection with Jupiter.

Two young veterinarians — Robert Weinberger and Roland Mallett — opened the animal clinic/hospital/boarding kennel in June, 1948, out in the boonies. I’m not actually sure that that stretch of Garland Road was even technically in Dallas in 1948. The 1948 city directory shows Garland Road ending at the 11200 block (with no cross-streets after Peavy). (Click to see a larger image.)

1948 Dallas directory

When Weinberger and Mallett (whose name is often seen spelled as “Mallet”) opened their veterinary practice, theirs was the very last business (or residence) between the Dallas and Garland boundary. (To see how empty things were around there, check out a couple of pages from the 1952 Mapsco, here; the first one shows a developed area around White Rock Lake, Forest Hills, and Casa Linda, and the second one shows a much less developed area once you’ve passed Jupiter Road — and anything east of Shiloh is either a bleak no-man’s land or … Garland.) (I’ve never heard of Hudson Airport, seen on the second map — north of Northwest Highway, between Jupiter and Garland Road — so that’s cool to see.)

But back to the Casa Linda Animal Clinic (and it’s not really in Casa Linda, but I’m not sure what that area is). Being so far out in the sticks in 1948 probably explains how a couple of fairly recent Texas A&M veterinary school grads (and former WWII servicemen) who were still in their 20s were able to buy land for their first practice. The money they saved on real estate was apparently put into building a well-appointed clinic (according to Dr. Weinberger’s obituary, the clinic itself was “designed in collaboration with Texas A&M as sort of a showpiece of a modern, small-animal veterinary clinic”). Below, photos of Mallett, on the left, and Weinberger, from their vet school days at A&M — both were Class of ’44.


June 1948

The building today (seen here on Google Street View) looks nothing like it did in the photo at the top. It has been almost 70 years, but the building has either been drastically remodeled or is a new building. (Perhaps exterior work was done on it all the way back in 1951 when a car ran through the front wall.)

The clinic has gone through several partners and owners over the past 69 years, but it’s nice that it’s kept the same name all this time. I would assume that it has become something of a neighborhood fixture and has probably treated the pets of several generations of Casa Linda, Casa View, and Lochwood residents. …Maybe even some from Garland.

And now I know more about my mother’s veterinary clinic than she does!


Sources & Notes

Top photo is on the wall of the Casa Linda Animal Clinic. I wish more businesses would post old photos like this. If the (very nice) staff saw me taking this photo of a photo this morning, they probably wondered what I was doing. I’m afraid I didn’t ask permission to reproduce it, so it seems only right that I direct you to their website if you live in the area and are looking for a veterinarian.

Photo of Roland C. Mallett (1920-2010) is from the 1943 Texas A&M yearbook; photo of Robert Weinberger (1922-2009) is from the 1942 yearbook. Both graduated in 1944.

Read more at the Dallas Morning News archives:

  • “Dallas Veterinarians Open Casa Linda Animal Hospital” (DMN, June 20, 1948) — with photo of newly constructed building
  • “And the Wall Came Tumbling Down” (DMN, July 28, 1951) — photo shows Dr. Mallett looking at a car that had crashed into the animal hospital (no people — or animals — were injured)

Current boundary map of Garland can be found here.


Copyright © 2017 Paula Bosse. All Rights Reserved.

Dallas’ Twin High Schools: Thomas Jefferson and Bryan Adams

bryan-adams_1961It’s one or the other… (click to see a larger image)

by Paula Bosse

Perhaps everyone knows this, but this is news to me. While compiling recent posts about Bryan Adams High School (named, by the way, after the business manager for the Dallas school system), I discovered that the plans used for the building were the exact same plans originally drawn up for Thomas Jefferson High School. That’s weird, right? TJ opened its brand-spanking-new building on Walnut Hill in North Dallas in January, 1956; BA opened its brand-spanking-new building on Millmar in the Casa View area of East Dallas in 1957. And they looked just alike. Here are aerial photos of the two campuses from the schools’ respective 1961 yearbooks (Thomas Jefferson can be seen is the top photo — click to see a larger image):


Here they are, as seen from street level: a 1957 photo of TJ on top, a 1961 photo of BA below it.


So why did this happen? By the mid-1950s, demand for new schools — which were needed to keep up with the population growth and sprawl — was intense. Two sites were chosen in the early ’50s: in North Dallas and in the White Rock Lake area of East Dallas. The two high schools were planned to be about the same size and were meant to serve about the same number of students (2,500). Plans for Thomas Jefferson High School in North Dallas were completed first. But then … the architects wondered, “If these two school are to be the same size and built one right after the other … why not just use the same architectural plans for both?”

Even though duplicating architectural plans for schools had never been done before (in Dallas, anyway), and even though local architects were very unhappy about this, the architects on both projects — Robert Goodwin and L. C. Cavitt, Jr. of Goodwin & Cavitt, Architects — argued that this duplication would be both practical and economical: using the same plans would save money as well as more than six months in planning time.

I don’t know if this sort of thing happened again in DISD, but the cross-town twin high schools opened in Dallas in 1956 and 1957.

And I still think it’s kind of strange.

bryan-adams_1958_new-kids1957-58 Bryan Adams yearbook


Sources & Notes

Drawing at the top appeared in the 1961 Bryan Adams yearbook, but it might well have been the architectural rendering prepared for the Thomas Jefferson project. Either way, it’s pretty damn cool-looking.

The schools have undergone changes over the years, but they still look alike. See current aerial views of both campuses, via Google: Thomas Jefferson is here; Bryan Adams is here.

More can be found in the archives of the Dallas Morning News:

  • “Super High School Planned” (Thomas Jefferson) by Francis Raffetto (DMN, Dec. 9, 1953)
  • “Schoolmen OK Duplicate Plan” by Lester Bell (DMN, June 23, 1955) — the architectural plans for the new high school (Bryan Adams) would duplicate the Thomas Jefferson design — the AIA was not amused
  • “Doors Open at Newest High School” (Thomas Jefferson) (DMN, Jan. 31, 1956)

All images and clippings are larger when clicked.


Copyright © 2017 Paula Bosse. All Rights Reserved.


Bryan Adams High School: Yearbook Photos from 1961 and 1962

bryan-adams_1961_colorGreetings, from BAHS… (click for larger image)

by Paula Bosse

Yesterday I posted a bunch of ads (seen here) from the 1961 and 1962 yearbooks of Bryan Adams High School, and today I’m posting a bunch of photos of random school life from those same yearbooks. (All photos are larger when clicked.)

Above, band, drill team, and cheerleaders. (1961)

Below, the rigors of the art student. (1961)



Boys. (1961)



The Corals. The caption: “The Corals play an important role in the life of El Conquistador.” (El Conquistador is the name of the yearbook, and The Corals were a popular combo that played around Dallas in the late ’50s and early ’60s. I assume they were BA students.) (1961)



The Senior Ball, held downtown at the Sheraton. (1961)



Gymnasium drama. (1961)



BA drill team in the stands at a football game. “Beautiful Belles.” (1961)



The Up Beats. (1962)



The guy in the glasses is Sverker Olson, “our exchange student from Sweden.” He looks very happy. (1961)



I saw many, many photos of that guy on the right in the white shirt. He was either very popular or was slipping the photographer a buck every time he saw him in order to get as many photos of himself as possible into the yearbook. (1961)



I was in band in high school. We never got to play at the State Fair of Texas at the feet of Big Tex.



Grainy photo that’s interesting mostly because of how tiny downtown looked from the eastern shore of White Rock Lake back in 1962.



All photos from the Bryan Adams High School yearbook, El Conquistador — all are larger when clicked.


Copyright © 2017 Paula Bosse. All Rights Reserved.

Bryan Adams High School: Yearbook Ads from 1961 and 1962


by Paula Bosse

I love ads from high school yearbooks — especially when they feature students. Here are several from the Bryan Adams 1961 and 1962 yearbooks. (Click the ads to see larger images.)

Above, the J. C. Penney store in Casa View at 2596 Gus Thomasson. Great ad! (1962)

Below, Jackson’s Sporting Goods in Casa Linda. (1962)



Gingham Girl Dance Studio on Northwest Highway (“We Also Feature Baton Lessons”). (1961)



Lake Highlands Music Co. — guitar lessons by Ken Wheeler. (1961)



Casa Linda Barber Shop. (1962)



Ethel Shipp — female attire, from tots to teens and beyond; Casa Linda and Casa View. (1961)



Dallas Ice Arena — ice skating at Fair Park. (1962)



Cooter’s Village Camera Shop — Highland Park Village. (First ad 1961, second 1962)





Pop’s Spaghetti House (Frank Da Mommio and Pop Da Mommio), on Gaston, near Baylor. (1962)



Colbert’s in Casa Linda. (1962)



Stone’s Shoes, Northlake Shopping Center. (1962)



Love’s Fashions, on Oates. (Those striped pants are cool!) (1962)



Smitty’s Party Room, Bakery, and Coffee Bar, also on Oates Drive. (1961)



KBOX and their happenin’ djs: Jerry Clemmons, Johnny Borders, Pat Hughes, Chuck Benson, Bill Holley, and Gary Mack. (1961)



And my favorite ad because of its association to greatness: Belvick Electric Company, Garland Road. Greatness? Here’s a hint: the proprietors are Jerry Dauterive and Buck Dauterive. Maybe it’s just because I watch a lot of television, but any fan of the classic animated show “King of the Hill” (created by Mike Judge, who lived in Garland for several years) will recognize the name “Dauterive” — as in Bill Dauterive, Hank Hill’s sad-sack friend. It’s such an unusual name and there are so many Dallas jokes in the show that I figured the men in this ad must have some sort of connection to the TV show. It turns out that the character is named for series writer-producer Jim Dauterive, a native Dallasite and … a Bryan Adams alum! And Buck was his father. According to an interview in White Rock Lake Weekly, Jim Dauterive liked to slip neighborhood references into the show: he named a character in the show “Gus Thomasson,” had Hank Hill direct someone to a liquor store near White Rock Lake, and even snuck in a mention of Louanns on Greenville. So there you have it! (Ad from 1961.)



Copyright © 2017 Paula Bosse. All Rights Reserved.


Shopping at Sears in Casa View

sears_casa-view_ext_squire-haskins_utaAppliance central… (click for larger image)

by Paula Bosse

I’m not in the Casa View area very often, but I was driving through last week and noted that a lot of the elements of the shopping center looked as if they were original to the buildings — specifically the little metal doo-dads along the top of the canopies over the sidewalks. I came across the photo above tonight and was happy to see those little doo-dads back when they were relatively new. The shopping center is a little confusing to me, but I think this is what that building pictured above looks like these days. (Why, why, WHY did someone think this “remodel” of the buildings was a good idea! Slapping on a new facade and removing the decorative metal doo-dads was an unfortunate decision.)

The Sears store pictured above is actually the second Sears in Casa View. The first store opened in October, 1956  at 2211 Gus Thomasson (here’s what the location of the first store looks like now — metalwork still there but that cool brick exterior has been painted over). It was Dallas’ fifth Sears store and opened in the still-under-development Casa View neighborhood. It wasn’t a full department store — its merchandise was limited mostly to appliances and automotive products. It was also a place to pick up catalog orders. (Click photos and ads to see larger images.)

Oct. 25, 1956

Apparently the store was so successful that in March, 1964, a brand new Sears opened up in a five-times-larger location (2310 Gus Thomasson) across the street — the photo at the top of this post was probably taken when it was in its first months.

sears_new-location_casa-view_dmn_031264-detMarch 12, 1964

Its interior — seen below in all its pristine, blinding whiteness — is fantastic. (Is that woman in the apron serving cookies she’s just baked?)



The reason I was confused by the shopping area is that it was built in phases. The first part was built in 1953 and was originally known as Casa View Hills Shopping Center. (Click the ad below to see a larger image.)

Oct. 4, 1953

But then the ownership changed hands in early 1955, and it was renamed Casa View *Village* and reopened in April under the new name.

In the meantime (I might have this chronology a bit out of whack), Casa View Center had been built in 1954, diagonally across the street. And then in 1955, construction began on an expanded Casa View Village. (This might have been its second expansion. Casa View was hopping in the mid-’50s!) And Sears had had stores in both Casa View Village and Casa View Center. It’s all kinda confusing.

The Casa View Shopping Center (I don’t know what its official name is these days, but I’m going with this) is looking a little ragged these days, but it still has a quirky charm, and I’m happy to see it still chugging along after 60 years.


Sources & Notes

Photos by Squire Haskins from the Squire Haskins Photography, Inc. Collection, UTA Libraries Special Collections. More info on the top photo showing the exterior of the Sears building can be found here; more info on the interior photo is here. (Click on the thumbnails on the UTA pages to see very large images.)

The Casa View Wikipedia page is here.

D Magazine has a “Dallas Neighborhood Guide” to Casa View here.

Dallas Morning News articles:

  • “Name Changed” (from Casa View Hills Shopping Center to Casa View Village) (DMN, March 13, 1955)
  • “Avery Mays Announces New Shopping Center” (expanded Casa View Village, with aerial photo) (DMN, Nov. 10, 1955)
  • “New Sears Opening in Casa View” (DMN, Oct. 11, 1956)

Other businesses once located in these shopping centers can be found in the post “Bryan Adams High School: Yearbook Ads from 1961 and 1962,” here.

Photos and clippings are larger when clicked.


Copyright © 2017 Paula Bosse. All Rights Reserved.


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