Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Advertisements

Ads, Ads, Ads, Ads, and a Few More Ads — 1916

street-construction_vibrolithic-pavement_SFOT-booklet_1916_SMU_st-marysVibrolithic Pavement, y’all…

by Paula Bosse

I have always been fascinated by vintage advertising. I haven’t posted ads in a while, so here are a whole bunch of them, from 1916. 107-year-old ads. Let’s call them historical ads. All are from the same publication (linked at the bottom of this post).

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My favorite ads are those that contain photos or highly detailed drawings of buildings, especially if those buildings no longer exist — like the one above, which has a long-gone Dallas landmark in the background: the ad for the VIBROLITHIC CONSTRUCTION CO. shows paving work going on in front of St. Mary’s College in East Dallas at Garrett & Ross (more can be found about the girls’ school in this post, scroll down to “St. Mary’s”).

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CLEM LUMBER CO., 2500 Live Oak (at Hawkins). “Every stick a dry one.”

clem-lumber_2500-live-oak_SFOT-booklet_1916_SMU

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S. G. DAVIS HAT COMPANY, Jackson & S. Austin. Built in 1913 — still standing.

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VOORHEES & BURDSAL, Photographers, 912½ Elm.

vorhees-and-burdsal_SFOT_1916_SMU

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THE NEW GALLOUPE HOTEL, 2009 Main (across from the Municipal Building). “New, beautiful, best.”

galloupe-hotel_2009-main_SFOT-booklet_1916_SMU

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GEO. W. LOUDERMILK FUNERAL DIRECTOR & EMBALMBER, 1935 Main. “First ambulance service in Dallas.”

loudermilk_funeral-home_SFOT-booklet_1916_SMU

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THE NEWPORT THEATRE, 1505 Elm (near Akard, next door to the Queen Theater). A movie theater I’ve never heard of. It opened in 1915 and closed a couple of years later when it burned. “A family theatre for women and children.”

theaters_newport-theatre_family-theater_SFOT-booklet_1916_SMU

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CHAS. OTT, Locksmith, etc., 1003 Elm. “Motorcycles, bicycles and supplies, locksmiths, guns, dynamite, ammunition […] second-hand safes.” Something for everyone! I wrote about Ott’s previously, here.

ott_SFOT-booklet_1916_SMU

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SEARS-ROEBUCK & CO., S. Lamar & Belleview. The “immense building” was built in stages between 1910 and 1913. Sears may be holding on for dear life in the 21st century, but its former HQ is thankfully still standing. (More here — scroll down to #10.)

sears-roebuck_SFOT-booklet_1916_SMU

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IDEAL LAUNDRY, 3210-24 Ross Avenue. Oh, Ross, I don’t even recognize you anymore…. “Absolutely sanitary.”

ideal-laundry_3210-ross_SFOT-booklet_1916_SMU

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W. A. GREEN & CO. department store, 1516-18 — still standing.

green-w-a_SFOT-booklet_1916_full-ad

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KLEIN BROS. CO., southeast corner of N. Walton and Junius. You might have seen this company’s name stamped in sidewalks all over town. “The sidewalk builders.”

klein-bros_sidewalks_pavement_paving_SFOT-booklet_1916_SMU

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SMITH & LAMAR, Booksellers, 1305 Commerce Street. “Don’t fail to visit.”

bookstore_smith-and-lamar_SFOT-booklet_1916_SMU

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NEW PROCESS ROOFING & SUPPLY CO., 802-10 Cadiz (I think this is where the Alamo Drafthouse now sits).

new-process-roofing-supply-co_SFOT-booklet_1916_SMU

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EVEREADY STORAGE BATTERY CO., 431 S. Ervay (now the site of the Dallas Public Library). See what it looked like here. “Free from ruinous sulphation.”

eveready-battery_431-s-ervay_SFOT-booklet_1916_SMU

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THE PARK HOTEL, 1312 S. Ervay. Known in recent years as the Ambassador Hotel (which burned down in 2019) (is anything going to be built on that land?), the Park Hotel, on the edge of lovely City Park, was “a High Class family hotel.”

park-hotel_SFOT-booklet_1916_SMU

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ELITE COSTUME COMPANY, 1812½ Main. AKA the Elite Dressmaking School & Costume Co., Miss Violet Blackmore, manager. “Everything up-to-date.”

elite-costume-company_1812-main_SFOT-booklet_1916_SMU

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EXCEL-SURE DYEING & DRY CLEANING CO., 4310-12 Elm. This unassuming building in Old East Dallas, just east of the intersection of Peak & Elm, is, surprisingly, still standing and is at least 110 years old.

patreon_excel-sure_4310-4312-elm_SFOT-boolet_1916_degolyer_SMU

Here’s a “then and now” comparison:

patreon_excel-sure_4310-4312-elm_then-now

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Sources & Notes

The ads in this post all appeared in a souvenir booklet, “Official Souvenir Program, State Fair of Texas: The Greatest Educational Institution in the Southwest, 1885-1916,” from the collection of the DeGolyer Library, SMU Libraries, Southern Methodist University — it can be accessed here.

SFOT-booklet_1916_degolyer-lib_SMU_cover

If you enjoyed this post, please consider supporting me on Patreon for just pennies a day/five bucks a month! I share mini Flashback Dallas morsels daily. More info is here.

street-construction_vibrolithic-pavement_SFOT-booklet_1916_SMU_st-marys_sm

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Herbert A. Kline’s “Miniature Coney Island” at the State Fair of Texas — 1909

sfot_1909_entrance_ebay_a

by Paula Bosse

Herbert A. Kline (1873-1934) was a showman and promoter from Michigan who provided acts to several state fairs and large carnivals in the U.S. — his heyday appears to have been the 1910s. In 1909, he brought his troupe of performers and sideshow features to the State Fair of Texas. Most of the photos in this post are from promotional material for that 1909 season, with most of the photos showing Kline’s traveling “amusements.”

Two weeks before he got to Texas, he posted this ad in the entertainment trade magazine Billboard — I hope Capt. Sorcho (“the great deep-sea diver”) dropped him a line.

sfot_kline_billboard_100209 Billboard, Oct. 2, 1909

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“THE BEAUTIFUL ORIENT” — included were dancers, gun-spinners, magicians, acrobats, and — somehow — wedding ceremonies. It also boasted “the cleanest and most refined dancing-girl show in America.”

sfot_1909_amusement-park_ebay_a

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“SUPERBA, THE BEST” — a collection of vaudeville-type performers, including one woman whose “talent” appears to be that she was attractive.

sfot_1909_superba_ebay_a

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“MRS. D. H. KINCHELOE, WARBLER” (a whistler/reader/vocalist/pianist from Kentucky — her name is misspelled below) and “THE GREAT McGARVEY, FEMALE IMPERSONATOR” (Bert McGarvey was known for a nicely turned-out ankle, charisma, magnetism, and a specialty number called “The Sacred Cobra Dance”). They — along with Galetti’s Musical Monkeys — would appear after the more high-brow operatic singers.

sfot_1909_warbler_female-impersonator_ebay_a

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“THE IGORROTE VILLAGE” — native peoples of the Philippines gave a sort of presentation on how they lived, employing what might be seen as primitive customs in daily life. (A description of a “performance” in New York’s Central Park noted that there were demonstrations on how to shrink heads, which might have been too “exotic” for Dallas.)

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John T. Backman’s Troupe of Glass Blowers — this was absolutely fascinating (the sign alone!). Check out this entertaining article about the sorts of things these people did.

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Also in Kline’s family of traveling show-folk:

  • A creature half-reptile and half-human
  • Russian Prince Midget, who speaks three languages, weighs less than 16 pounds, and whose crib was a cigar box
  • Alice, The Wonder, “who is acknowledged by the press and the public to be the strangest girl in all the world”
  • Schlitzie, the Aztec Wild Girl, “whose head is no larger than an orange” (this is most likely the sideshow performer best known for appearing in Tod Browning’s cult movie “Freaks”)

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Here is an image from an eBay item, showing where these photos came from.

sfot_1909_collection_ebay

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There was also a “ride” called “THE HUMAN ROULETTE WHEEL.” It was probably more fun for the spectators than for the participants.

sfot_1909_human-roulette-wheel_houston-post_110709Houston Post, Nov. 7, 1909

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The prospect of being flung off a human roulette wheel might have been daunting to women of the period, who wore heels, corsets, long skirts, and big hats. Below are some typical fairgoers of the time, in a souvenir photo taken at the 1907 State Fair of Texas (Louis Block of Fort Worth, Miss Ray Goldsmith of Dallas, her sister Grace Goldsmith Rosenblatt, and Grace’s husband, David Rosenblatt). Imagine these people wandering around Fair Park and stopping in to see “the strangest girl in all the world” and watching people being hurled off a spinning disk.

sfot_RPPC_ebay_1907_photovia eBay

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kline-herbert-a_new-york-clipper_oct-1912New York Clipper, Oct. 1912

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This ad for a South Dakota fair — a few months before Kline’s stop in Dallas — shows descriptions of several of the acts. (“A tiger that rides horseback.”)

kline-herbert-a_dakota-home-coming_aberdeen-american_SD_060909Aberdeen (South Dakota) American, June 9, 1909

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And a promotional article sent to local papers ahead of Kline’s arrival.

sfot_kline_mckinney-weekly-democrat-gazette_101409_detMcKinney (TX) Weekly Democrat Gazette, Oct. 14, 1909

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Sources & Notes

All photos from a brochure/handbills listed earlier this year on eBay; sources of ads and other images as noted.

So many Flashback Dallas posts about the State Fair of Texas — here.

I’m on Patreon, where I post daily. Check it out!

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Copyright © 2023 Paula Bosse. All Rights Reserved.

“Thrilling! Inspiring! Gorgeous!” — 1936

tx-centennial-brochure_ebay_4_patreon

by Paula Bosse

I don’t think the 1936 Texas Exposition at Fair Park could have oversold itself. It was everything it promised. The sensory overload must have been almost debilitating!

The night beauty of the Texas Centennial Exposition at Dallas is breath-taking! Rainbow-hued fountains, rippling flags, colorful buildings, thousands of constantly changing lights blending into a symphony of thrilling, inspiring, gorgeous effects… A glamorous fairyland of scintillating light, color and cool water that alone will repay your trip. SEE this marvel of beauty!

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“Have the time of your life in Dallas! […] Joyous days and nights of holiday-making await you … in one of the most magnificent settings ever conceived! […] The Texas Centennial Exposition at Dallas is being enthusiastically applauded as the most magnificent spectacle ever attempted on the American continent.”

tx-centennial-brochure_ebay_5

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“World’s Greatest Show for 50¢… Ample Tourist Accommodations… Come to Dallas!”

(According to the Inflation Calculator, 50¢ admission in 1936 would be equivalent to about $10 in today’s money. 10¢ hamburgers would be about $2, and 5¢ cold drinks would be about $1.)

tx-centennial-brochure_ebay_3

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“Dallas: Night Spot of the World! / Dallas: Day Spot of the World!”

brochure

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Sources & Notes

Images from a promotional brochure offered recently on eBay.

Check out many previous Flashback Dallas posts on the Texas Centennial here.

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Copyright © 2023 Paula Bosse. All Rights Reserved.

1500 Block of Elm — 1920s

fields-millinery_1512-elm_frank-rogers-ebay1500 block of Elm Street, south side…

by Paula Bosse

This is a great photo by Frank Rogers showing businesses on the south side of the 1500 block of Elm Street, between Stone and Akard (see it today on Google Street View here — some of these buildings are still standing). Mid-1920s? Back when Elm ran two ways, and you could park your rumble-seated roadster at the curb.

Mostly out of frame at the left is the W. A. Green department store (1516-18 Elm), then, moving east to west, Leelands women’s fashions (1514 Elm), Fields Millinery Co. (1512 Elm), part of the Marjdon Hat Shop (1510 Elm), and, above the hat shop, Neuman’s School of Dancing. (“Marjdon” must be one of the most annoying and hard-to-say business names I’ve come across.)

The block continues in the photo below, in another photo by Rogers (this building has been replaced and is now a parking garage).

thomas-confectionary_1508-10-elm-st_frank-rogers-ebay

We see a full shot of Marjdon (that name…). Previously (1916-1924), that street-level space was occupied by the Rex Theater. Next door is Thomas Confectionery (1508 Elm, one of the company’s several downtown locations), which, according to the promotional postcard below was the “largest confectionery in the state.”

thomas-confectionary_postcard_1911_sam-rayburn-house-museum-via-portalvia Portal to Texas History

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thomas-confectionary_main-high-school-yrbk_1916Dallas High School yearbook, 1916

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marjdon_1510_opening_030124March 1, 1924

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fields-millinery_1512-elm_dmn_opening_042122_adApril 21, 1922

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leelands_030125March 1, 1925

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elm-street_dallas-directory-1925_1500-blockElm Street, 1925 Dallas street directory

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Check out this block in the 1921 Sanborn map here.

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Sources & Notes

The two photographs were taken by Dallas photographer Frank Rogers for real estate developers McNeny & McNeny; they were found on eBay.

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Woodrow Teens Hang Around — 1948

woodrow-yrbk-1948_soda

by Paula Bosse

Photos from the 1948 Woodrow Wilson High School yearbook show how kids hung out in post-war Lakewood and Lower Greenville. I don’t know where some of these photos were taken — if you do, please let me know!

Above, there were lots of soda shops/pharmacy fountains to patronize. Including Harrell’s, in the familiar-to-anyone-who-has-spent-any-time-in-Lakewood turreted still-there building, below.

woodrow-yrbk-1948_harrells

And here:

woodrow-yrbk-1948_table

And here:

woodrow-yrbk-1948_crowd

And here, where dressed-up teens are waiting for a table:

woodrow-yrbk-1948_waiting

And here, the “fancy” Sammy’s on Greenville Avenue (right across the street from the less fancy Sammy’s):

woodrow-yrbk-1948_sammys

I have been obsessed with this building (just south of the intersection of Greenville and Ross) my whole life. Was there open-air dining upstairs? Dancing?

Since I mentioned it, these were the three Sammy’s which were in operation in 1945 — the two on Greenville and one in Highland Park Village:

sammys_HPHS_1945_yrbk

So, yeah, there was lots of hanging around for Woodrow kids back in 1948.

woodrow-yrbk-1948_page

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Sources & Notes

All images (except the ad for Sammy’s) are from the 1948 Crusader, the yearbook of Woodrow Wilson High School.

Sammy’s ad is from the 1945 Highland Park High School yearbook.

woodrow-yrbk-1948_page_sm

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Aunt Stelle’s Sno Cone

aunt-stelles_sign_googleAn Oak Cliff oasis…

by Paula Bosse

This has been a brutally hot summer. The kind of summer when a snow cone would really hit the spot at just about any sweltering hour of the day. One place that was famous for its snow cones (they were described as being like “fine snow”) was Aunt Stelle’s Sno Cone, at 2002 W. Clarendon (at Marlborough) in Oak Cliff. Established by Estelle Williams in 1962, the little stand was hugely popular until it officially closed in 2018. Her snow cones were flying out of there every summer season for more than 55 years! To generations of customers. Not many businesses can boast that kind of longevity and patron loyalty. (One of those loyal patrons was Oak Cliff homeboy Stevie Ray Vaughan.)

Having not grown up in Oak Cliff, I wasn’t familiar with Aunt Stelle’s until I saw the photos below which appeared as ads in editions of the Sunset High School yearbook. You can see Estelle in the window. She looks exactly like the kind of person I’d want serving me a delicious, refreshing, messy treat.

aunt-stelle_sunset-high-school-yrbk_1967-det

Speaking of the treats, check out that menu board! I understand the “Beatle” tasted like a grape SweeTart, the “Zorro” tasted like licorice (and it was black!), the “Pink Lady” tasted like vanilla ice cream, and the “Popeye”… I really wanted it to be green and taste like spinach, but apparently it tasted like gumballs (what a missed opportunity!).

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summer_aunt-stelles-sno-cones_sunset-high-school_1967-yrbk._b1967 Sunset High School yearbook

summer_aunt-stelles-sno-cones_sunset-high-school_1967-yrbk1967 Sunset yearbook

summer_aunt-stelles-sno-cones_sunset-high-school_1968-yrbk1968 Sunset yearbook

summer_aunt-stelles-sno-cones_sunset-high-school_1969-yrbk1969 Sunset yearbook

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Sources & Notes

Top image of the Aunt Stelle’s sign is from Google — the photographer is listed simply as “Scott.”

A great story about Aunt Stelle’s can be found in the Dallas Morning News archives in the story “Sno Days: Aunt Stelle’s Has Been Keeping Oak Cliff Cool for 40 Seasons” by Dave Tarrant (DMN, June 22, 2001).

Consider supporting me on Patreon! Five bucks a month gets you daily morsels of Dallas history!

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Highland Park Cafeteria and the Knox Street Business District

highland-park-cafeteria_pinterestHighland Park Cafeteria (and Delicatessen!)

by Paula Bosse

A quick post today! Above, the much-loved, much-missed Highland Park Cafeteria (3212 Knox), a proud member of the Knox Street Merchants’ Association, the latter of which has drawn up a not-terribly-helpful, pre-Central Expressway map, as seen below, with handy arrows pointing to town.

knox-street-business-district_SMU-rotunda_19321932

From a couple of decades later, a matchbook graphic (with a more helpful map), reminding you that the HPC has been “serving particular people since 1925”:

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highland-park-cafeteria_NDHS-yrbk_1939
1939 (North Dallas High School yearbook)

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See other photos of this block in the Flashback Dallas post “Knox Street, Between Cole and Travis.”

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I’m just going to add these things here, because, so far, this is my only post on the HPC, and I might as well keep everything together.

I saw the 1956 ad below, and, even though the photo in the ad is pretty poor quality, it looked like there was a mural there. I’m always interested in murals — most of the time a photo like this is the only chance to see them because they are inevitably painted over or demolished. Anyway… was there a story behind the mural? What did it show?

hp-cafeteria_ad_this-month-in-dallas_dec-1956_fullDec. 1956

Here it is larger, but the resolution is still low, and the hanging light fixtures directly in front of the mural don’t help:

hp-cafeteria_ad_this-month-in-dallas_dec-1956_photo

I found only one mention of a mural at the Highland Park Cafeteria — in this 1950 ad, which mentions “the Williamsburg mural,” as if it were a well-known feature of the restaurant:

hp-cafeteria_williamsburg-mural_040750April 1950

Then I asked about it on the Flashback Dallas Facebook page — and that led to this muddy screenshot glimpse of the mural from unknown news footage from 1953. Yep, Colonial Williamsburg, above a long planter. I’m not sure why that was immortalized on a wall of the Highland Park Cafeteria, but if anyone was wondering about any sort of HPC mural, these few paragraphs are for you!

hp-cafeteria_1953_mural_screenshot_det

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Sources & Notes

Photo from Pinterest.

Knox Street Merchants’ Association ad from the 1932 SMU Rotunda. (That whole area has gotten cramped and is certainly more claustrophobic than when I was a kid, but I’m sure the present-day business owners would probably still echo the 1932 sentiment “Knox Street Business District has them coming from blocks … to shop on Knox.”) (Also, it isn’t often that I see ads mentioning Greenland Hills, the general M Steets area, adjacent to the neighborhood I grew up in.)

Matchbook (detail) from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, SMU Libraries — the full image and more information can be found here.

I’m on Patreon! If you’d like to support me and get new posts daily, head over here.

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Copyright © 2023 Paula Bosse. All Rights Reserved.

The Texettes, The Elite Corps of Texas Stadium Usherettes — 1971

1971_texettes_ad_072171Become a fabulous Texette… (July 1971)

by Paula Bosse

I will never be accused of knowing anything about sports — or even about things that are sports-adjacent — but I’m fairly literate in pop culture, and I am genuinely surprised that, until yesterday, I had never heard of the “Texettes.” I have no idea how long they lasted (for all I know, they’re still around!), but it was from 1971 until at least 1984 (I say 1984 only because there was a classified ad in the The Dallas Morning News announcing Texette auditions in June of that year — but Blackie Sherrod mentions them in what I think is the present tense in a 1989 column, so they might have been around into the ’90s). Seriously, how have I never heard of them? There’s almost nothing about them online, which is weird, because they were around for a significant amount of time.

The ad above, announcing the first-ever Texette auditions, appeared in the Dallas and Fort Worth newspapers on July 21, 1971. The opening of the brand-new Texas Stadium was on the horizon (the first Dallas Cowboys game to be played there was on Oct. 24, 1971), and the huge stadium was going to be 100% unfamiliar to Cowboys fans — they were going to need people to help them find stuff. Here’s where the Texettes came in. They were described as “hostesses” and “usherettes” who wore mini-skirts and go-go boots. Open auditions were held to find 125 Texettes. Hopefuls were advised to wear hotpants or mini-skirts and heels. The only qualifications appear to have been that the “girls” be between the ages of 18 and 30, at least 5’1″, DFW residents, and attractive.

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BECOME A FABULOUS ‘TEXETTE’ AT THE NEW TEXAS STADIUM
and other Dallas/Ft. Worth entertainment events.

  • An elite usherette corps of 125 attractive girls to hostess Dallas Cowboys games as well as pop concerts, conventions, etc.
  • In addition to compensation, you will be custom fitted in a “Texette” outfit and become eligible for many other benefits.

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Texettes were “hostesses” who smiled and welcomed people to the stadium, helped fans find their seats, and gave tours. (They also seem to have functioned as something not far removed from cocktail waitresses in the press box.) The first year (1971) they were paid $8 a game (equivalent in today’s money of about $60). They also appeared at various DFW events as sort of all-purpose Chamber-of-Commerce-like greeters with toothy smiles and toned thighs.

Their outfits consisted of white knee-high go-go boots, blue mini-skirts, white blouses, vests, yellow neckerchiefs, and white cowboy hats. They pre-dated the “sexy”-era of Dallas Cowboys Cheerleaders (before the famous cheerleaders we know today, high school students cheered the team on at the Cotton Bowl), but the Texettes’ Western-inspired, drill-team-inspired costumes might have served as a kernel of the inspiration for those of the Dallas Cowboys Cheerleaders. It’s interesting (to me, anyway) that the Texettes and the Cheerleaders existed at the same time for a few years — for quite a while, in fact. Seems like they might cancel each other out. But I guess the Texettes were more cute-girl-next-door cowgirls in the stands, and the cheerleaders were sexy-girl-you’ll-never-be-able-to-talk-to-in-real-life cowgirls on the field.

As I said, I’d never heard of this “elite usherette corps” before yesterday. If anyone knows how long they were a thing, please comment below.

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I’ve found two bits of film of Texette auditions (both are in the indispensable WFAA archives held by the Jones Film Collection at SMU). The first is from July 1971 (the same audition advertised in the top ad) — it can be seen in Channel 8 footage below (there are two separate clips — at the 19:44 mark and at the 24:26 mark). The report is delivered by a frightened man giving off “Tim Calhoun” vibes.

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A later report — from 1975 — shows another try-out. The reporter notes that the job has unique perks, like maybe finding a football-player husband or catching the eye of a talent scout. By then, the pay had jumped to $10 an appearance, and there were a lot more applicants.

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Below, a new Texette (Madonna Moore) on the field at Texas Stadium. This might have been taken on Oct. 15, 1971, the day the very first football game was played there (local team Bishop College lost to Texas Southern University, 34-21).

1971_texettes_bradenton-FL-herald_101671Bradenton (FL) Herald, Oct. 16, 1971

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Showing off their new outfits are Texettes Cheri Mitchell, Claudia Garza, and Joyce Zodin. (The caption was incorrect about the date the Cowboys would take the field — that wasn’t until Oct. 24, 1971, in a game against the New England Patriots, which they won 44-21.)

1971_texettes_FWST_091671Fort Worth Star-Telegram, Sept. 16, 1971

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Texette June Copeland stands in front of Mike Ditka’s locker, which appears to have been rifled through.

1972_texettes_irving-daily-news_040572Irving Daily News, Apr. 5, 1972

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The Texettes were still going strong in 1982 as they entered their 11th year. I think the skirt has gotten shorter.

1982_texettes_ad_060382June 1982

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This has nothing to do with the Texettes, but I love this photo of Dave Arey, director of operations at Texas Stadium. He’s seen here holding a replica of the stadium, which seems like it would have been perfect as a doggie bed.

texas-stadium_dave-arey_irving-daily-news_082276Irving Daily News, Aug. 22, 1976

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Sources & Notes

This originally appeared in a slightly different form this morning as a post on my Patreon page (where I post daily Dallas-history tidbits for subscribers who are generously supporting me for as little as $5 a month).

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Cowboys Love Cokesbury’s — 1947

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by Paula Bosse

Today is my late father’s birthday. He was, in every respect of the word, a “bookman.” Every year on his birthday I post something bookstore-related.

His specialty was Texana and Western Americana. This Texas-themed Cokesbury’s ad is from September 1947, the same month The Aldredge Book Store opened (the store my father — Dick Bosse — eventually owned, a store which was also known for having “some pretty good books on Texas”).

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Sources & Notes

This ad appeared in the Sept. 28, 1947 edition of The Dallas Morning News.

Read other Flashback Dallas posts on bookstores here.

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Copyright © 2023 Paula Bosse. All Rights Reserved.

Muhammad Ali Visits Graham’s Barber Shop — ca. 1967

ali-muhammad_grahams-barber-shop_lincoln-high-school-yrbk_1967_photoMuhammad Ali in a Dallas barber chair

by Paula Bosse

I often just browse through the ads of old Dallas high school yearbooks on Ancestry.com. The other day, I saw the photo above and stopped and said to myself, “Is that Muhammad Ali?” I then looked at the text and, yes, that was, in fact, Muhammad Ali. Sitting in a barber chair in Dallas, Texas. What was the story behind that?

In my less-than-extensive research, I found three instances of Ali being in Dallas in or before 1967 (the year of this Lincoln High School yearbook ad). The first was in November 1960, just one month after the 18-year-old Olympic champion had won his first professional fight. He was tagging along with Archie Moore (who was acting as something of a mentor) when Moore came to Dallas to fight local boxer Willie Morris. (Morris had lost to the then Cassius Clay in the Olympic trials, and, in a somewhat bitter interview with The Dallas Morning News said this about the young upstart: “He’s not near as good as all this talk about him.”)

The photo of Ali in the barber chair isn’t from this 1960 visit, but he was specifically mentioned in a Dallas Times Herald article as being in the crowd of a Nov. 1960 event I wrote about a few years ago. There’s film footage of this, and I’ve scanned the crowds, hoping to find him, with no luck. But if you want to look to see if you can find him, that footage is linked in the Flashback Dallas post “Newly Discovered Footage of Jack Ruby — 1960.”

It’s more likely that the barbershop photo was taken in March 1967 when Ali, a Muslim, made two appearances in Dallas: the first was to “preach” at a local mosque, and the second (two days later) was to speak to students at Bishop College.

The mosque appearance was on Easter Sunday — March 26, 1967 — at Muhammad’s Mosque of Islam, described by Dallas Morning News sportswriter Bob St. John as being housed in “an old, pinkish building which used to belong to an insurance company and heretofore rested in reasonable obscurity on the corner across from Booker T. Washington High School.”

St. John continued: “On Sunday afternoon, it was no longer obscure. The old building rocked from its foundation as people filled it and lined the sidewalk outside and even poured into the streets, some coming to see Cassius Clay and others Muhammad Ali….”

The article mentions that Ali was living in Houston at the time, so it’s certainly possible he visited Dallas more often, but he was so famous at this time that it seems likely that the mere hint of his charismatic presence in town would have shown up in the papers. As it was, a visit by him to a Dallas barbershop was memorialized in this ad, which someone like me can now write about in a vaguely historical way (on a day which just happens to be Easter Sunday, the anniversary of Muhammad Ali’s 1967 Islamic sermon delivered across from Booker T. Washington High School).

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UPDATE: I was very excited to see the three photos below pop up recently on eBay — they show Ali at his mosque appearance (all three were taken on March 26, 1967 by Bob W. Smith, a Dallas news photographer). Ali is seen signing copies of a 20-cent Muslim paper called “Muhammad Speaks.” (A quote from Ali about why he was autographing these newspapers, from Bob St. John’s article: “A fish goes for bait. Then it’s hooked. I’m bait. Many would not buy if I didn’t autograph them. But once they’re bought… they’ll be sittin’ around some evening and pick up the paper. They’ll start reading. First thing you know, they’re hooked.”)

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But back to the barbershop and Johnny Graham and a closer look at the two photos from the ad that originally caught my eye.

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“Muhammad Ali a Customer of Graham’s Barber Shop.” Ali is shown with an unidentified Graham’s customer, Jimmie Malone, Marie Cook, Althea Kimbrough, a customer, barber William Schufford, manager John Coleman, and two other customers.

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The photo above also appeared in the ad, showcasing Graham’s community service and his work with the Kennedy Foundation. “Enjoy the free services of Graham Barbers. The barbers from left to right: Verbie Marrow, Lillie Hudson Brim, Willie Schufford, Emanuel Phillips, Supervisor, and customers.”

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Johnny Graham was one of the most successful Black businessmen in Dallas at the time and was known for his philanthropic generosity. By the end of 1967, he owned eight barber shops and employed 135 barbers. Six of his shops are listed in the 1967 directory:

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Sources & Notes

Barbershop photos are from an ad in the 1967 Lincoln High School yearbook.

Photos of Muhammad Ali at Muhammad’s Mosque of Islam in Dallas were taken by news photographer Bob W. Smith on March 26, 1967, found on eBay.

The Dallas Morning News articles about Muhammad Ali in Dallas — and one about Johnny Graham:

  • “Morris Prefers Bout with Clay” (DMN, Nov. 26, 1960)
  • “Clay Makes Dallas Stop” by Bob St. John (DMN, Mar. 27, 1967)
  • “Clay Pleases Crowd With Speaking Form” by David Morgan (DMN, Mar. 29, 1967)
  • “Johnny Graham Offers Example” by Julia Scott Reed (DMN, Dec. 28, 1967)

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