Views of Dallas by Bruno Lore — 1931
by Paula Bosse
by Paula Bosse
Bruno J. Lore (1890-1963) was a Fort Worth artist and illustrator who spent much of his career working for the Southwestern Engraving Company. Known as “the dean of Fort Worth commercial artists,” Lore had a long and successful career, counting among his many clients colleges and universities who commissioned him to create artwork for their yearbooks (and, perhaps as a friendly or persuasive perk, he was often asked to pick the campus beauties who would be featured in those same yearbooks). Even though information about Lore is scant, he seems to have had steady yearbook work, with his illustrations appearing in several Southern and Southwestern college annuals, primarily in the 1920s and ’30s. In Dallas, his artwork appeared in editions of SMU’s Rotunda.
Below are Lore’s vividly colorful views of the SMU campus and the Dallas skyline which appeared in the 1931 Rotunda and provided a lively, modern exuberance to an otherwise fairly standard college yearbook.
Lore was doing yearbook work (along with his other commissions) into at least the ’40s. His later years seem to have been focused on Western art, and he produced several paintings. He seems to be most fondly remembered by collectors as the artist who was responsible for several decades’ worth of Western-themed cover art for souvenir annuals of the Fort Worth Rodeo and the Southwestern Exposition and Fat Stock Show.
All artwork is from the 1931 Rotunda, yearbook of Southern Methodist University. The above illustrations are unattributed, but it seems fairly certain that they are by Bruno J. Lore, who is mentioned in the school’s newspaper, The Daily Campus, as providing the artwork for the 1931 Rotunda. This edition of the yearbook also contains eight somewhat more staid views of campus scenes in pencil or ink and wash which are attributed to Lore. Lore’s yearbook work was apparently done remotely, and he often worked from photographs.
Most of the artwork is larger when clicked.
Copyright © 2015 Paula Bosse. All Rights Reserved.