The “Freshie” Ads for *-@!!@!* Delicious Mrs. Baird’s Bread — 1945-1953

by Paula Bosse

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Geez, Picasso, get a grip… “YUM!”

by Paula Bosse

There’s nothing like cartoon swearing. The reader is likely to translate those random symbols into words that are probably a lot filthier than was intended by the cartoonist. …Probably.

Here are a few examples of this, found, surprisingly, in cartoon ads for wholesome Mrs. Baird’s Bread. This ad campaign — which, as far as I can tell, lasted from 1945 to 1953 — consisted of a one-panel comic called “Freshie,” illustrated for most of its lifespan by Harry Walsh. There were close to a hundred of these panels produced. (That’s a lot of bread-based humor some poor advertising copywriter had to come up with.) They were often placed directly on the comics page, alongside Pogo, Li’l Abner, and Rex Morgan M.D. “Freshie” was the name of the child with the unwavering/disturbing obsession with Mrs. Baird’s Bread.

Not all of them had cursing — in fact I think it might be just these four. Still, it’s a little unexpected. What would Mrs. Baird think?

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Dec. 28, 1945

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June 7, 1948

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Nov. 30, 1949

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All ads were printed in The Dallas Morning News; top ad appeared on the Nov. 15, 1946.

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Copyright © 2016 Paula Bosse. All Rights Reserved.

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