Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Neighborhoods

Gene de Jean Lifts a Curse on Dallas — 1970

gene-de-jean_WFAA_090470Curse lifted — all in a day’s work…

by Paula Bosse

On Sept. 4, 1970, at the corner of Commerce and Ervay, a “white-magic warlock” named Gene de Jean conducted a ceremony to lift a heinous curse placed on Dallas in 1963 by a somewhat vague “malevolent black-magic coven” — this curse, which, uncoincidentally, preceded the JFK assassination, had apparently hung over the city for 7 long years. Fortunately, the media had been alerted, and we have film footage of the historic occasion in which a mysterious warlock lifted a nasty curse which no one in Dallas knew had been cast in the first place.

Do-gooding warlock Gene de Jean arrived in a “velvetized Cadillac” (a Cadillac COVERED IN BLACK VELVET!) with a be-robed bell-ringing acolyte, and, with Neiman-Marcus in the background, he uttered a few incantations and proclaimed the curse lifted. He also “blessed” a few random people in the crowd for good measure before walking back to the waiting velvetized warlock-mobile, his job done. In his wake there was much rejoicing and/or confused looks exchanged on Commerce Street. Thank you Mr. de Jean!

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In something of a kill-joy article, the Associated Press revealed that “Gene de Jean” was a warlock stage-name. In non-warlock life he was Gene McIntosh, mild-mannered Houston psychologist. When pressed by the reporter, Gene said that it was “pure coincidence” that the Texas Association of Magicians was wrapping up its 25th annual convention 2 blocks away at the Statler Hilton (which can be seen in the background of the footage). So, yes, Gene McIntosh and Lee Thompson (the bell-ringing “acolyte”) were well-known Houston magicians/illusionists in town for a magicians’ convention. And — why not? — a friendly curse-lifting.

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Here’s the footage — at the 12:19 mark — captured by a WFAA-Channel 8 News cameraman for posterity.

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And a few screenshots of the warlock in action.

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gene-de-jean_dallas_090470-shutterstock_ferd-kaufmanAssociated Press photo by Ferd Kaufman

gene-de-jean_WFAA_090470_velvetized-caddySeriously — how do you cover a car with velvet?

Voilà! Curse lifted!

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Doing a little research, I have to say, when I came across the photo below, I felt a twinge of betrayal. Or at least disappointment. It shows Gene de Jean on the streets of Milwaukee (Milwaukee?!!) in June, 1970. The guy in the sunglasses is also seen with him in Dallas. The caption of this photo: “A self-described warlock (male witch) in black flowing cape bestowed a blessing right here in Old Milwaukee Tuesday. Gene De Jean blessed the city and a number of passersby at N. 3rd St. and W. Wisconsin Ave. He was in town for a magician’s convention.” Was it all just a schtick, Gene? And I thought we had something special.

gene-de- jean_milwaukee_june-1970via Wisconsin Historical Society

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Sources & Notes

Video and screenshots are from the WFAA NewsFilm Collection, G. William Jones Film Collection, Hamon Arts Library, Southern Methodist University; the footage is from Sept. 4, 1970 and can be found on YouTube here (clip begins as the 12:19 mark).

When I posted a version of this on my Facebook page a few weeks ago, David B. commented with a couple of informative links about Gene McIntosh (who died in 2006): this overview of his career as a magician, and this tale of a stunt he performed while driving from Houston to Dallas in 1959, blindfolded the whole way. RIP, Gene.

gene-de-jean_WFAA_090470 sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Simms Super Service Station, Cedar Springs & Maple — 1930

simms-super-service-station_atlantic-terra-cotta-co-coll_UT_ca-1930Let us vulcanize your tires!

by Paula Bosse

If you call yourself a “Super Service Station,” you’d better be pretty super. And the one in the photo above is pretty super. It opened in 1930 at the intersection of Cedar Springs and Maple (on the northernmost tip of the land now occupied by the Crescent). 

Construction of the station and attached retail spaces was announced in 1929 by the Dallas-based Simms Oil Company (headquartered in the Magnolia Building, with a refinery on Eagle Ford Road in West Dallas) — it was reported that the impressive building would cost about $40,000 (about $615,000 in today’s money). It would be the 34th Simms service station in the city but it would be the first SUPER service station. Its grand opening at the end of April, 1930 was a big event, broadcast over KRLD radio, with singers, music, and flowers for the ladies. No business was conducted during the grand opening — it was strictly an open house, offering prospective customers the opportunity to walk among the gas pumps and admire what the company called “the last word in service station art.”

simms_cedar-springs-maple_grand-opening_043030_detDetail from grand opening ad, April, 1930

The filling station will be equipped with ten electrically operated gasoline pumps. Every kind of automobile repairs and battery and tire vulcanizing service will be offered. (Dallas Morning News, Oct. 20, 1929)

The building is of terra cotta in modernistic design with the well-known Simms color scheme of blue, white and red used. […] On top of the structure is a beacon bearing the Simms triangle. It will revolve with flood lights playing on it all the while. (DMN, April 27, 1930)

I never think of businesses of that period being open 24 hours a day, but this one was. Super!

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Here are a few zoomed-in close-ups of the top photo, which shows the Cedar Springs side of the building. (Click pictures to see larger images.)

At the left of this detail you can see a glimpse of Maple Avenue, which, at the time, was still lined with large, expensive homes.

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In the shadows, a man who no doubt has prodigious vulcanizing skills.

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In addition to housing a gas station, the building had 6 retail spaces — 3 on Maple and 3 on Cedar Springs. One of the businesses seen here places the date of this photo at 1930, when The Radio Shop was located at 2304 Cedar Springs (the next year it appears to have moved around to the Maple side of the building). Next to it is the Fishburn Oriental Cleaners at 2308 Cedar Springs. (The official address of the Simms station was 2623 Maple, but it was usually just listed as being at the southeast corner of Maple and Cedar Springs — after Simms, the building’s address was 2312 Cedar Springs.)

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Here’s a close-up of the company truck and an easy-to-remember number when you needed to call for help with a broken-down vehicle.

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And here it is in an ad. That motorcycle is cool. For some reason I really want that sidecar to be filled with sloshing gasoline.

simms_ad_082630_detAd detail, Aug. 26, 1930

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And here’s the revolving rooftop beacon. (What looks like a spray of water is just damage to the surface of the photograph.) (…But a fountain on top of a gas station would be pretty amazing.)

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You know you’ve got a cool building if you can include an instantly recognizable line drawing of it in your ads.

simms_cedar-springs-maple_060330_detAd detail, June 3, 1930

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I think the company might have disappeared before the 1930s ended. Because this is the only “old” “modern” map I’ve got, here’s where the Simms gas station had been located, courtesy of a 1952 Mapsco.

cedar-springs-maple_1952-mapscoMapsco, 1952

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Here are a couple of later photos of the building, post-Simms. The first one is from a grainy Shook Tires ad from 1938. The color postcard is from the 1960s when it was the C. S. Hamilton Chrysler dealership. The beacon is still there but, surely, it was no longer beaconing (unlike the Republic Bank “rocket” seen in the background, which was beaconing big-time). (See below in the comments for a 1940s photo of the building.)

shook-tires_ad_2312-cedar-springs_051338Shook Tires, 1938

hamilton-car-dealership_cedar-springs-at-maple_ca-1962_ebayC. S. Hamilton Chrysler, ca. 1962

Mohr Chevrolet moved in around 1968.

mohr-chevrolet_1975-directory1975 Dallas directory

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Sources & Notes

Photo — titled “Simms Oil Station (Dallas, Tex.): exterior view of front entrance, corner perspective” — is from the Atlantic Terra Cotta Company Architectural records and photographs, 1914-1941, Architectural Terra Cotta, Alexander Architectural Archives, University of Texas Libraries, The University of Texas at Austin; more info can be found here

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Copyright © 2021 Paula Bosse. All Rights Reserved.

State Fair of Texas, From Above — 1959

sfot_dallas-magazine_sept-1959A bird’s-eye view of the Great State Fair

by Paula Bosse

I think I see Waldo.

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Sources & Notes

Front cover of Dallas magazine, Sept. 1959.

sfot_dallas-magazine_sept-1959_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Casa View Hills/Casa View Village — 1955

casa-view-village-shopping-center_dallas-mag_april-1955Casa View Village shopping area, April 1955

by Paula Bosse

I wrote about the rather confusing history of the shopping center in Casa View at Gus Thomasson and Ferguson in the post “Shopping at Sears in Casa View” — so this is something of a companion, showing architectural drawings (mostly parking spaces, but, still…). The original shopping center was called, somewhat whimsically, Casa View Hills, which opened in 1953 (the drawing seen below). In 1955, the center was bought by new owners who changed the name to Casa View Village and immediately began the second phase of construction (seen above), which expanded the center across Gus Thomasson (…I think). 

casa-view-hills-shopping-center_dallas-mag_march-1955Built as Casa View Hills (1953), w/ new 2-story addition (1955)

Caption of the drawing immediately above:

INSURANCE COMPANY BUYS SHOPPING CENTER
The $2,500,000 Casa View Hills Shopping Center has been acquired by the Lone Star Life Insurance Company for its home office property and general headquarters. The center, located on Gus Thomasson and Ferguson Roads in the northeast section of Dallas, is virtually completed except for final finishing on the two-story office building which will house the insurance company. W. H. Smith, president of the company, said the property was purchased from Clark and Smith, General Contractors. [Alexander and Russell, architects.] (“Dallas” magazine, March, 1955)

casa-view-shopping-center_dmn_100453Oct. 4, 1953

The caption for the very top image, showing the planned expansion:

CONSTRUCTION OF NEW CENTER STARTS JUNE 1
Construction of Casa View Village, a new shopping center at the intersection of Gus Thomasson and Ferguson Roads east of White Rock Lake, is scheduled to begin June 1, it has been announced by Avery Mays, Dallas real estate developer. Valued at $1,500,000, the 9-acre tract includes a 100,000 square foot building area which will include a Tom Thumb Super Market, Skillerns Drug Store and other stores and offices. Harwood K. Smith and Joseph M. Mills are the architects; Phillips, Proctor and Bowers, the land planners; and H. W. Meador Company, the leasing agent. (“Dallas” magazine, April, 1955)

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Sources & Notes

Architectural drawings and quoted text from Dallas magazine, March, 1955 and April, 1955.

casa-view-village-shopping-center_dallas-mag_april-1955_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Downtown Dallas in Color — 1940s & 1950s

kodachrome_commerce-lamar_trolleydodger_twitterColorful Commerce St. (via trolleydodger.com)

by Paula Bosse

After seeing so many pictures of historic downtown Dallas in black and white, it’s pretty thrilling to see color photos — even better, super-saturated Kodachrome slides. Here are a few.

Above, a photo taken on July 31, 1950: a view of Commerce Street, taken from Lamar looking east. I LOVE this photo! Sadly, I really don’t love what this same block looks like today: brace yourselves — click here! (For reference, Padgitt Bros. was at 1018 Commerce.) 

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Below, a photo from 1954: the 300 block of N. Ervay, taken from Bryan looking southeast toward Pacific. The Republic Bank Building (at the left) is still there, but those buildings on the right? Gone, gone, gone. That space is now taken up with Thanksgiving Square. I may be in the minority, but I would rather have those buildings back. That crazy-looking building housing businesses such as Arcadia Liquor (309 N. Ervay)? I have been all-but-obsessed with that weird building for years. Personally, I prefer its bizarro architecture to that of Philip Johnson. See what this block looks like now, here.

kodachrome_bryan-n-ervay_1954_shorpyvia Shorpy.com

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Below, from 1950: Main Street, looking east toward St. Paul (and Titche’s). This is fantastic! The view now is here

kodachrome_main_1950_noah-jeppsonvia Noah Jeppson, Flickr

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Another great photo from the collection of Noah Jeppson (seriously, check out his Flickr stream here!), this is one I’ve posted before — everyone posts this because it’s such an amazing photo, from 1945 (!): Elm Street, looking east from the 1400 block. See it today, here

elm-street-color_1940s_jeppson-flickrvia Noah Jeppson

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Despite the watermark, this is a cool September, 1940 view of the gas station/service station which once held down the Preston Road entrance to Highland Park Village: looking northwesterly toward Mockingbird. The view today is here

kodachrome_highland-park-village_gas-stations_sept-1940_color-slide_ebay_watermarkvia eBay

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Another downtown view, this one showing the Walgreens at Commerce & Akard (at the Adolphus Hotel); the view is looking north up Akard (see it today here).

kodachrome_downtown_ebayvia eBay

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If you’ve got color photos/slides from this era, I’d love to see them!

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Sources & Notes

Links to all sources can be found beneath the photos.

Special shout-out to Michael T. Jackson (@memj83) for tagging me on Twitter to a post by @Kodakforever — a heart-stoppingly great collection of Kodachrome photos where I first saw a few of the photos posted above.

kodachrome_commerce-lamar_trolleydodger_twitter_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Soldier Fishing from a Viaduct — 1948

soldier-fishing-viaduct_feb-28-1948_DPLHope this isn’t dinner…

by Paula Bosse

A soldier in uniform, sitting on the concrete railing of a viaduct, casting into the Trinity. 

When I posted this in a Dallas history group several years ago and asked which viaduct is shown, there was no consensus — Houston Street was mentioned most often, but just about all of them got several votes!

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Sources & Notes

I can’t remember where I came across this photo (which is dated Feb. 28, 1948), but it is from the collection of the Dallas Public Library.

soldier-fishing-viaduct_feb-28-1948_DPL_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Pleasant Grove Business Ads: 1959-1969 (Pt. 2)

spruce-high-school_1965-yrbk_jerrys-food-mart_lake-june-rdJerry’s Food Mart, 6416 Lake June Rd., 1964-ish

by Paula Bosse

This final installment of 1960s ads for Pleasant Grove businesses has even more more ads from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School (a link to the previous posts is at the bottom of this page). (Click ads to see larger images.)

BAXLEY CLEANERS, 8117 Scyene — Murrill L. Baxley owner. This very cute little building still stands!

samuell-high-school_1960-yrbk_baxley-cleaners1960

PLEASANT GROVE CLEANERS, 8011 Lake June Road.

samuell-high-school_1960-yrbk_pleasant-grove-cleaners1960

THOMAS COIN-OPERATED SPEED QUEEN LAUNDRY, 11001 Seagoville Road. (Laundromats once offered the use of hair dryers?)

spruce-high-school_1966-yrbk_thomas-laundromat1966

CAMPUS BARBER SHOP, 9614 Old Seagoville Road. (1966: owner Ike Robertson pictured with Jack Kelley and “Red.” 1968: owner Keith Gibson.)

spruce-high-school_1966-yrbk_campus-barber-shop1966

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NATALIE SCHOOL OF DANCE, 231 Pleasant Grove Center — Natalie Skelton owner. 

spruce-high-school_1966-yrbk_natalie-school-of-dance1966

SOUTHEAST YMCA, 2818 Prichard Lane. Still standing but now a church, I believe.

spruce-high-school_1964-yrbk_ymca1964

PLEASANT OAKS BAPTIST CHURCH, 412 North Masters Drive. Still standing in what looks to be a remodeled building. (The church has asked that I add a link to their website.)

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MACON-HOLCOMB FUNERAL HOME, 8142 Lake June Road. Still standing (as a different funeral home).

samuell-high-school_1959-yrbk_macon-holcomb-funeral-home1959

DUDLEY M. HUGHES FUNERAL HOME, 2615 S. Buckner Blvd. Still standing (as a different funeral home).

spruce-high-school_1967-yrbk_dudley-m-hughes-funeral-home1967

spruce-high-school_1968-yrbk_dudley-m-hughes-funeral-home1968

GROVE STATE BANK, 1520 S. Buckner Blvd. I’m kind of shocked to see that this once-cool mid-century building is actually still standing — as a Bank of America branch. Its exterior has been smoothed of most of its character, but the original building is still there.

spruce-high-school_1964-yrbk_grove-state-bank1964

TRINITY SAVINGS & LOAN ASSOCIATION, 1838 S. Buckner Blvd. I think this original building is also still standing — now as a Chase Bank branch. 

spruce-high-school_1966-yrbk_trinity-savings-and-loan1966

JERRY’S FOOD MART, 6416 Lake June Road and 10420 Second Ave. in Rylie — Jerry Smith owner.

spruce-high-school_1964-yrbk_jerrys1964

JERRY’S FOOD MART, 1328 Jim Miller Road.

spruce-high-school_1966-yrbk_jerrys-food-mart1966

BEST FOR LESS FOOD MART, 1042 Second Ave. — E.R. Smith owner. “Where Ma saves Pa’s money.”

spruce-high-school_1966-yrbk_best-for-less-food-mart1966

spruce-high-school_1968-yrbk_best-for-less1968

BARNARD’S DRIVE-IN GROCERY, 136 N. Masters — O. L. (Leon) Barnard and Thelma Barnard owners. I love this couple!

spruce-high-school_1968-yrbk_barnards1968

N. D. WHITTLE & SON POULTRY FARM, 2660 Dowdy Ferry Road. I’m happy to see this is an ongoing (and expanded) business!

spruce-high-school_1967-yrbk_whittle-and-son-poultry-farm1967

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Sources & Notes

All ads are from the high school yearbooks of H. Grady Spruce and W. W. Samuell.

Other Pleasant Grove posts from Flashback Dallas can be found here.

spruce-high-school_1965-yrbk_jerrys-food-mart_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Pleasant Grove Business Ads: 1959-1969 (Pt. 1)

spruce-high-school_1967-yrbk_pauls-florist_photo
South Buckner Blvd. doesn’t really look like this anymore…

by Paula Bosse

I love the ads in high school yearbooks, so here are a bunch of Pleasant Grove-area business ads from the pages of the Spruce and Samuell annuals. Click to see larger images. First up, all sorts of automotive-related establishments.

GROVE AUTO SUPPLY, 7930 Lake June Rd.

spruce-high-school_1968-yrbk_grove-auto-supply1968

KARSMITH, 7512 Second Ave. & Elam Rd., and 1952 S. Buckner Blvd. — Charles Smith and Wesley T. Smith, owners. “If you can’t stop, wave.”

spruce-high-school_1967-yrbk_karsmith1967

spruce-high-school_1969-yrbk_karsmith1969

STOVALL’S CYCLE SHOP, 8152 Second Ave.

spruce-high-school_1967-yrbk_stovalls-cycle-shop1967

HOLLEMAN ENCO SERVICE STATION, 300 S. St. Augustine.

spruce-high-school_1965-yrbk_holleman-enco1965

BARRETT MOTORS, 1514 S. Buckner — Big Billy Barrett, owner.

samuell-high-school_1959-yrbk_barrett-motor-co1959

HONDA SALES, 405 S. Buckner — Jack Poe, owner.

spruce-high-school_1968-yrbk_honda1968

TUCKER & SONS SHELL SERVICE STATION, 9606 Second Ave. “S&H Green Stamps… Hot coffee….”

spruce-high-school_1967-yrbk_tucker-and-sons-shell-station1967

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Next, various retail shops.

PAUL’S FLORIST & GREENHOUSE, 2017 S. Buckner — later at 8121 Bruton Rd. — Tommy Ochoa and Jean Ochoa, owners. If it’s a business in a little house-like building with metal or cloth awnings, I’m a fan.

samuell-high-school_1959-yrbk_pauls-florist1959

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spruce-high-school_1969-yrbk_pauls-florist1969

SKILLERN’S DRUG STORE, 1437 S. Buckner (Store No. 31).

spruce-high-school_1968-yrbk_skillerns_photo

spruce-high-school_1968-yrbk_skillerns_full1968

TURNER’S MENS & BOYS CLOTHING, 1317 S. Buckner.

spruce-high-school_1964-yrbk_turners1964

McKEE JEWELERS, 259 Pleasant Grove Shopping Center. This couple had yearbook ads every year — and they always looked pretty much the same. Which I’m fine with.

spruce-high-school_1964-yrbk_mckee-jewelers1964

spruce-high-school_1966-yrbk_mckee-jewelers1966

VAN VOAST SPORTING GOODS, 8208 Scyene Rd.

samuell-high-school_1960-yrbk_van-voast1960

RYLIE DRUG, Barker’s Shopping Center.

spruce-high-school_1966-yrbk_rylie-drug1966

BRAGG GUN SHOP, 1344 S. Buckner — D. E. Bragg, owner.

spruce-high-school_1968-yrbk_bragg-gun-shop1968

BUCK’S TV & RECORD SHOP, 1311 S. Buckner and 10910 Garland Rd. (and later 1927 S. Buckner) — Jimmy Huett, owner.

samuell-high-school_1959-yrbk_bucks-tv-and-record-shop1959

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And the always-popular “miscellaneous.”

BUCKNER BOWLING CENTER, 400 S. Buckner.

spruce-high-school_1966-yrbk_buckner-bowling-ctr1966

WEST-CRAFT, 1926 S. St. Augustine.

spruce-high-school_1964-yrbk_west-craft1964

ECONOMY MANUFACTURING CO., 5641 Military Parkway.

spruce-high-school_1966-yrbk_economy-manufacturing-co1966

THE SUBURBAN TRIBUNE, 8114 Lake June Rd. I will always love line drawings of the mid-century Dallas skyline.

spruce-high-school_1966-yrbk_suburban-tribune_dallas-skyline1966

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Part 2 coming soon….

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Sources & Notes

All ads are from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School.

Other Flashback Dallas posts heavy on the Pleasant Grove can be found here.

spruce-high-school_1967-yrbk_pauls-florist_photo_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Dusty Hill, 1949-2021

zz-top_dusty-hill_woodrow-wilson_1965-yrbkDusty Hill on bass, Richard Harris on drums, 1965

by Paula Bosse

Dusty Hill, the legendary bassist of the legendary ZZ Top, died today. Born Joe Michael Hill in Dallas, Dusty lived in East Dallas and attended Woodrow Wilson High School. He dropped out before graduating and pursued a career as a musician, a decision which seems to have worked out pretty well for him. 

Above is a photo from the 1965 Woodrow yearbook when Dusty would have been 15 years old. The caption reads “The disappointment of the Bryan Adams loss was lessened by the lively music of Richard Harris and Dusty Hill.”

At the time of these photos, Dusty and Richard were playing around town in a band called The Dead Beats, a trio which also included Dusty’s older brother, Rocky Hill, who is seen below in a photo from the same yearbook, with the caption “At the homecoming dance, Rocky Hill and his date prove their skill at a modern dance called ‘The Dog.” Dusty, Rocky, and Richard would go on to form the band American Blues.

rocky-hill_woodrow-wilson_1965-yrbkRocky Hill, 1965

Dusty played cello in the Woodrow orchestra, so I went looking through the yearbook to see if I could find him. I think I might have — could this be him in an awkwardly cropped photo?

zz-top_dusty-hill_woodrow-wilson_1965-yrbk-celloYoung man with cello, 1965

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RIP, Dusty. Thanks for the great music.

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UPDATE: Thanks to reader Steve Roe who sent me an Oct. 29, 1964 clipping of “Dallas After Dark” (the Tony Zoppi column in The Dallas Morning News devoted to the city’s nightclub scene) which mentioned all three of the Woodrow boys seen above in photos which were taken at the time they were playing around town with their band The Dead Beats:

There’s a swinging new group in town billed as The Dead Beats, and they’ll be appearing through Sunday at the Jungle Dream on North Henderson. Rocky Hill plays lead guitar and Dusty Hill is the bassist. Little Richard Harris is a torrid drummer. The trio recently returned from Nashville and appeared at Louanns. The youngsters say they are America’s answer to The Beatles. How about that?  (Dallas Morning News, Oct. 29, 1964)

How about that?! Talented and apparently aggressively confident teenagers! (Jungle Dream was located at 1823 N. Henderson, just north of Ross — a couple of doors from the old Louie’s — managed by Pat Carpenter.) 

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Sources & Notes

Photos from the 1965 edition of The Crusader, the yearbook of Woodrow Wilson High School.

Obit from The Dallas Morning News is here.

Obit from Rolling Stone is here.

zz-top_dusty-hill_woodrow-wilson_1965-yrbk_sm

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Pleasant Grove Eat Spots, including El Charo and the Vel-Mar — 1950s & 1960s

vel-mar_samuell-high-school_1959-yrbk_detVel-Mar, 8516 Lake June Rd., 1959

by Paula Bosse

Here are a whole bunch of ads for Pleasant Grove dining establishments, most with photos, thanks to the intrepid advertising staff of the yearbooks of H. Grady Spruce High School and W. W. Samuell High School. (Most ads are larger when clicked.)

You gotta start with Dairy Queen. I’m not sure how many DQs were in the Pleasant Grove area, but here are a couple.

Benson Dairy Queen, 1238 S. Buckner Blvd.

samuell-high-school_1958-yrbk_benson-dairy-queen1958

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Wicker’s Dairy Queen, 7636 South Loop 12.

spruce-high-school_1967-yrbk_wickers-dairy-queen_full1967

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Gene’s Hitching Post, 223 Pleasant Grove Center. “Good barbecue is no accident.”

spruce-high-school_1964-yrbk_genes-hitching-post-bbq1964

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Piedmont Drive-In & Steak House, 6855 Scyene Rd.

samuell-high-school_1959-yrbk_piedmont-drive-in1959

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Underwood’s Bar-B-Q, 7828 Lake June Rd. Odell Chism, manager.

spruce-high-school_1967-yrbk_underwoods-bbq1967

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A & W, 623 S. Buckner.

spruce-high-school_1967-yrbk_a-and-w1967

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Apache Drive-In, 316 South St. Augustine. “Around the Bend to the Apache Den.” (The Spruce High School mascot was the Apache.)

spruce-high-school_1967-yrbk_apache-drive-in1967

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El Charo, 263 Pleasant Grove Shopping Center. The owner of this Mexican restaurant in the first ad (from 1958) is Mona Parish, whose husband Carl “Jake” Parish had died the previous year. From 1959, the owner was Marion Martinez, whose son, Mariano, went on to great acclaim with his own restaurant where he invented the frozen margarita (based on his father’s margarita recipe). The younger Martinez almost certainly worked at this Pleasant Grove restaurant.

samuell-high-school_1958-yrbk_el-charo1958

el-charo_samuell-high-school-yrbk_19591959

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el-charo_plano-star-courier_nov-1962Plano Star-Courier, Nov. 1, 1962

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I have to admit, I’d never heard of the Vel-Mar drive-in, located at 8516 Lake June Rd., but I understand it was something of a Pleasant Grove fixture during the 1950s, ’60s, ’70s, and into the ’80s. According to a newspaper article which chronicled the history of the Vel-Mar and its then-recent sale by Robert Schweder to James and Sharon Harris (“Drive-In Shrine Alive and Well” by Steve Blow, Dallas Morning News, June 15, 1980), the small chain of root-beer-stand drive-ins was founded by three couples — including a Velma and a Marie (the third, Thelma, wasn’t lucky enough to get her name into the business name). Eventually, the Pleasant Grove location was the last remaining Vel-Mar.

Vel-Mar tidbits:

  • It always closed for the winter, from October to March.
  • Other than its root beer, it was known for its “Dixie Burger” which was a loose-meat sandwich.
  • It was a Pleasant Grove high school hangout, and it had special drinks for students of Spruce and Samuell: a blue and red drink was called “The Sprucette” (also “Spruce Juice”), and a blue drink was called “The Spartini” (for the Samuell Spartans). 

samuell-high-school_1957-yrbk_vel-mar1957

samuell-high-school_1959-yrbk_vel-mar1959

samuell-high-school_1960-yrbk_vel-mar1960

spruce-high-school_1966-yrbk_vel-mar_drive-in1966

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Sources & Notes

All ads from the yearbooks of H. Grady Spruce High School and W. W. Samuell High School (unless otherwise noted).

More on Pleasant Grove can be found in the Flashback Dallas post “Life in The Grove: Pleasant Grove — 1954-1956,” with material gleaned from Pleasant Grove High School yearbooks.

vel-mar_samuell-high-school_1959-yrbk_det_sm

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