Dr Pepper: “Sparkly, Playful” — 1959

by Paula Bosse


by Paula Bosse

An early national advertisement for a product on its way to becoming more than just a regional soft drink. I grew up right down the street from the Dr Pepper plant. And, yes, I am still pissed.

And here, a bit larger, the wordy and intensely caffeinated copy that seems to have been written by a Madison Avenue flat-earther:


Copyright © 2014 Paula Bosse. All Rights Reserved.