Dr Pepper: “Sparkly, Playful” — 1959

by Paula Bosse

dr-pepper-1959

by Paula Bosse

An early national advertisement for a product on its way to becoming more than just a regional soft drink. I grew up right down the street from the Dr Pepper plant. And, yes, I am still pissed.

And here, a bit larger, the wordy and intensely caffeinated copy that seems to have been written by a Madison Avenue flat-earther:

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Copyright © 2014 Paula Bosse. All Rights Reserved.

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