Flashback : Dallas

Interior of Adolphus Isaac’s Bar-B-Q Palace…

by Paula Bosse

Here are a few post-war ads for businesses in the 2200 and 2300 blocks of N. Hall, between Thomas and State, in the heart of “North Dallas,” a once-thriving business and entertainment district which catered to Dallas’ black community, until construction of Central Expressway sliced it in half a year or two after these ads appeared. These two blocks are completely unrecognizable today (a Google Street View looking north on Hall from Thomas can be seen here), and evidence that this area was once a lively African American neighborhood teeming with small businesses, cafes, and clubs exists almost entirely in old photos and ads like these.

Below, the LA CONGA CAFE, 2209½ Hall, S. H. Wilson, proprietor. “Where we serve you the best of foods. The home of Good Foods. Ice cold beer.” (All pictures are larger when clicked.)

THE ADOLPHUS BAR-B-Q PALACE, 2314 Hall, Adolphus Isaac (whose name in the ad appears to be misspelled), proprietor. “Always a friendly welcome. Steaks, fried chicken, fish, bar-b-q, frog legs [!], delicacies.”

VASSELL’S JEWELRY STORE, 2317 Hall, Robert Vassell, proprietor. “Diamonds — watches — jewelry. Repairing reasonable, engraving a specialty.” This ad shows the “watch training school” Vassell operated in which WWII GI’s learned watch-repair.

NEGRO UNION COUNCIL, 2319 Hall. A group of black unionists shared space at 2319 Hall: the Negro Unions Council, the Musicians Protective Union Local 168 (whose former president was Theodore Scott seen in both photos below), Federated Labor (AF of L), Hotel & Restaurant Employees Intl. Local No. 825. (Ned L. Boyd, pictured below, was a pharmacist who owned Boyd’s Pharmacy a couple of doors down at 2311 Hall.)

American Federation of Musicians officials (and their hats) standing in front of 2319 Hall.

Below, the 1947 Dallas street directory, showing the businesses in the 2200 and 2300 blocks of N. Hall.

1947 Dallas directory (click to see larger image)

Below, a detail of a 1952 Mapsco page, with Hall Street in blue, Central Expressway (which hadn’t yet been built when the ads above appeared in 1947) in yellow, and the 2200 and 2300 blocks of Hall circled in red.

1952 Mapsco

As an aside, Roseland Homes seen in the map detail above, was a low-income public housing project for black residents, which opened in June 1942. It covered a 35-acre tract, with 650 units and was the first of many such housing projects for low-income black, white, and Hispanic families which opened that year, and it continues to this day.

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Sources & Notes

Ads from the Dallas, Texas Negro City Directory, 1947-1948, with thanks to Pat Lawrence.

Read more about Hall Street — just a few blocks south, near Ross — in the Flashback Dallas post “1710 Hall: The Rose Room/The Empire Room/The Ascot Room — 1942-1975,” here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.