Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: 1960s

Aerial View: Movie Row from the Rear

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by Paula Bosse

This is a cool aerial shot of downtown, looking toward the south, with a nice look at the back side of the waning Movie Row, with the Pacific Avenue rear entrances of the Majestic and Capri theaters visible.  I’m not sure of the date, but the Melba Theater was renamed the Capri on Dec. 25, 1959 and was ultimately demolished in 1980 or 1981, and the Medical Arts Building (seen in the middle at the far right) was demolished in 1977. I’m guessing the ’70s, if only because of the vast expanse of parking lots.

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Sources & Notes

Another instance of muddled/incomplete notes on my end. This is a screenshot from… something. I don’t remember if the image seen here is a photo or is from moving footage shot over Dallas.

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Wes Wise, Dallas Texans, WFAA — 1961

wfaa_sports_sponsor-mag_101661_detA future mayor interviewing future Kansas City Chiefs 

by Paula Bosse

The photo above shows future Dallas mayor Wes Wise in 1961 (when he was sports director for WFAA-Channel 8) interviewing players of the Dallas Texans. Wes Wise served as Mayor of Dallas for three terms, from 1971 to 1976. The (second iteration of the) Dallas Texans played in the AFL from 1960 to 1962 until owner Lamar Hunt relocated them to Kansas City where they became the Kansas City Chiefs. (Read about the first, sad, Dallas Texans in the post “The 1952 Dallas Texans: Definitely NOT America’s Team.”)

Below is the full ad. (Click for larger image.)

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Sources & Notes

Ad from Sponsor, “the weekly magazine Radio/TV advertisers use” (Oct. 16, 1961).

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Copyright © 2021 Paula Bosse. All Rights Reserved.

Nighttime Skyline — 1965

skyline_st-marks-yrbk_1965_dallas-power-and-lightAll. Lit. Up.

by Paula Bosse

Dallas is always at its most impressive at night, as seen in this view to the northwest, with Memorial Auditorium in the foreground.

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Sources & Notes

This photo, credited to Dallas Power & Light, appeared in the 1965 Marksmen, the yearbook of St. Mark’s School of Texas. It continued on another page, but I couldn’t fit the two parts together without an annoying gap. The second bit is below (click to see a larger image).

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See another cool photo from the same year in the Flashback Dallas post “Dallas Skyline at Night — ca. 1965.”

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Copyright © 2021 Paula Bosse. All Rights Reserved.

‘Tis the Season For a Hot Dr Pepper

dr-pepper_hot_ad_1963_flickr“Serve piping hot…” (1963)

by Paula Bosse

I don’t think I’ve ever had hot Dr Pepper. I remember seeing commercials for it on television as a kid, but I don’t think I’ve ever been in a social setting where it was offered. It always sounded like an odd thing to do with a soft drink. Years ago I was on a tour of the bottling plant in Dublin (…need I say “Dublin, Texas“?), and the guide said that this winter drink (which is always served with a slice of lemon) isn’t the same these days unless you drink Dr Pepper sweetened with real sugar — heated-up corn syrup apparently ruins the flavor. 

Here are a few nostalgic advertisements to prove to the whippersnappers that this used to be a thing. The first two ads I could find mentioning this seasonal delicacy (the brainchild of a marketing wiz who might well have worked here in Dallas, home of DP’s HQ) are these two, from January and February, 1959 (click to see larger images):

dr-pepper_hot_ad_1959_013059Jan. 30, 1959

dr-pepper_hot_ad_1959_020659Feb. 6, 1959

The “new idea” was definitely being marketed nationally by at least 1963. I don’t know how popular it was, but they even manufactured special cups to drink it from. And, “for those who want something special, try the Boomer” — hot Dr Pepper with a dash of rum.

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There are a few vintage commercial online. Here is one starring Dick Clark, featuring the snowman above.

(Am I the only one disturbed by seeing a pot of boiling Dr Pepper?)

There are a couple of others, in lesser image quality: watch them on YouTube here and here.

There you have it. Consider leaving a Boomer out for Santa. It’s chilly out there. Cheers!

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Sources & Notes

Top ad (1963) is from Flickr, here.

The rest are from various places, but many were found here.

More Flashback Dallas Christmas posts can be found here.

More Dr Pepper-related posts can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

St. Mark’s Campus — 1960s

st-marks_1961-yrbk_chapel_duskSt. Mark’s chapel at dusk, 1961

by Paula Bosse

A few photos of St. Mark’s School of Texas campus buildings and history from various editions of Marksmen, the school’s yearbook.

Above the exterior of the chapel beneath a full moon. Below, the interior of the chapel (click for larger images).

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A photo spread from the 1963 yearbook, commemorating 30 years as an institution (see the St. Mark’s timeline here). 

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Decorated for Christmas:

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1964

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Sources & Notes

All images from various editions of Marksmen, the St. Mark’s yearbook.

More St. Mark’s-related Flashback Dallas posts can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

St. Mark’s, Aerial Views — 1960s

st-marks_campus_st-marks-yrbk_aerial_1960Rendering of the campus by architect Hal M. Moseley, from the 1960 yearbook

by Paula Bosse

St. Mark’s School of Texas, the prep school for boys in North Dallas (10600 Preston Road, south of Royal Lane), has been one of the city’s finest educational institutions for decades. It opened in 1950 after the merging of the Cathedral School for Boys and the Texas Country Day School, both of which traced their roots to the legendary Terrill School, founded in 1906 (see the St. Mark’s timeline on the school’s website here).

Below are a few aerial photos of the ever-expanding campus from the 1960s. (Above is a drawing of the grounds by architect Hal M. Moseley from the endpapers of the 1960 Marksmen, the St. Mark’s yearbook.)

The campus in 1964 (click to see larger image):

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In 1965, plans had been drawn for expansion and renovation. Five of the existing structures would be renovated, and a new gymnasium and “individual study center” (including a 50,000-volume library) would be constructed:

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Two photos from 1966, with the caption “before the building of the new library and study center”:

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And a rather haphazard editing of mismatched endpaper photos from 1968:

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Sources & Notes

All images are from various editions of Marksmen, the St. Mark’s yearbook.

More about St. Mark’s School of Texas can be found at Wikipedia, here.

Other St. Mark’s-related Flashback Dallas posts can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Victor’s Lounge — 1913 Commerce

victors-bowling-team_bosse-photo
Victor’s-sponsored bowling team

by Paula Bosse

My posting has been a bit erratic recently. My brother and I have been clearing out my late aunt’s home. It’s one of those inevitable tasks that no one wants to have to do, but as sad as it’s been, it’s also been comforting to see glimpses of my aunt’s life that I had only vaguely heard about — or had never heard about. Going through her photos, I see what a full life she had, how much she traveled, and that she had decades-old friendships.

One of the places she talked about with great fondness was, of all things, a bar: Victor’s Lounge, which was at 1913 Commerce Street, directly across from the Statler Hilton. The Dallas Morning News described it as “a favorite with the downtown office crowd.” My aunt worked for an insurance company in the Mercantile Building, and nearby Victor’s was the place where she and her co-workers gathered after work (and, I think, for lunch). She even participated in a ladies’ bowling league on a team sponsored by her favorite hang-out. The photo at the top shows the team of fun-looking women (my aunt Bettye Jo is on the far right). She still had the crisply-ironed shirt in her closet! 

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Victor’s was opened by Victor Ballas (who later opened the Purple Orchid a block away at 2016 Commerce). Born in New York, Ballas arrived in Dallas as a child, went to Forest Avenue High School, and had several businesses, one liltingly called “Ballas of Dallas.” My aunt said he always looked after his customers, especially the single women when they were being aggressively hit on by male patrons. Ballas died on Christmas Day, 1971 of a heart attack — he was only 53.

Victor’s opened as a cocktail bar in 1957 or 1958 with a regular piano player (for many years it was Tony Rizzo), but ads indicate that it became more of a restaurant than a bar in the 1960s.

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The Commerce Street location closed in 1971 — it was replaced at the end of that year by the Wild West Saloon, another cocktail bar (but one which included topless entertainment). 

I heard so much about Victor’s over the years from my aunt that when I recently stumbled across odd shots of the place in random film footage I was pretty excited

I wish we could have gotten a drink there together, Bettye Jo. And maybe hit the lanes at your favorite alley and bowled a few frames.

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victors 2 dmn film SMU

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victors_1962-map_det1962 (click to see larger image)

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Sources & Notes

Top photo and photo of bowling shirt from the collection of Paula Bosse.

The three color images are screenshots from films in the G. William Jones Film Collection, Hamon Arts Library, Southern Methodist University. The first is from the WFAA NewsFilm Collection, the second and third from a promotional film for The Dallas Morning News; all are from the 1960s.

Map is a detail from a 1962 map featured in the Flashback Dallas post “Map of Downtown Dallas, For the Curious Conventioneer — 1962.”

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Ads from St. Mark’s Yearbooks — 1960s

st-marks_1968-yrbk_walls-delicatessen_photoWall’s Delicatessen, Preston Royal, 1968

by Paula Bosse

I love ads. Here are several from various editions of the Marksmen, the yearbook of St. Mark’s School of Texas, a North Dallas landmark. Above, another North Dallas landmark, Wall’s Delicatessen in the Preston-Royal shopping center. The full ad is below (all images are larger when clicked).

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The Pit Club, at the Bronco Bowl.

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Jack in the Box, 3545 Forest Lane (west of Marsh).

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ICEE — “Get a glob of your favorite flavor.” (The ICEE/Slurpee machine was a Dallas product, courtesy of the John E. Mitchell Company, which I wrote about in 4 separate posts — the main one is here, with links to the 3 posts about its WWII munitions work linked in the first sentence.)

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Reynolds Penland, Preston Center.

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The Dallas Music House, Preston Royal.

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While we’re at it, Melody Shop — 4 locations, none of which is NorthPark (yet).

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Speaking of NorthPark, looks what’s coming. “Soon.”

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Another mall, way across town, Big Town, “a city of shops.”

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A change of pace: a city of medical institutes, the Leland Fikes Research Center (including what is now Carter BloodCare), on Harry Hines Blvd. (color photo is here). (A history of the former Wadley blood center can be found in this 1984 article from D Magazine.)

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The Torch, 3620 W. Davis.

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Dominique, 7713 Inwood Road.

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Preston State Bank (formerly the Highland Park State Bank), 8111 Preston Road. Their “Presteen” checking accounts were for high school and college students.

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Vick’s Steakhouse — “House of D’lish Foods” — Northlake Center (E. Northwest Highway and Ferndale, Lake Highlands). (According to a full-page newspaper ad from 1963 — which you can see here — the steakhouse was actually part of “Vick’s Northlake Dining Center” which was comprised of the steakhouse, Vick’s Northlake Cafeteria, and Vick’s Northlake Club, the latter being a private club which charged $10 a month, the equivalent of more than $75 in today’s money!)

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Zuider Zee, 5427 Denton Drive.

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Beard Plumbing Co., “installers of larger mechanical work,” 510 W. Davis. (I thought the fountain pictured might be the one in One Main Place, but that fountain (which, incidentally, was designed by the same man who designed the fountain at Lincoln Center in New York, J. S. Hamel) — did not make its appearance until the end of 1968.)

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UPDATE: Found an earlier ad in the St. Mark’s yearbook identifying the fountain as being in the Dallas Trade Mart:

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John Niland’s Kings of Bar-B-Que, 5423 W. Lovers Lane — one of many Dallas restaurants owned by current or former Dallas Cowboys.

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Fox & Jacobs Construction Co., 12020 Denton Drive. I’ve heard of Fox & Jacobs houses all my life but didn’t realize until a few years ago that it was a Dallas company and not a national one. A history of F & J can be read in a 1978 D Magazine article here.

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Lucas B & B, 3520 Oak Lawn — the granddaddy of the 24-hour diner.

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Neiman-Marcus — “There’s only one way a St. Mark’s man can go… up!”

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Pandemonium, 2621 McKinney Avenue. “There is only one way for a St. Mark’s man to go… groovy!”

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Sources & Notes

Ads are from the 1965, 1966, and 1968 editions of the St. Mark’s School of Texas yearbook, Marksmen.

See other St. Mark’s-related Flashback Dallas posts here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Highland Park High School: Photos from the 1964 Yearbook

girls-bikes_HPHS-yrbk_1964HPHS senior cyclists after school…

by Paula Bosse

A few random of photos of extra-curricular activities featured in the 1964 Highlander, the yearbook of Highland Park High School.

Above, the caption in the yearbook reads: “Senior cyclists Gay Crowell, Carol Webster, and Margaret Paxson prepare to pedal home.”

Below, “ROTC cadets salute the inspecting officers at the annual federal inspection.”

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Below, “Ralph Cousins gives Donna Guest and Rick Sable a doubting look as Eloise Hancock tells of her adventures on the Midway during High School Day at the State Fair.”

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Below, “Maintaining an international atmosphere, French teacher Neil Jarrett leaves his Volkswagen in the teachers’ parking lot.”

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“Early morning finds girls repairing damage caused by gusty March winds.”

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Below, a before-and-after photo featuring a student with the amazing name of “Kitten Quick” (!): “Vice-President Joe Tom Wood, Treasurer Kitten Quick, Sponsor Mrs. Rita Palm, Secretary Susie Urquhart, and President Lewis McMahon resist the temptation to play in the snow-filled schoolyard…”

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“…but finally succumb to testing the depth of Dallas’ record snowfall.”

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And, lastly, a huge snowman! “‘Seniors ’64’ marks the 14-foot snowman, built during Dallas’s record 7-inch snow.” (A record 7.4 inches of snow fell on Dallas in January, 1964.)

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Sources & Notes

All images from the 1964 Highlander, the yearbook of Highland Park High School.

Other Flashback Dallas posts featuring items from HPHS yearbooks can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Highland Park High School: Ads from the 1964 Yearbook

charcos_ad_5300-lemmon_HPHS-yrbk_1964_photoCharco’s on Lemmon — with “14 friendly electronic speakers”

by Paula Bosse

Here are a few ads from the 1964 Highlander, the yearbook of Highland Park High School — some of the ads feature HPHS students. (Click ads to see larger images.)

Above, Charco’s, 5300 Lemmon Avenue (James R. Inman, manager). The full ad is below. This was the third “Charco’s Circle-Thru” drive-in, following the first location at 6375 E. Mockingbird (at Abrams), which opened in 1957, and the second location at 10218 Garland Road.

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Danny’s Waffle Shop (Danny L. Edwards, owner), 171 Inwood Village. Featuring students Chris James and Suzy Corgan up on the roof.

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Sanborn’s Hi-Fi-Center (Charles Larsen, president), 5551 W. Lovers Lane. Featuring Peggy Merritt and Jan Hugenin.

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The Army-Navy Surplus and Salvage Store at 4538-40 McKinney Avenue (Julia Cooper, owner). Featuring students Liz Wilson, Gay Crowell, and Suzanne Shepard. 

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S & S Tea Room, 25 Highland Park Village (Dr. Raymond C. Libberton and Mildred A. Libberton, owners). Featuring waitress Lyn Ashmore with students Suzanne Presley, Bev Vaughan, and Susan Behrman. (Dr. Libberton was still a regular presence at the restaurant until his death in 1976 at the age of 104.)

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Midnight Coiffures, 5628 Lemmon and 4826 Gaston (Esther Groves, owner). “Dallas’ only midnight salon.” This is a great idea!

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Centex Construction Co., 4606 Greenville Avenue (Tom H. Lively, president).

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Dr Pepper, national headquarters located at Mockingbird and Greenville. Ad featuring teen bridge players Nancy Naber, Sue Fincher, Johnetta Alexander, and Melinda Anderson. “Frosty, Man, Frosty.”

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La Tunisia, 200 N. Exchange Park (Iqbal Singh Sekhon, general manager — he previously managed Safari in North Dallas at Preston and Royal).

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Sources & Notes

All images from the 1964 Highlander, yearbook of Highland Park High School.

Other Flashback Dallas posts which have dipped into the HPHS yearbooks can be found here.

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Copyright © 2020 Paula Bosse. All Rights Reserved.

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