August 24, 2021 1:20 PM
Casa View Village shopping area, April 1955
by Paula Bosse
I wrote about the rather confusing history of the shopping center in Casa View at Gus Thomasson and Ferguson in the post “Shopping at Sears in Casa View” — so this is something of a companion, showing architectural drawings (mostly parking spaces, but, still…). The original shopping center was called, somewhat whimsically, Casa View Hills, which opened in 1953 (the drawing seen below). In 1955, the center was bought by new owners who changed the name to Casa View Village and immediately began the second phase of construction (seen above), which expanded the center across Gus Thomasson (…I think).
Built as Casa View Hills (1953), w/ new 2-story addition (1955)
Caption of the drawing immediately above:
INSURANCE COMPANY BUYS SHOPPING CENTER
The $2,500,000 Casa View Hills Shopping Center has been acquired by the Lone Star Life Insurance Company for its home office property and general headquarters. The center, located on Gus Thomasson and Ferguson Roads in the northeast section of Dallas, is virtually completed except for final finishing on the two-story office building which will house the insurance company. W. H. Smith, president of the company, said the property was purchased from Clark and Smith, General Contractors. [Alexander and Russell, architects.] (“Dallas” magazine, March, 1955)
The caption for the very top image, showing the planned expansion:
CONSTRUCTION OF NEW CENTER STARTS JUNE 1
Construction of Casa View Village, a new shopping center at the intersection of Gus Thomasson and Ferguson Roads east of White Rock Lake, is scheduled to begin June 1, it has been announced by Avery Mays, Dallas real estate developer. Valued at $1,500,000, the 9-acre tract includes a 100,000 square foot building area which will include a Tom Thumb Super Market, Skillerns Drug Store and other stores and offices. Harwood K. Smith and Joseph M. Mills are the architects; Phillips, Proctor and Bowers, the land planners; and H. W. Meador Company, the leasing agent. (“Dallas” magazine, April, 1955)
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Architectural drawings and quoted text from Dallas magazine, March, 1955 and April, 1955.

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Copyright © 2021 Paula Bosse. All Rights Reserved.
Posted by Paula Bosse
Categories: 1950s, Casa Linda/Casa View, Retail, Shopping
Tags: Dallas TX, Historic Dallas
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I grew up in this neighborhood in the 70s and 80s. Thanks for showing some more of the history there!
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By Kyle Maxwell on August 26, 2021 at 12:49 PM
We recently purchased what looks like a bakelite mosaic that supposedly hung above a bar by the train station in Dallas in the 30s and 40s,the mosaic is a locomotive with steam shooting out both sides and is said to have hung above the bar with a light behind it. I know it’s a long shot but any information would be greatly appreciated , we enjoy chasing history
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By Ron Hefley on August 29, 2021 at 8:47 PM
I’d love to see a photo! If you’d like me to share it with my readers, you can reach me at FlashbackDallas214@gmail.com
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By Paula Bosse on August 29, 2021 at 8:52 PM
I sent photos to your gmail
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By Ron Hefley on September 5, 2021 at 8:27 AM
Hi, Ron. I don’t see an email. Did you send it to FlashbackDallas214@gmail.com ?
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By Paula Bosse on September 5, 2021 at 3:08 PM
I sent it again hopefully to the right address
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By Ron Hefley on September 5, 2021 at 5:37 PM
[…] “CASA VIEW HILLS/CASA VIEW VILLAGE — 1955” […]
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By Year-End List: Most Popular Posts of 2021 | Flashback : Dallas on December 31, 2021 at 12:40 PM
My mom was Ms casa view in the 60,s and Ms white rock and the title of Ms Lonestar gas company she will be gratefully missed by her son and granddaughter Martin and Taylor Rutledge and her friend’s from Mike’s island club and Banderas club and surrounding areas of Dallas Texas May God bless her soul and everyone else that we’re close to her heart thanks for being a great mother and grandmother to us love you and miss you very much your son Martin Rutledge and granddaughter Taylor Rutledge
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By Anonymous on January 14, 2025 at 2:27 PM