Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Postcards

The Magnolia Building, Pre-Pegasus — 1920s

magnolia-bldg_pre-pegasus_RPPC_smBeautiful!

by Paula Bosse

This is such a wonderful photo of the Magnolia Petroleum Building — even without Pegasus on top of it! When it opened in 1922, it was the tallest building in the state — all 29 stories of it. (It was so tall, apparently, that the photographer couldn’t get the whole building in the shot!) It certainly looks impressive — and impressively ominous — in this photograph. An added bonus is the beer-stein-shaped turret of the Adolphus Hotel peeking around at the left. Fantastic photo!

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Sources & Notes

Photograph from a postcard found on eBay; written on the back is this message to folks back home in Oklahoma City: “Arrived at 11:30 PM. in this burg. It’s some big place, believe me.”

Brief history of what is now the Magnolia Hotel, is here. (Pegasus was not placed on top of the building until 1934.)

Some more Flashback Dallas posts featuring my favorite views of the Magnolia Building (with and without Pegasus):

  • here — photos showing the major change in the skyline between 1929 and 1939
  • here — incredible photo of the skyline taken from The Cedars, by Alfred Eisenstaedt
  • here — the Magnolia Bldg. lit up at night, with the Mercantile Bank Bldg. in the background
  • here — one of my favorite postcards of Dallas, showing the city at night, with Pegasus the highest point on the horizon

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Copyright © 2015 Paula Bosse. All Rights Reserved.

The Statler Hilton, Commerce & St. Paul

statler-hilton_postcard_ebay1956 modes of transport: automobiles, taxis, bikes, & feet

by Paula Bosse

Great shot of the Statler Hilton, looking east down Commerce — looks both hot and cool.

The blurb on the back: “The beautiful facade of the Statler Hilton in busy downtown ‘Big D,’ business and convention center of the Southwest.”

The message on the reverse of this postcard contained the following message to the folks back in Cincinnati:

Hi, folks, we’re having a wonderful time. This is beautiful country. We’ve been to San Antonio for a couple of days. Saw the Alamo, also San Jose Mission and went to Mexico. The children are darling and we’re having fun spoiling them. Love to all — Helen and Walter.

Tourists sure write a lot about San Antonio on picture postcards of Dallas….

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Sources & Notes

Postcard found on eBay.

Great news! After decades of that beautiful building sitting empty, it has been announced that it will finally be coming back to life — and the Hilton company is going to be part of it. More here.

See a current view of the same corner on Google, here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Dallas: “Interesting To Visit, But No San Antonio” — 1950

skyline_no-san-antonio_ebayDallas: one of many Alamo-free Texas cities…

by Paula Bosse

In May of 1950, Clinton S. Johnson of New York City received a postcard from his child who was traveling across Texas. The postcard, showing a “Skyline View of Dallas, Texas, from Viaduct,” said:

Wed. May 10, ’50

Dear Daddy —
A big, busy, sunny city — interesting to visit, but no San Antonio. Leaving after two days, one sooner than had allowed for Oklahoma City. Saw hundreds of miles of fields of bluebonnets on way here from San Antonio. Am fine, hope you are too.
Love, L.

skyline_no-san-antonio_ebay-verso

“Big, busy, sunny, and interesting” — “but no San Antonio.” …I accept that. Who doesn’t love San Antonio? But San Antonio never had a skyline view like that.

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Sources & Notes

Postcard from eBay.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

The Elegant Municipal Building — 1914

ciA very un-Dallas-looking building … and one of its finest

by Paula Bosse

Appearing in the May 7, 1914 issue of Municipal Journal was a short article on Dallas’ then-under-construction Municipal Building and a drawing of what it would look like when completed.

municipal_bldg_watermelon-kid

Dallas Will Have Modern Municipal Building
Dallas, Tex. – The new municipal building of the city of Dallas is nearing completion and will be ready for occupancy in a few months. It will house all of the city departments and in addition will have a modern emergency hospital in the basement and public rest rooms for both men and women. The building is said to be a radical departure in architectural design from the usual type of public buildings in the South; it is constructed along simple but dignified lines. The structure will be of steel construction covered with blue Bedford stone, the five stories, basement and sub-basement will be a home worthy of the city of the hour, as Dallas people like to call their town. Ventilating and heating systems are being installed together with vacuum cleaners. The building, without furnishings, will cost about $550,000. C. D. Hill and Company are the architects. The structure was started by the Fred A. Jones Building Company, which failed just as the steel was up, and it is being finished within the estimates by the city under the supervision of the architects.

This new City Hall, located at Main, Harwood, and Commerce, was designed by Dallas architect C. D. Hill. Construction began in late 1913 — by January of 1914, its steel frame was in place.

municipal-bldg_dmn_010114Dallas Morning News, Jan. 1, 1914

The cornerstone was laid in a Masonic ceremony on Valentine’s Day, 1914.

municipal- bldg_FWST_021514-cornerstoneFort Worth Star-Telegram, Feb. 15, 1914

As the construction was winding down, workmen complained of an “intolerable” swarm of mosquitoes flying around the site. Apparently an underground spring was flooding the sub-basement and providing palatial digs for endless cycles of constantly-hatching mosquitoes. (I wonder if the basement still floods on occasion?)

municipal-bldg_dmn_091014-mosquitoesDMN, Sept. 10, 1914

The building was officially opened on October 17, 1914. Here’s a grainy photo that absolutely does not do that beautiful building justice.

municipal-bldg_dmn_101714DMN, Oct. 17, 1914

When the doors were finally opened to the public, it was expected that a few thousand people would show up to tour their new municipal building — in actuality, the much-larger-than-anticipated crowd numbered somewhere between 12,000 and 15,000 curious Dallasites.

municipal-bldg_dmn-101814DMN, Oct. 18, 1914 (click for larger image)

The beautiful exterior was faced with granite and stone, and the interior boasted marble, mosaic tilework, and wood paneling. All of the furniture used in the building was made in Dallas. In addition to the mayor’s office, fire, police, and other municipal departments, the building also housed an emergency hospital, a sub-basement shooting range (!), and, on the 3rd floor, an 1,100-seat auditorium, with a 4th-floor gallery. (The auditorium was designed so that if, in the future, it was determined that it was not needed, it could easily be converted to office space by adding a few columns and beams — a renovation which obviously happened at some point.) Interestingly, the northern half of the top floor was left unfinished as the space was not needed at the time.

ALSO included in the new building’s amenities were much-needed public restrooms (or as they were euphemistically referred to back then, “comfort stations”). A men’s restroom and a women’s restroom (“positively divided with heavy walls”) were located under the Main Street sidewalk, accessible down stairs on either side of the building’s entrance. Up until this point, there was only ONE public “comfort station” in the city (for women and children) — at Fair Park. So for most downtown visitors, this might well have been the most exciting aspect of Dallas’ newest landmark.

The building referred to as both “City Hall” and “the Municipal Building” was considered to be one of the city’s finest and most elegantly imposing. But there are always a few people who just don’t like nice things, and there was a surprising amount of vandalism to the building in its first few weeks.

municipal-bldg_dmn_111014-vandalismDMN, Nov. 10, 1914

This is one of the truly great buildings in Dallas, and it just recently celebrated its 100th birthday. It is a Dallas Landmark and a Texas Recorded Historic Landmark. No longer a city property, it is now part of the University of North Texas Dallas College of Law campus (along with the old Titche’s building). UNT is currently working to restore and renovate this beautiful historic building. Thank you, UNT!

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A few images of the building over the years. Here it is in its pristine early days:

city_hall*

Then there was a weird middle-age-crazy period when someone thought that the addition of awnings would be a good idea (that person was incorrect).

municipal-bldg_color-ebay*

And, today, it’s back to looking distinguished and lovely. Thanks to the wonderful new open park in front of it, it has been given the stately space it deserves — what may be Dallas’ most beautiful building is finally able to be fully admired from a respectful distance.

municipal-bldg-today_wikipediaJoe Mabel, Wikipedia

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Sources & Notes

Top photo from the book Historic Photos of Dallas by Michael V. Hazel (Nashville: Turner Publishing Co., 2006).

Quote from Municipal Journal, Vol. XXXVI, No. 19 — May 7, 1914.

Photo of the old Municipal Building today by Joe Mabel, from Wikipedia. (And, yes, the parking garage of the Dallas Municipal Building is where Ruby shot Oswald.)

Newspaper photos and clippings as noted.

For a detailed description of the architectural details, design elements, and description of office and department locations within the building, see the article “Municipal Building Handsome Structure” (DMN, Oct. 4, 1914), here.

I’d love to know more about the little “aluminum trays, bearing a picture of the building” mentioned as being given away on opening day in an article above. There were FIVE THOUSAND of them given away. Surely there are some still around. Has anyone seen one of the these?

municipal-bldg_dmn_101814_aluminum-traysDMN, Oct. 18, 1914

municipal-bldg_c-d-hill_tx-almanac_19141914 Texas Almanac ad for C. D. Hill & Co.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Iola Bridge

iola-bridge_city-park_ca-1908“Looks like California…” — City Park, ca. 1908

by Paula Bosse

Old postcards of (Old) City Park always seem kind of mysterious to me. I’m fascinated by photos of what was, for many years, Dallas’ only park. It was very big and beautifully landscaped — and it was one of the things about the city that those of earlier generations were most proud of. The postcard views above and below are from the early days of the twentieth century, and, sadly, those views don’t exist anymore — it’s hard to believe they EVER existed here. Even though there’s a hint of what you might see at Reverchon Park, there’s little else about these images that looks like the Dallas of today. What a shame!

But what’s the story behind the attractive little “Iola” bridge? Built in 1905, it was, apparently, Dallas’ first (or possibly second) concrete bridge. The Iola bridge was far sturdier than the wooden bridges around Dallas, and a concrete bridge also required very little upkeep. In fact, this little bridge “of ornamental design” is actually kind of important — it was often cited by city planners and commissioners when discussing the construction of future bridges around the city.

concrete-bridges_dmn_081005Dallas Morning News, Aug. 10, 1905

It seems wooden bridges were being washed away almost as often as Dallas courthouses were burning down. In a letter that appeared in The News on Feb. 21, 1911, it was noted that, while wooden bridges were “under constant repair,” the concrete Iola bridge “has not required one dollar of outlay […] during its six years of existence.” So … cheaper and sturdier. Bye-bye, wooden bridges!

But “Iola”… where did that name come from? I thought it might have been the name of a wife or mother of a mayor or planner, but I suspect it was merely the name of the company that donated the cement for the bridge’s construction, the Iola Portland Cement Company. The company’s canny “civic donation” ultimately paid off BIG for them in the end. Not only did they supply the cement to build that first very pretty little bridge in a very pretty park, they also, ultimately, got whopping new orders from the city for all those new concrete bridges that began to be built — including, less than ten years later (when the Iola company’s West Dallas plant had been sold to the TEXAS Portland Cement Co.), the Trinity River-spanning Oak Cliff/Houston Street viaduct, which, when it opened in 1912, was the longest concrete bridge in the WORLD! And it all began with that unassuming bridge in scenic City Park, just south of the central business district.

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iola-bridge_watermelon-kid

iola-bridge_dmn_100921aDMN, 1921

Below, a couple of views showing the charming and rather more rustic wooden bridges in the park.

bridge_city-park_watermelon-kid

wooden-bridges_city-park_watermelon-kid

iola-cement_directory-1905Ad from the 1905 Dallas directory

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Sources & Notes

Top postcard found somewhere on the internet. All other postcards from The Watermelon Kid — here.

Black and white photo by Victor H. Schoffelmayer appeared in The Dallas Morning News on Oct. 9, 1921; it was one of several photographs of the Iola bridge, taken by members of the Dallas Camera Club.

A Dallas Morning News article from July 14, 1905 detailing the new improvements to City Park (including the concrete bridge) can be read here. (I don’t think the really wonderful-sounding “cascade” was ever built — and that’s a pity, because it sounds like it would have been beautiful!)

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Happy 1st Day of April!

tx-jackrabbitPerspective’s a bit off — those cattle would have been MUCH larger

by Paula Bosse

Everything’s bigger in Texas — including our jackrabbits, which are justifiably legendary. Below, a photo of a (concerned-looking) child posed atop one of the more docile breeds. We’re just not growing them that big anymore. Shame.

jackrabbitApparently somewhere in Dallas…

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Sources & Notes

Top image found here (where other historical images of cowboys riding giant jackrabbits can be seen).

Bottom photo (possibly a postcard) was on eBay a while back. Location was identified as Dallas.

For a previous Flashback Dallas post celebrating the 1st Day of April, see “U.S. Revenue Cutter ‘Carrie Nation’ Successfully Navigates the Trinity In Valiant Effort to Keep Dallas Dry! — 1931” here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

The Periphery of the Texas State Fair Never Looked Better

state-fair_postcard_carrie-ednaApproaching the Fair Grounds…

by Paula Bosse

A couple of pretty, but unusual views of the fairgrounds, turn-of-the-century-ish. The message on the postcard at the top: “Carrie the fair was real good this year better than it has been for years. Edna”

And then there’s this view, “Fair Park Scenery.” Same period as the top one? Later? It shows the “Vehicle Exit.” “Vehicles” meaning buggies and wagons?

state-fair-grounds_postcard_vehicle-exitLeaving the Fair Grounds… 

I think the top postcard shows the entrance — I have another view of the entrance that looks like this, from around 1900 (see it here). And the bottom card? “Scenery” near the Vehicle Exit. So … a parking lot? Or a road leading to the exit? Whatever it is, it’s not really all that “scenic.” Both postcards are fairly odd choices for picture postcards of the Texas State Fair, as neither one shows anything of the actual fair! But if people had fond memories of driving into or out of the State Fair, these were the postcards to buy!

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Sources & Notes

Postcards from eBay. The second one is a photo by Clogenson.

Top postcard’s 2-cent stamp was issued in Nov. 1903, per Wikipedia.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Winter Scene: The Belo Mansion & The Cathedral of the Sacred Heart — ca. 1902

cathedral_snow_flickr-colteraSnow on Ross Avenue…

by Paula Bosse

A beautiful dusting of snow in one of the tonier areas of the city, captured by a postcard photographer in the early years of the 20th century — back when the snowy slush along Ross Avenue would have been caused by horses and the buggies they pulled behind them.

The date of this postcard is unknown, but at the end of 1902 (the same year the construction of the cathedral was completed) it snowed in Dallas — a “weather event” then (as now) so out of the ordinary that it resulted in these rapturous few paragraphs from the December 4, 1902 edition of The Dallas Morning News:

snow_dmn_120402DMN, Dec. 4, 1902

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Sources & Notes

Postcard from Flickr, here.

The Belo Mansion was built in about 1890; more info here.

Construction of the Cathedral of the Sacred Heart (now the Cathedral Santuario de Guadalupe) was completed in 1902. Except for the bell tower, which, though part of the architect Nicholas J. Clayton’s original design, was not completed until 2005. More on this “sympathetic addition” from Architexas, here.

While most of the buildings and houses that once stood along ritzy Ross Avenue are long gone, both the Cathedral and the Belo Mansion still stand as Ross Avenue landmarks.

Below, the same view today (sans snow), via Google Street View (click for larger image). I really wish that iron fence was still there.

belo-cathedral_google

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Copyright © 2015 Paula Bosse. All Rights Reserved.

“The Fine Black Land Is Around Dallas, Texas”

old-red-courthouse_earlyOld Red doesn’t disappoint (click for larger image)

by Paula Bosse

A quick note to the folks back home on an impressive picture postcard.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Luncheon at The Zodiac Room, Darling

zodiac-room_smFood, fashion, & the unmistakable whiff of Old Money (click for larger image)

by Paula Bosse

Two cool and sophisticated postcards from the cool and sophisticated Neiman-Marcus (although it’s debatable whether the truly cool and sophisticated N-M shopper would, in fact, mail anyone something as bourgeois as a postcard of a department store, Neiman-Marcus or not). Perhaps these were done up for the sizable tourist trade. I love these cards. Commercial art of this period is wonderful.

The description on the back reads: “One of the great dining spots of the Southwest … N-M’s famed ZODIAC ROOM. The superlative food specialties of Director Helen Corbitt and her staff are enjoyed during modeling of fashions a la Neiman-Marcus at luncheon and dinner. Also, tea served daily.”

Below, the Carriage Entrance:

neimans_postcard_c1950s-carriage-entrance-sm(click for larger image)

The description: “‘The Carriage Entrance’ — famous passageway into one of the world’s great specialty stores.”

And another (I’d love to see the whole series of these postcards.) Sadly, no description on this one, featuring a fashionable escalator.

n-m_escalator_pinterest

I fear I shall never reach the level of swan-like sophistication needed to become an habitué of The Zodiac Room. Tant pis.

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I have no idea where these postcards came from. I’m not sure of the date, either, but … “1950s”? Maybe very early 1960s? Let’s go with “Mid-Century” — everyone loves that! Whenever this was, this was a period when fashion was chic and fabulous. As was Neiman-Marcus. (I still miss that hypen!)

Need to make a reservation at The Zodiac? Info is here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.