“Thrilling! Inspiring! Gorgeous!” — 1936
by Paula Bosse
by Paula Bosse
I don’t think the 1936 Texas Exposition at Fair Park could have oversold itself. It was everything it promised. The sensory overload must have been almost debilitating!
The night beauty of the Texas Centennial Exposition at Dallas is breath-taking! Rainbow-hued fountains, rippling flags, colorful buildings, thousands of constantly changing lights blending into a symphony of thrilling, inspiring, gorgeous effects… A glamorous fairyland of scintillating light, color and cool water that alone will repay your trip. SEE this marvel of beauty!
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“Have the time of your life in Dallas! […] Joyous days and nights of holiday-making await you … in one of the most magnificent settings ever conceived! […] The Texas Centennial Exposition at Dallas is being enthusiastically applauded as the most magnificent spectacle ever attempted on the American continent.”
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“World’s Greatest Show for 50¢… Ample Tourist Accommodations… Come to Dallas!”
(According to the Inflation Calculator, 50¢ admission in 1936 would be equivalent to about $10 in today’s money. 10¢ hamburgers would be about $2, and 5¢ cold drinks would be about $1.)
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“Dallas: Night Spot of the World! / Dallas: Day Spot of the World!”
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Sources & Notes
Images from a promotional brochure offered recently on eBay.
Check out many previous Flashback Dallas posts on the Texas Centennial here.
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Copyright © 2023 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
I love fair park
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Growing up in the ’50s, it was our 6 Flags. rides, museums, food, skating rinks, food, Elsie, Midway (sucker) games to play, food, entertainment venues, new autos, and of course food.
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