“A Haven From the Usual Turmoil of Holiday Shopping”

by Paula Bosse

ABS_xmas_haven_nd“A superlative selection…”

by Paula Bosse

Remember the quiet joy of shopping in bookstores? Remember bookstores? In celebration of the completion of this year’s Christmas shopping, I give you two ads from The Aldredge Book Store, where there’s “plenty of parking¬† space […] and a pleasant Christmas spirit.”

ABS_xmas_19631963

“No one is in a hurry. And we all try to see that you still have your Christmas spirit when you leave.”

I miss this store.

***

Both ads from the early 1960s. They appeared in the Sunday book sections of The Dallas Morning News and The Dallas Times Herald. (Remember when we had two newspapers? Remember when we had Sunday book sections?)

Previous posts on The Aldredge Book Store can be found here.

*

Copyright © 2015 Paula Bosse. All Rights Reserved.

Advertisements