Retail | Flashback : Dallas

March 21, 2014

Peruna, via Neiman-Marcus, a la Andy Warhol — 1965

“Great galloping Perunas … it’s a mechanical horse!”

by Paula Bosse

You’re a parent of comfortable financial standing who graduated from SMU. What do you get the future Mustangs in your life? You get them a mechanical Peruna!

Great galloping Perunas … it’s a mechanical horse!

The most amazing just-pretend horse in all the world.

He canters, turns left, turns right, all with just a flick of the reins. Peruna’s coat is silky dyed sheepskin as is his flowing all white mane and tail. He sports a cowhide saddle and bridle. Of sturdy stock, polyester and fiberglass built on a steel frame, Peruna holds up to 700 pounds. Stands 39″ high, 35″ long. An import corralled only at N-M. 150.00

Mail orders to Dallas. Add 7.00 shipping charges.

Neiman-Marcus
Dallas • Houston • Fort Worth

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Sources & Notes

I’ve had this ad for years and have no idea where I found it. I used it back in 2012 in an old advertising blog I had, so I’ll use myself as a source.

In 1965, the price of this SMU-specific toy was $150, the equivalent in 2014 money is about $1,150.

Photos of the original Peruna, the Shetland pony mascot for SMU, can be seen here.

1 Comment

March 16, 2014

When Coco Chanel Came to Dallas — 1957

Stanley Marcus and Coco Chanel

by Paula Bosse

In September of 1957 — way back when that much-missed hyphen was still in “Neiman-Marcus” — Stanley Marcus invited Coco Chanel to Dallas to accept the Neiman Marcus Award for Distinguished Service in the Field of Fashion. Mlle. Chanel had never been to Texas, but her visit here was a meaningful one. Following a 15-year retirement, her re-emergence as a designer in the early 1950s was met with mostly derision by the French press. The American response, on the other hand, was very different. It was because of the enthusiastic reception that her work received from American retailers (such as the even-then legendary Neiman Marcus department store) that she had been able to bounce back and, once again, be considered a force in the fashion world. When she was invited to Dallas to receive the “Oscar” of the fashion industry, Mlle. Chanel was happy to accept.

In the photo above, Coco is seen trying on hats at the downtown Neiman’s store as Mr. Stanley stands by beaming. On her Dallas visit she was also treated to a ranch barbecue (!) where she was photographed watching both a square dance (!!) and a … oh god … Chanel-themed bovine fashion show (!!!). Mlle. Chanel seemed to love the cows-in-ropes-of-pearls runway show, but she was not a fan of the barbecue and beans — she (one hopes discreetly) dumped the contents of her plate onto the ground under the table … right onto the shoes of dining companion Elizabeth Arden (whose shoes may have been ruined, but who had a truly great story to tell for the rest of her life).

From all reports, everyone seemed to enjoy (and no doubt profit) from the successful visit. Karl Lagerfeld, the current creative director of Chanel, recently brought Chanel back to Dallas (both figuratively and literally) with the house’s important Métiers d’Art fashion show which was held at Fair Park in December, 2013. The following day, Lagerfeld was presented with the Neiman Marcus Award for Distinguished Service in the Field of Fashion — just as Coco Chanel had been, 56 years earlier. And the haute-couture circle-pin of life keeps on rolling.

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Sources & Notes

Top photo by Shel Hershorn for the AP. From the Briscoe Center for American History, University of Texas at Austin.

N-M ad from 1957 (portion of a larger ad).

Chanel’s thank-you telegram to Marcus, from the collection of Stanley Marcus’ Papers at the DeGolyer Library, Central University Libraries, Southern Methodist University.

Entertaining AP article about Chanel and Dallas, then and now (with photos of Stanley Marcus duded-up in an outfit you’d never see an actual cowboy in), can be found here. (Are those butterflies?!)

More photos of Mlle. Chanel in Dallas (along with text of a DMN article on the visit) can be found here.

Even more photos (bovine fashion show…) and a really great post from SMU’s “Off the Shelf” blog is here.

Video of the 2013 Chanel runway extravaganza (Métiers d’Art), held in Fair Park’s hay-stewn Centennial Hall, can be watched here. A shorter video with a few cursory shots of the Dallas skyline and Fair Park can be seen here.

For more on the first French Fortnight, see my post “Neiman-Marcus Brings France to Big D — 1957,” here.

3 Comments

March 14, 2014

Olsen-Stelzer Cowboy Boot Saleslady — 1939

Portrait with boots…

by Paula Bosse

Above, Dallas resident Imogene Cartlidge is seen at a shoe retailers’ convention in San Antonio in 1939. Cartlidge was an employee of the Olsen-Stelzer boot company in Henrietta, Texas, and she was said to be “the only woman boot salesman on record.” I’m a big fan of cowboy boots of this period, and I have to say that I am ashamed that I was unaware of the famous Olsen-Stelzer company, which lasted from 1900 until the 1980s. The company is back in business again, led by Tom Cartlidge, whose parents began selling the boots in 1938 — Imogene is his mother. I wish them all the best of luck, because the world needs as many great-looking cowboy boots as it can get!

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“The West begins at Titche’s”? First I’m hearing of this. Who knew? Nice ad, though.

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Best of all is this absolutely fantastic video from 1956 about the company:

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Sources & Notes

Photo of Imogene Cartlidge is from the San Antonio Light Photograph Collection, University of Texas San Antonio Libraries Special Collections, Institute of Texan Cultures.

Titche’s ad from 1946.

Bridges Shoe Store ad from 1955. (Bridges seems to have been the only place in Dallas where the boots were regularly sold — or at least regularly advertised. And you could get them ONLY IN OAK CLIFF!) (I hear the West begins at Oak Cliff….)

The video can be found on the home page of the Olsen-Stelzer website here.

The last image is the lid of an Olsen-Stelzer boot box, which belongs to my aunt — she keeps Christmas ornaments in it. (Sadly, no sign of the boots!)

The history of the company (and, again, that great video) can be found here.

7 Comments

March 7, 2014

Mme. Koneman, High-Class Milliner

Madame Koneman’s fashion emporium, 1912 (click for larger image)

by Paula Bosse

Behold, the Koneman Millinery Establishment, which actually looks a little plain for a millinery shop housed in the ornate Oriental Hotel building. When I see old ads or photos like this, I always wonder about the people pictured in them. I’m assuming that the woman in the oval inset at the left was the proprietess, “Mme. Koneman.” So who WAS she, this woman who had a “high-class” business that catered to a “high-class” clientele? I poked around a little and found these ads from 1913.

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(click for larger image)

Ooh. Those last few sentences of the above ad seem a little defensive, as if she’s addressing nasty gossip. “Furthermore, I want to say that I am not going out of business.” When you see a sentence like that — in an advertisement — that sends up some furiously waving red flags. And … just one month after that ad, this miniscule tidbit in teeny-tiny letters appeared in the paper at the end of 1913:

Dallas Morning News, Dec. 21, 1913

Oh dear. D-I-V-O-R-C-E. And, guess what? There were no more ads for the millinery shop.

But, alarmingly, THIS appeared on the wire services on February 17, 1917:

Fort Worth Star-Telegram, Feb. 17, 1917

Oh DEAR! Shot by a widower with two children, who tried to kill both her and himself after he flew into a jealous rage in a New Orleans hotel lobby. Working with feathers and plumes and felt and velvet (probably) does not prepare one for being shot at!

Ten days after being shot, it was reported that the 36-year old Mrs. Koneman (whose first name was either “Matilda” or “Mathilda”) was released from the hospital in New Orleans. The jealous suitor, 40-year old Edgar J. Hargrave (or “Hargrove”), remained in the hospital, slowly recovering (but with a bullet still lodged in his head!). “Policemen expect to arrest Hargrave on a charge of shooting with intent to murder as soon as he is able to leave the institution.” He was an “oil salesman” from Houston.

One week later, Hargrave/Hargrove was released from the hospital and was transferred to Parish Prison where he awaited arraignment on attempted murder. Meanwhile, Matilda/Mathilda, a material witness in the case, had been arrested when the D.A. heard she was about to leave town. Out on a $650 bond, she was ordered to stay in the city until the arraignment.

On March 16, one month after being shot in the lobby of the Grunewald Hotel, Mrs. Koneman was in court recounting her near-death experience, and I’m sure the people back in Dallas were eating up every last morsel in the scandalous testimony about the spurned lover who tried to kill the divorcée who used to sell them great big hats with aigrette plumes in that bleakly unadorned hat shop over on Ervay!

DMN, March 16, 1917 (click for larger image)

(UPDATE: A reader kindly forwarded me a more detailed account of the shooting incident between the spurner and the spurnee, in a longer article from the New Orleans Times-Picayune (Feb. 17, 1917). Click here to read the article, with a blurry photo of Hargrave.)

And then — rather anticlimactically — the trail ran cold. What was the verdict? What happened to Edgar? Whither Mme. Koneman? Mrs. Koneman was reported to be living in Galveston at the time of the shooting, but by the summer of 1922 she was back in Dallas, checked into the Southland Hotel. The last shred of info I found about her was this classified ad from June, 1922, which raises even more questions.

DMN, June 15, 1922

I’m not really sure what this was all about, but it’s safe to say there would have been very few lags in the conversation between Dallas and California!

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Top ad from The Standard Blue Book of Dallas, 1912-1914 (Dallas: A. J. Peeler & Co.).

“Dallas Woman Shot” article from the Fort Worth Star-Telegram, Feb. 17, 1917. This was a wire service story that was printed around the country, but, oddly enough, the news doesn’t seem to have made its way into the DMN until ten days after the shooting!

All other ads and articles from the Dallas Morning News. The Koneman Millinery ads were from 1913.

5 Comments

March 3, 2014

The Store That Doak Built

doak-walker-sport-center

by Paula Bosse

Doak Walker, the Heisman-winning superstar football player for SMU from 1945 to 1949, was, for a good forty-odd years, a partner in a successful sporting goods business that bore his name: the Doak Walker Sports Center. When it opened in Highland Park Village on August 23, 1951, the 24-year old — then playing pro ball with the Detroit Lions — was a bona fide celebrity, both locally and nationally. Predictably, the grand opening drew large crowds of sports fans eager to see their homegrown hero and check out the new place in town to get tennis balls and baseball bats (and, who knows, there might even have been some who showed up to see those unnamed Lions teammates the ads said he’d bring with him). The promise of “souvenirs for everyone!” was merely icing on the cake.

At the same time that the Sports Center was opening, Doak’s name was also on a Gulf station that he and former Mustangs teammate Raleigh Blakely owned on Hillcrest across from the SMU campus. And while both of those business concerns were chugging along, he was also appearing in local and national ads for everything from chewing gum to Vitalis (with a name like “Doak” you’re going to have instant name recognition). Oh, and he was also playing football. Doak Walker was a force to be reckoned with — on the field, on Madison Avenue, and in the dang Park Cities.

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Postcard of Doak Walker Sports Center from the Boston Public Library Tichnor Brothers Postcard Collection on Flickr, here.

Life magazine from Sept. 27, 1948. The cover story on Doak Walker and the SMU team can be accessed here.

Signed issued of Sport magazine is currently available for sale here.

Triangle Motors ad from a 1951 program for an SMU-Rice game at the Cotton Bowl.

Doak Walker bio on the Pro Football Hall of Fame website is here.

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February 18, 2014

L. Craddock & Co. — Pioneer Whiskey Purveyors

L. Craddock ad, 1912

by Paula Bosse

L. Craddock, an Alabama native born in 1847, arrived in Dallas in 1875 and opened a liquor business at Main and Austin streets in a building built by the Odd Fellows. It was a success, becoming one of the largest such businesses in a young, thirsty city.

Feeling a flush of civic pride, Mr. Craddock branched out beyond the retail world of alcohol sales, and in the late 1870s he opened the city’s second theatrical “opera house,” conveniently housed on the second floor of his liquor emporium, above his saloon and retail business. The theater was immensely popular and hosted the important performers and lecturers of the day, until the much larger Dallas Opera House arrived on the scene and siphoned off Craddock’s audiences. He closed the second-floor theater in the mid-1880s (a space which, presumably, continued to be used as an IOOF meeting hall) but kept the business on the ground floor.

The first location, at Main & Austin, with theater on second floor (1880s)

In 1887 Craddock decided to change careers. He sold his company to Messrs. Swope and Mangold (more on them later) and retired from the liquor trade — if only temporarily. I’m not sure what prompted this somewhat unexpected decision (I’d like to think there was some juicy, illicit reason), but, for whatever reason, he decided to give real estate a whirl. Craddock was certainly a savvy wheeler-dealer and he probably did well buying and selling properties in booming Dallas, but (again, for whatever reason) he seems to have tired of real estate, and, by at least 1894 (if not sooner), he had returned to the whiskey trade and had built up an even more massive wholesale liquor business than before.

1907 (click for much larger image)

He had a new, larger building, this time on Elm, between N. Lamar and Griffin. In the company’s incessant barrage of advertising, he touted the company’s unequaled, unstoppable success as purveyors of the finest alcohol available. One ad even took on something of a hectoring, lecturing tone as it admonished the reader with this snappy tagline:

“We are the Largest Shippers of Whiskey to the Consumer in the South. Does it not seem Plain to you that the reason for this is that we sell the Best Goods for the Money.”

1906

Arrogant or just supremely confident, Craddock was rolling in the dough for many, many years. Until … disaster struck. Prohibition. With the inevitable apocalypse about to hit the alcoholic beverage industry, L. Craddock threw in the towel and retired. For good this time. I’m sure many a faithful L. Craddock & Co. customer stocked up on as much as they could hoard in the final weeks of the prices-way-WAY-higher-than-normal going-out-of-business sale.

Craddock retired to Colorado, but in 1922, he returned to present to the city a valuable ten-acre tract of land in the old Cedar Springs area — land he asked be used as a park. Craddock Park remains a part of the Dallas Parks system today.

Dallas Morning News, Dec. 3, 1922

It’s interesting to note that in every article about Mr. Craddock that appeared during and after Prohibition — such as the articles reporting his generous gift to the city — there was never any mention of what kind of business he had been in or how he had made his great fortune. Even in his obituary. He was always vaguely described as a “pioneer businessman.”

Speaking of his obituary (which, by the way, was the place I actually saw his first name finally revealed — it was Lemuel), L. Craddock — Dallas’ great retailer of beer, wine, and spirits — died on December 2, 1933. Three days before the repeal of Prohibition. THREE DAYS. O, cruel fate.

ADDED: Interesting tidbit about a legal matter brought by Federal prosecutors. In 1914, Craddock was found guilty of “illicit liquor dealing” — shipping barrels of whiskey (labeled “floor sweep”) into the former Indian Territory of Oklahoma. Craddock wrote a check for the fine of $5,000 right there in the courtroom. The three men who actually did the deed were sentenced to a year and a day at Leavenworth. (I’m never sure how much faith to put in the Inflation Calculator, but according to said calculator, $5,000 in today’s money would be approaching $115,000. I think ol’ Lemuel was doing all right, money-wise. I’m guessing this “floor sweep” thing was not an isolated incident.)

Fort Worth Star-Telegram, June 19, 1914

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Sources & Notes

Top L. Craddock & Co. ad from 1912.

Photograph of first location, with theater, from Historic Dallas Theaters by Troy Sherrod (Charleston: Arcadia Publishing, 2014).

Ad featuring rendering of second Craddock location at Elm & Poydras, signed Fishburn Co. Dallas, from 1906.

Photograph of L. Craddock from a Dallas Morning News interview in which he reminisces about the Craddock Opera House, published December 3, 1925. It’s an informative interview about early Dallas (like REALLY early Dallas) — the article can be read here.

Update: I’ve wondered if this building downtown is the Craddock building, cut down and uglified. The current address is 911 Elm (I assume that the addresses for that stretch of Elm changed when the cross-street configuration changed). The Dallas Central Appraisal District gives the construction date of that building as 1937, but the DCAD dates are frequently not accurate. I don’t know. It’s very similar (missing the third floor…) and in about the exact same spot. Looks like it to me. That poor 100-plus-year-old building needs some loving attention. Here is a Google street view from early 2014:

Most images in this post are larger when clicked.

22 Comments

February 17, 2014

Gus Roos Men’s Clothing — 1951

Elm and Akard and familiar skyline…

by Paula Bosse

One of the top men’s clothiers, right there at Roos Corner. (Pegasus!)

2 Comments

February 11, 2014

Dallas Venetian Blind Company — 1619 Hall Street

by Paula Bosse

This is the sort of old postcard I love. It shows an impossibly idealized version of the past. This lovely house, with its impeccably manicured lawn and bright, shiny awnings is not a home, but the location of a business. It’s the Dallas Venetian Blind Company, at 1619 Hall Street, a few steps from Ross Avenue. When I see old postcards and photographs of places like this, I always wonder about the people who lived and worked there. So who went to work every day in that cute little house, living and breathing all-things Venetian blinds?

The owner of the Dallas Venetian Blind Company was J.S. “Joe” Herold. He was born in Austin in 1905 and moved to Dallas when he was a teenager. He started out in the floor finishing business and didn’t open his “Venetian blind concern” until many years later, in 1942. He was married, had a daughter, lived on Reiger near Fitzhugh, and enjoyed hunting and fishing. He was a “Square Deal” candidate for an East Dallas seat on the City Council in 1951, running against candidates representing the equally quaintly-named “Nonpartisan Association” and “Citizens’ Charter Association.” By 1960 he seems to have moved to Quitman, still fighting the good fight in the blinds game. But, sadly, far away from this wonderful little house which MUST have had Venetian blinds in those windows, even though I can’t see any! And now, Joe Herold — sit back — this is your life!

The showroom, at 3230 Ross Avenue, right around the corner from the cute little house. This expansion had happened by at least 1947.

Business must have been good in those post-war years, because Joe had ads in 1950 boasting three telephone numbers: the main shop, the showroom, and, yes, Joe’s own car phone (which seems very early for car phones)!

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Dallas Morning News, April 19, 1950 1950 ad

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Postcards from the absolutely fantastic Boston Public Library Tichnor Brothers Postcard Collection on Flickr, here.

Click postcards for larger images.

February 7, 2014

7-Eleven Was a Lot Different Back in 1966…

7-eleven_1966

by Paula Bosse

The kindly gentleman in the bow-tie will look after your five-year-old when you send her to the convenience store for bread and milk.

I’m assuming this is one of the first national ads for Dallas company 7-Eleven as it expanded and expanded and expanded beyond Dallas and the South. How quaint.

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