by Paula Bosse
I received an email the other day from Melissa Maher asking about the building which houses the new shop she owns with her business partner, Chelsea Callahan-Haag: East Dallas Vintage, at 4418 Gaston Avenue. Next door, on the corner, is Ross Demers’ new restaurant, Cry Wolf (4422 Gaston). Surprisingly, I had two photos of the building from the 1920s!
The building is on the southwest corner of Gaston and N. Carroll in Old East Dallas and was built in 1925. The first mention I found was from a classified ad in The Dallas Morning News in February, 1902 — a “for sale” ad for the lot boasted that it had “city sewer” and that it was “fine, very fine for you and your friend to build two fine houses” (which is an unusual sales tactic). The price was $3,850 — if you believe the accuracy of inflation calculators, that would be the equivalent of about $125,000 in today’s money.
In 1907 it was reported that attorney N. Lawrence Lindsley was building a house on the large lot, for the equivalent of about $250,000 (add that amount to the cost of the land…). Before 1911, the address was 668 Gaston Avenue — after 1911 the address became 4418 Gaston. Over the years, the house passed through several owners until the large, stately 3-story home had been broken up into apartments in the 1920s (see the house on a 1922 Sanborn map here). In 1925, the house went on the market.
A CORNER ON GASTON WITH A FUTURE
Southwest corner of Gaston and Carroll. Has three-story well-built house bringing $100 monthly rental or 8.5 per cent on price of $14,000. Lot 90x125x160. When Gaston is opened through to Pacific this will be one of the best corners in East Dallas for stores. Call H. K. Dunham, exclusive agent. […] Do not bother tenant. No trade. Seay-Cranfill Co. Realtors. (Feb. 8, 1925)
It was snapped up fast. A mere ten days later, a Texas charter notice appeared in newspapers for Gaston Avenue Investment Company, owners of the property. The 18-year-old house was promptly razed, and a building containing space for four shops opened in June.
The grand opening was broadcast live on WFAA radio on June 27, 1925, with music performed by Jack Gardner and his orchestra. Quite a do.
The original businesses were:
4414: Piggly Wiggly grocery store (now a Domino’s Pizza)
4418: Long’s Helpy-Selfy (a “serve-yourself” no-frills grocery)
4420: Johnson’s Superior Market, Otto S. Johnson, prop. (um, another grocery)
4422: Gaston-Carroll Pharmacy, C. L. Watts, prop. (with a soda fountain)
The Gaston-Carroll Pharmacy was on the corner, and that’s what we see in the photos above and below, taken about 1929 when Bill Windrow had taken over as president, manager, and druggist. An 11-year-old relative, Rollen Joseph “Joe” Windrow, worked as a carhop. Above, we see Joe “hopping”; below, Bill and Joe, stand on the sidewalk in front of the pharmacy.
Joe lived nearby on Swiss Avenue and later went to Woodrow Wilson High School. He grew up to be a handsome young man.
Over the years, the space on the right (4414 Gaston) was most often a grocery store (Piggly Wiggly, Safeway, Tom Thumb), and the space on the corner was a pharmacy for at least 60 years (Gaston-Carroll, Marvin’s, Walgreens, Taylor’s, and Felty’s). The middle shops were a variety of businesses, with one of the spaces apparently being absorbed into another.
The building received a nice makeover recently. The Google Street Views below show July 2018 (before), and March 2019 (after).
Melissa Maher, one of the proprietors of East Dallas Vintage (now occupying 4418 Gaston) sent me the following photos (from the end of 2021, I believe), showing her space and the space next door (Cry Wolf, 4422, in the old pharmacy location on the corner). She was wondering if there had been a basement in the building. It seems unlikely, but if anyone has any info, I’m sures she’d love to know.
Thanks for asking about this, Melissa! I had always meant to write something about the Gaston-Carroll Pharmacy and post these 1929 photos — and this was a great opportunity to use them. I hope to visit your shop sometime!
Sources & Notes
The top two photos were found on a Dallas history Facebook group, but I’m not sure which one. They were posted in 2015, and I’m unable to find them now. I believe they were found by the original poster on Ancestry.com. Luckily, I had noted the names “Windrow,” “Joe,” and “Bill,” because I now know more about the Windrows than a non-Wiindrow needs to know — I can definitely verify that the circa-1920 photos are of the Gaston-Carroll Pharmacy. I’m still not sure of the relationship between Bill and Joe (there were a lot of Windrows…) — possibly uncle and nephew, or maybe cousins.
Thanks again to Melissa Maher for her photos. Go see her and Chelsea Callahan-Haag at East Dallas Vintage.
I couldn’t find any photos of the home of N. Lawrence Lindsley — I know they’re out there somewhere! I’d love to see one. If you know of any, please let me know!
Of related interest, the other half of that block in which this building is located was once home to a truly palatial home, built by Thomas Field. See it on a 1905 Sanborn map here. See the house in the Flashback Dallas post “Junius Heights … Adjacent!”
Also, catty-corner from this building is the former Brink’s restaurant. Way back, though, it was once the site of another grand residence — a home which became the Spann Sanitarium about the same time that the little strip of shops was built (I keep meaning to write about this sanitarium…):
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