The Sexton Foods Building and the Former Life of the School Book Depository

by Paula Bosse

sexton_croppedLook familiar? (click for larger images)

by Paula Bosse

Look familiar? The building above would later become the Texas School Book Depository. But prior to that, the building housed Sexton Foods, a Chicago-based wholesale grocer which occupied the building for twenty years (1941-1961). The building was known commonly in town as “the Sexton building,” even after it was leased to the Texas School Book Depository in 1963, which explains why some people — citizens and police officers alike — were still referring to it by that name on the day of the Kennedy assassination (and this has apparently caused confusion amongst those wading deep into the “assassination literature”). The photo above is cropped from an ad I came across in The Dude Wrangler, a dude ranch quarterly (!), published in Bandera. The ad (which is reproduced in full down the page a bit) is from 1953, but the photo of the building appears to have been taken earlier.

sexton_dmn_112840Dallas Morning News, Nov. 28, 1940

sexton_19511951

sexton_foods_dallas_1953

In 1953 (before anyone from Hertz was planning on putting a billboard up there), the Ford people erected a giant neon sign on top of the building to commemorate the 50th anniversary of the founding of the Ford Motor Company. In fact, it was so big that it had half a mile of neon tubing in it and was “the largest animated neon sign in the entire Southwest.” Mayor R. L. Thornton pulled the switch at the sign-lighting ceremony. Now there’s a sign that probably caused a few car accidents!

sexton-bldg_neon_dmn_061453DMN, June 14, 1953

sexton-bldg_neon_dmn_061453bDMN, June 14, 1953

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Before the Sexton company moved in, the building housed the Perfection-Aire air-conditioning  company (the photo below is from a 1937 article announcing the renovation of the building as the A/C people were moving in — the company went into receivership a couple of years later).

perfection-aire_dmn_031437DMN, March 14, 1937

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Before that, it was the site of the Southern Rock Island Plow Co., which was the original owner of the property (1894) and which built the building in 1903 after the first building was destroyed in a fire after it was hit by lightning.

rock-island-plow_DMN-c1910circa 1910

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Top photo (click picture for larger image) and Sexton Co. ad from which it is cropped from a 1953 issue of The Dude Wrangler.

Photo of the Southern Rock Island Plow Co. building (circa 1910) from the Dallas Morning News photo blog here.

More on the history of the building as it pertains to the Rock Island Plow Co. is here.

More on the Sexton Foods Co. is here.

More info, specifically on the Texas School Book Depository, is here.

Official site of the current occupant, the Sixth Floor Museum, is here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

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