Elm Street Store: Whiskey, Brooms, Cigars

by Paula Bosse

elm-street-store_whiskey-broomsEverything one needs…

by Paula Bosse

What more do you need in life than a gallon of whiskey, wine, or gin? And maybe some brooms. And a butter churn. The essentials. I don’t know anything about this photo, except that it does appear to be Dallas — you can see “Elm St.” on the brick wall at the left, just above an ad for Dallas cigar king P. P. Martinez. Not sure when the photo was taken — 1890s-ish? Below is a P. P. Martinez ad from 1908.

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It’s hard to make out the “Special Prices” sign above the doorway, but some of the items you could purchase were rock and rye whiskey ($1.25 a gallon), port wine ($1.25 a gallon), and Holland gin (“only $1.50 per gallon”).

I had never heard of “rock and rye” whiskey until a few minutes ago. It was a whiskey cordial made with rock candy (!) and some sort of citrus or other flavor. So I’m guessing it was pretty sweet and powerful. It was often sold as a “tonic” because taxes were substantially less on medicines than on spirits. So goodbye, saloon staple, hello cough medicine! “Rock and rye” has made a recent comeback among whiskey-quaffing hipsters.

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Sources & Notes

I have no idea where I found this photo back in 2014, but it’s great!

This post appeared in a slightly different form on my Patreon page a few months ago. If you’d like to receive daily Dallas-history postlets, check it out!

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